Architainment is a

portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsArchitecture Architecture is the art and technique of designing and building, as distinguished from the skills associated with construction. It is both the process and the product of sketching, conceiving, planning, designing, and constructing building ...

and

Entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

. Architainment is generally associated with the word

lighting Lighting or illumination is the deliberate use of light to achieve practical or aesthetic effects. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing daylig ...

LED A light-emitting diode (LED) is a semiconductor Electronics, device that Light#Light sources, emits light when Electric current, current flows through it. Electrons in the semiconductor recombine with electron holes, releasing energy i ...

, and describes a process in which an inanimate material object as distinct from a living sentient being is apposed an entertaining element via light, media, kinetic or other medium; thus giving it a dual purpose. Recent technologies and art field such as colour changing LED lighting or motion detection or kinetic art have increased the visibility and versatility potential and brought this new discipline into life. Some examples of architainment: The fully automated Sky Symphony installation of 1001 Kinetic LED Winches in

Genting Highlands Genting Highlands is a hill station located on the peak of Mount Ulu Kali in the Titiwangsa Mountains, central Peninsular Malaysia, at 1,800 metres elevation. Located in the state of Pahang. It was established in 1965 by the late Chinese busines ...

. The free-to-public performance showcases an orchestra of lighting, kinetic, music and motion graphics programming. The installation's permanent access to a public audience allowed companies such as

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a fil ...

and

DC Entertainment DC Entertainment is an American entertainment company that was founded in September 2009 and was based in Burbank, California. The company is a subsidiary of Warner Bros. Discovery that manages its DC Comics units and characters in other units, ...

to conduct large scale marketing campaigns using the display. The

Empire state building The Empire State Building is a 102-story Art Deco skyscraper in Midtown Manhattan, New York City. The building was designed by Shreve, Lamb & Harmon and built from 1930 to 1931. Its name is derived from "Empire State", the nickname of the st ...

has recently been fitted with colour changing LED fixtures that change the building lighting at will. During Festive season the lighting is themed to match the colour scheme and sometimes synchronized to music played on local radio. Another example can be seen at the

Sydney opera house The Sydney Opera House is a multi-venue performing arts centre in Sydney. Located on the foreshore of Sydney Harbour, it is widely regarded as one of the world's most famous and distinctive buildings and a masterpiece of 20th-century architec ...

where dynamic lighting has given the opera house a new life. Architainment can be seen in Finland in an installation called Valokaivo, where light and motion sensors are serving a dual purpose.

References

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External links

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