Applico, LLC is a business consultancy headquartered in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, with offices in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

. It provides services for traditional enterprises adapting to a platform business model. Applico works alongside C-suites and Boards as operating partners to help traditional companies build or buy their own platform business. Applico's team is composed of entrepreneurs, operators and bankers. Alex Moazed, CEO, and Nick Johnson, Head of Platforms, co-authored the book ''Modern Monopolies'', which describes the platform business model and why it dominates the 21st century economy.

History

Applico was founded by current CEO Alex Moazed in 2009 while attending

Babson College Babson College is a Private university, private business school in Wellesley, Massachusetts, United States specializing in entrepreneurship education. Founded in 1919 by Roger Babson, the college was established as the Babson Institute in his We ...

. It started as a

BlackBerry BlackBerry is a discontinued brand of handheld devices and related mobile services, originally developed and maintained by the Canadian company Research In Motion (RIM, later known as BlackBerry Limited) until 2016. The first BlackBerry device ...

app development firm to build relationships with developers who were otherwise focused on the highly competitive

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and Android markets, allowing Applico to establish itself in software development.

Awards

* 101 Best and Brightest Companies To Work For * Empact100, 2012 * 2011 Annual Communicator Winner – The Communicator Awards

Press

Applico was profiled in the ''Wall Street Journal'' in an article called "Inside the App Culture". The article related Applico to the fast-growing mobile startup based in NYC seen in the HBO show ''Girls'' and describes Applico's strategy of focusing on mobile technology: "If there's an art, it's not so much in making a pretty app as it is spotting the next wave before the competition does." Applico licensed its data product, Platform Insights, to WisdomTree in 2019. WisdomTree launched PLAT, an ETF composed of platform businesses, and announced that Applico’s data was involved in the creation of the ETF

References

{{Reflist

External links

Official website
Android (operating system) software Technology companies of the United States Companies based in New York City