The Apple Expo was a European annual

sales Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred ...

conference and

technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...

exposition held by

Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...

The conference featured over 250 exhibitors annually, with Apple being its main exhibitor. This conference was most often viewed as the European counterpart to

MacWorld Expo Macworld/iWorld (originally Macworld) was an information technology trade show with conference tracks dedicated to Apple's Mac platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Con ...

, a similar conference that was held annually in San Francisco.

History

The Apple Expo event was originally invented and held in France around 1984 by the employees of the French Apple distributor Seedrin Sarl, and its manager

Jean-Louis Gassée Jean-Louis Gassée (born 24 March 1944) is a business executive. He is best known as a former executive at Apple Computer, where he worked from 1981 to 1990. He also founded Be Inc., creators of the BeOS computer operating system. After leavin ...

. All the employees of this small distributor were each time involved in participating for this annual show, where several third-party software and hardware distributors would also have their booth. Apple Seedrin (which turned to Apple France) continued for decades to organise this event every mid September. Within the small (100 people) Apple France subsidiary, a team was even created (with Adeline Domenjoz) to set up this event. Due to the growing size of the event, Reed OIP was contracted for show management. Around the year 2000, the Apple corporation took the ownership of the Apple Expo organisation, and Steve Jobs included this recurring date in his possible events list. With this new corporate management, the French subsidiary employees slowly stopped being be part of the booth demo team. The last few years showed that the event was slowly turning into an iPod expo, more than a Mac one. Year after year, Apple stopped releasing new products during this event, removing much of its booth investments, and limited the amount of available new products on show. The last issue was a Reed Expositions-only event, without even an Apple booth. There were other similar events held in Europe, like MacExpo in London, but with no link with the Apple Expo. Below there is a time line of all significant product announcements announced at the Apple Expo:

Timeline

Apple Expo 2002

Companies presented, including: * eBeam * Corel * Epson * HP * Wacom

References

{{Reflist

External links

Former Apple Expo Official SiteMacWorld Expo Official SiteApple Expo 2003 - Keynote Photos
Computer-related trade shows Apple Inc. conferences