Amazon.com, Inc.,

doing business as A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name w ...

Amazon (, ; , ), is an American

multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, a sovereign state that comprises two or more na ...

technology company A technology company (or tech company) is an electronics-based technological company, including, for example, business relating to digital electronics, software, and internet-related services, such as e-commerce services. Details According to ' ...

engaged in

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain mana ...

cloud computing Cloud computing is the on-demand availability of computer system resources, especially data storage ( cloud storage) and computing power, without direct active management by the user. Large clouds often have functions distributed over m ...

online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...

digital streaming Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...

, and

artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech r ...

. Founded in 1994 by

Jeff Bezos Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ''né'' Jorgensen; born January 12, 1964) is an American entrepreneur, media proprietor, investor, and commercial astronaut. He is the founder, executive chairman, and former preside ...

Bellevue, Washington Bellevue ( ) is a city in the Eastside (King County, Washington), Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area and has v ...

, the company originally started as an online marketplace for books but gradually expanded its offerings to include a wide range of product categories, referred to as "The Everything Store". Today, Amazon is considered one of the Big Five American technology companies, the other four being

Alphabet An alphabet is a standardized set of basic written graphemes (called letters) that represent the phonemes of certain spoken languages. Not all writing systems represent language in this way; in a syllabary, each character represents a s ...

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ances ...

Meta Meta (from the Greek μετά, '' meta'', meaning "after" or "beyond") is a prefix meaning "more comprehensive" or "transcending". In modern nomenclature, ''meta''- can also serve as a prefix meaning self-referential, as a field of study or ende ...

, and

Microsoft Microsoft Corporation is an American multinational corporation, multinational technology company, technology corporation producing Software, computer software, consumer electronics, personal computers, and related services headquartered at th ...

. The company has multiple

subsidiaries A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...

, including

Amazon Web Services Amazon Web Services, Inc. (AWS) is a subsidiary of Amazon.com, Amazon that provides Software as a service, on-demand cloud computing computing platform, platforms and Application programming interface, APIs to individuals, companies, and gover ...

, providing cloud computing;

Zoox : ''This is about the genus sometimes called Zoox. For the company, see Zoox (company)'' ''Symbiodinium'' is a genus of dinoflagellates that encompasses the largest and most prevalent group of endosymbiotic dinoflagellates known. These unicellul ...

, a

self-driving car A self-driving car, also known as an autonomous car, driver-less car, or robotic car (robo-car), is a car that is capable of traveling without human input.Xie, S.; Hu, J.; Bhowmick, P.; Ding, Z.; Arvin, F.,Distributed Motion Planning for S ...

division;

Kuiper Systems Kuiper Systems LLC is a subsidiary of Amazon that was set up in 2019 to deploy a large broadband satellite internet constellation to provide broadband internet connectivity. The deployment is also referred to by its project name "Project Kuipe ...

, a satellite Internet provider; and

Amazon Lab126 Amazon Lab126 (sometimes known as Lab126) is an American research and development and computer hardware company owned by Amazon.com. It was founded in 2004 by Gregg Zehr, previously Vice President of Hardware Engineering at Palm, and is based in S ...

, a computer hardware R&D provider. Other subsidiaries include

Ring Ring may refer to: * Ring (jewellery), a round band, usually made of metal, worn as ornamental jewelry * To make a sound with a bell, and the sound made by a bell :(hence) to initiate a telephone connection Arts, entertainment and media Film and ...

Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle co ...

IMDb IMDb (an abbreviation of Internet Movie Database) is an online database of information related to films, television series, home videos, video games, and streaming content online – including cast, production crew and personal biographies, p ...

, and

Whole Foods Market Whole Foods Market IP, Inc., a subsidiary of Amazon, is an upscale American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A U ...

. Its acquisition of Whole Foods in August 2017 for 13.4 billion substantially increased its market share and presence as a

physical retailer Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases r ...

. Amazon also distributes a variety of downloadable and streaming content through its

Amazon Prime Video Amazon Prime Video, also known simply as Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service p ...

MGM+ Epix (pronounced ''epics'' and stylized as P) is an American premium cable and satellite television network owned by the Epix Entertainment LLC subsidiary of Metro-Goldwyn-Mayer (MGM), a subsidiary of Amazon's MGM Holdings, Inc. The channel's p ...

Amazon Music Amazon Music (previously Amazon MP3) is a music streaming platform and online music store operated by Amazon. Launched in public beta on September 25, 2007, in January 2008 it became the first music store to sell music without digital rights ma ...

, Twitch,

Audible Audible may refer to: * Audible (service) Audible is an American online audiobook and podcast service that allows users to purchase and stream audiobooks and other forms of spoken word content. This content can be purchased individually or unde ...

and

Wondery Wondery is an American podcast network and publisher of numerous award-winning podcasts, including Dirty John, Dr. Death, and The Shrink Next Door. Wondery was founded in 2016 by entrepreneur and media executive Hernan Lopez. The company was lau ...

units. It publishes books through its publishing arm,

Amazon Publishing Amazon Publishing (simply APub) is Amazon's book publishing unit launched in 2009. It is composed of 15 imprints including AmazonEncore, AmazonCrossing, Montlake Romance, Thomas & Mercer, 47North, and TOPPLE Books. Amazon publishes e-books via ...

, film and television content through

Amazon MGM Studios Amazon MGM Studios, formerly Amazon Studios in some markets, is an American film and television production and distribution studio owned by Amazon and launched on November 16, 2010. It took its current name on October 3, 2023, following its merger ...

, including the

Metro-Goldwyn-Mayer Metro-Goldwyn-Mayer Studios Inc., also known as Metro-Goldwyn-Mayer Pictures and abbreviated as MGM, is an American film, television production, distribution and media company owned by Amazon through MGM Holdings, founded on April 17, 1924 ...

studio, which was acquired in March 2022, and owns Brilliance Audio and Audible, which produce and distribute audiobooks, respectively. Amazon also produces

consumer electronics Consumer electronics or home electronics are Electronics, electronic (Analogue electronics, analog or digital electronics, digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for ...

—most notably, Kindle e-readers,

Echo In audio signal processing and acoustics, an echo is a reflection of sound that arrives at the listener with a delay after the direct sound. The delay is directly proportional to the distance of the reflecting surface from the source and the li ...

devices, Fire tablets, and Fire TVs. Amazon has a reputation as a disruptor of industries through technological innovation and aggressive reinvestment of profits into capital expenditures. , it is the world's largest

online retailer Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...

and

marketplace A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from the Arabic), '' ...

smart speaker A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can a ...

provider, cloud computing service through AWS,

live-streaming Livestreaming is streaming media simultaneously recorded and broadcast in real-time over the internet. It is often referred to simply as streaming. Non-live media such as video-on-demand, vlogs, and YouTube videos are technically streamed, but n ...

service through Twitch, and Internet company as measured by

revenue In accounting, revenue is the total amount of income generated by the sale of goods and services related to the primary operations of the business. Commercial revenue may also be referred to as sales or as turnover. Some companies receive rev ...

and market share. In 2021, it surpassed

Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...

as the world's largest retailer outside of China, driven in large part by its paid subscription plan,

Amazon Prime Amazon Prime is a paid subscription service from Amazon which is available in various countries and gives users access to additional services otherwise unavailable or available at a premium to other Amazon customers. Services include same, one ...

, which has close to 200 million subscribers worldwide. It is the second-largest private employer in the United States and the second-largest company in the World and in the U.S. by revenue as of 2024. As of October 2024, Amazon is the 12th-most visited website in the world and 84% of its traffic comes from the United States. Amazon is also the global leader in

research and development Research and development (R&D or R+D), known in Europe as research and technological development (RTD), is the set of innovative activities undertaken by corporations or governments in developing new services or products, and improving existi ...

spending, with R&D expenditure of US$73 billion in 2022. Amazon has been criticized on various grounds, including but not limited to customer data collection practices, a toxic work culture,

censorship Censorship is the suppression of speech, public communication, or other information. This may be done on the basis that such material is considered objectionable, harmful, sensitive, or "inconvenient". Censorship can be conducted by governments ...

tax avoidance Tax avoidance is the legal usage of the tax regime in a single territory to one's own advantage to reduce the amount of tax that is payable by means that are within the law. A tax shelter is one type of tax avoidance, and tax havens are jurisd ...

, and

anti-competitive practices Anti-competitive practices are business or government practices that prevent or reduce competition in a market. Antitrust laws differ among state and federal laws to ensure businesses do not engage in competitive practices that harm other, usuall ...

History

1994–2009

Amazon was founded on July 5, 1994, by

after he relocated from

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

, near

Seattle Seattle ( ) is a port, seaport city on the West Coast of the United States. It is the county seat, seat of King County, Washington, King County, Washington (state), Washington. With a 2020 population of 737,015, it is the largest city in bo ...

, to operate an online bookstore. Bezos chose the Seattle area for its abundance of technical talent from

and the

University of Washington The University of Washington (UW, simply Washington, or informally U-Dub) is a public research university in Seattle, Washington. Founded in 1861, Washington is one of the oldest universities on the West Coast; it was established in Seat ...

, as well as its smaller population for

sales tax A sales tax is a tax paid to a governing body for the sales of certain goods and services. Usually laws allow the seller to collect funds for the tax from the consumer at the point of purchase. When a tax on goods or services is paid to a gove ...

purposes and the proximity to a major book distribution warehouse in

Roseburg, Oregon Roseburg is a city in the U.S. state of Oregon. It is in the Umpqua River Valley in southern Oregon and is the county seat and most populous city of Douglas County. Founded in 1851, the population was 23,683 at the 2020 census, making it the ...

. Bezos also considered several other options, including

Portland, Oregon Portland (, ) is a port city in the Pacific Northwest and the largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette and Columbia rivers, Portland is the county seat of Multnomah County, the most populou ...

, and Boulder, Colorado. The company, originally named Cadabra, was founded in the converted garage of Bezos's house for symbolic reasons and was renamed to Amazon in November 1994. The Amazon website launched for public sales on July 16, 1995, and initially sourced its books directly from wholesalers and publishers. Amazon went

public In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichk ...

in May 1997. It began selling music and videos in 1998, and began international operations by acquiring online sellers of books in the United Kingdom and Germany. In the subsequent year, it initiated the sale of a diverse range of products, including music, video games, consumer electronics, home improvement items, software, games, and toys. In 2002, it launched

(AWS), which initially focused on providing APIs for web developers to build

web application A web application (or web app) is application software that is accessed using a web browser. Web applications are delivered on the World Wide Web to users with an active network connection. History In earlier computing models like client-serve ...

s on top of Amazon's ecommerce platform. In 2004, AWS was expanded to provide website popularity statistics and web crawler data from the Alexa Web Information Service. AWS later shifted toward providing enterprise services with

Simple Storage Service Amazon S3 or Amazon Simple Storage Service is a service offered by Amazon Web Services (AWS) that provides object storage through a web service interface. Amazon S3 uses the same scalable storage infrastructure that Amazon.com uses to run its e- ...

(S3) in 2006, and

Elastic Compute Cloud Amazon Elastic Compute Cloud (EC2) is a part of Amazon.com's cloud-computing platform, Amazon Web Services (AWS), that allows users to rent virtual computers on which to run their own computer applications. EC2 encourages scalable deployment of ...

(EC2) in 2008, allowing companies to rent data storage and computing power from Amazon. In 2006, Amazon also launched the'' Fulfillment by Amazon ''program, which allowed individuals and small companies (called "third-party sellers") to sell products through Amazon's warehouses and fulfillment infrastructure.

2010–present

Amazon purchased the

supermarket chain in 2017. It is the leading e-retailer in the United States with approximately US$178 billion

net sales In bookkeeping, accounting, and financial accounting, net sales are operating revenues earned by a company for selling its products or rendering its services. Also referred to as revenue, they are reported directly on the income statement as ''Sa ...

in 2017. It has over 300 million active customer accounts globally. Amazon saw large growth during the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...

, hiring more than 100,000 staff in the United States and Canada. Some Amazon workers in the US, France, and Italy protested the company's decision to "run normal shifts" due to COVID-19's ease of spread in warehouses. In Spain, the company faced legal complaints over its policies, while a group of US Senators wrote an open letter to Bezos expressing concerns about workplace safety. On February 2, 2021, Bezos announced that he would step down as CEO to become executive chair of Amazon's board. The transition officially took place on July 5, 2021, with former CEO of AWS

Andy Jassy Andrew R. Jassy (born January 13, 1968) is an American business executive who is the president and chief executive officer (CEO) of Amazon. Before being appointed by Jeff Bezos and the Amazon board during the fourth quarter of 2020, Jassy serve ...

replacing him as CEO. In January 2023, Amazon cut over 18,000 jobs, primarily in consumer retail and its human resources division in an attempt to cut costs. On November 8, 2023, a plan was adopted for

to sell approximately 50 million

shares In financial markets, a share is a unit of equity ownership in the capital stock of a corporation, and can refer to units of mutual funds, limited partnerships, and real estate investment trusts. Share capital refers to all of the shares of an ...

of the company over the next year (the deadline for the entire sales plan is January 31, 2025). The first step was the sale of 12 million shares for about $2 billion. On February 26, 2024, Amazon became a component of the

Dow Jones Industrial Average The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States. The DJIA is one of the oldest and most commonly followed equity indexe ...

. On December 19, 2024, Amazon workers, led by the

International Brotherhood of Teamsters The International Brotherhood of Teamsters (IBT), also known as the Teamsters Union, is a labor union in the United States and Canada. Formed in 1903 by the merger of The Team Drivers International Union and The Teamsters National Union, the ...

labor union, went on strike against Amazon in at least four US states, with workers in other facilities in the United States being welcomed to join the strike as well.

Products and services

Amazon.com

Amazon.com is an e-commerce platform that sells many product lines, including media (

book A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this phys ...

s, movies, music, and software), apparel, baby products,

beauty products Cosmetics are constituted mixtures of chemical compounds derived from either natural sources, or synthetically created ones. Cosmetics have various purposes. Those designed for personal care and skin care can be used to cleanse or protect ...

, gourmet food, groceries, health and personal care products, industrial & scientific supplies, kitchen items,

jewelry Jewellery (British English, UK) or jewelry (American English, U.S.) consists of decorative items worn for personal adornment, such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be at ...

, watches, lawn and garden items, musical instruments,

sporting goods Sports equipment, sporting equipment, also called sporting goods, are the tools, materials, apparel, and gear used to compete in a sport and varies depending on the sport. The equipment ranges from balls, nets, and protective gear like helmets. ...

, tools, automotive items, toys and games, and farm supplies and

consulting services A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization. Consulting servic ...

. Amazon websites are country-specific (for example, amazon.com for the US and amazon.co.uk for UK) though some offer international shipping. Visits to ''amazon.com'' grew from 615 million annual visitors in 2008, to more than 2 billion per month in 2022. The e-commerce platform is the 12th most visited website in the world. In February 2024, Amazon announced its first chatbot was first “Rufus” in the US and in July, it was widely available to all customers in the US. “Rufus” is now available in the US, India and the UK which helps the shoppers get product recommendations, get shopping list advice, compare products and see what other customers have responded to their specific questions. Results generated by Amazon's search engine are partly determined by promotional fees. The company's localized storefronts, which differ in selection and prices, are differentiated by

top-level domain A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet after the root domain. The top-level domain names are installed in the root zone of the name space. For all domains in ...

and

country code Country codes are short alphabetic or numeric geographical codes ( geocodes) developed to represent countries and dependent areas, for use in data processing and communications. Several different systems have been developed to do this. The term ' ...

Merchant partnerships

In 2000, US toy retailer

Toys "R" Us Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters loca ...

entered into a 10-year agreement with Amazon, valued at $50 million per year plus a cut of sales, under which Toys "R" Us would be the exclusive supplier of toys and baby products on the service, and the chain's website would redirect to Amazon's Toys & Games category. In 2004, Toys "R" Us sued Amazon, claiming that because of a perceived lack of variety in Toys "R" Us stock, Amazon had knowingly allowed third-party sellers to offer items on the service in categories that Toys "R" Us had been granted exclusivity. In 2006, a court ruled in favor of Toys "R" Us, giving it the right to unwind its agreement with Amazon and establish its independent e-commerce website. The company was later awarded $51 million in damages. In 2001, Amazon entered into a similar agreement with

Borders Group Borders Group, Inc. (former NYSE ticker symbol BGP) was an American multinational book and music retailer based in Ann Arbor, Michigan, United States. In its final year, the company employed about 19,500 people throughout the U.S., primarily i ...

, under which Amazon would comanage Borders.com as a co-branded service. Borders pulled out of the arrangement in 2007, with plans to also launch its own online store. On October 18, 2011, Amazon.com announced a partnership with

DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with their f ...

for the exclusive digital rights to many popular comics, including '' Superman'', ''

Batman Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in the 27th issue of the comic book '' Detective Comics'' on March 30, 1939 ...

'', ''

Green Lantern Green Lantern is the name of several superheroes appearing in American comic books published by DC Comics. They fight evil with the aid of rings that grant them a variety of extraordinary powers, all of which come from imagination, fearlessness ...

'', ''

The Sandman The Sandman is a mythical character in European folklore who puts people to sleep and encourages and inspires beautiful dreams by sprinkling magical sand onto their eyes. Representation in traditional folklore The Sandman is a traditional charac ...

'', and ''

Watchmen ''Watchmen'' is an American comic book maxiseries by the British creative team of writer Alan Moore, artist Dave Gibbons and colorist John Higgins. It was published monthly by DC Comics in 1986 and 1987 before being collected in a single-vo ...

''. The partnership has caused well-known bookstores like Barnes & Noble to remove these titles from their shelves. In November 2013, Amazon announced a partnership with the

United States Postal Service The United States Postal Service (USPS), also known as the Post Office, U.S. Mail, or Postal Service, is an Independent agencies of the United States government, independent agency of the executive branch of the Federal government of the Uni ...

to begin delivering orders on Sundays. The service, included in Amazon's standard shipping rates, initiated in metropolitan areas of

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...

and

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

because of the high-volume and inability to deliver in a timely way, with plans to expand into

Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...

Houston Houston (; ) is the List of cities in Texas by population, most populous city in Texas, the Southern United States#Major cities, most populous city in the Southern United States, the List of United States cities by population, fourth-most pop ...

New Orleans New Orleans ( , ,New Orleans

Phoenix Phoenix most often refers to: * Phoenix (mythology), a legendary bird from ancient Greek folklore * Phoenix, Arizona, a city in the United States Phoenix may also refer to: Mythology Greek mythological figures * Phoenix (son of Amyntor), a ...

by 2014. In June 2017,

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine given ...

agreed to sell products through Amazon in exchange for better policing of counterfeit goods. This proved unsuccessful and Nike withdrew from the partnership in November 2019. Companies including

IKEA IKEA (; ) is a Dutch multinational conglomerate based in the Netherlands that designs and sells , kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad, IKEA has been ...

and

Birkenstock Birkenstock Group B.V. & Co. KG is a German shoe manufacturer known for its production of Birkenstocks, a German brand of sandals and other shoes notable for their contoured cork footbeds (soles) made with layers of suede and jute, which conform ...

also stopped selling through Amazon around the same time, citing similar frustrations over business practices and counterfeit goods. In September 2017, Amazon ventured with one of its sellers JV Appario Retail owned by Patni Group which has recorded a total income of US$ 104.44 million (

₹ The Indian rupee sign (₹) is the currency symbol for the Indian rupee (ISO 4217: INR), the official currency of India. Designed by D. Udaya Kumar, it was presented to the public by the Government of India on 15 July 2010, following its select ...

759 crore) in financial year 2017–2018. ,

AmazonFresh Amazon Fresh is a subsidiary of the American e-commerce company Amazon in Seattle, Washington. It is a grocery retailer with physical stores and delivery services in most major U.S. cities, as well as some international cities, such as Berlin, H ...

sold a range of

Booths Booths is a chain of high-end supermarkets in Northern England. Most of its branches are in Lancashire, but there are also branches in Cheshire, Cumbria, Greater Manchester, North Yorkshire and West Yorkshire. It has been described as the "Wait ...

branded products for home delivery in selected areas. In November 2018, Amazon reached an agreement with

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

to sell selected products through the service, via the company and selected Apple Authorized Resellers. As a result of this partnership, only Apple Authorized Resellers may sell Apple products on Amazon effective January 4, 2019. On November 7, 2024 Amazon is reportedly discussing a second multi-billion dollar investment in AI startup Anthropic, following its initial $4 billion investment.

Private-label products

Amazon sells many products under its own brand names, including phone chargers, batteries, and diaper wipes. The AmazonBasics brand was introduced in 2009, and now features hundreds of product lines, including smartphone cases, computer mice, batteries, dumbbells, and dog crates. Amazon owned 34 private-label brands as of 2019. These brands account for 0.15% of Amazon's global sales, whereas the average for other large retailers is 18%. Other Amazon retail brands include Presto!, Mama Bear, and Amazon Essentials. Image:Amazon Basics Stapler.jpg, Amazon Basics stapler Image:Amazon Basics USB cable.jpg, Amazon Basics USB cable Image:Battery (41237054591).jpg, Amazon Basics battery Image:Amazon Basics Disinfecting Wipes.jpg, Amazon Basics disinfecting wipes

Third-party sellers

Amazon derives many of its sales (around 40% in 2008) from third-party sellers who sell products on Amazon. Some other large e-commerce sellers use Amazon to sell their products in addition to selling them through their websites. The sales are processed through Amazon.com and end up at individual sellers for processing and order fulfillment and Amazon leases space for these retailers. Small sellers of used and new goods go to Amazon Marketplace to offer goods at a fixed price.

Affiliate program

Publishers can sign up as affiliates and receive a commission for referring customers to Amazon by placing links to Amazon on their websites if the referral results in a sale. Worldwide, Amazon has "over 900,000 members" in its affiliate programs. In the middle of 2014, the Amazon Affiliate Program is used by 1.2% of all websites and it is the second most popular advertising network after

Google Ads Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the result ...

. It is frequently used by websites and non-profits to provide a way for supporters to earn them a commission. Associates can access the Amazon catalog directly on their websites by using the

(AWS)

XML Extensible Markup Language (XML) is a markup language and file format for storing, transmitting, and reconstructing arbitrary data. It defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. ...

service. A new affiliate product, aStore, allows Associates to embed a subset of Amazon products within another website, or linked to another website. In June 2010, Amazon Seller Product Suggestions was launched to provide more transparency to sellers by recommending specific products to third-party sellers to sell on Amazon. Products suggested are based on customers' browsing history.

Product reviews

Amazon allows users to submit reviews to the web page of each product. Reviewers must rate the product on a

rating scale :''Concerning rating scales as systems of educational marks, see articles about education in different countries (named "Education in ..."), for example, Education in Ukraine.'' :''Concerning rating scales used in the practice of medicine, see arti ...

from one to five stars. Amazon provides a badging option for reviewers which indicates the real name of the reviewer (based on confirmation of a credit card account) or which indicates that the reviewer is one of the top reviewers by popularity. As of December 16, 2020, Amazon removed the ability of sellers and customers to comment on product reviews and purged their websites of all posted product review comments. In an email to sellers, Amazon gave its rationale for removing this feature: "...''the comments feature on customer reviews was rarely used''." The remaining review response options are to indicate whether the reader finds the review helpful or to report that it violates Amazon policies (abuse). If a review is given enough "helpful" hits, it appears on the front page of the product. In 2010, Amazon was reported as being the largest single source of Internet consumer reviews. When publishers asked Bezos why Amazon would publish negative reviews, he defended the practice by claiming that Amazon.com was "taking a different approach...we want to make every book available—the good, the bad and the ugly...to let truth loose". There have been cases of positive reviews being written and posted by

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...

companies on behalf of their clients and instances of writers using pseudonyms to leave negative reviews of their rivals' works.

Amazon sales rank

The Amazon sales rank (ASR) indicates the popularity of a product sold on any Amazon locale. It is a relative indicator of popularity that is updated hourly. Effectively, it is a "best sellers list" for the millions of products stocked by Amazon. While the ASR has no direct effect on the sales of a product, it is used by Amazon to determine which products to include in its bestsellers lists. Products that appear in these lists enjoy additional exposure on the Amazon website and this may lead to an increase in sales. In particular, products that experience large jumps (up or down) in their sales ranks may be included within Amazon's lists of "movers and shakers"; such a listing provides additional exposure that might lead to an increase in sales. For competitive reasons, Amazon does not release actual sales figures to the public. However, Amazon has now begun to release

point of sale The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice f ...

data via the

Nielsen BookScan BookScan is a data provider for the book publishing industry that compiles point of sale data for book sales, owned by The NPD Group in the United States and the Nielsen Company in the United Kingdom, Ireland, Australia, New Zealand, India, Sout ...

service to verified authors. While the ASR has been the source of much speculation by publishers, manufacturers, and marketers, Amazon itself does not release the details of its sales rank calculation algorithm. Some companies have analyzed Amazon sales data to generate sales estimates based on the ASR, though Amazon states:

Physical stores

In November 2015, Amazon opened a physical

Amazon Books Amazon Books was a chain of retail bookstores owned by online retailer Amazon. The first store opened on November 2, 2015, in Seattle, Washington. On March 2, 2022, it was reported that all Amazon Books would close on various dates in the future ...

store in

University Village University Village may mean: *University Village, Albany, California * University Village, Chicago, Illinois * University Village, Grand Forks, North Dakota *University Village, New York *University Village, Riverside, California *University Villag ...

. The store was 5,500 square feet and prices for all products matched those on its website. Amazon opened its tenth physical bookstore in 2017; media speculation at the time suggested that Amazon planned to eventually roll out 300 to 400 bookstores around the country. All of its locations were closed in 2022 along with other retail locations under the "Amazon 4-Star" brand. In July 2016, the company announced that it was opening a square foot facility in Palmer Township in the

Lehigh Valley The Lehigh Valley (), known colloquially as The Valley, is a geographic region formed by the Lehigh River in Lehigh County and Northampton County in eastern Pennsylvania. It is a component valley of the Great Appalachian Valley bound to the n ...

region of eastern

Pennsylvania Pennsylvania (; (Pennsylvania Dutch: )), officially the Commonwealth of Pennsylvania, is a state spanning the Mid-Atlantic, Northeastern, Appalachian, and Great Lakes regions of the United States. It borders Delaware to its southeast, Ma ...

. As of 2024, Amazon is Lehigh Valley region's third-largest employer. In August 2019, Amazon applied to have a liquor store in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

, as a means to ship beer and alcohol within the city. In 2020,

Amazon Fresh Amazon Fresh is a subsidiary of the American e-commerce company Amazon in Seattle, Washington. It is a grocery retailer with physical stores and delivery services in most major U.S. cities, as well as some international cities, such as Berlin, Ha ...

opened several physical stores in the US and the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

Hardware and services

Amazon has a number of products and services available, including its digital assistant

Alexa Alexa may refer to: Technology *Amazon Alexa, a virtual assistant developed by Amazon * Alexa Internet, a defunct website ranking and traffic analysis service * Arri Alexa, a digital motion picture camera People *Alexa (name), a given name and ...

, and

Prime Video Amazon Prime Video, also known simply as Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service pr ...

for music and videos respectively, the

Amazon Appstore Amazon Appstore is an app store for Android-compatible platforms operated by Amazon.com Services, LLC, a subsidiary of Amazon. The store is primarily used as the storefront for Amazon's Android-based Fire OS. including Amazon Fire tablets, ...

for Android apps, the

Kindle Kindle may refer to: Companies and products * Amazon Kindle, an e-reader line by Amazon.com ** Kindle Direct Publishing, an e-book publishing platform by Amazon ** Kindle Store, an online e-book e-commerce store by Amazon * Kindle Banking Systems, ...

line of