Amazon Inspire is an

e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain mana ...

short-form video Video clips refer to mostly short videos, most of the time called memes, which are short videos of silly jokes and funny clips, most of the time coming from movies or any entertainment videos such as YouTube. The term is also used more loosely t ...

platform founded in December 2022 by

Amazon Inc. Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential economi ...

The app is a built in platform inside of the Amazon app which allows users (mainly Internet influencers) to upload videos showcasing or promoting personal or sponsored products. The app was created to compete with TikTok Shop, a similar shopping platform integrated into the

TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version ...

application.

History

Amazon started testing a beta version of the platform in August 2022. The platform was then officially released in December 2022 to the public.

Overview

Users can access the Inspire feature at a sparkle icon in the navigation bar on the bottom of the app. Once clicked, users are able to browse through videos showcasing various products tailored to their interests. They can interact with these posts by liking them. An

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then analyzes the user's interactions and tailors the content further to match their preferences, providing a personalized browsing experience. Users have the option to upload a video promoting a product, along with a description and relevant tags. Upon upload, the video undergoes a moderation process to ensure compliance with Amazon's terms of service and appropriateness standards. This process helps maintain the integrity of the platform and ensures that only suitable content is shared with the community.

References

{{Amazon Amazon (company)