
Alcohol packaging warning messages (AWLs) are
warning messages that appear on the packaging of
alcoholic drink
An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of alcohol that acts as a drug and is produced by fermentation of grains, fruits, or other sources of sugar. The con ...
s concerning their
health effects. They have been implemented in an effort to enhance the public's awareness of the harmful effects of consuming alcoholic beverages, especially with respect to
foetal alcohol syndrome and
alcohol's carcinogenic properties.
In general, warnings used in different countries try to emphasize the same messages (see
By country). Such warnings have been required in
alcohol advertising for many years, although the content of the warnings differ by nation.
A
World Health Organization
The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level o ...
report, published in 2017, stated:
A 2014 study in ''
BMC Public Health'' concluded that "
Cancer
Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal bl ...
warning statements on alcoholic beverages constitute a potential means of increasing awareness about the relationship between alcohol consumption and cancer risk."
History
Increasing calls for the introduction of warning labels on alcoholic beverages have occurred after
tobacco packaging warning messages
Tobacco package warning messages are warning messages that appear on the packaging of cigarettes and other tobacco products concerning their health effects. They have been implemented in an effort to enhance the public's awareness of the har ...
proved successful.
The addition of
warning labels on alcoholic beverages is historically supported by
organizations
An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose.
The word is derived fr ...
of the
temperance movement
The temperance movement is a social movement promoting temperance or complete abstinence from consumption of alcoholic beverages. Participants in the movement typically criticize alcohol intoxication or promote teetotalism, and its leaders emph ...
, such as the
Woman's Christian Temperance Union
The Woman's Christian Temperance Union (WCTU) is an international Temperance movement, temperance organization, originating among women in the United States Prohibition movement. It was among the first organizations of women devoted to social ref ...
, as well as by medical organisations, such as the
Irish Cancer Society.
The impetus to add alcohol packaging warning messages to containers of alcoholic beverages "reflect
a growing evidence base relating to the relationship between alcohol consumption and a range of health problems including cancer, diabetes, cardiovascular disease, overweight and obesity, liver disease, fetal abnormalities, cognitive impairment, mental health problems, and accidental injury".
Even light and moderate alcohol consumption increases cancer risk in individuals.
As of 2014, alcohol warning labels are required in many countries, including Brazil, Colombia, Costa Rica, France, Guatemala, Mexico, Russia, South Africa, Taiwan, Thailand, and the United States.
Modern
alcohol advertising promotes alcoholic beverages heavily "as though it was not a toxic substance".
The alcohol industry has tried to actively mislead the public about the risk of cancer due to alcohol consumption,
/ref> in addition to campaigning to remove laws that require alcoholic beverages to have cancer warning labels.
By country
Australia
In Australia, "Alcohol beverage makers must label their products with warning labels relating to the risks of drinking during pregnancy", as of 2019
Canada
In 2017, "Alcohol can cause cancer" warning labels were added to alcoholic products at a liquor store
A liquor store is a retail shop that predominantly sells prepackaged liquors – typically in bottles – usually intended to be consumed off the store's premises. Depending on region and local idiom, they may also be called an off-licence (i ...
in Yellowknife
Yellowknife (; Dogrib: ) is the capital, largest community, and only city in the Northwest Territories, Canada. It is on the northern shore of Great Slave Lake, about south of the Arctic Circle, on the west side of Yellowknife Bay near the ...
, next to existing federally-mandated 1991 warnings (about drinking while pregnant, or driving drunk). The labels were added as part of the Northern Territories Alcohol Labels Study, planned to run for eight months. Alcohol industry lobbyists stopped the study after only a few weeks, threatening to sue the Yukon
Yukon (; ; formerly called Yukon Territory and also referred to as the Yukon) is the smallest and westernmost of Canada's three territories. It also is the second-least populated province or territory in Canada, with a population of 43,964 as ...
government. Spirits Canada, Beer Canada and the Canadian Vintners Association alleged that the Yukon government had no legislative authority to add the labels, and would be liable for defamation, defamation, damages for lost sales, and packaging trademark and copyright infringment, because the labels had been added without their consent.
Ireland
Backed by the Irish Cancer Society, the government of Ireland will place warning labels on alcoholic beverages, with regard to alcohol's carcinogenic properties.
Thailand
Alcoholic beverage
An alcoholic beverage (also called an alcoholic drink, adult beverage, or a drink) is a drink that contains ethanol, a type of alcohol that acts as a drug and is produced by fermentation of grains, fruits, or other sources of sugar. The c ...
s may not be advertised in a manner which directly or indirectly claims benefits or promotes its consumption, and may not show the product or its packaging. All advertisements
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
must also be accompanied by one out of five predefined warning messages, lasting at least two seconds for video advertisements or occupying at least 25 percent of the advertisement area for print media.
United States
Since 1989, in the United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
, warning labels on alcoholic beverages are currently required to warn "of the risks of drinking and driving, operating machinery, drinking while pregnant, and other general health risks."
As of 2014, the current alcoholic warning message reads as follows:
See also
* Alcohol education
Alcohol education is the practice of disseminating information about the effects of alcohol on health, as well as society and the family unit. It was introduced into the public schools by temperance organizations such as the Woman's Christian Tem ...
* Long-term effects of alcohol consumption
*Tobacco packaging warning messages
Tobacco package warning messages are warning messages that appear on the packaging of cigarettes and other tobacco products concerning their health effects. They have been implemented in an effort to enhance the public's awareness of the har ...
References
{{Alcohealth
Health effects of alcohol
Packaging