Alan Partridge
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Alan Gordon Partridge is an English comedy character portrayed by
Steve Coogan Stephen John Coogan (; born 14 October 1965) is an English-Irish actor, comedian, screenwriter and producer. His accolades include four BAFTA Awards and three British Comedy Awards, and nominations for two Academy Awards and a Golden Globe Aw ...
. A
parody A parody is a creative work designed to imitate, comment on, and/or mock its subject by means of satire, satirical or irony, ironic imitation. Often its subject is an Originality, original work or some aspect of it (theme/content, author, style, e ...
of British television personalities, Partridge is a tactless and inept broadcaster with an inflated sense of celebrity. Since his debut in 1991, he has appeared in radio and television series, books, podcasts and film. Partridge was created by Coogan and
Armando Iannucci Armando Giovanni Iannucci (; born 28 November 1963) is a Scottish satirist, writer, director, producer and performer. Born in Glasgow to Italian parents, Iannucci studied at the University of Glasgow followed by the University of Oxford. St ...
for the 1991
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC. The station replaced the BBC Home Service on 30 September 1967 and broadcasts a wide variety of spoken-word programmes from the BBC's headquarters at Broadcasti ...
comedy programme '' On the Hour'', a spoof of British current affairs broadcasting. In 1992, Partridge hosted a spin-off spoof chat show, '' Knowing Me, Knowing You with Alan Partridge''. ''On the Hour'' transferred to television as '' The Day Today'' in 1994, followed by '' Knowing Me, Knowing You'' later that year. In 1997, the
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
broadcast '' I'm Alan Partridge'', a sitcom written by Coogan, Iannucci and Peter Baynham about Partridge's life in a roadside hotel working for a
Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...
radio station. It earned two BAFTAs and was followed by a second series in 2002. After a hiatus, Partridge returned in 2010 with a series of shorts, '' Mid Morning Matters with Alan Partridge'', written with Rob and Neil Gibbons, who have cowritten every Partridge project since. Over the following years, Partridge expanded into other media, including the spoof memoir '' I, Partridge: We Need to Talk About Alan'' (2011) and the feature film '' Alan Partridge: Alpha Papa'' (2013). In 2019, Partridge returned to the BBC with '' This Time with Alan Partridge'', a spoof of magazine shows such as '' The One Show'', followed by an
Audible Audible may refer to: * Audible (service), an online audiobook store * Audible (American football), a tactic used by quarterbacks * ''Audible'' (film), a short documentary film featuring a deaf high school football player * Audible finish or ru ...
podcast in 2020 and a touring show in 2022. Coogan said Partridge began as a "one-note" character, but slowly became more complex and empathetic. While the writers use Partridge to satirise bigotry and privilege, they also aim to create empathy. Critics have praised Partridge's complexity, realism and
pathos Pathos appeals to the emotions and ideals of the audience and elicits feelings that already reside in them. ''Pathos'' is a term most often used in rhetoric (in which it is considered one of the three modes of persuasion, alongside ethos and ...
. '' Vanity Fair'' called him a British national treasure and ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' described him as "one of the greatest and most beloved comic creations of the last few decades". Partridge is credited with influencing cringe comedies such as ''
The Inbetweeners ''The Inbetweeners'' is a British coming-of-age television sitcom, which originally aired on E4 from 2008 to 2010 and was created and written by Damon Beesley and Iain Morris. The series follows the misadventures of suburban teenager Willi ...
'', '' Nighty Night'' and '' Peep Show''. In a 2001 poll by
Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
, Partridge was voted seventh in their list of the 100 Greatest TV Characters.


History


1991: ''On The Hour''

Alan Partridge was created for the 1991
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC. The station replaced the BBC Home Service on 30 September 1967 and broadcasts a wide variety of spoken-word programmes from the BBC's headquarters at Broadcasti ...
comedy programme '' On the Hour'', a spoof of British current affairs broadcasting, as the show's hapless sports presenter. Developing ''On the Hour'', the producer,
Armando Iannucci Armando Giovanni Iannucci (; born 28 November 1963) is a Scottish satirist, writer, director, producer and performer. Born in Glasgow to Italian parents, Iannucci studied at the University of Glasgow followed by the University of Oxford. St ...
, asked
Steve Coogan Stephen John Coogan (; born 14 October 1965) is an English-Irish actor, comedian, screenwriter and producer. His accolades include four BAFTA Awards and three British Comedy Awards, and nominations for two Academy Awards and a Golden Globe Aw ...
to voice a generic sports reporter, with elements of Elton Welsby, Jim Rosenthal and John Motson. Coogan had performed a similar character for a BBC
college radio Campus radio (also known as college radio, university radio or student radio) is a type of radio station that is run by the students of a college, university or other educational institution. Programming may be exclusively created or produced ...
station while at university. Iannucci said they developed a backstory for the character "within minutes". The name was inspired by the former '' Newsbeat'' presenter Frank Partridge. Iannucci, Patrick Marber, Richard Herring and Stewart Lee wrote much of the early Partridge material; Herring credits the creation to Coogan and Iannucci.


1992–1995: ''Knowing Me, Knowing You'' and ''The Day Today''

Marber felt Partridge had potential for other projects, and encouraged Coogan to develop his character. Coogan performed as Partridge and other characters at the 1992 Edinburgh Fringe. In December 1992,
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC. The station replaced the BBC Home Service on 30 September 1967 and broadcasts a wide variety of spoken-word programmes from the BBC's headquarters at Broadcasti ...
began broadcasting a six-episode spoof chat show, '' Knowing Me, Knowing You with Alan Partridge''. The series saw Partridge irritate and offend his guests, and coined his catchphrase, "Aha!". In 1994, ''On the Hour'' transferred to television on
BBC Two BBC Two is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the BBC. It is the corporation's second flagship channel, and it covers a wide range of subject matte ...
as '' The Day Today'', in which Partridge reprised his role as sports reporter. Later that year, '' Knowing Me, Knowing You'' transferred to television. The series ends with Partridge accidentally shooting a guest. It was nominated for the 1995
BAFTA The British Academy of Film and Television Arts (BAFTA, ) is an independent trade association and charity that supports, develops, and promotes the arts of film, television and video games in the United Kingdom. In addition to its annual awa ...
for Light Entertainment Performance. A Christmas special, ''Knowing Me, Knowing Yule'', followed in December 1995, in which Partridge attacks a BBC commissioning editor, ending his television career.


1997–2002: ''I'm Alan Partridge''

In 1997, BBC Two broadcast a
sitcom A sitcom (short for situation comedy or situational comedy) is a genre of comedy produced for radio and television, that centers on a recurring cast of character (arts), characters as they navigate humorous situations within a consistent settin ...
, '' I'm Alan Partridge'', written by Coogan, Iannucci and Peter Baynham. It follows Partridge after he has been left by his wife and dropped from the BBC. He lives in a roadside hotel outside
Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...
, presents a
graveyard slot A graveyard slot (or death slot) is a time period in which a television audience is very small compared to other times of the day, and therefore broadcast programming is considered far less important. Graveyard slots are usually situated in the ea ...
on local radio, and desperately pitches ideas for new television shows. Iannucci said the writers aimed to create "a kind of social X-ray of male middle-aged Middle England". ''I'm Alan Partridge'' won the 1998 BAFTA awards for Comedy Performance and Comedy Programme or Series. In 1999, Partridge appeared on the BBC
telethon A telethon (a portmanteau of "television" and "marathon") is a televised fundraising event that lasts many hours or days, the purpose of which is to raise money for a charitable, political or other cause. Most telethons feature heavy solicitatio ...
''
Comic Relief Comic Relief is a British charity, founded in 1986 by the comedy scriptwriter Richard Curtis and comedian Sir Lenny Henry in response to the 1983–1985 famine in Ethiopia. The concept of Comic Relief was to get British comedians to make t ...
'', performing a medley of
Kate Bush Catherine Bush (born 30 July 1958) is an English singer, songwriter, record producer, and dancer. Bush began writing songs at age 11. She was signed to EMI Records after David Gilmour of Pink Floyd helped produce a demo tape. In 1978, at the ...
songs. BBC Two broadcast a second series of ''I'm Alan Partridge'' in 2002, following Partridge's life in a static caravan with his new Ukrainian girlfriend after recovering from a mental breakdown. The writers found the second series difficult to make, feeling it had been too long since the first and that expectations for sitcoms had changed.


2003–2009: Hiatus and smaller roles

After ''I'm Alan Partridge'', Coogan tired of Partridge and limited him to smaller roles, feeling he had become an "
albatross Albatrosses, of the biological family Diomedeidae, are large seabirds related to the procellariids, storm petrels, and diving petrels in the order Procellariiformes (the tubenoses). They range widely in the Southern Ocean and the North Paci ...
". In March 2003, the BBC broadcast a
mockumentary A mockumentary (a portmanteau of ''mock'' and ''documentary'') is a type of film or television show depicting fictional events, but presented as a Documentary film, documentary. Mockumentaries are often used to analyze or comment on current event ...
, ''Anglian Lives: Alan Partridge'', about Partridge's life and career. Coogan performed as Partridge at the
Royal Albert Hall The Royal Albert Hall is a concert hall on the northern edge of South Kensington, London, England. It has a seating capacity of 5,272. Since the hall's opening by Queen Victoria in 1871, the world's leading artists from many performance genres ...
in support of the Teenage Cancer Trust in 2004. In 2008, he performed a tour, Steve Coogan as Alan Partridge and other Less Successful Characters, featuring Partridge as a life coach. Coogan returned to Partridge after pursuing other projects, such as his work with the director
Michael Winterbottom Michael Winterbottom (born 29 March 1961) is an English film director. He began his career working in British television before moving into features. Three of his films—''Welcome to Sarajevo'', ''Wonderland (1999 film), Wonderland'' and ''24 ...
on films such as '' 24 Hour Party People'' (2002)''.'' He said he did not want to say goodbye to Partridge, and that "as long as I can do my other things, that, to me, is the perfect balance". In 2020, Coogan said that though he had once tired of Partridge, he had now become "a battered, comfortable old leather jacket".


2010: ''Mid Morning Matters''

Partridge returned in 2010 in a series of
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
shorts, '' Mid Morning Matters with Alan Partridge'', as the host of a digital radio show with a new character, Sidekick Simon (
Tim Key Timothy Key (born 2 September 1976) is an English poet, comedian, actor and screenwriter. He has performed at the Edinburgh Festival Fringe, both as a solo act and as part of the comedy group Cowards (comedy troupe), Cowards, and plays Alan Pa ...
). The series was later broadcast by
Sky Atlantic Sky Atlantic is a British pay television channel owned by Sky Group, Sky Group Limited that launched in 2011 and broadcasts in the United Kingdom and Ireland. The channel airs original British-produced dramas like ''Fortitude (TV series), F ...
. Coogan wrote it with the brothers Neil and Rob Gibbons, who submitted scripts to his company Baby Cow Productions. The Gibbons brothers have co-written every Partridge project since. According to Neil, Coogan "invited us in, our sensibilities chimed ... I think we were like two pairs of fresh eyes, and Steve seemed to fall in love with the character all over again." Coogan said they chose the web format because "it was a bit underground, a low-key environment in which to test the character out again. And the response was so good, we realised there was more fuel in the tank." In his 2015 autobiography, Coogan wrote that he felt ''Mid Morning Matters'' was "the purest, most mature and funniest incarnation of Partridge", which he credited to the Gibbons brothers.


2011–2012: ''I, Partridge'' and TV specials

In 2011, a spoof autobiography, '' I, Partridge: We Need to Talk About Alan'', written by Coogan, Iannucci and the Gibbons brothers, was published by
HarperCollins HarperCollins Publishers LLC is a British–American publishing company that is considered to be one of the "Big Five (publishers), Big Five" English-language publishers, along with Penguin Random House, Hachette Book Group USA, Hachette, Macmi ...
. Coogan also recorded an
audiobook An audiobook (or a talking book) is a recording of a book or other work being read out loud. A reading of the complete text is described as "unabridged", while readings of shorter versions are abridgements. Spoken audio has been available in sch ...
version as Partridge. In the book, Partridge recounts his childhood and career, attempts to settle scores with people he feels have wronged him, and dispenses wisdom such as his assertion that
Wikipedia Wikipedia is a free content, free Online content, online encyclopedia that is written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and the wiki software MediaWiki. Founded by Jimmy Wales and La ...
has made university education "all but pointless". Coogan appeared as Partridge to promote ''I, Partridge'' on '' The Jonathan Ross Show'' and
BBC Radio 5 Live BBC Radio 5 Live is a British national radio station owned and operated by the BBC. It broadcasts mainly news, sport, Talk show, discussion, interviews and phone-ins, and is on air 24 hours a day. It is the principal BBC radio station Broadca ...
. It received positive reviews and became a bestseller. On 25 June 2012, Partridge presented a one-hour Sky Atlantic special, '' Alan Partridge: Welcome to the Places of My Life'', taking the viewer on a tour of Partridge's home county,
Norfolk Norfolk ( ) is a Ceremonial counties of England, ceremonial county in England, located in East Anglia and officially part of the East of England region. It borders Lincolnshire and The Wash to the north-west, the North Sea to the north and eas ...
. It earned Coogan the 2013 BAFTA for Best Male Performance in a Comedy Programme. The following week, Sky Atlantic broadcast ''Open Books with Martin Bryce'', a mock literary programme discussing Partridge's autobiography.


2013: ''Alpha Papa''

On 7 August 2013, a feature film, '' Alan Partridge: Alpha Papa'', was released in the UK. It was directed by Declan Lowney and co-produced by
StudioCanal StudioCanal S.A.S. (formerly known as Le Studio Canal+, Canal Plus, Canal+ Distribution, Canal+ D.A., and Canal+ Production and also known as StudioCanal International) is a French film & television production and distribution company which is a ...
and Baby Cow Productions, with support from
BBC Films BBC Film (formerly BBC Films) is the feature film-making arm of the BBC. It was founded on 18 June 1990, and has produced or co-produced some of the most successful British films of recent years, including ''Truly, Madly, Deeply (film), Truly, ...
and the BFI Film Fund. The film sees Partridge enlisted as a crisis negotiator during a siege at his radio station. Filming began with an incomplete script, and Coogan and the Gibbons brothers rewrote much of it on the set. The rushed production was difficult; Coogan and Iannucci disagreed on the script, morale was low, and there were problems with casting and funding. In his memoir, Coogan wrote that it was the hardest he had ever worked and the loneliest he had ever felt; however, he was proud of the finished film. ''Alpha Papa'' received positive reviews and opened at number one at the box office in the UK and Ireland.


2015–2019: ''Scissored Isle'' and ''This Time''

In 2015, Coogan co-presented a special Christmas episode of the
Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
chat show ''
TFI Friday ''TFI Friday'' (Thank Four it's Friday) is an entertainment show that was broadcast on Channel 4 television in the United Kingdom. It was produced by Ginger Productions, written by Danny Baker, and hosted by Chris Evans, for the first five ...
'' as Partridge. In February 2016, Sky Atlantic broadcast a second series of ''Mid Morning Matters''. ''Alan Partridge's Scissored Isle'', a mockumentary in which Partridge examines the British class divide, followed in May also starring Ben Rufus Green. A second book, ''Alan Partridge: Nomad'', a travelogue in which Partridge recounts a journey across the UK, was published on 20 October. In July 2017, Partridge appeared in an episode of the
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC. The station replaced the BBC Home Service on 30 September 1967 and broadcasts a wide variety of spoken-word programmes from the BBC's headquarters at Broadcasti ...
programme ''Inheritance Tracks'', in which guests choose music to pass to future generations; he selected " Who Put the Bomp (in the Bomp, Bomp, Bomp)" by
Barry Mann Barry Mann (born Barry Imberman; February 9, 1939) is an American songwriter and musician, and was part of a successful songwriting partnership with his wife, Cynthia Weil. He has written or co-written 53 hits in the UK and 98 in the US. Early ...
and the theme from ''Grandstand''. Iannucci guest-edited an October 2017 issue of ''
The Big Issue ''The Big Issue'' is a United Kingdom–based street newspaper founded by John Bird and Gordon Roddick in September 1991 and published in four continents. ''The Big Issue'' is one of the UK's leading social businesses and exists to offer ho ...
'', featuring a debate on
Brexit Brexit (, a portmanteau of "Britain" and "Exit") was the Withdrawal from the European Union, withdrawal of the United Kingdom (UK) from the European Union (EU). Brexit officially took place at 23:00 GMT on 31 January 2020 (00:00 1 February ...
between Partridge and Malcolm Tucker, a character from ''
The Thick of It ''The Thick of It'' is a British comedy television series created, written and directed by Armando Iannucci that satirises the inner workings of British government. It was first broadcast for two short series on BBC Four in 2005, initially ...
'', another sitcom created by Iannucci. On 27 December, BBC Two broadcast a documentary about the history of Partridge, ''Alan Partridge: Why, When, Where, How and Whom?'' Partridge returned to the BBC in February 2019 with a six-part series, '' This Time with Alan Partridge'', a spoof current affairs programme in the style of '' The One Show''. In the series, Partridge stands in after the regular host falls ill. Coogan felt it was the right time for Partridge to return as he might represent the views of Brexit voters. Neil Gibbons said the world of live television had changed since Partridge's creation: "If someone fluffed a line or got someone's name wrong or said something stupid, it was mortifying. But nowadays, those are the sort of people who are given jobs on TV." A second series was broadcast in 2021. In August 2019, after he was caught speeding, Coogan escaped a driving ban after arguing that a planned Alan Partridge series could not be filmed on public transport, as driving is part of Partridge's character. The
magistrates The term magistrate is used in a variety of systems of governments and laws to refer to a civilian officer who administers the law. In ancient Rome, a ''magistratus'' was one of the highest ranking government officers, and possessed both judici ...
determined that it would cause “exceptional hardship" on the production staff if the series were cancelled.


2020–present: ''From the Oasthouse'' and ''Strategem''

In September 2020,
Audible Audible may refer to: * Audible (service), an online audiobook store * Audible (American football), a tactic used by quarterbacks * ''Audible'' (film), a short documentary film featuring a deaf high school football player * Audible finish or ru ...
launched an Alan Partridge podcast, ''From the Oasthouse''. It has Partridge discussing topics such as relationships, family and the culture wars. Coogan said the podcast format was liberating, with more opportunity for nuance and less need to create punchlines to unite the audience. The podcast was carefully scripted rather than improvised. Further series were released in September 2022 and October 2023. In April 2022, Coogan began a UK Alan Partridge tour, ''Stratagem'', in which Partridge gave a motivational talk and addressed topics such as
identity politics Identity politics is politics based on a particular identity, such as ethnicity, Race (human categorization), race, nationality, religion, Religious denomination, denomination, gender, sexual orientation, Socioeconomic status, social background ...
and
culture war A culture war is a form of cultural conflict (metaphorical " war") between different social groups who struggle to politically impose their own ideology (moral beliefs, humane virtues, and religious practices) upon mainstream society, or upon ...
s. The ''Guardian'' critic Brian Logan gave the show four out of five, praising its "rich comedy of physical awkwardness" and writing that Partridge was now "at the centre of his own thriving multi-platform metaverse". He noted that though Coogan had once tired of Partridge, he now "clearly takes pleasure in the performance". The ''
Independent Independent or Independents may refer to: Arts, entertainment, and media Artist groups * Independents (artist group), a group of modernist painters based in Pennsylvania, United States * Independentes (English: Independents), a Portuguese artist ...
'' critic Louis Chilton gave it two out of five, finding its jokes obvious and dated and that Partridge did not work in a live format. In August 2022, Partridge joined the rock band
Coldplay Coldplay are a British Rock music, rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer and percussionist Will Champion, and manager Phil Harvey (band m ...
to perform the 1985
Kate Bush Catherine Bush (born 30 July 1958) is an English singer, songwriter, record producer, and dancer. Bush began writing songs at age 11. She was signed to EMI Records after David Gilmour of Pink Floyd helped produce a demo tape. In 1978, at the ...
song " Running Up That Hill" at
Wembley Stadium Wembley Stadium, currently branded as Wembley Stadium connected by EE Limited, EE for sponsorship reasons, is an association football stadium in Wembley, London. It opened in 2007 on the site of the Wembley Stadium (1923), original Wembley Sta ...
, London. A third Partridge memoir, ''Big Beacon'', covering his return to television and his experience restoring a lighthouse, was published on 12 October 2023. ''
The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' gave it a positive review, praising its "skilfully terrible writing". In January 2025, Coogan confirmed that filming was complete for a new BBC television series, '' How Are You?'', which has Partridge exploring mental health issues following a year in Saudi Arabia. A fourth series of ''From the Oasthouse'' is due in June.


Character

Alan Partridge is an incompetent and tactless television and radio presenter, with an inflated sense of importance and celebrity. He is socially inept and often offends his guests. According to the ''
Telegraph Telegraphy is the long-distance transmission of messages where the sender uses symbolic codes, known to the recipient, rather than a physical exchange of an object bearing the message. Thus flag semaphore is a method of telegraphy, whereas ...
'', Partridge is "utterly convinced of his own superiority, and bewildered by the world's inability to recognise it". His need for public attention drives him to deceit, treachery and shameless self-promotion. In the ''Knowing Me, Knowing Yule'' Christmas special, he assaults a BBC boss and a paralysed man. Marber said Partridge's fundamental characteristic is desperation, and described him as part of a British tradition of "sad little man" characters such as Captain Mainwaring, Basil Fawlty and David Brent. Coogan said Partridge was originally a "one-note, sketchy character" and "freak show", but slowly became refined as a dysfunctional alter ego. Whereas Coogan has affection for Partridge, he said Iannucci sees him as "basically an idiot". As he aged, Coogan become comfortable revealing unattractive and dysfunctional parts of himself in Partridge. In his memoir, he wrote that he finds it irritating when people observe that he is sometimes similar, and wrote: "I reply, 'Well, yes. Of course I am.' They can't quite believe this admission. 'But he's an idiot! Are you saying he's part of you?' As patiently as possible, I'll say, '"Yes, because part of me is an idiot!'" Coogan credited Neil and Rob Gibbons for giving Partridge a more rounded personality in later incarnations, and said: "The 21st-century Alan is a nicer man. He is more empathetic and less about mocking the fool. More Malvolio and less Frank Spencer." The Gibbons brothers felt that by the time of '' Mid Morning Matters with Alan Partridge'', when Partridge is working for an even smaller radio station, he is more at peace with himself and that his lack of self-awareness saves him from misery. Iannucci said that Partridge stays optimistic because he never sees himself as others see him, and that despite his failings he was "the perfect broadcaster for these times, when there are 24 hours to fill and dead time is a crime—he has a unique capacity to fill any vacuum with his own verbal vacuum". Baynham said that although Partridge is unpleasant, the writers of ''I'm Alan Partridge'' tried to build empathy: "You're watching a man suffer but also at some level identifying with his pain." For ''Alpha Papa'', Coogan wanted Partridge to be heroic and for the audience to sympathise with him while laughing at him: "You know he's done the wrong thing, but at least he's got some humanity. It's impossible to sustain 90 minutes of good drama without investing in the character." Felicity Montagu, who plays Partridge's assistant, Lynn, felt he was vulnerable and loveable, and a good person "deep down".


Politics

Partridge holds
right-wing Right-wing politics is the range of political ideologies that view certain social orders and hierarchies as inevitable, natural, normal, or desirable, typically supporting this position based on natural law, economics, authority, property ...
views. He is a reader of the right-wing newspaper the ''
Daily Mail The ''Daily Mail'' is a British daily Middle-market newspaper, middle-market Tabloid journalism, tabloid conservative newspaper founded in 1896 and published in London. , it has the List of newspapers in the United Kingdom by circulation, h ...
'', and supported
Brexit Brexit (, a portmanteau of "Britain" and "Exit") was the Withdrawal from the European Union, withdrawal of the United Kingdom (UK) from the European Union (EU). Brexit officially took place at 23:00 GMT on 31 January 2020 (00:00 1 February ...
in line with the ''Daily Mail'' position. Coogan, who is
left-wing Left-wing politics describes the range of Ideology#Political ideologies, political ideologies that support and seek to achieve social equality and egalitarianism, often in opposition to social hierarchy either as a whole or of certain social ...
, described Partridge as a
Little Englander The Little Englanders were a British political movement who opposed empire-building and advocated complete independence for Britain's existing colonies. The ideas of Little Englandism first began to gain popularity in the late 18th century after ...
, with a "myopic, slightly philistine mentality". Coogan felt the humour came from Partridge's misjudgement, rather than in a celebration of bigotry: "I don't want to add to the sum total of human misery. I want to point out things where we can improve our behaviour, myself included." He aimed to use humour to hold privileged and powerful people accountable. Earlier versions of Partridge were more bigoted, but the writers found there was more humour in having him attempt to be progressive. For example, in ''I, Partridge'', he stresses his friendship with the gay television presenter
Dale Winton Dale Jonathan Winton (22 May 1955 – 18 April 2018) was an English radio DJ and television presenter. He presented the shows '' Supermarket Sweep'' from 1993 until 2001 and again in 2007, the National Lottery game show '' In It to Win It' ...
. Coogan said Partridge was aware of
political correctness "Political correctness" (adjectivally "politically correct"; commonly abbreviated to P.C.) is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. ...
: "In the same way that the ''Daily Mail'' is a bit PC—it wouldn't be openly homophobic now—Alan is the same. He tries to be modern."


Lifestyle

Partridge lives in
Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...
in the
East of England East is one of the four cardinal directions or points of the compass. It is the opposite direction from west and is the direction from which the Sunrise, Sun rises on the Earth. Etymology As in other languages, the word is formed from the fact ...
. Iannucci said the writers chose it as it is "geographically just that little bit annoyingly too far from London, and has this weird kind of isolated feel that seemed right for Alan". According to ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'', Partridge has "parochial bad taste", and Coogan described him as "on the wrong side of cool". He is a fan of
James Bond films James Bond is a fictional character created by British novelist Ian Fleming in 1953. A British secret agent working for MI6 under the codename 007, Bond has been portrayed on film in twenty-seven productions by actors Sean Connery, David ...
and
Lexus is the luxury vehicle division of the Japanese automaker Toyota, Toyota Motor Corporation. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked amon ...
cars. His talk show catchphrase, "Aha!", comes from
Abba ABBA ( ) were a Swedish pop group formed in Stockholm in 1972 by Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad. They are one of the most popular and successful musical groups of all time, and are one of the List ...
, and he named his son Fernando and his talk show ''Knowing Me, Knowing You'' after Abba songs. In earlier incarnations, Partridge's wardrobe included a
blazer A blazer is a jacket worn as part of a smart casual or business casual look. Similar to a sport jacket, a blazer is not part of a formal suit, and the terms "sport coat" and "blazer" may be used interchangeably in daily life. A nautical bl ...
, badge and tie, driving gloves and "too-short" shorts, styles he describes as "sports casual" and "imperial leisure". According to Iannucci, by the time of ''Alpha Papa'', Partridge had "evolved to the '' Top Gear'' presenter circa 2005 stage", with sports jackets and a foppish fringe. Coogan said that the rise of
postmodernism Postmodernism encompasses a variety of artistic, Culture, cultural, and philosophical movements that claim to mark a break from modernism. They have in common the conviction that it is no longer possible to rely upon previous ways of depicting ...
made it difficult to find clothes for Partridge, as "everything we had once seen as square or distasteful was now being worn by hipsters ... The waters of what was uncool became so muddied that it was difficult to find anything
hat A hat is a Headgear, head covering which is worn for various reasons, including protection against weather conditions, ceremonial reasons such as university graduation, religious reasons, safety, or as a fashion accessory. Hats which incorpor ...
looked bad and not just ironic. It even made me question if Alan was still relevant." As Coogan aged, the makeup he wore in earlier performances became unnecessary.


Legacy

'' Vanity Fair'' described Alan Partridge as a national treasure and a cherished part of British comedy, alongside characters such as Basil Fawlty and Mr. Bean". According to '' Variety, ''in Britain "Alan Partridge is a full-on phenomenon, a multiplatform fictional celebrity whose catchphrases, mangled metaphors and social ineptitude are the stuff of legend and good ratings". Though Partridge is less known outside Britain, Adam McKay, the director of the 2004 comedy '' Anchorman'', said he is well known among American comedians including
Ben Stiller Benjamin Edward Meara Stiller (born November 30, 1965) is an American actor, comedian, and filmmaker. Known for his blend of slapstick humor and sharp wit, Stiller rose to fame through comedies such as ''There's Something About Mary'' (1998), ' ...
,
Will Ferrell John William Ferrell (; born July 16, 1967) is an American actor, comedian, writer, and producer. He is known for his leading man roles in comedy films and for his work as a television producer. Ferrell received various accolades, including ...
and
Jack Black Thomas Jacob "Jack" Black (born August 28, 1969) is an American actor, comedian, and musician. He is known for roles in family and comedy films, in addition to his voice work in animated films. His awards include a Children's and Family Emmy ...
: "Everyone watching those artridgeDVDs had the same reaction. How did I not know about this guy?" '' IndieWire'' wrote that "before there was Ron Burgundy for the Yanks, there was Alan Partridge for the Brits". Brian Logan wrote in the ''Guardian'' that though Partridge was created as a satire of the "asinine fluency of broadcaster-speak" of the time, his development as a character study gave him a timeless quality. Another ''Guardian'' journalist, John Crace, wrote: "By rights, Alan Partridge should have been dead as a character years ago, the last drops of humour long since wrung out ... but Steve Coogan keeps finding ways to make him feel fresh." The ''Independent'' wrote that Partridge was a "disarming creation" whom the audience root for despite his flaws. In the ''Guardian'',
Alexis Petridis Alexis Petridis (born 13 September 1971) is an English journalist. He is the head Rock music, rock and pop music critic for ''The Guardian'', and a regular contributor for ''GQ''. In addition to his music journalism for the paper, he has written ...
wrote that audiences find Partridge funny partly because they recognise themselves in him, and Edmund Gordon called Partridge "a magnificent comic creation: a monster of egotism and tastelessness". According to Gordon, Partridge allows progressive audiences to laugh at
politically incorrect "Political correctness" (adjectivally "politically correct"; commonly abbreviated to P.C.) is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. ...
humour as "every loathsome comment is sold to us not as a gag, but as a gaffe". Writing that Partridge "channels the worst excesses of the privileged white man who considers himself nonetheless a victim", the ''
New Statesman ''The New Statesman'' (known from 1931 to 1964 as the ''New Statesman and Nation'') is a British political and cultural news magazine published in London. Founded as a weekly review of politics and literature on 12 April 1913, it was at first c ...
'' journalist Daniel Curtis saw Partridge as a precursor to post-truth politicians such as
Nigel Farage Nigel Paul Farage ( ; born 3 April 1964) is a British politician and broadcaster who has been Member of Parliament (United Kingdom), Member of Parliament (MP) for Clacton (UK Parliament constituency), Clacton and Leader of Reform UK since 20 ...
and
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
. ''Mandatory'' wrote that Partridge was "a fascinatingly layered and fully realised creation of years of storytelling and a fundamentally contemptible prick—he feels like a living, breathing person, but a living, breathing person that you want to strangle". The ''Telegraph'' wrote: "Never has one actor so completely inhabited a sitcom character. We believe Partridge is real, from his side-parted hair down to his tasseled sports-casual loafers." In 2014, the ''Guardian'' writer Stuart Heritage described Partridge as "one of the greatest and most beloved comic creations of the last few decades". In a 2001 poll by
Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
, Partridge was voted seventh in their list of the 100 Greatest TV Characters. In a 2017 poll of over 100 comedians, Partridge was voted best TV comedy character and Coogan best male comedy actor, and a scene from ''I'm Alan Partridge'' in which Partridge goes to the home of an obsessive fan was voted best comedy scene. In 2021, ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' named ''I'm Alan Partridge'' the 52nd-greatest sitcom, writing that it had taken Partridge "from a parody of celebrity-presenter smarm to one of the greatest Britcom characters ever". In 2022, the ''Guardian'' journalist Michael Hogan selected Partridge as Coogan's greatest TV role, writing that he had "painstakingly fleshed him out from a catchphrase-spouting caricature to a layered creation of subtle pathos ndone of our most enduring and beloved comic characters". In 2024, the ''Guardian'' named ''Knowing Me, Knowing Yule'' one of the greatest Christmas TV specials.


Influence

The ''Telegraph'' credited Partridge with influencing cringe comedies such as ''
The Inbetweeners ''The Inbetweeners'' is a British coming-of-age television sitcom, which originally aired on E4 from 2008 to 2010 and was created and written by Damon Beesley and Iain Morris. The series follows the misadventures of suburban teenager Willi ...
'', '' Nighty Night'' and '' Peep Show''. According to ''
Den of Geek ''Den of Geek'' is a UK and US-based website covering entertainment with a focus on pop culture. The website also issues a biannual magazine. History ''Den of Geek'' was founded in 2007 by Simon Brew in London. In 2012, DoG Tech LLC licensed ' ...
'' in 2013, he so influenced British culture that "Partridgisms" became everyday vernacular. ''Monkey Tennis'', one of Partridge's desperate television proposals, has become shorthand for absurd television concepts. Another, ''Youth Hostelling with Chris Eubank'', was used by the hostel booking site Hostelworld as the basis of a 2015 television advert with the boxer
Chris Eubank Christopher Livingstone Eubank (also Christopher Livingstone Eubank Sr. born 8 August 1966) is a British former professional boxer who competed from 1985 to 1998. He held the World Boxing Organization (WBO) middleweight and super-middlewei ...
. In 2020, Coogan said that many of Partridge's inane ideas had since become real programmes, making satire more difficult. Partridge has become associated with the city of
Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...
. An art exhibition inspired by Partridge opened in Norwich in July 2015. In September 2020, an unofficial statue of Partridge created by sculptors in the film industry was temporarily erected outside the Forum in Norwich; Partridge's official
Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...
account released a statement endorsing the statue. In October 2021, a fan convention at the Mercure Norwich Hotel was attended by more than 250 people. Accidental Partridge, an unofficial Twitter account which collects quotes reminiscent of Partridge's speech from real media figures, had attracted 144,000 followers by May 2014. In August 2024, ''Lynn Faces'', a play inspired by Partridge's assistant, Lynn, opened at the New Diorama Theatre in London.


Appearances


Guest appearances


Books


Fundraising


DVDs


References


External links


''I'm Alan Partridge''
{{DEFAULTSORT:Partridge, Alan Comedy radio characters Comedy television characters Fictional DJs Fictional interviewers Fictional radio personalities Fictional reporters and correspondents Fictional television personalities Radio characters introduced in 1991 Talk show characters Male characters in radio English male characters in sitcoms Characters created by Steve Coogan Fictional television reporters and correspondents