Adtile Technologies is an American company that develops and markets motion-sensing technology. The company’s headquarter is in

San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. It is best known for its motion ads, which employs phone's sensors that supports motion as input to make advertisements interactive. In October 2014, Adtile was selected to receive the 2014 North America

Frost & Sullivan Frost & Sullivan is an American business consulting firm. It offers market research and analysis, growth strategy consulting, and corporate training. It has about 45 offices in the Americas, Africa, Asia and Europe; the principal office is in Sa ...

Award for Enabling Technology Leadership.

History

Nils Forsblom, a

Finnish-American Finnish Americans (, ) comprise Americans with ancestral roots in Finland, or Finnish people who immigrated to and reside in the United States. The Finnish-American population is around 650,000. Many Finnish people historically immigrated to ...

technology entrepreneur founded Adtile Technologies in 2010. The company's first product was Photopoll, an application that allowed users to share photos, tell stories around those photos, and ask friends for opinions. In 2013, the company raised $2.7 million in funding from undisclosed angel investors. The funds were used to launch a new product called Adtile, which makes mobile advertisements interactive based on physical motion-inputs. In July 2014, the company announced a $4.5 million Series A funding round led by private venture capitalists. In March 2015, Adtile created Adtile VR, a technology that lets users experience virtual reality environments on smartphone's browser. In October 2015, the company announced partnering with LG Uplus, which would use Adtile to power its entire mobile network and Wi-Fi stations. In April 2017, Adtile raised additional $2 million in funding which is an extension of the $4.5 million Series A raised back in 2014.

Technology and applications

The Adtile Motion Technology employs algorithms identify motion interactions to offer dynamic visual feedback and make ads interactive. The Adtile Motion Technology taps into a smartphone’s native micro-electro-mechanical systems (MEMS) — namely the

accelerometer An accelerometer is a device that measures the proper acceleration of an object. Proper acceleration is the acceleration (the rate of change (mathematics), rate of change of velocity) of the object relative to an observer who is in free fall (tha ...

and

gyroscope A gyroscope (from Ancient Greek γῦρος ''gŷros'', "round" and σκοπέω ''skopéō'', "to look") is a device used for measuring or maintaining Orientation (geometry), orientation and angular velocity. It is a spinning wheel or disc in ...

. Adtile VR creates a 3D rendering on a mobile device that moves as the user moves. Movements like tilting, pitching, rotating, or walking in any direction reflect changes on-screen allowing the user to interact with the virtual world. The Adtile Motion Store is a cloud-based creative platform that allows designers to develop their own interactive sensor-enabled ads using Adtile-designed templates. In November 2015, the company launched Air Pencil, a lightweight Web app that makes it possible to capture free-form motion with an

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

. Adtile’s Air Pencil was inspired by Picasso’s electric light used in Gjon Mili’s photograph series featured in LIFE Magazine in 1949. The application allows users to capture motion in 3D, as lines, curves, and shapes. Adtile launched Adtile 360 in May 2016. Adtile 360 allows creators to develop 360-degree videos that are viewed using a mobile device and can track movement and adjust viewpoints based on how the device is being held. The product combines outputs from three mobile sensors to control the video: the accelerometer, the gyroscope, and the magnetometer. Adtile 360 adds the ability to overlay emojis and other interactive graphic elements on the video.

References

{{reflist Technology companies based in San Diego Privately held companies based in California American companies established in 2010 2010 establishments in California