AdsML is a suite of business-to-business

electronic commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manag ...

standards intended to support the exchange of advertising business messages and content delivery using

XML Extensible Markup Language (XML) is a markup language and file format for storing, transmitting, and reconstructing arbitrary data. It defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. ...

. It is supported by

Peter Meirs Peter Meirs is the Vice President of Production Technologies for Time Inc. and an affiliate of the MIT Media Lab. He currently oversees digital magazines, emerging media technologies, the Time Inc. digital archive group ( E-MaG), the Digital ...

Time Inc. Time Inc. was an American worldwide mass media corporation founded on November 28, 1922, by Henry Luce and Briton Hadden and based in New York City. It owned and published over 100 magazine brands, including its namesake ''Time'', ''Sports Illu ...

Typical users include newspapers, advertising agencies, broadcasters and others who buy or sell advertising.

References

External links

Official Website
E-commerce XML markup languages {{advertising-stub