Adrian Flux is a British

insurance broker An insurance broker is an intermediary who sells, solicits, or negotiates insurance on behalf of a client for compensation. An insurance broker is distinct from an insurance agent in that a broker typically acts on behalf of a client by negoti ...

that has its head office at East Winch Hall in

King's Lynn King's Lynn, known until 1537 as Bishop's Lynn and colloquially as Lynn, is a port and market town in the borough of King's Lynn and West Norfolk in the county of Norfolk, England. It is north-east of Peterborough, north-north-east of Cambridg ...

Norfolk Norfolk ( ) is a Ceremonial counties of England, ceremonial county in England, located in East Anglia and officially part of the East of England region. It borders Lincolnshire and The Wash to the north-west, the North Sea to the north and eas ...

. The company has become the country’s largest specialist

motor insurance Vehicle insurance (also known as car insurance, motor insurance, or auto insurance) is insurance for cars, trucks, motorcycles, and other road vehicles. Its primary use is to provide financial protection against physical damage or bodily injury ...

brokers and employs around 1,850 staff.

History

The family-run business was formed by Adrian Flux in 1973. In 1990, it expanded by creating a specialist motorcycle division called Bikesure. As of 2017, Bikesure has its own office in

North Lynn North Lynn is an urban residential area of King's Lynn, in the King's Lynn and West Norfolk district, in the county of Norfolk, England. There are three main parks in North Lynn: Peck's field (named after the previous owner of the land before th ...

, Norfolk. In 1999, Adrian’s son David took over the running of the company after working his way up from the position of a clerk. In 2005, the company acquired

Bishop’s Stortford Bishop's Stortford is a historic market town and civil parish in the East Hertfordshire district, in the county of Hertfordshire, England. It is in the London commuter belt, near the border with Essex, just west of the M11 motorway and Stansted ...

-based Herts Insurance Consultants (HIC). This has since been rebranded as Sterling Insurance. In 2010, more than 3,000 extra policyholders were gained when Adrian Flux acquired Chartwell, a provider of insurance for disabled drivers. The companies already had historical links with Chartwell trading under the name Adrian Flux until 1973 when Adrian, a disabled driver himself, moved his business from

Middlesex Middlesex (; abbreviation: Middx) is a Historic counties of England, former county in South East England, now mainly within Greater London. Its boundaries largely followed three rivers: the River Thames, Thames in the south, the River Lea, Le ...

to Norfolk and June Richardson started to run Chartwell as its own entity. In 2016, Adrian Flux gained huge publicity as a result of launching what it described as the UK’s and “possibly the world’s” first driverless car insurance policy. In 2017, Adrian Flux stepped in to save more than 100 jobs at the

Norwich Norwich () is a cathedral city and district of the county of Norfolk, England, of which it is the county town. It lies by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. The population of the Norwich ...

branch of

Swinton Insurance Swinton Insurance Ltd is a UK insurance retailer that was established in 1957. The company offers a range of insurance products from a panel of UK insurers covering car, bike, home, commercial, taxi and caravan insurance. History Swinton was f ...

by taking over the lease of its call centre that was due to close. This gave the company its first office in the city. In 2020, the drive to expand continued with 185 people being hired as the business adapted to working remotely during the

COVID-19 lockdowns During the early stages of the COVID-19 pandemic, a number of Non-pharmaceutical intervention (epidemiology), non-pharmaceutical interventions, particularly lockdowns (encompassing stay-at-home orders, curfews, quarantines, and similar socie ...

Sponsorship

Adrian Flux has had sponsorship deals with a number of high-profile figures in motorsport over the years including

British Touring Car Championship The British Touring Car Championship (BTCC), officially known as the Kwik Fit British Touring Car Championship for sponsorship reasons, is a touring car racing series held each year in the United Kingdom, currently organised and administered by ...

legend

Jason Plato Timothy Jason Plato (born 14 October 1967) is a British auto racing, racing driver who last competed in the British Touring Car Championship (BTCC) for BTC Racing. He has twice been List of BTCC champions, BTCC Champion, in 2001 British Touring ...

, and single-seater racer Callum Ilott. It’s been the title sponsor of BTCC’s

Team BMR Team BMR was a British motor racing team based in Buntingford, Hertfordshire and founded by Warren Scott. The team raced in the British Touring Car Championship between 2013 and 2019 after previously entering the 2004 British Superbike Champi ...

and all-disabled motorsport outfit

Team BRIT Team BRIT is a British auto racing team formed in 2015, originally based at Dunsfold Aerodrome in Surrey, home of the Top Gear test track, but now in Washington, West Sussex. The team is composed of disabled drivers and currently (2024) competes ...

, agreed a long-term naming rights deal with the

King's Lynn Stadium King's Lynn Stadium, also known as the Adrian Flux Arena and previously as the Norfolk Arena, is a short oval stadium situated to the south of King's Lynn, Norfolk, England. It currently hosts BriSCA Formula 1 Stock Car Racing, Banger racing, ...

motorcycle speedway Motorcycle speedway, usually referred to simply as speedway, is a motorcycle sport involving four and sometimes up to six riders competing over four clockwise, anti-clockwise laps of an oval circuit. The motorcycles are specialist machines that ...

banger racing Banger racing is a type of motorsport event in which Car, automobiles, traditionally derelict or totalled classic cars from scrapyards, are Auto racing, raced on Oval track racing, oval, tri-oval, or Figure 8 racing, figure-eight race tracks o ...

and

stock car Stock car racing is a form of automobile racing run on oval tracks and road courses. It originally used production-model cars, hence the name "stock car", but is now run using cars specifically built for racing. It originated in the southe ...

venue and became the lead brand associated with the British FIM

Speedway Grand Prix Speedway Grand Prix are a series of stand-alone motorcycle speedway events over the course of a season used to determine the Speedway World Champion. The series started in 1995 replacing the previous format of a single event final. The first ...

. The company has also thrown its backing behind King's Lynn Town F.C. by sponsoring the club’s main stand, supported the town’s

Festival Too Festival Too is a free music festival held yearly in King's Lynn, Norfolk, in the East of England, East of England, running throughout July. It has been running since 1985. It is free for anyone to attend, and is funded by donations and through lo ...

music extravaganza, invested in the Lap of Anglia, a

cycling Cycling, also known as bicycling or biking, is the activity of riding a bicycle or other types of pedal-driven human-powered vehicles such as balance bikes, unicycles, tricycles, and quadricycles. Cycling is practised around the world fo ...

fundraising event and helped protect the future and viability of

The Waterfront The Waterfront is a super-regional open air shopping mall spanning the three boroughs of Homestead, West Homestead, and Munhall near Pittsburgh. The shopping mall sits on land once occupied by U.S. Steel's Homestead Steel Works plant, whic ...

, an entertainment and nightclub venue in Norwich.

Controversy

In 2021, comedian

Joe Lycett Joe Harry Lycett (born 1988), also known by the self-given moniker "Mummy", and officially self-renamed briefly as Hugo Boss in 2020, is a British comedian, television presenter, and painter. He has appeared on many TV shows, including '' Live ...

criticised Adrian Flux’s black box on his Got Your Back

Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...

programme. The company responded by stating problems with the

GPS The Global Positioning System (GPS) is a satellite-based hyperbolic navigation system owned by the United States Space Force and operated by Mission Delta 31. It is one of the global navigation satellite systems (GNSS) that provide geol ...

coverage caused a customer’s incorrect journey data to be recorded and reimbursed them £150 as a gesture of goodwill.

Recognition

The company has won several awards for its offerings: *

Total 911 ''Total 911'' was an international magazine devoted to the Porsche 911 sports car, from 1963 to 2024. It was published monthly in the UK by Future plc. Launched in 2005 by Rob Mugglestone, Philip Raby and John Francas (under 9 Publishing Ltd) ...

magazine best Porsche insurance specialist 2015 *WhatVan? insurer of the year 2019 2021 2023 *Intelligent Instructor driving instructor of the year 2019, 2021, 2022 and 2023 *UK Company Culture Awards best flexible working policy and best culture transformation initiative 2023

References

External links

* Insurance companies of the United Kingdom Financial services companies established in 1974 {{insurance-company-stub