Adorama Camera, Inc is a

camera A camera is an optical instrument that can capture an image. Most cameras can capture 2D images, with some more advanced models being able to capture 3D images. At a basic level, most cameras consist of sealed boxes (the camera body), with a ...

, electronics, and film equipment retailer launched in 1974. Apart from their online shopping websites (Adorama, Sunny Sports, Leisure Pro, Scuba.com, PRINTIQUE) they have a large multi-floor Chelsea store, which is located at 42 West, 18th Street,

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, New York.

History

The business was founded by Mendel Mendlowits in 1974 with the goal to help out amateurs, hobbyists, and professionals in the photography community. With the goal of creating a business that was more than just a camera store, Adorama was set up to be an all-around resource for professional photographers in the news, modeling, and print industries. Adorama also went on to establish its own photo lab, offer equipment rental, and run workshops through the Adorama Learning Center. By 2005, Adorama opened a warehouse in

New Jersey New Jersey is a U.S. state, state in the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. It is bordered on the north and east by the state of New York (state), New York; on the ea ...

Brands

Adorama Rental Co.

The company’s brand of rental services, Adorama Rental Co., was founded in 1988. It had multiple departments dedicated to renting out a wide range of equipment, from TV production, studio, and cinematography equipment to cameras. Short-term rentals were allowed and customers could have the items picked up or delivered nationwide. The store also established a Used Equipment Department where customers can purchase used merchandise or trade in their old equipment in exchange for cash or credit.

AdoramaPix

In 1997, Adorama launched a photo printing and Flash-based photo book service via its sister website AdoramaPix, which allows users to create and customize their own hardcover photo book online for home delivery. By 2014, AdoramaPix had expanded their operations by moving to a larger in-house photo lab—a more than photo production and printing facility in Brooklyn, New York. According to the Director of AdoramaPix, Herman Klein, the move to the bigger production house enabled “AdoramaPix to multiply our production capacity” and add "new features and services, including more options for custom cover books and same day shipping." In 2020, AdoramaPix rebranded as Printique.

Adorama Business Solutions

In 2017, the company launched its business-to-business division, Adorama Business Solutions (ABS). The organization offers a range of commercial services such as consultations, procurement assistance, and technical and support services from pre-sale through post-sale for studios, broadcasters, networks, and educational and government institutions.

References

{{coord, 40.739347, -73.994059, type:landmark_globe:earth_region:US-, display=title Photographic retailers Retail companies established in 1975 Companies based in Manhattan Shops in New York City Consumer electronics retailers in the United States Midtown Manhattan Photography companies of the United States