Aldus Persuasion (formerly Adobe Persuasion) is a discontinued

presentation program In computing, a presentation program (also called presentation software) is a software package used to display information in the form of a slide show. It has three major functions: * an editor that allows text to be inserted and formatted * ...

developed for the

Macintosh Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu ...

platform Platform may refer to: Arts * Platform, an arts centre at The Bridge, Easterhouse, Glasgow * ''Platform'' (1993 film), a 1993 Bollywood action film * ''Platform'' (2000 film), a 2000 film by Jia Zhangke * '' The Platform'' (2019 film) * Pla ...

Aldus Corporation Aldus Corporation was an American software company best known for its pioneering desktop publishing software. PageMaker, the company's most well-known product, ushered in the modern era of desktop computers such as the Macintosh seeing widesp ...

. After it was acquired by

Adobe Systems Adobe Inc. ( ), formerly Adobe Systems Incorporated, is an American software, computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation and vector creation, through to ...

in 1994, when the two companies merged, a

Microsoft Windows Windows is a Product lining, product line of Proprietary software, proprietary graphical user interface, graphical operating systems developed and marketed by Microsoft. It is grouped into families and subfamilies that cater to particular sec ...

version was released. Adobe discontinued production from September 1997. A key feature of Persuasion, which distinguished it from

Microsoft PowerPoint Microsoft PowerPoint is a presentation program, developed by Microsoft. It was originally created by Robert Gaskins, Tom Rudkin, and Dennis Austin at a software company named Forethought, Inc. It was released on April 20, 1987, initially ...

at the time, was the use of an outline to represent the text content of the slides, which was immediately reflected on the slides (and vice versa). PowerPoint eventually provided an equivalent feature.

Versions history

* Aldus Persuasion 1.0. Made for Macintosh only. Created by Peter Polash in 1988. * Aldus Persuasion 2.0. Made for Macintosh in 1989 and for Windows in 1991. * Aldus Persuasion 2.x * Adobe Persuasion 3.0. Had both Mac and Windows versions, and was released in 1995.First Looks:Presentations:Aldus Persuasion Makes Multimedia Work
By David Haskin, PC Mag, 7 Feb 1995, Page 37 It was bundled with the Persuasion Player. * Adobe Persuasion 4.0. Was released in 1996. The Mac and Windows versions shipped together, with a simultaneous end-user license for each platform. It was bundled with Adobe Acrobat Distiller 3.0,

Acrobat Reader Adobe Acrobat is a family of application software and web services developed by Adobe Inc. to view, create, manipulate, print and manage Portable Document Format (PDF) files. The family comprises Acrobat Reader (formerly Reader), Acrobat (former ...

3.0, Persuasion Player,

Adobe Type Manager Adobe Type Manager (ATM) was the name of a family of computer programs created and marketed by Adobe Systems for use with their PostScript Type 1 fonts. The last release was Adobe ATM Light 4.1.2, per Adobe's FTP (at the time). Modern operati ...

, and a collection of clip art, movies, sounds, and 20 fonts. It included a utility to directly convert

files.

References

External links

* ATPM e-zin
review of Persuasion 4.0
from January 1997. {{Adobe Systems

Persuasion Persuasion or persuasion arts is an umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasi ...

Classic Mac OS software Presentation software for Windows Presentation software Technical communication tools 1987 software Aldus software