Adam Neumann
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Adam Neumann (; born April 25, 1979) is an Israeli-American
billionaire A billionaire is a person with a net worth of at least 1,000,000,000, one billion units of a given currency, usually of a major currency such as the United States dollar, euro, or pound sterling. It is a sub-category of the concept of the ultr ...
businessman and investor. In 2010, he co-founded
WeWork WeWork Inc., headquartered in New York City, is a provider of coworking spaces, including physical and virtual shared spaces, in approximately 600 buildings in 125 cities. WeWork was founded in 2010 by Adam Neumann and Miguel McKelvey. Ove ...
with Miguel McKelvey, where he was CEO from 2010 to 2019. In 2019, he co-founded a
family office A family office is a privately held company that handles investment management and wealth management for a wealthy family, generally one with at least $50–100 million in investable assets, with the goal being to effectively grow and transfer ...
dubbed 166 2nd Financial Services with his wife, Rebekah Neumann, to manage their personal wealth, investing over a billion dollars in real estate and venture startups. Following mounting pressure from investors based on disclosures made in a public offering filing, Neumann resigned as CEO of WeWork and gave up majority voting control . ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' estimated his net worth to be around US$2.2 billion .


Early life

Neumann was born and raised in
Beersheba Beersheba ( / ; ), officially Be'er-Sheva, is the largest city in the Negev desert of southern Israel. Often referred to as the "Capital of the Negev", it is the centre of the fourth-most populous metropolitan area in Israel, the eighth-most p ...
, Israel. His parents divorced when he was seven, and he had lived in 13 different homes by the time he was 22. His younger sister is a model and former Miss Teen Israel. He has
dyslexia Dyslexia (), previously known as word blindness, is a learning disability that affects either reading or writing. Different people are affected to different degrees. Problems may include difficulties in spelling words, reading quickly, wri ...
and could not read or write until he was in third grade. In his teens, he lived on a
kibbutz A kibbutz ( / , ; : kibbutzim / ) is an intentional community in Israel that was traditionally based on agriculture. The first kibbutz, established in 1910, was Degania Alef, Degania. Today, farming has been partly supplanted by other economi ...
in southern Israel. He served as a junior officer in the
Israeli Navy The Israeli Navy (, ''Ḥeil HaYam HaYisraeli'', ; ) is the Israel Defense Forces#Arms, naval warfare service arm of the Israel Defense Forces, operating primarily in the Mediterranean Sea theater as well as the Gulf of Eilat and the Red Sea th ...
. He attended the Zicklin School of Business at Baruch College in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
.


Business career


2000 - 2010

Before founding WeWork, Neumann founded a children's clothing company, Krawlers. Neumann and Miguel McKelvey began working together, having met through a mutual friend, on Green Desk in 2008, a shared-workspace business focusing on sustainability, the precursor to WeWork. The pair sold their interest in Green Desk and using the funds along with a $15 million investment from Brooklyn real estate developer
Joel Schreiber Joel Schreiber is a British-born American real estate developer, investor, and founder of Waterbridge Capital. Biography Schreiber was born to a Hasidic Jewish family in London. He moved to New York City and in 2000 – with the help of his fam ...
for a 33% interest in the company, they founded WeWork in 2010. Neumann stated that with WeWork, he intended to replicate the feeling of togetherness and belonging he felt in Israel and that he thought was lacking in the West. Neuman was awarded the EY Entrepreneur of the Year in 2015.


2011 - 2020

On September 22, 2019, there were reports, from outlets such as ''The Wall Street Journal'', that various WeWork directors were planning on asking Neumann to step down as CEO, after "a tumultuous week in which his eccentric behavior and drug use came to light" before a planned IPO. ''The Wall Street Journal'' reported that he had taken $700 million out of WeWork before the IPO, among other details, and "undermined his position" at the company. Neumann also directed We Holdings LLC (a company managed by Neumann and McKelvey) to unwind the transaction of $5.9 million in stock that the company paid in exchange for the "We" trademarks. On September 24, 2019, he resigned and Artie Minson and Sebastian Gunningham were named as successors. In October 2019, ''The Wall Street Journal'' reported that Neumann would receive close to $1.7 billion from stakeholder
SoftBank is a Japanese multinational Investment company, investment holding company headquartered in Minato, Tokyo, that focuses on investment management. The group primarily invests in companies operating in technology that offer goods and services ...
for stepping down from WeWork's board and severing most of his ties to the company. Weeks later, minority shareholders filed a lawsuit against Neumann and other WeWork officials for breach of its fiduciary duties.


2021 - present

On February 24, 2021, ''The Wall Street Journal'' reported that Neumann had received about $130 million of the $185 million in consulting fees agreed to be paid by SoftBank before SoftBank ceased making the remainder of the payments to him. On May 27, 2021, the Wall Street Journal reported the terms of a renegotiated severance package between Neumann and SoftBank, replacing that from October 2019. Among other terms, Neumann received $106 million in cash in addition to the $92.5 million in consulting fees previously received (in contrast to the $130 million figure reported by the WSJ on February 24, 2021, for previously received consulting fees from SoftBank), with about $50 million of that to pay for his legal fees. The renegotiated settlement package also "let him refinance $432 million in debt on favorable terms and allowed an entity Mr. Neumann controls to sell $578 million in WeWork stock." ''The Wall Street Journal'' also reported that Neumann received a new WeWork stock award of "roughly $245 million," but "if the price f WeWorkfalls below $10 er share Mr. Neumann is ineligible to receive the stock award." The May 2021 securities disclosure filings were made "as WeWork completes a merger with BowX Acquisition, a special-purpose acquisition company." On 12 April 2020, ''Forbes'' listed his net worth at US$750 million, having dropped off the ''Forbes'' billionaires list that year. Following WeWork's SPAC merger to become a public company in 2021, '' Bloomberg Billionaires Index'' estimated his net worth at $2.3billion. He returned to the ''Forbes'' billionaires list in 2022. , his net worth is listed at $2.2billion. As of March 2022, Neumann has shifted focus to property investing in Miami. In August, it was announced that Andreessen Horowitz had invested in Neumann's new residential real-estate company, Flow. As of 2025, the company manages and rents six properties in Florida and Saudi Arabia. In May 2022, Neumann was reported as being behind Flowcarbon, a start-up tokenizing
carbon credit Carbon offsetting is a carbon trading mechanism that enables entities to compensate for offset greenhouse gas emissions by investing in projects that reduce, avoid, or remove emissions elsewhere. When an entity invests in a carbon offsetting p ...
trading platform that runs on
blockchain The blockchain is a distributed ledger with growing lists of Record (computer science), records (''blocks'') that are securely linked together via Cryptographic hash function, cryptographic hashes. Each block contains a cryptographic hash of th ...
. In February 2024 Neumann attempted to buy-back WeWork, as his former company attempted to emerge from bankruptcy. Three months later the deal was abandoned. In May 2024, Neumann acquired ''Whalebone'', a bimonthly lifestyle magazine based in Montauk, New York. The magazine was founded in 2010 and following the sale renamed to ''Flow Trip''. In October 2024, Neumann announced his launch of Workflow, a WeWork rival.


Investments


Companies

In 2018, Neumann became a partner of InterCure, an Israeli cannabis company led by
Ehud Barak Ehud Barak ( ; born Ehud Brog; 12 February 1942) is an Israeli former general and politician who served as the Prime Minister of Israel, prime minister from 1999 to 2001. He was leader of the Israeli Labor Party, Labor Party between 1997 and 20 ...
, former
Prime Minister of Israel The prime minister of Israel (, Hebrew abbreviations, Hebrew abbreviation: ; , ''Ra'īs al-Ḥukūma'') is the head of government and chief executive of the Israel, State of Israel. Israel is a parliamentary republic with a President of Isra ...
and invested in EquityBee, a start-up for tech investors, and Selina, a hospitality company. In early 2020, Neumann invested US$10 million into multimodal shared mobility company GOTO Global, taking a 33% equity stake in the company.


Property

In 2012, Neumann partnered with Ken Horn of Alchemy Properties and
Joel Schreiber Joel Schreiber is a British-born American real estate developer, investor, and founder of Waterbridge Capital. Biography Schreiber was born to a Hasidic Jewish family in London. He moved to New York City and in 2000 – with the help of his fam ...
and purchased for US$68 million the top floors of the
Woolworth Building The Woolworth Building is a residential building and early skyscraper at 233 Broadway (Manhattan), Broadway in the Tribeca neighborhood of Lower Manhattan in New York City. Designed by Cass Gilbert, it was the tallest building in the world f ...
, which they then converted into condominiums. As CEO, Neumann on multiple occasions purchased buildings and then leased the space back to WeWork. Observers noted this as a potential conflict of interest and one that would not be allowed if WeWork were a public company. During his tenure as CEO of WeWork, Neumann also purchased US$90 million worth of residences, including a estate in
Westchester County, New York Westchester County is a County (United States), county located in the southeastern portion of the U.S. state of New York (state), New York, bordering the Long Island Sound and the Byram River to its east and the Hudson River on its west. The c ...
, a condominium near Gramercy Park, two homes in
The Hamptons The Hamptons, part of the East End (Long Island), East End of Long Island, consist of the town (New York), towns of Southampton (town), New York, Southampton and East Hampton (town), New York, East Hampton, which together compose the South Fork ...
, and a US$21 million mansion in Corte Madera, California. Neumann launched Flow, a residential real estate startup funded by the venture capital firm Andreessen Horowitz, in August 2022.


Legal and business challenges

According to ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'', Neumann chartered a
Gulfstream G650 The Gulfstream G650, G700, and G800 are large Business jet, business jets produced by the American company Gulfstream Aerospace. In January 2021 Neumann retained top defamation lawyer Tom Clare to defend his reputation. In May 2023, ''
The Spectator ''The Spectator'' is a weekly British political and cultural news magazine. It was first published in July 1828, making it the oldest surviving magazine in the world. ''The Spectator'' is politically conservative, and its principal subject a ...
'' published an article claiming Neumann defrauded WeWork investors and compared him to Elizabeth Holmes, an entrepreneur convicted of wire fraud in 2022, which Neumann said was defamatory. He requested and received a retraction stating that the article was amended to clarify that Adam Neumann did not deliberately mislead investors or break any law.


Philanthropy

In 2017, Neumann and his wife donated $1 million to the "Be the Match Registry" of the National Marrow Donor Program.


Personal life

Neumann married Rebekah Neumann in 2008. He lives in the
Greenwich Village Greenwich Village, or simply the Village, is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street (Manhattan), 14th Street to the north, Broadway (Manhattan), Broadway to the east, Houston Street to the s ...
neighborhood of
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
with his wife and their six children. He has spoken of observing
Shabbat Shabbat (, , or ; , , ) or the Sabbath (), also called Shabbos (, ) by Ashkenazi Hebrew, Ashkenazim, is Judaism's day of rest on the seventh day of the seven-day week, week—i.e., Friday prayer, Friday–Saturday. On this day, religious Jews ...
with his family every week and the role Judaism has played in his personal and professional growth.


Claims and statements

''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'' reported in 2019 that Neumann had aspirations to live forever, become the world's first trillionaire, expand WeWork to the planet
Mars Mars is the fourth planet from the Sun. It is also known as the "Red Planet", because of its orange-red appearance. Mars is a desert-like rocky planet with a tenuous carbon dioxide () atmosphere. At the average surface level the atmosph ...
, become Israel's prime minister, and become "president of the world". A September 2019 '' Vanity Fair'' article reported that Neumann made claims that he convinced
Rahm Emanuel Rahm Israel Emanuel (; born November 29, 1959) is an American politician, advisor, diplomat, and former investment banker who most recently served as List of ambassadors of the United States to Japan, United States ambassador to Japan from 2022 ...
to run for the presidency of the United States, used
JPMorgan Chase JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational financial services, finance corporation headquartered in New York City and incorporated in Delaware. It is List of largest banks in the United States, the largest ba ...
's CEO Jamie Dimon as his personal banker, convinced Saudi prince Mohammed bin Salman to improve the standing of
women in Saudi Arabia Women in Saudi Arabia have experienced many Legal system of Saudi Arabia#Women's rights, legal reforms since 2017, after facing Sahwa movement, fundamentalist Sahwa dominance for decades. However, According to Human Rights Watch and Amnesty Inte ...
, and claimed to be working with Jared Kushner on the Trump administration's peace plan for the
Israeli–Palestinian conflict The Israeli–Palestinian conflict is an ongoing military and political conflict about Territory, land and self-determination within the territory of the former Mandatory Palestine. Key aspects of the conflict include the Israeli occupation ...
.


In popular culture

''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine named Neumann as one of the 100 most influential people of 2018. Neumann is a primary focus of the nonfiction book '' Billion Dollar Loser'' (2020). In the
Apple TV+ Apple TV+ is an American subscription over-the-top streaming service owned by Apple. The service launched on November 1, 2019, and it offers a selection of original production film and television series called Apple Originals. The service w ...
series '' WeCrashed'' (2022), Neumann is portrayed by
Jared Leto Jared Joseph Leto ( ; born December 26, 1971) is an American actor and musician. Known for his method acting in Jared Leto filmography, a variety of roles, he has received List of awards and nominations received by Jared Leto, numerous accolade ...
. In 2022, ''The New York Times'' won an
Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...
for ''DealBook Summit: One-on-One With Adam Neumann'', a live interview hosted by Andrew Ross Sorkin. The HBO docuseries '' Generation Hustle'' produced an episode titled "Cult of WeWork" about the Neumanns’ leadership at WeWork. The characterization of the show as being about scammers caused the Neumanns to pursue legal action against HBO. As a result, HBO changed their characterization and removed its
true crime True crime is a genre of non-fiction work in which an author examines a crime, including detailing the actions of people associated with and affected by the crime, and investigating the perpetrator's Motive (law), motives. True crime works often ...
listing. According to ''
Deadline Hollywood ''Deadline Hollywood'', commonly known as ''Deadline'' and also referred to as ''Deadline.com'', is an online news site founded as the news blog ''Deadline Hollywood Daily'' by Nikki Finke in 2006. It is updated several times a day, with en ...
'', this was the only episode in the ten-part series where "the subject matter hasn't been charged or accused of breaking an actual law or, in many cases, served time."


See also

* List of Israelis by net worth * List of Jewish American businesspeople


References

{{DEFAULTSORT:Neumann, Adam 1979 births Living people 20th-century American Jews Baruch College alumni American billionaires Israeli Ashkenazi Jews Israeli company founders People with dyslexia WeWork people 21st-century American Jews