Acquity Group, LLC is a former

eCommerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile comm ...

and

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

company with U.S. headquarters in Chicago and offices across

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

. It was acquired by

Accenture Accenture plc is a global multinational professional services company originating in the United States and headquartered in Dublin, Ireland, that specializes in information technology (IT) services and management consulting. It was founded in 1 ...

in 2013. Acquity Group has domestic offices in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

Irvine Irvine may refer to: Places On Earth Antarctica *Irvine Glacier * Mount Irvine (Antarctica) Australia * Irvine Island * Mount Irvine, New South Wales Canada * Irvine, Alberta * Irvine Inlet, Nunavut Scotland *Irvine, North Ayrshire, Scotlan ...

, Scottsdale,

Overland Park Overland Park ( ) is the largest city in Johnson County, Kansas, United States, and the second-most populous city in the state of Kansas. It is one of four principal cities in the Kansas City metropolitan area. As of the 2020 census, the pop ...

Boise Boise ( ) is the capital and most populous city of the U.S. state of Idaho. As of the 2020 census, there were 235,685 people residing in the city. Located on the Boise River in southwestern Idaho, it is east of the Oregon border and nor ...

and

Atlanta Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...

. Its international offices are located in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

and

Ottawa Ottawa is the capital city of Canada. It is located in the southern Ontario, southern portion of the province of Ontario, at the confluence of the Ottawa River and the Rideau River. Ottawa borders Gatineau, Gatineau, Quebec, and forms the cor ...

in Canada. Acquity Group's work with more than 600 global brands covers eCommerce, mobile, and

social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...

History

Acquity Group was founded in 2001 by Chris Dalton, Paul Weinewuth, Scott Spear and Matt Schmeltz, who contracted with technology marketing agency BIGfrontier, in Chicago, to launch and grow the company Dalton, who was named the

Ernst & Young EY, previously known as Ernst & Young, is a multinational corporation, multinational professional services partnership, network based in London, United Kingdom. Along with Deloitte, KPMG and PwC, it is one of the Big Four accounting firms, Big F ...

Entrepreneur of the Year in 2009, serves as

chief executive officer A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

. Acquity Group filed for an

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

in 2012 and was listed on. the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

. In May 2013, Acquity Group was acquired by

for $316 million. Acquity Group is now a part of Accenture Interactive. Acquity Group helps its clients use the Internet to increase sales and improve user-experience through an approach it pioneered, known as Brand eCommerce, which incorporates user-experience, creative design, back-end technical implementation and architecture. Acquity Group's clients represent a broad base of B2B and B2C companies in a variety of industries. Past and present clients include Adobe, American Airlines, AT&T, Garmin, General Motors, McDonald's, Motorola, and Saks Fifth Avenue.

Mobile Audit

Acquity Group's Mobile Commerce Audit, an analysis of the Internet Retailer 500 that identifies commerce companies with an active mobile presence, is published annually. The results of the 2009 Mobile Commerce Audit showed that only 4% of the United States' top 500 online retailers had websites compatible with mobile browsers. The 2010 Mobile Audit revealed that 12% of the top web merchants had m-commerce sites; in 2011, that number increased to 37%. In 2011, Acquity Group issued its first European Mobile Audit, which revealed that nearly a quarter of Europe's top online retailers had some sort of mobile app and just under 20 percent had a website optimized for mobile devices.

Brand eCommerce Audit

Acquity Group's Brand eCommerce Audit is compiled annually and ranks commerce companies across six channels: big browser, mobile/tablet, social, in-store, search and email. Its inaugural report, released November 2012, analyzed Interbrand's "Best Retail Brands of 2012" and examined customer expectations across six channels. In 2012, Acquity Group Brand eCommerce Audit's research revealed that 82 percent of retailers have a mobile optimized site, 72 percent have a mobile or tablet app, and 66 percent have both.

References

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External links

Acquity Group
Companies based in Chicago Marketing companies of the United States Marketing companies established in 2001 Companies formerly listed on the New York Stock Exchange Companies disestablished in 2013 2001 establishments in Illinois 2013 disestablishments in Illinois Defunct companies based in Chicago