Alticor is a privately owned American

corporation A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the State (polity), state to act as a single entity (a legal entity recognized by private and public law as ...

run by the DeVos and

Van Andel Van Andel is a Dutch toponymic surname meaning "from/of Andel", a town in North Brabant. Notable people with the surname include: *Hendrikje van Andel-Schipper (1890–2005), Dutch supercentenarian, oldest Dutch person * (1877–1972), Dutch Lieut ...

families. It was established in 1999 to serve as the

parent company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

for a handful of business ventures, most notably the

multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salarie ...

company

Amway Amway Corp. (short for "American Way") is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada Township, Michi ...

and Amway Global, and a manufacturing and distribution company, Access Business Group. In 2006, Alticor purchased cosmetics maker Gurwitch Products from

Neiman Marcus Neiman Marcus is an American department store chain founded in 1907 in Dallas, Texas by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband Abraham Lincoln Neiman. It has been owned by Saks Global, a Corporate spin-off, spin-o ...

Group Inc. and operated it as a wholly owned subsidiary until Gurwitch was acquired by

Shiseido is a Japanese multinational cosmetic company founded in Tokyo, Japan in 1872. Its product categories consist of: skin care, makeup, body care, hair care, and fragrances. The company is one of the oldest cosmetic companies in the world an ...

in 2016.

Alticor Corporate Enterprises

Founded in 1959, Alticor Corporate Enterprises is a subsidiary holding corporation of Alticor's non-direct selling companies: Amway Hotel Corporation, Gurwitch Products, Interleukin Genetics, Metagenics, and Fulton Innovation. Pyxis Innovations Inc., formed in 2000, purchased ownership in Interleukin Genetics and is a wholly owned subsidiary of Alticor Inc.

AHC+Hospitality

AHC+Hospitality, formerly Amway Hotel Corporation, is the Alticor hotel subsidiary. AHC owns several hotels in

Grand Rapids Grand Rapids is the largest city and county seat of Kent County, Michigan, United States. With a population of 198,917 at the 2020 United States census, 2020 census and estimated at 200,117 in 2024, Grand Rapids is the List of municipalities ...

and the

British Virgin Islands The British Virgin Islands (BVI), officially the Virgin Islands, are a British Overseas Territories, British Overseas Territory in the Caribbean, to the east of Puerto Rico and the United States Virgin Islands, US Virgin Islands and north-west ...

. The Amway Corporation purchased, refurbished, expanded, and renamed the Pantlind Hotel to the Amway Grand Hotel in 1981. In February 2017, CWD Real Estate Development indicated plans to convert a downtown Grand Rapids building into an

AC Hotels AC Hotels by Marriott, formerly named ''AC Hoteles C. A.'', is a midscale hotel chain owned by Marriott International serving business and leisure travelers. As of June 30, 2020, it had 170 hotels with 25,811 rooms in addition to 135 hotels with ...

by Marriott with 130 rooms to be operated by AHC. By May 2017, Amway Hotel Corporation changed its name to AHC+Hospitality.

References

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* {{Multi-level marketing Direct marketing Privately held companies based in Michigan Multi-level marketing companies Companies based in Kent County, Michigan Holding companies established in 1999 1999 establishments in Michigan Family-owned companies of the United States