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Astro Radio Sdn Bhd (formerly known as Airtime Management and Programming or simply AMP Radio Networks) is a Malaysian radio network company which operates radio broadcasting services and more since 1996. It is a wholly owned subsidiary of Astro Malaysia Holdings Berhad. Astro Radio owns and manages 12 private radio stations which are transmitted through the FM (frequency modulation) radio spectrum. As of November 2024, Astro Radio still remains the number one and largest radio network company in
Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...
, with 72% of Peninsular Malaysians and 14.9 million listeners tuning in to its stations weekly, together with its
Media Prima Media Prima Berhad (; Trade name, doing business as Media Prima and stylized in Letter case, lowercase title), also abbreviated as MPB, is a Media of Malaysia, Malaysian media company based in Bangsar, Kuala Lumpur. It is the largest media and en ...
counterpart, Media Prima Audio (
Kool 101 Kool 101 (formerly Kool FM and then Buletin FM, stylised as KOOL 101) is a Malaysian private radio station owned by Media Prima Berhad through its radio subsidiary, Media Prima Audio, which broadcasts in the Malay language. It was launched on ...
, Fly FM,
Eight FM Eight FM (formerly Wanita FM, One FM and 8FM) is a Malaysian Chinese-language radio station and owned by Media Prima. History Eight FM began broadcasting in 2006 as a women's radio station called "Wanita FM", which was acquired by Media Pr ...
, Hot FM and Molek FM), according to the GfK Radio Audience Measurement (RAM) Wave 2 in November 2024.
Era An era is a span of time. Era or ERA may also refer to: * Era (geology), a subdivision of geologic time * Calendar era Education * Academy of European Law (German: '), an international law school * ERA School, in Melbourne, Australia * E ...
being at top of the list with the most audience reach estimated at 4.8 million listeners, followed by
Sinar Sinar Photography AG is a Swiss company based in Zürich manufacturing specialized high-resolution view cameras for studio, reproduction, landscape and architecture photography. Sinar's view-cameras allow both the lens and the film back or se ...
and current ever-growing MY.


Company background

Astro Radio began in 1996 as Airtime Management and Programming Sdn. Bhd. Airtime Management and Programming Sdn. Bhd. (now AMP Radio Networks) operates eight terrestrial FM networks:
Era FM Era (stylized ERA on radio, formerly Era FM until 2017) is a Malaysian Malay-language radio station operated by Astro Radio. The radio station broadcasts 24 hours a day, 7 days a week. The radio station went on air on 1 August 1998. In the pas ...
,
MY FM My (stylized as My FM on radio) is a Malaysian-Chinese language radio station managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. In 2015, as according to Nielsen RAM Survey Wave #1, My FM maintained its position as Malays ...
, Hitz FM, Mix FM, LiteFM, Sinar FM, Melody FM & THR.fm (now THR Raaga and
THR Gegar THR Gegar (formelry known as Gegar from 2018 until 13 February 2025) is a Malaysian Malay language radio station operated by Astro Radio. The radio station targets East Coast Peninsular listeners and plays music from local artists, as well as s ...
). AMP broadcasts in four languages with 11.5 million Malaysians tuning in weekly. AMP is the sole provider of 19 satellite radio services (which include the nine FM services and are available to all
Astro Astro may refer to: Entertainment and media * Astro (South Korean band), a South Korean boy band * Astro (UB40) (born Terence Wilson) (1957–2021), rapper and member of the British reggae band UB40 * Astro (Chilean band), a Chilean indie ro ...
subscribers in Malaysia and Brunei), and is the first South-East Asian broadcaster to utilize LIU (local insertion units) for local or regional advertisers and utilizes Dynamic RDS (
Radio Data System Radio Data System (RDS) is a communications protocol standard for embedding small amounts of digital information in conventional FM broadcasting, FM radio broadcasts. RDS standardizes several types of information transmitted, including time, sta ...
) as a commercial tool. Internationally, AMP also had involvement in the growth of radio industries in
India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
,
Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
and
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. In 2012, as part of the expansion of its operations, Airtime Management and Programming Sdn. Bhd. became Astro Radio. In October 2017, Astro Radio announced the launch of two new radio brands - goXuan FM and Zayan FM, intended for a new generation of listeners in the digital and social media space. Zayan is the first Malaysian radio brand for modern
Muslims Muslims () are people who adhere to Islam, a Monotheism, monotheistic religion belonging to the Abrahamic religions, Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God ...
, and goXuan follows Gen Z trends. Astro Radio streams live entertainment content via its digital platforms all day. goXuan is visually-led. On 1 January 2018, Astro Radio dropped the suffix "FM" as part of the rebranding for all its 11 radio stations, to focus on digital platform and "drive talk ability and social engagement".


Move to Bukit Jalil

In October 2023,
HITZ ''Hitz'' is an American sitcom that aired on UPN from August 26 until November 11, 1997. The series follows two record industry executives (Rick Gomez and Claude Brooks) and their boss (Andrew Dice Clay) at Hitower Records in Los Angeles. Cast ...
and MY broadcasts for Sabah and Sarawak were completely stopped by Astro Radio and were returned to its headquarters in Bukit Jalil. In January 2024, ERA Sabah and ERA Sarawak officially started broadcasting from its headquarters in Bukit Jalil.


Other brands


Raku

Astro Radio launched a radio and
music streaming service A music streaming service is a type of online streaming media service that focuses primarily on music, and sometimes other forms of digital audio content such as podcasts. These services are usually subscription-based services allowing users to s ...
platform known as Raku and then DVR Player in April 2015 through mobile and web. Raku is a short-form for ''Radio Aku'' (‘My Radio’ in Malay). Through Raku, Malaysians can stream millions of songs, videos and playlists curated by top local artistes including Yuna, Paper Plane Pursuit, Dasha Logan and many more. Users can also listen to more than 20 live radio stations through the free and premium versions of Raku. The application also provides local community updates such as articles, news, traffic, and sports. Raku is available in English, Malay,
Mandarin Mandarin or The Mandarin may refer to: Language * Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country ** Standard Chinese or Modern Standard Mandarin, the official language of China ** Taiwanese Mandarin, Stand ...
and
Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...
. However, Raku services were rebranded into the new Syok platform in 2019.


Syok

Astro Radio launched a multilingual
entertainment Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have deve ...
and
lifestyle Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term "style of life" () was introduced by Austrian psychologist Alfred Adler in his 1929 book, ''The Case of Miss R.'', w ...
platform known as Syok, stylized as SYOK in July 2019. The platform can allow users to listen to 26 Astro Radio brands (including the
Direct-To-Home Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location.ITU Radio Regulations, Section IV. Radio Stations and Systems ...
/DTH stations that are available on Astro TV) via live online streaming, listen to
podcast A podcast is a Radio program, program made available in digital format for download over the Internet. Typically, a podcast is an Episode, episodic series of digital audio Computer file, files that users can download to a personal device or str ...
s of all live radio and exclusive content, watch original short-form videos, read current articles, news and traffic updates and participate in contests.


Stations


Defunct radio stations

AMP changed its line-up, swapping two of its English FM brands, namely Classic Rock and TalkRadio, for
ERA FM Era (stylized ERA on radio, formerly Era FM until 2017) is a Malaysian Malay-language radio station operated by Astro Radio. The radio station broadcasts 24 hours a day, 7 days a week. The radio station went on air on 1 August 1998. In the pas ...
( Bahasa Malaysia) and
MY FM My (stylized as My FM on radio) is a Malaysian-Chinese language radio station managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. In 2015, as according to Nielsen RAM Survey Wave #1, My FM maintained its position as Malays ...
( Chinese), respectively. Melody FM was launched on 15 August 2012 to replace XFM on FM and Astro.


References


External links


Corporate information from Astro Radio website
*
SYOK (lifestyle platform) website

ERA website

GEGAR website

GOXUAN website

HITZ website

LITE website

MELODY website

MY website

RAAGA website

SINAR website

ZAYAN website
{{Authority control 1996 establishments in Malaysia Astro Malaysia Holdings Privately held companies of Malaysia Malaysian companies established in 1996