360 (rapper)
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Matthew James Colwell (born 12 July 1986), better known by his
stage name A stage name is a pseudonym used by performers and entertainers—such as actors, comedians, singers, and musicians. Such professional aliases are adopted for a wide variety of reasons and they may be similar, or nearly identical, to an individu ...
360, is an Australian hip hop recording artist. He has released four studio albums: ''What You See Is What You Get'' (2008); ''
Falling & Flying ''Falling & Flying'' is the second studio album by Australian hip hop artist 360. The album was released on 30 September 2011 on Soulmate Records. Writing and development For 360's second studio album, he worked with producers such as M-Phazes, ...
'' (2011), which peaked at No. 4 on the ARIA Albums Chart and was certified platinum; ''Utopia'' (2014), and ''Vintage Modern'' (2017). 360's second album provided four charting singles, including " Boys like You", which peaked at No. 3 on the ARIA Singles Chart and was certified 4× platinum. At the
ARIA Music Awards of 2012 The 26th Annual Australian Recording Industry Association Music Awards (generally known as ARIA Music Awards or simply The ARIAs) were a series of award ceremonies which included the 2012 ARIA Artisan Awards, ARIA Hall of Fame Awards, ARIA Fin ...
, he received six nominations and won the ' Breakthrough Artist – Release' award for ''Falling & Flying'', while
Styalz Fuego Kaelyn Behr, known professionally as Styalz Fuego, is an Australian music producer, songwriter, vocalist and artist based in Melbourne. Styalz is renowned for his diverse production and songwriting, and most known for his eclectic take on hip-h ...
won the ARIA 'Producer of the Year' Artisan award for the same album.


Early life

360 was born on 12 July 1986. He attended Luther College in Melbourne's eastern suburbs and graduated from Box Hill Senior Secondary College.


Music


2003-2006: Early Career

360 made his first official appearance in 2003 on fellow Australian rapper Infallible's EP ''A Burning Ambition'', on the track "Situation Critical" along with MCs
Hunter Hunting is the human activity, human practice of seeking, pursuing, capturing, or killing wildlife or feral animals. The most common reasons for humans to hunt are to harvest food (i.e. meat) and useful animal products (fur/hide (skin), hide, ...
and Versa. The following year, he released his debut solo EP, titled ''Rarities'', in which three of its four tracks featured his rap partner and best friend
Pez Pez (, ; stylised as PEZ) is the brand name of an Austrian candy and associated manual candy dispensers. The candy is a pressed, dry, straight-edged, curved-corner block 15 mm ( inch) long, 8 mm ( inch) wide and 5 mm ...
. In 2005, Pez and 360 released a song called "Nutcase", which 360 described as a "fuck around track hat waswritten and recorded in one day. Trying to make you laugh, or cringe". 360 was featured on Sydney producers Weapon X and Ken Hell's 2006 mixtape ''Scar-Non III: Kick To The Head'' with the song "In Da Chub", a remix of
50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and businessman. Born in the South Jamaica neighborhood of Queens, Jackson began pursuing a musical career in 2000, when he produced ...
's 2003 hit "In Da Club".


2007–2012: ''What You See Is What You Get'', ''Falling & Flying''

In February 2007, he signed to Soulmate Records. He released his debut album, ''What You See Is What You Get'', on 22 March 2008. An ''InTheMix'' reviewer found 360 "not only showcases his hilariously funny comedic side but demonstrates his ability to approach more serious and personal issues, producing a well rounded album". In a video interview for ''Peak Street Magazine'', 360 described his musical style as a combination of "some
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' ( ...
influences, electro, dubstep, and unintelligent rhymes". On 14 January 2008, 360 released a music video of "Mamma Mia", which depicts his desire for Bec Hewitt and mocked her husband, Lleyton Hewitt, which was the Video of the Week on MySpace.com's Australian hip hop page. 360 described it as a comedic effort, "I wanted to take the piss out of them ... It's not meant to be taken too seriously she's not really my type". Management for the couple dismissed the rapper's effort as "a publicity stunt". By March 2010, he remained signed with Soulmate Records, which had signed a distribution deal with
EMI Records EMI Records (formerly EMI Records Ltd.) is a multinational record label owned by Universal Music Group. It originally founded as a British flagship label by the music company of the same name in 1972, and launched in January 1973 as the succ ...
. In December that year, his single, "Just Got Started" (featuring
Pez Pez (, ; stylised as PEZ) is the brand name of an Austrian candy and associated manual candy dispensers. The candy is a pressed, dry, straight-edged, curved-corner block 15 mm ( inch) long, 8 mm ( inch) wide and 5 mm ...
), was released. By March the following year, it peaked at No. 59 on the
ARIA Singles Chart The ARIA Charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling songs and albums in various genres in Australia. ARIA became the offici ...
, and at No. 21 on the ARIA Urban Singles Chart. 360's second album, ''
Falling & Flying ''Falling & Flying'' is the second studio album by Australian hip hop artist 360. The album was released on 30 September 2011 on Soulmate Records. Writing and development For 360's second studio album, he worked with producers such as M-Phazes, ...
'', was released on 30 September 2011 which reached No. 4 on the ARIA Albums Chart, and remained in the number-one position of the Australian
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mu ...
charts for three weeks. By October 2012, ''Falling & Flying'' was certified platinum by ARIA for shipments of 70,000 units, and was certified double platinum by July 2014. In November 2011, the fourth single from the album, "Boys like You" (featuring Gossling), was released, which peaked at No. 3 on the Australian singles chart in February 2012. The track also reached the top 40 of the
New Zealand Singles Chart The Official New Zealand Music Chart ( mi, Te Papa Tātai Waiata Matua o Aotearoa) is the weekly New Zealand top 40 singles and albums charts, issued weekly by Recorded Music NZ (formerly Recording Industry Association of New Zealand). The Music ...
. The single was certified 4× platinum by ARIA for shipments of 280,000 units. His following singles, "Child" (April 2012) and "Run Alone" (August), both reached the ARIA 'Singles Top 30' chart. "Child" was certified platinum and "Run Alone" received a gold certification. The national Australian "Flying Tour" occurred in support of the album, and 360 was supported by new Melbourne artist Bam Bam.


2012–2021: ''Utopia'' & ''Vintage Modern''

In June 2012, 360 revealed to national youth broadcaster
Triple J Triple J (stylised in all lowercase) is a government-funded, national Australian radio station intended to appeal to listeners of alternative music, which began broadcasting in January 1975. The station also places a greater emphasis on broad ...
that he was already working on his third album, describing the upcoming release as "quite a dark album". He described it further, "No one sees behind the scenes and there's been a lot of bad (expletive) going on in my family life and personal life". 360 hinted at a diverse production line-up for the album, saying he has "been getting a gang of beats from all different people". A video, published on 21 November 2013, served as the official press release for the launch of Forthwrite Records, a music label created by 360 and Pez. 360 then confirmed the announcement on his Facebook page the following day, stating that the label will release ''Don't Look Down'', by Pez, ''
Utopia A utopia ( ) typically describes an imaginary community or society that possesses highly desirable or nearly perfect qualities for its members. It was coined by Sir Thomas More for his 1516 book '' Utopia'', describing a fictional island soc ...
'', by 360, and the debut, yet untitled Forthwrite album. During his performance at the 2013 Sprung Hip Hop Festival, held in
Brisbane Brisbane ( ) is the capital and most populous city of the Australian state of Queensland, and the third-most populous city in Australia and Oceania, with a population of approximately 2.6 million. Brisbane lies at the centre of the South ...
, Australia, 360 garnered media attention for the manner in which he introduced a new song titled "On A Planet No One Knows". According to 360, the song, which also features a vocal sample from
Joss Whedon Joseph Hill Whedon (; born June 23, 1964) is an American filmmaker, composer, and comic book writer. He is the founder of Mutant Enemy Productions, co-founder of Bellwether Pictures, and is best known as the creator of several television serie ...
regarding gender equality, is "about racism in Australia." 360 exclaimed: In February 2014, 360 supported the Australian tour of American rapper
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing Hip hop music, hip hop in Middle America (United Sta ...
, alongside Kendrick Lamar. 360 described the tour as a career highlight and explained to the media in January 2014 that it would be his first tour sober—he had previously struggled with drug addiction. Prior to the release of the artist's third album, ''Utopia'', on 13 June 2014, three singles were released: "Impossible", "On A Planet No One Knows" and "Sixavelli". "Impossible" is a collaboration with Daniel Johns, of Australian band Silverchair, and Johns also appears in the music video, in which he is a passenger in a car driven by 360. A music video was also released for the second single and was published on the artist's YouTube channel during the week before
Australia Day Australia Day is the official national day of Australia. Observed annually on 26 January, it marks the 1788 landing of the First Fleet at Sydney Cove and raising of the Union Flag by Arthur Phillip following days of exploration of Port ...
. The music video for "Sixavelli" was directed by Claudia Sangiorgi Dalimore and was published in March 2014. Alongside fellow Australian hip hop act Hilltop Hoods, 360 performed at the 2014 Splendour In The Grass festival, held in Byron Bay, Australia. The Australian "Utopia Tour" occurred during September 2014 and 360 was supported by US rapper Hopsin, UK artist Lunar C, Pez and Miracle.


Collaborations

During the early years of his music career, 360 collaborated with Pez as part of a duo called "Forthwrite", including a track called "The Club Song" on the 2010 album ''
Good Gracious ''Good Gracious'' is the first album by Australian hip hop producer M-Phazes. Released in February 2010 on Obese Records, each track features different artists, including Drapht, Bliss n Eso, Illy and Forthwrite (360 and Pez). At the J Awards ...
'', by producer M-Phazes. 360 also featured on Pez's 2008 single, "The Festival Song", which peaked at No. 14 on the ARIA Australian Singles Chart. In 2010, 360 started an online musical project in the Australian hip hop scene, called "Rapper Tag", on YouTube. Rapper Tag involves one person recording a portion of rap over a looped beat, and then nominating ("tagging") another person to add further rapping over the same loop. The process continued in accordance with the nomination of the next rapper. Australian hip hop duo Diafrix collaborated with 360 for the song "I'm A Dreamer", which appears on the 2012 album ''Pocket Full Of Dreams''. 360 appeared on the self-titled debut album by Canberra producer, Ghosts in the Room, released on 14 September 2012 through Mudd Music. The album also features rappers Iron Solomon, Okwerdz and Kool G Rap.


Media appearances

360 was a panel member for the 20 October 2014 edition of the
Australian Broadcasting Corporation The Australian Broadcasting Corporation (ABC) is the national broadcaster of Australia. It is principally funded by direct grants from the Australian Government and is administered by a government-appointed board. The ABC is a publicly-owne ...
(ABC) program '' Q&A''. He appeared alongside Brian Cox, a particle physicist, Richard Gill, renowned conductor, and Nalini Joshi, a notable Australian mathematician, to discuss the topic of "passion". 360 garnered media attention for his comments on the television program regarding racism in relation to Australia, Australian hip hop and the Australian flag. When questioned by the presenter, 360 replied: This response caused controversy, including the transference of the media spotlight onto Pez, who made comments on social media following 360's appearance. In addition to a message of support for his friend and musical collaborator, Pez also wrote that he also "got a bit offended"; however, he subsequently removed the sentence "To be honest, even I got a bit offended." from his original Facebook post. As of 24 October 2014, 360 had not retracted his ''Q&A'' comments and explained after the airing of the episode: "If you are not racist then you have nothing to be offended about."


Personal life

At the age of 18 years, 360 contracted a disease of his right eye, a cornea transplant, which "left him with fuzzy vision" in that eye. A July 2014 feature article in ''Rolling Stone Australia'' stated that he is "legally blind in his right eye", while his left eye is "slowly deteriorating due to the degenerative eye disease Keratoconus". On 18 July 2010, 360 was involved in a go-karting accident while celebrating his birthday with Sydney-based hip hop artists
Bliss n Eso Bliss n Eso (formerly known as Bliss n' Esoterikizm) are an Australian hip hop trio based in Sydney. They are currently signed to Melbourne record label Illusive Sounds, and are managed and booked by label co-founders Adam Jankie and Matt Gud ...
. His accident resulted in a torn
artery An artery (plural arteries) () is a blood vessel in humans and most animals that takes blood away from the heart to one or more parts of the body (tissues, lungs, brain etc.). Most arteries carry oxygenated blood; the two exceptions are the pu ...
, lacerated
pancreas The pancreas is an organ of the digestive system and endocrine system of vertebrates. In humans, it is located in the abdomen behind the stomach and functions as a gland. The pancreas is a mixed or heterocrine gland, i.e. it has both an ...
and a damaged
scrotum The scrotum or scrotal sac is an anatomical male reproductive structure located at the base of the penis that consists of a suspended dual-chambered sac of skin and smooth muscle. It is present in most terrestrial male mammals. The scrotum co ...
. According to the rapper, "It crotumwasn't ruptured, but it was ripped open ... The first thing I checked once I woke up was I didn't need to use a colostomy bag. My sex life is intact. There's no sex appeal if you use a colostomy bag". On 13 February 2012, 360 and Crystal Bale became engaged; the pair then separated on 24 December 2012. As of October 2014, 360 is listed as a supporter of the 'Oscar's Law' campaign, which seeks to raise public awareness about the detrimental effects of factory farming of companion animals. He also appeared in
PETA Peta or PETA may refer to: Acronym * Pembela Tanah Air, a militia established by the occupying Japanese in Indonesia in 1943 * People for the Ethical Treatment of Animals, an American animal rights organization * People Eating Tasty Animals, a ...
's 'Ink not Mink' anti-fur campaign. 360 and Bale promoted awareness of suicide and depression issues. In mid-February 2012, he posted a video clip with the following statement: "I don't usually drop serious videos, but this is something I'm passionate about spreading awareness about. Even if you hate me, this has nothing to do with music—please share this around so as many people as possible can see it". In September 2012, Bale posted her video, 'A Message from Crystal', which Beats Factorys Robyn Morrison described as footage of Bale "talking about how she has been affected by suicide—multiple times ... tis sometimes hard to watch, but essential viewing". On 8 January 2016, 360 posted a song named "I'm Sorry" to his
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
page, which addressed his
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addiction and subsequent overdose. His addiction resulted in him cancelling tours without notice. In the song 360 mentions how he didn't tell anyone because he felt like a burden. Because he was addicted to Nurofen Plus, the pills could be bought without a prescription. In September 2016, 360 announced that he was diagnosed with unipolar depression. As of 2021, 360 frequently livestreams himself writing rap lyrics as well as performing new material live for his fans. 360 also revived an old Australian hip-hop trend of "rapper tag" (which he started), encouraging fellow Australian rappers to participate in the rap challenge. He also continues to promote his message of healthy living and mental health awareness through his livestreams.


Discography


Studio albums


Singles


Promotional singles



Notes


Awards and nominations


AIR Awards

The Australian Independent Record Awards (commonly known informally as AIR Awards) is an annual awards night to recognise, promote and celebrate the success of Australia's Independent Music sector. , - ,
AIR Awards of 2011 The AIR Awards of 2011 (or Jägermeister Independent Awards of 2011) is the sixth annual Australian Independent Record Labels Association Music Awards (generally known as the AIR Awards) and was an award ceremony at Revolt Art Space, in Melbourn ...
, 360 , Jägermeister Most Hunted Award (Most Popular as voted by fans) , , - , rowspan="4", AIR Awards of 2012 , 360 , Best Independent Artist , , - , rowspan="2", ''Falling & Flying'' , Best Independent Hip Hop Album , , - , Best Independent Album , , - , "Boys Like You" , Best Independent Single , , -


APRA Awards

The APRA Awards are presented annually from 1982 by the
Australasian Performing Right Association APRA AMCOS consists of Australasian Performing Right Association (APRA) and Australasian Mechanical Copyright Owners Society (AMCOS), both copyright management organisations or copyright collectives which jointly represent over 100,000 songwri ...
(APRA), "honouring composers and songwriters". ! , - , rowspan="6",
2013 File:2013 Events Collage V2.png, From left, clockwise: Edward Snowden becomes internationally famous for leaking classified NSA wiretapping information; Typhoon Haiyan kills over 6,000 in the Philippines and Southeast Asia; The Dhaka garment fa ...
, 360, Styalz Fuego , Breakthrough Songwriter of the Year , , , - , rowspan="3", "Boys Like You" – 360 featuring Gossling (Kaelyn Behr,Matthew Colwell, Francis Jones, Bradford Pinto, Jack Revens) , Most Played Australian Song of the Year , , , - , Urban Work of the Year , , , - , Song of the Year , , , - , rowspan="2", "Child" (Kaelyn Behr, Matthew Colwell) , Urban Work of the Year , , , - , Song of the Year , , , - ,
2014 File:2014 Events Collage.png, From top left, clockwise: Stocking up supplies and personal protective equipment (PPE) for the Western African Ebola virus epidemic; Citizens examining the ruins after the Chibok schoolgirls kidnapping; Bundles of wa ...
, "Run Alone" (Kaelyn Behr, Matthew Colwell) , Urban Work of the Year , , , - ,
2018 File:2018 Events Collage.png, From top left, clockwise: The 2018 Winter Olympics opening ceremony in PyeongChang, South Korea; Protests erupt following the Assassination of Jamal Khashoggi; March for Our Lives protests take place across the United ...
, "Yesterday" (featuring Hein Cooper) (Kaelyn Behr, Matthew Colwell, Martin Nicholas, Hein Cooper) , Song of the Year , , , -


ARIA Awards

At the
ARIA Music Awards of 2012 The 26th Annual Australian Recording Industry Association Music Awards (generally known as ARIA Music Awards or simply The ARIAs) were a series of award ceremonies which included the 2012 ARIA Artisan Awards, ARIA Hall of Fame Awards, ARIA Fin ...
, 360 was nominated in six categories and won the 'ARIA Award for Breakthrough Artist - Release' for ''Falling & Flying'', while Feugo won the 'Producer of the Year' in the Artisan section. , - , rowspan="10" ,
2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gat ...
, , rowspan="3" , ''
Falling & Flying ''Falling & Flying'' is the second studio album by Australian hip hop artist 360. The album was released on 30 September 2011 on Soulmate Records. Writing and development For 360's second studio album, he worked with producers such as M-Phazes, ...
'' , ,
Album of the Year Album of the Year, often abbreviated to AOTY, may refer to: Awards * ARIA Award for Album of the Year, Australia * Brit Award for British Album of the Year, UK * Grammy Award for Album of the Year, US * Juno Award for Album of the Year, CA * Lati ...
, , , - , Best Urban Album , , , - , Breakthrough Artist – Release , , , - , ''Falling & Flying'' – 360 , , Best Male Artist , , , - , ''Falling & Flying'' – Styalz Fuego , , Producer of the Year , , , - , ''Falling & Flying'' – Scott Horscroft, Phillip Threlfall , , Engineer of the Year , , , - , ''Falling & Flying'' – Debaser , , Best Cover Art , , , - , " Boys like You" (featuring Gossling) , , Song of the Year , , , - , "Boys like You" (featuring Gossling) – Alex Weltlinger , , Best Video , , , - , The Flying Tour , , Best Australian Live Act , , , - , rowspan="2" ,
2014 File:2014 Events Collage.png, From top left, clockwise: Stocking up supplies and personal protective equipment (PPE) for the Western African Ebola virus epidemic; Citizens examining the ruins after the Chibok schoolgirls kidnapping; Bundles of wa ...
, , rowspan="2" , ''Utopia'' , , Best Urban Album , , , - , Best Cover Art , , , - , rowspan="1" ,
2018 File:2018 Events Collage.png, From top left, clockwise: The 2018 Winter Olympics opening ceremony in PyeongChang, South Korea; Protests erupt following the Assassination of Jamal Khashoggi; March for Our Lives protests take place across the United ...
, , rowspan="1" , ''Vintage Modern'' , , Best Urban Release , , , -


EG Awards / Music Victoria Awards

The EG Awards (known as ''Music Victoria Awards'' since 2013) are an annual awards night celebrating Victorian music. They commenced in 2006. , - ,
EG Awards of 2012 The EG Awards of 2012 are the seventh Annual The Age EG (Entertainment Guide) Awards and took place at Billboards on 20 November 2012. The event was hosted by Myf Warhurst. It was the last time under the title of EG Awards before changing its na ...
, 360 , Best Male , , -


References


External links

*
360's battle profile on Rap Grid

360 rapper profile on VerseTracker
{{DEFAULTSORT:360 1986 births APRA Award winners ARIA Award winners Australian hip hop musicians Living people Rappers from Melbourne Australian male rappers People with mood disorders