3G Capital is a Brazilian-American multibillion-dollar investment firm, founded in 2004 by Alex Behring,

Jorge Paulo Lemann Jorge Paulo Lemann (born August 26, 1939) is a Brazilian billionaire investment banker and businessman with dual Brazilian and Swiss citizenship. Early life In 1939, Lemann was born in Rio de Janeiro to Paul Lemann, a Swiss immigrant who founded ...

Marcel Herrmann Telles Marcel Herrmann Telles (born 23 February 1950) is a Brazilian investor and businessman. Telles is a board member of AB InBev. Career Telles shares control of Anheuser-Busch InBev, the world's largest beer company, with his longtime billionaire p ...

and Roberto Thompson Motta. The firm is best known for implementing

zero-based budgeting Zero-based budgeting (ZBB) is a budgeting method that requires all expenses to be justified and approved in each new budget period. It was developed by Peter Pyhrr in the 1970s. This budgeting method analyzes an organization's needs and costs by ...

at its portfolio companies:

Anheuser-Busch InBev Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is an American-Belgian multinational drink and brewing company based in Leuven, Belgium. AB InBev has a global functional management office in New York City, and regional headquarters i ...

Restaurant Brands International Restaurant Brands International Inc. (RBI) is a Canadian-based multinational fast food holding company. It was formed in 2014 by the $12.5 billion merger between American fast food restaurant chain Burger King and Canadian coffee shop and rest ...

(

Burger King Burger King (BK) is an American-based multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant c ...

Tim Hortons Tim Hortons Inc., commonly nicknamed Tim's, or Timmie's is a Canadian multinational coffeehouse and restaurant chain. Based in Toronto, Tim Hortons serves coffee, doughnuts, and other fast-food items. It is Canada's largest quick-service rest ...

, and

Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen, Inc., also known as Popeyes and formerly named Popeyes Chicken & Biscuits and Popeyes Famous Fried Chicken & Biscuits, is an American multinational chain of fried chicken fast food restaurants that was formed in 197 ...

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh. Kraft Heinz is the third-largest food and beverag ...

as well as partnering with

Berkshire Hathaway Berkshire Hathaway Inc. () is an American Multinational corporation, multinational conglomerate (company), conglomerate holding company headquartered in Omaha, Nebraska, United States. Its main business and source of capital is insurance, from ...

for its acquisitions.

Notable deals

In 2010, the company acquired

for $3.3 billion, and subsequently took the company private. The deal was announced in September 2010, and was finalized in November. Shareholders received $24.00 per share in cash. Under new management, Burger King introduced a reworked menu and marketing strategies. In June 2012, Burger King was once again listed as a publicly traded company through a $1.4 billion deal with Justice Holdings. Despite the relisting, 3G Capital retained a 71% stake of the company. In December 2014, the Canadian government approved the purchase of

by 3G Capital for $12.5 billion. The acquisition merged Burger King with Tim Hortons as

. On 25 March 2015, it was announced that 3G Capital was in "advanced talks" to buy

Kraft Foods The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

for $40 billion, and merge it with

Heinz The H. J. Heinz Company is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. Heinz manufactures thousands of food products in plants on six contin ...

to form the world's fifth largest food company. Heinz was being advised in the transaction by

Lazard Lazard Ltd (formerly known as Lazard Frères & Co.) is a financial advisory and asset management firm that engages in investment banking, asset management and other financial services, primarily with institutional clients. It is the world's lar ...

and

Kraft The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015. A merger with Heinz, arra ...

by Centerview Partners. In 2019 the firm submitted bids for ThyssenKrupp AG, but stepped out the negotiations, ThyssenKrupp Elevator Technology unit was bought by a consortium for €17.2 billion. In September 2021,

announced that

Hemmer Hemmer is a surname. Notable people with the surname include: * Bill Hemmer (born 1964), American television news anchor * Frank Hemmer (born 1963), West German-German slalom canoeist *Hans Ritter von Hemmer, (1869–1931), officer in the Royal Ba ...

, a Brazilian company focused on condiments and sauces, was being acquired for an undisclosed amount. This acquisition follows the recent agreement with Assan Foods – a Turkey company focused on sauces – belonging to Kibar Holding, for approximately $100 million. On December 30, 2021, 3G Capital entered into a definitive agreement to acquire 75% of interest in Hunter Douglas, a global market leader in window coverings and a major manufacturer of architectural products. The deal was completed on February 25, 2022, for approximately US$ 7.1 billion.

3G Capital portfolio

Beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothies ...

* AB InBev (which owns

Budweiser Budweiser () is an American-style pale lager, part of AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. ''Budweiser'' may also refer to an unre ...

, Corona,

Stella Artois Stella Artois ( ) is a pilsner beer, first brewed in 1926 by Brouwerij Artois in Leuven, Belgium. In its original form, the beer is 5.2 per cent ABV, the country's standard for pilsners. The beer is also sold in other countries like the UK, Ir ...

and Guaraná Antarctica) **

Anheuser-Busch Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri. Since 2008, it has been wholly owned by Anheuser-Busch InBev SA/NV ( AB InBev), now the world's largest brewing company, which owns multiple ...

InBev InBev () is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheu ...

** AmBev **

Grupo Modelo Grupo Modelo is a large brewery in Mexico that exports beer to most countries of the world. Its export brands include '' Corona'', ''Modelo'', and '' Pacífico''. Grupo Modelo also brews brands that are intended solely for the domestic Mexican ...

SABMiller SABMiller plc was a South African multinational brewing and beverage company headquartered in Woking, England on the outskirts of London until 10 October 2016 when it was acquired by Anheuser-Busch InBev. Prior to that date, it was the world ...

Food Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is ...

(which owns ''

Oscar Mayer Oscar Mayer is an American meat and cold cut producer known for its hot dogs, bologna, bacon, ham, and Lunchables products. The company is a subsidiary of the Kraft Heinz Company and based in Chicago, Illinois. History Early years German ...

,''

Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...

and Quero) **

Restaurants A restaurant is a business that prepares and serves food and drinks to customers. Meals are generally served and eaten on the premises, but many restaurants also offer take-out and food delivery services. Restaurants vary greatly in appearance ...

** Firehouse Subs

Retailing Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...

* Americanas (which owns

Skoob Skoob is a collaborative social network for Brazilian readers, launched in January 2009 by developer Lindenberg Moreira. Without advertising, the site became a meeting point for readers and writers who exchange tips about books and organize meetin ...

, and retained Blockbusters rights) ** Americanas Express ** Americanas Local

Manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a ...

* Hunter Douglas

E-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain mana ...

* B2W Digital (which owns Americanas, Submarino and

Shoptime Shoptime is a Brazilian home shopping channel, currently owned by B2W Digital. The channel was founded on November 6, 1995. It is the most-watched shopping channel in Brazil. Ciro Bottini is a key-person in the channel, one of the longest-lastin ...

)

Offices and management

3G Capital has offices in

Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the Rio de Janeiro (state), state of the same name, Brazil's List of Brazilian states by population, third-most populous state, and the List of largest citi ...

and

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

and the firm is run by managing partner Alex Behring in New York. The state of incorporation is the Cayman Islands.

References

External links

* {{Hedge funds Financial services companies established in 2004 American companies established in 2004 Brazilian companies established in 2004 2004 establishments in New York City Hedge fund firms in New York City Companies based in Rio de Janeiro (city) Private equity firms of Brazil Investment companies based in New York City