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The 2010s were defined by hipster fashion,
athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts that look like athletic wear, characterized as "fashionable, dressed-up sweats a ...
, a revival of austerity-era period pieces and alternative fashions, swag-inspired outfits,
1980s File:1980s replacement montage02.PNG, 420px, From left, clockwise: The first Space Shuttle, ''Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet leader Mikhail Gorbachev ease tensions between the two superpowers, leading to the ...
-style
neon Neon is a chemical element with the symbol Ne and atomic number 10. It is a noble gas. Neon is a colorless, odorless, inert monatomic gas under standard conditions, with about two-thirds the density of air. It was discovered (along with krypt ...
streetwear, and unisex
1990s File:1990s decade montage.png, From top left, clockwise: The Hubble Space Telescope orbits the Earth after it was launched in 1990; American General Dynamics F-16 Fighting Falcon, F-16s and McDonnell Douglas F-15 Eagle, F-15s fly over burning o ...
-style elements influenced by
grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of ...
and
skater fashion Skateboarding is an action sport originating in the United States that involves riding and performing tricks using a skateboard, as well as a recreational activity, an art form, an entertainment industry job, and a method of transportation. ...
s. The later years of the decade witnessed the growing importance in the western world of social media influencers paid to promote
fast fashion Fast fashion is a term used to describe the clothing industry's business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail stores quickly, while demand is at it ...
brands on Pinterest and
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
. Popular global fashion brands of the decade included Abercrombie and Fitch,
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...
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Balenciaga Balenciaga SA ( ) is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastian, Spain. Balenciaga produces ready-to-wear, footwear, handbags, and accessories and licenses its name and branding to C ...
, Ben Sherman,
Burberry Burberry is a British luxury fashion house established in 1856 by Thomas Burberry headquartered in London, England. It currently designs and distributes ready to wear, including trench coats (for which it is most famous), leather accessorie ...
,
Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer, best known as the founder of one of the world's top fashion houses, Christian Dior SE, which is now owned by parent company LVMH. His fashion houses ...
,
Coach Coach may refer to: Guidance/instruction * Coach (sport), a director of athletes' training and activities * Coaching, the practice of guiding an individual through a process ** Acting coach, a teacher who trains performers Transportation * Coac ...
,
DSquared2 Dean and Dan Caten (né Catenacci; born December 19, 1964) are Canadian fashion designers, radio personalities, and businessmen. They are identical twin brothers and the founders and owners of Dsquared², an Italian luxury fashion house based ...
,
Dorothy Perkins Dorothy Perkins is an online British women's fashion brand based in the United Kingdom. Formerly a store chain, it sold both its own range of clothes and branded fashion goods until February 2021, when it became part of Boohoo.com, having bee ...
, Fashion Nova,
Forever 21 Forever 21 is a multinational fast fashion retailer headquartered in Los Angeles, California, United States. Originally founded as the store Fashion 21 in Highland Park, Los Angeles in 1984,Forever 21History & Facts, n.d. Retrieved 27 April 2014 ...
,
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragranc ...
, H&M, Hollister,
Hugo Boss Hugo Boss AG, often styled as BOSS, is a luxury fashion house headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, ...
,
Lacoste Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and entrepreneur Mangkha. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its ...
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Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...
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Marks and Spencer Marks and Spencer Group plc (commonly abbreviated to M&S and colloquially known as Marks's or Marks & Sparks) is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home ...
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Michael Kors Michael David Kors (born Karl Anderson Jr. August 9, 1959) is an American fashion designer. He is the chief creative officer of his brand, Michael Kors, which sells men's and women's ready-to-wear, accessories, watches, jewelry, footwear, and f ...
,
Monsoon Accessorize Monsoon Accessorize is a British private limited company. It operates two international retail clothing chains – Monsoon and Accessorize.Nike,
Nine West Nine West, also known as 9 West, is an American online fashion retailer which is based in White Plains, New York. It was founded in 1983 and closed its brick and mortar stores business in 2018. Its products continue to be sold at other reta ...
,
Off-White Shades of white are colors that differ only slightly from pure white. Variations of white include what are commonly termed off-white colors, which may be considered part of a neutral color scheme or yellow that looks like brown. In color theor ...
,
River Island River Island is a London-based, multi-channel fashion brand, founded in 1948 by Bernard Lewis. The retailer has a presence in over 125 of worldwide markets, in stores and online. Best known for its trend focused womenswear offering, River Isl ...
, Supreme,
Topman Topman is a UK-based multinational men's fashion retail brand founded by Burton Group (later renamed Arcadia Group) in 1978. Along with its women's clothing counterpart Topshop and the rest of Arcadia Group, Topman went into administration i ...
,
Topshop TOPSHOP (originally Top Shop) is a British fashion brand for women's clothing, shoes and accessories. It was part of the Arcadia Group, controlled by Sir Philip Green, but went into administration in late 2020 before being purchased by ASOS o ...
, Uniqlo, Under Armour, and
Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
.


Designers and models

The leading European and American designers of the early 2010s included
Nicolas Ghesquière Nicolas Ghesquière (; born 9 May 1971) is a French-Belgian fashion designer who has been the women's creative director of the house of Louis Vuitton (owned by LVMH) since 2013. Early life Ghesquière was born in Comines, Nord, the younger of ...
,
Miuccia Prada Miuccia Bianchi Prada (; born Maria Bianchi on 10 May 1949) is an Italian billionaire fashion designer and businesswoman. She is the head designer of Prada and the founder of its subsidiary Miu Miu. As of October 2021, ''Forbes'' estimated her ...
,
Frida Giannini Frida Giannini (born in Rome, 1972) is an Italian fashion designer. She was the creative director of the Italian fashion house Gucci from 2006 to 2014. Education Giannini studied fashion design at Rome's Fashion Academy. Career After brief stint ...
,
Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was ...
,
Phoebe Philo Phoebe Philo OBE (born 1 January 1973) is a British fashion designer. She was the creative director of fashion brands Céline from 2008 to 2018 and Chloé from 2001 to 2006. Early life and education Philo was born in Paris to British parents wo ...
, and
Karl Lagerfeld Karl Otto Lagerfeld (; 10 September 1933 – 19 February 2019) was a German fashion designer, creative director, artist and photographer. He was known as the creative director of the French fashion house Chanel, a position held from 1983 ...
. Notable Asian fashion designers include Louie Mamengo and Michael Cinco. Top female international models include
Gisele Bündchen Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned th ...
,
Lara Stone Lara Catherina Stone (born 20 December 1983) is a Dutch fashion model. Stone has appeared on the covers of W and Vogue and has worked with brands like Fendi, Chanel, Marc Jacobs, Stella McCartney, H&M, Prada, Louis Vuitton, and Versace among ...
,
Raquel Zimmermann Raquel Zimmermann (born May 6, 1983) is a Brazilian model. Raquel was announced as a Revlon ambassador in January 2018. Biography Zimmermann was born in Bom Retiro do Sul, Rio Grande do Sul. Raquel reports that she practices the Transcendent ...
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Karlie Kloss Karlie Elizabeth Kloss (born August 3, 1992) is an American fashion model. ''Vogue Paris'' declared her one of the "top 30 models of the 2000s" when she was 17. Kloss was a Victoria's Secret Angel from 2013 until 2015; she resigned to study at ...
,
Kaia Gerber Kaia Jordan Gerber (born September 3, 2001) is an American model and actress. She is the daughter of supermodel Cindy Crawford and businessman Rande Gerber. After starring in a series of ad campaigns for fashion brands since debuting at Fashi ...
, Adut Akech,
Adriana Lima Adriana Lima (; born 12 June 1981) is a Brazilian model, who was a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017. She is also known as a spokesmodel fo ...
, Joan Smalls,
Natasha Poly Natalia Sergeevna Polevshchikova (russian: Наталья Серге́евна Полевщикова; born 12 July 1985), known professionally as Natasha Poly, is a Russian supermodel. Since 2004, Poly has appeared in prominent high-fashion ad ...
, Liu Wen,
Anja Rubik Anja Rubik (born Anna Helena Rubik; 12 June 1983)Statement on talk-show ''Kuba Wojewódzki'' (in Polish) of the 23 March 2010. is a Polish supermodel, activist, philanthropist and entrepreneur. She is one of the most prominent models of the 20th ...
, Freja Beha Erichsen,
Mariacarla Boscono Mariacarla Boscono (; born 20 September 1980) is an Italian supermodel and actress. Rising to fame in the early 2000s, Boscono has walked the runways of major worldwide fashion weeks and festivals, including Milan Fashion Week, New York Fashio ...
, Suki Waterhouse,
Lindsey Wixson Lindsey Wixson-Young (born April 11, 1994) is an American fashion model. She is known for her unique looks, defined in part by her "bee-stung lips", "rosebud pout", and gapped front teeth. She is best known for her campaigns with designers as Cha ...
,
Arizona Muse Arizona Grace Muse (born September 18, 1988) is an American fashion model. Early life Muse was born in Tucson, Arizona, and raised in Santa Fe, New Mexico. Her father is American and her mother is British. Career Muse began modeling as a te ...
,
Saskia de Brauw Saskia de Brauw (born 19 April 1981) is a Dutch artist and model. She began modeling at sixteen but quit after one year to attend art school in Amsterdam. Returning to modeling at the age of 29, she quickly became a successful fashion model. Not ...
,
Behati Prinsloo Behati Prinsloo ( , ; born 16 May 1988) is a Namibian model. In 2008, she became a Pink contract model, and moved on to become a Victoria's Secret Angel in 2009. She walked in ten Victoria's Secret Fashion Shows (2007–2015; 2018), and opened c ...
, Lily Aldridge,
Lais Ribeiro Laís Ribeiro (born Laís Pereira de Oliveira; 5 October 1989) is a Brazilian model known for her work as a Victoria's Secret Angel. Career Prior to becoming a model, Ribeiro was in training to become a nurse. A year after giving birth to her ...
, Irina Shayk,
Elsa Hosk Elsa Anna Sofie Hosk (born in Stockholm on 7 November 1988) is a Swedish-based model and former Victoria's Secret Angel, who has worked for brands including Dior, Dolce & Gabbana, Ungaro, H&M, Anna Sui, Lilly Pulitzer and Guess. She modeled ...
,
Martha Hunt Martha Hunt (born April 27, 1989) is an American model. She is best known for her work as a Victoria's Secret Angel. She is also a spokesmodel for Free People. Early life Hunt was discovered by a photographer in Charlotte, North Carolina, who ...
,
Constance Jablonski Constance Jablonski (born 17 April 1991) is a French model and one of the most famous supermodels from France. In 2006, she entered the French Elite Model Look Contest. As of 2010, she became one of the newer faces of Estée Lauder alongside ...
, Catherine McNeil, Monika Jagaciak,
Emily DiDonato Emily DiDonato (born February 24, 1991) is an American model. Early life Born in Goshen, New York, DiDonato is of Italian, Irish, and Native American ancestry. Her great-grandparents emigrated to the U.S. from Italy. Emily was scouted at the ...
, Jessica Hart, Rosie Huntington-Whiteley,
Gigi Hadid Jelena Noura "Gigi" Hadid ( ; born April 23, 1995) is an American model and television personality. In November 2014, she made her debut in the Top 50 Models ranking at Models.com. In 2016, she was named International Model of the Year by the ...
,
Kendall Jenner Kendall Nicole Jenner (born November 3, 1995) is an American model, media personality, and socialite. She is a daughter of Kris Jenner and Caitlyn Jenner, and rose to fame in the reality television show '' Keeping Up with the Kardashians.' ...
, Karmen Pedaru, Mica Argañaraz,
Candice Swanepoel Candice Susan Swanepoel (; ; born 20 October 1988) is a South African model and philanthropist. She is known for her work with Victoria's Secret. She became a Victoria's Secret Angel in 2010. In 2016, she was listed 8th on the ''Forbes'' top-ea ...
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Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014. Delevingne sta ...
,
Vanessa Axente Vanessa Axente (born 19 November 1995) is a Hungarian fashion model. Early life Vanessa Axente was born in Nagylengyel, Hungary. Her older sister, Benedetta, a model, was the one who convinced her to visit her agency in Budapest, and start ...
,
Cameron Russell Cameron Russell (born June 14, 1987) is an American fashion model and activist. Born in Cambridge, Massachusetts, she graduated from Columbia University with majors in economics and political science. Russell began modeling in 2003. Russell was i ...
, Amanda Murphy, Julia Nobis,
Edie Campbell Edith Blanche Campbell (born 25 September 1990) is an English model. In 2016, she made her second appearance on the cover of British Vogue. She has been a model for Chanel, Burberry and Hermès and is also an accomplished horse rider. Career ...
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Lexi Boling Alexis Makenzie Boling (born August 27, 1993), is an American fashion model. She is best known for her multiple covers for ''Vogue Italia'' and her appearances in numerous Prada campaigns. Biography Boling was born in Rockford, Illinois. At age 1 ...
,
Imaan Hammam Imaan Hammam (Arabic: إيمان همام) (born 5 October 1996) is a Dutch model of Moroccan and Egyptian descent. As of 2020, she has appeared on the cover of Vogue 18 times, four times on the American edition of '' Vogue''. She currently rank ...
, Binx Walton, Edita Vilkeviciute,
Andreea Diaconu Andreea Diaconu (; born 28 March 1991) is a Romanian model. She is one of the most popular models from Romania. She has been featured on the covers of magazines from France, Romania, Russia, Spain, and Switzerland. Diaconu posed for ''Vogue'' ma ...
, Aymeline Valade,
Fei Fei Sun Sun Feifei (; born March 20, 1989), commonly known as Fei Fei Sun, is a Chinese model based in New York City. She is ranked as the New Supers by Models.com. Top casting director Ashley Brokaw proclaimed Fei Fei as "an exceptional beauty " , co ...
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Iselin Steiro Iselin Vollen Steiro (born 15 September 1985) is a Norwegian model. Career She grew up in Harstad in the northern part of Norway, and began her fashion career in 2003 by working for Prada and Calvin Klein in her first season. In 2004, she mo ...
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Anais Mali Anais Mokngar Mali (born 22 January 1991) is a French model. She has modeled and walked the runway for top fashion brands such Marc Jacobs, Vera Wang and Derek Lam. Early life Mali was born in Toulon, France, to a mother from Chad and a Polish f ...
,
Anne Vyalitsyna Anna Sergeyevna "Anne" Vyalitsyna (russian: А́нна Серге́евна Вьяли́цына; born 19 March 1986), also known as Anne V, is a Russian-American model best known for her 10-consecutive-year appearances (2005–2014) in the ''Spor ...
, Jourdan Dunn,
Toni Garrn Antonia Pettyfer (née Garrn; ; born 7 July 1992) is a German fashion model and actress. She rose to prominence in the fashion industry after signing an exclusive contract with Calvin Klein in 2008. In October 2020, Garrn married British actor ...
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Jamie Bochert Jamie Lynn Bochert (born December 4, 1978), also known by her stage name Francis Wolf, is an American former fashion model and musician, best known for her work in independent fashion magazines and for being a Marc Jacobs muse. She has garnered ...
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Daphne Groeneveld Daphne Groeneveld (born 24 December 1994) is a Dutch model best known for appearing on the 2010 December/January cover of ''Vogue Paris'' alongside Tom Ford, considered to be a supermodel by some fashion experts and magazine editors. She is cur ...
, Rianne van Rompaey, and Anna Ewers. Top male international models include Sean O'Pry,
David Gandy David James Gandy (born 19 February 1980) is an English male fashion model who began his career after winning a televised model-search competition. For several years, Gandy was the lead male model for Italian designers Dolce & Gabbana who featur ...
, Clément Chabernaud,
Baptiste Giabiconi Baptiste Giabiconi (born 9 November 1989) is a French male model, singer, and muse of Karl Lagerfeld from Marignane, France. For many years, he was the male face of major fashion houses Chanel, Fendi and Karl Lagerfeld. Beginnings Born in Mari ...
, Garrett Neff, Arthur Kulkov, Noah Mills, Will Chalker,
Evandro Soldati Evandro Soldati (born April 17, 1985) is a Brazilian model. According to Forbes, he was the 7th most successful male model in the world in 2008. Biography Soldati was born in Ubá, Minas Gerais. He is of Italian descent. Evandro appears in the ...
,
Adam Senn Edward Adam Senn (born April 10, 1984) is an American model, actor, and restaurateur. He is known for playing Zero, a professional basketball player, on VH1's '' Hit the Floor'' from 2014 to 2016. Early life Senn was born in Paris, France, and ...
,
Francisco Lachowski Francisco Lachowski (, ; born 13 May 1991) is a Brazilian fashion model. He has been featured in advertisements for a number of notable brands, including Dior Homme, Balmain, Hugo Boss, Etro, L'Oréal, Armani Exchange, H&M, and Tommy Hilfige ...
, Andrés Velencoso,
Simon Nessman Simon Nessman (born November 6, 1989) is a Canadian model from Courtenay, British Columbia. Early life Nessman was born in Courtenay, British Columbia, the son of Carolyn Ireland and Ron Nessman. He is the youngest of four children. Nessman wa ...
,
Mathias Lauridsen Mathias Lauridsen (born January 13, 1984) is a Danish model. He broke onto the international fashion scene debuting at Marc by Marc Jacobs in New York and Miu Miu in Paris, for the Spring 2004 collections. His consistent work for major intern ...
, Marlon Teixeira, and younger men like Lucky Blue Smith or
Brooklyn Beckham Brooklyn Joseph Peltz Beckham (born 4 March 1999) is an English media personality and former model. He is the eldest son of former England footballer David Beckham and English singer-turned-fashion designer Victoria Beckham. Early life Beckham ...
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Women's clothing


Early 2010s (2010–2012)


1980s Influences

The early 2010s saw many recycled fashions from the
1950s The 1950s (pronounced nineteen-fifties; commonly abbreviated as the "Fifties" or the " '50s") (among other variants) was a decade that began on January 1, 1950, and ended on December 31, 1959. Throughout the decade, the world continued its re ...
, 1970s, and
1980s File:1980s replacement montage02.PNG, 420px, From left, clockwise: The first Space Shuttle, ''Columbia'', lifts off in 1981; US president Ronald Reagan and Soviet leader Mikhail Gorbachev ease tensions between the two superpowers, leading to the ...
as designers from stores like
Topshop TOPSHOP (originally Top Shop) is a British fashion brand for women's clothing, shoes and accessories. It was part of the Arcadia Group, controlled by Sir Philip Green, but went into administration in late 2020 before being purchased by ASOS o ...
replicated original
vintage clothing Vintage clothing is a generic term for garments originating from a previous era, as recent as the 1990s. The term can also be applied in reference to second hand retail outlets, e.g. i''n vintage clothing store''. While the concept originated ...
. In the United States, it was popular to wear
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragranc ...
,
Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chane ...
, or
Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as ...
designer clothing, and neon colors such as pink, green, teal, black, purple, magenta, and yellow. Popular tops for American, British, and Australian women aged 20–50 included
tunic A tunic is a garment for the body, usually simple in style, reaching from the shoulders to a length somewhere between the hips and the knees. The name derives from the Latin ''tunica'', the basic garment worn by both men and women in Ancient Ro ...
s, 1980s style
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such part ...
s, oversized cardigans,
western shirt Western wear is a category of men's and women's clothing which derives its unique style from the clothes worn in the 19th century Wild West. It ranges from accurate historical reproductions of American frontier clothing, to the stylized garment ...
s, 2fer and layered shirts and tees, dresses and shirts worn with belts, Abercrombie and Fitch hoodies until 2012,
Perfecto motorcycle jacket Perfecto is a secondary brand of "lancer fronted" leather motorcycle jackets designed by Irving Schott and manufactured by American clothing company Schott NYC. The first jacket was introduced in 1928,Fashion in Popular Culture: Literature, Me ...
s customized with studs, floral
camisole A camisole is a sleeveless undergarment or innerwear typically worn by women, normally extending to the waist. The camisole is usually made of satin, nylon, silk, or cotton. Historical definition Historically, ''camisole'' referred to jackets ...
s worn with matching
boyshorts Panties (in American English; also called pants, undies, or knickers in British English) are a form of women's underwear. Panties can be form-fitting or loose. Typical components include an elastic waistband, a crotch panel to cover the genit ...
, and sundresses. European women wore sparkly dresses, baggy one-size-fits-all
Empire line Empire silhouette, Empire line, Empire waist or just Empire is a style in clothing in which the dress has a fitted bodice ending just below the bust, giving a high-waisted appearance, and a gathered skirt which is long and loosely fitting but ski ...
skirts,
blouse A blouse (blau̇s, 'blau̇z, ) is a loose-fitting upper garment that was worn by workmen, peasants, artists, women, and children.The Concise Oxford English Dictionary It is typically gathered at the waist or hips (by tight hem, pleats, parter ...
s and dresses, and lace, figure-hugging white organza
maxi dress A dress (also known as a frock or a gown) is a garment traditionally worn by women or girls consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment). It consists of a top piece that co ...
es inspired by
Pippa Middleton Philippa Charlotte Matthews (née Middleton; born 6 September 1983) is an English socialite, author and columnist. She is the younger sister of Catherine, Princess of Wales. Born in Reading and raised in Bucklebury, Berkshire, Middleton attend ...
. From 2010 to 2012 many late 2000s fashion trends remained popular in Europe, the United States, East Asia, Israel, and South America, especially
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
skinny jeans, geometric or
galaxy A galaxy is a system of stars, stellar remnants, interstellar gas, dust, dark matter, bound together by gravity. The word is derived from the Greek ' (), literally 'milky', a reference to the Milky Way galaxy that contains the Solar System ...
printed
crew neck A crew neck (crewneck or crew-neck) is a type of shirt or sweater that has a round neckline and no collar, often worn with other layers. The name dates back to 1939 and was named after a type of sweater worn by rowers. The T-shirt crew neck was ...
sweatshirts and leggings, "trouser-dresses",
romper suit A romper suit, usually shortened to romper, is a one-piece or two-piece combination of shorts and a shirt. It is also known as a playsuit. Its generally short sleeves and pant-legs contrast with the long ones of the adult jumpsuit. History ...
s,
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a pers ...
pastel colored skinny jeans, metallic dresses, and
capri pants Capri pants (also known as three quarter legs, or capris, crop pants, man-pris, clam-diggers, flood pants, jams, highwaters, or toreador pants) are pants that are longer than shorts, but are not as long as trousers. Capri pants can be a generic ...
cropped at the ankle. Possibly due to the poor economy in the early years, the midi skirt and the maxi skirt were the most common skirt and dress styles, with the hemline standards being the longest they had been since
The Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
.


Tribal fashions and 1990s revival

From late 2011 onward, 1990s inspired fashion began to make a comeback in the UK, US, Philippines, India, and Australasia among teen girls and young women aged 15–30. Popular upper apparel included Christmas sweaters, T-shirts with
blazer A blazer is a type of jacket resembling a suit jacket, but cut more casually. A blazer is generally distinguished from a sport coat as a more formal garment and tailored from solid colour fabrics. Blazers often have naval-style metal buttons ...
s, plaid, oversized
flannel Flannel is a soft woven fabric, of various fineness. Flannel was originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fiber. Flannel is commonly used to make tartan clothing, blankets, ...
shirts worn or tied around the waist, oversized T-shirts, padded gilets, Penshoppe skater skirts (in the Philippines), skorts,
crew neck A crew neck (crewneck or crew-neck) is a type of shirt or sweater that has a round neckline and no collar, often worn with other layers. The name dates back to 1939 and was named after a type of sweater worn by rowers. The T-shirt crew neck was ...
sweater A sweater (North American English) or pullover, also called a jumper (British English and Australian English), ...
s, T-shirts bearing the word Nerd or Geek, destroyed
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
Balmain jeans, and crop tops. In the UK and the US, popular bottom apparel includes skinny jeans, leggings, parachute pants, railroad stripe pants or skirts, boyfriend jeans. High-waisted bottoms, such as pants,
shorts Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they ...
, skirts, and bathing suits also became the standard for women's fashion in the 2010s, as opposed to the low rise trend that was popular throughout the 2000s. Desirable footwear from 2012 to 2015 included flat sandals, black, white or multicolored
Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
,
Keds Keds is an American brand of canvas shoes with rubber soles. Founded in 1916, the company is owned by Wolverine World Wide. The original shoe design, the Champion, was the first mass-marketed canvas-top "sneaker". History Early history In 1 ...
as worn in ads by
Mischa Barton Mischa Anne Marsden Barton (born 24 January 1986) is a British-American film, television, and stage actress. She began her career on the stage, appearing in Tony Kushner's '' Slavs!'' and took the lead in James Lapine's ''Twelve Dreams'' at Ne ...
,
Ariana Grande Ariana Grande-Butera ( ; born June 26, 1993) is an American singer, songwriter, and actress. Her four-octave vocal range has received critical acclaim, and her personal life has been the subject of widespread media attention. She has received ...
and
Taylor Swift Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter. Her discography spans multiple genres, and her vivid songwriting—often inspired by her personal life—has received critical praise and wide media coverage. Bo ...
,
TOMS Shoes Toms (stylized as TOMS) is a for-profit companybusinessoffashion.coBlake Mycoskie on 10 Years of TomsMAY 6, 2016 based in Los Angeles, California. Founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas, the company designs ...
,
Chucks Chuck Taylor All-Stars or Converse All Stars (also referred to as "Converse", "Chuck Taylors", "Chucks", "Cons", "All Stars", and "Chucky Ts") is a model of casual shoe manufactured by Converse (a subsidiary of Nike, Inc. since 2003) that was ...
, Sperry top-siders boat shoes, flat knee high riding boots, Uggs,
moccasin A moccasin is a shoe, made of deerskin or other soft leather, consisting of a sole (made with leather that has not been "worked") and sides made of one piece of leather, stitched together at the top, and sometimes with a vamp (additional pane ...
s, Hunter boots brand rain boots, one strap sandals, furry slip-on Puma sandals, Ballerina flats, cavalier boots,
gladiator A gladiator ( la, gladiator, "swordsman", from , "sword") was an armed combatant who entertained audiences in the Roman Republic and Roman Empire in violent confrontations with other gladiators, wild animals, and condemned criminals. Some gla ...
sandal Sandals are an open type of footwear, consisting of a sole held to the wearer's foot by straps going over the instep and around the ankle. Sandals can also have a heel. While the distinction between sandals and other types of footwear can ...
s, wedge heel-style sneakers, flip-flops,
combat boot Combat boots are military boots designed to be worn by soldiers during combat or combat training, as opposed to during parades and other ceremonial duties. Modern combat boots are designed to provide a combination of grip, ankle stability, an ...
s,
Doc Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, D ...
, and The Timberland Company hiking boots. Other popular trends of the early and mid 2010s included
Aztec The Aztecs () were a Mesoamerican culture that flourished in central Mexico in the post-classic period from 1300 to 1521. The Aztec people included different ethnic groups of central Mexico, particularly those groups who spoke the Nahuatl ...
and
Navajo The Navajo (; British English: Navaho; nv, Diné or ') are a Native Americans in the United States, Native American people of the Southwestern United States. With more than 399,494 enrolled tribal members , the Navajo Nation is the largest fe ...
inspired patterns featuring diamonds and triangles, especially on T-shirts, socks, handbags, panties, pullovers, and other knitwear. In addition, young American women began wearing feather earrings, beaded bracelets, sneakers resembling
moccasin A moccasin is a shoe, made of deerskin or other soft leather, consisting of a sole (made with leather that has not been "worked") and sides made of one piece of leather, stitched together at the top, and sometimes with a vamp (additional pane ...
s,
poncho A poncho (; qu, punchu; arn, pontro; "blanket", "woolen fabric") is an outer garment designed to keep the body warm. A rain poncho is made from a watertight material designed to keep the body dry from the rain. Ponchos have been used by the ...
s, vests and jackets made from striped Mexican blanket material, despite the connotations of
cultural appropriation Cultural appropriation is the inappropriate or unacknowledged adoption of an element or elements of one culture or identity by members of another culture or identity. This can be controversial when members of a dominant culture appropriate from ...
. These tribal inspired garments, made popular by
Urban Outfitters Urban Outfitters, Inc. (URBN) is a multinational lifestyle retail corporation headquartered in Philadelphia, Pennsylvania. Operating in the U.S., the United Kingdom, Canada, select Western European countries, Poland the United Arab Emirates, K ...
and
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his c ...
, typically came in bright colors like red, yellow, turquoise, blue, and orange.


Eastern fashions and carry-over styles

Many fashion trends from the early years of the decade, especially the 1980s influences and the 1960s inspired indie, neo-hippie and boho chic looks, remained relevant in the US and Europe as far as 2017. This included skinny jeans,
tunic A tunic is a garment for the body, usually simple in style, reaching from the shoulders to a length somewhere between the hips and the knees. The name derives from the Latin ''tunica'', the basic garment worn by both men and women in Ancient Ro ...
s, floral print dresses, midi and maxi skirts,
motorcycle A motorcycle (motorbike, bike, or trike (if three-wheeled)) is a two or three-wheeled motor vehicle Steering, steered by a Motorcycle handlebar, handlebar. Motorcycle design varies greatly to suit a range of different purposes: Long-distance ...
jackets,
western shirt Western wear is a category of men's and women's clothing which derives its unique style from the clothes worn in the 19th century Wild West. It ranges from accurate historical reproductions of American frontier clothing, to the stylized garment ...
s, red and blue geometric print blouses, patterned and solid colored
tights Tights are a kind of cloth garment, most often sheathing the body from the waist to the toe tips with a tight fit, hence the name. They come in absolute opaque, opaque, sheer and fishnet styles — or a combination, such as the original concep ...
,
overalls Overalls, also called bib-and-brace overalls or dungarees, are a type of garment usually used as protective clothing when working. The garments are commonly referred to as a "pair of overalls" by analogy with "pair of trousers". Overalls were ...
, jogger pants, flat boots, stiletto shoes, Nike Tempo shorts, pastel and neon colored shorts,
ballet flat Ballet flats are women's shoes for everyday wear which are similar to/inspired by a women's ballet shoes, with a very thin heel or the appearance of no heel at all. The style sometimes features a ribbon-like binding around the low tops of the sli ...
s, and combat boots. Popular colors from 2015 to 2016 included mauve, cream, eggplant, lime green, and warm grey. In the UK, modestwear combined with elements of
hip-hop fashion Hip hop fashion (also known as rap fashion) is a style of clothing, dress originating from Urban African Americans, Black America and inner-city youth located in New York City, followed by Los Angeles, then other cities across the United States. ...
became popular among many young Muslim women, with long skirts decorated with lace and beaded embroidery, colourful floral
hijab In modern usage, hijab ( ar, حجاب, translit=ḥijāb, ) generally refers to headcoverings worn by Muslim women. Many Muslims believe it is obligatory for every female Muslim who has reached the age of puberty to wear a head covering. While s ...
s,
halal ''Halal'' (; ar, حلال, ) is an Arabic word that translates to "permissible" in English. In the Quran, the word ''halal'' is contrasted with '' haram'' (forbidden). This binary opposition was elaborated into a more complex classification k ...
cosmetics free from animal products, knee length grey
cardigan sweater A cardigan is a type of knitted sweater that has an open front, and is worn like a jacket. Description Commonly cardigans are open fronted and have buttons: garments that are tied are instead considered a robe. Knit garments with zippers can ...
s worn over
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights ...
, white
trenchcoat A trench coat or trenchcoat is a variety of coat made of waterproof heavy-duty fabric, originally developed for British Army officers before the First World War, and becoming popular while used in the trenches. Originally made from gabardine, ...
s worn with baggy pants, keffiyehs worn as headscarves, black satin gowns worn with a long shawl collar overcoat, purple kaftan dresses worn with high heeled shoes, and abayas with retro 1980s inspired zigzag patterns. Continuing on from the late 2000s, Fashion in India moved away from clothing in India, traditional clothes like the saree and glamorous Bollywood style dresses in favor of a Indo-Western fashion, more Westernized style that incorporated navy pants,
blazer A blazer is a type of jacket resembling a suit jacket, but cut more casually. A blazer is generally distinguished from a sport coat as a more formal garment and tailored from solid colour fabrics. Blazers often have naval-style metal buttons ...
s, leather jackets, waistcoats and androgynous military jackets. Popular casual footwear included leather dress boots, stiletto heels, platform sandals, and open toe pumps. Cream, grey, blue and orange Kurta dresses with side slits decorated with pink or purple embroidery and synthetic jewels were worn with jeans or leggings, T shirts, Tank top (shirt), tank tops and bat wing sleeve blouses were paired with traditional silk salwar pajamas or short shorts, and the large hoop earrings declined in popularity in favor of smaller minimalist gold jewelry.


Mid 2010s (2013–2016)


Monochromatic and printed clothing

By the mid-2010s, neon colors were out of style in Europe, America, and Australia. More subdued colors became popular such as burgundy, mustard yellow, olive green, mauve, and blush pink. Bright colors were also replaced by black, white, various shades of gray, and charcoal (color), charcoal first on the catwalk, and later as street fashion. Black and white Polka dot dresses underwent a revival in China and North Korea. This trend had spread to Middle Eastern countries like Turkey, Iran and the United Arab Emirates by 2016, with Italian brand Dolce and Gabbana launching a range of black and white
hijab In modern usage, hijab ( ar, حجاب, translit=ḥijāb, ) generally refers to headcoverings worn by Muslim women. Many Muslims believe it is obligatory for every female Muslim who has reached the age of puberty to wear a head covering. While s ...
s and abayas decorated with lace daisies, roses and lemons. Monochromatic clothing trends from 2013 to 2017 included black and white lace dresses, lace
blouse A blouse (blau̇s, 'blau̇z, ) is a loose-fitting upper garment that was worn by workmen, peasants, artists, women, and children.The Concise Oxford English Dictionary It is typically gathered at the waist or hips (by tight hem, pleats, parter ...
s, jackets and dresses with peter pan collars, white Adidas Superstar sneakers with black or gold stripes, houndstooth or geometric patterned
blazer A blazer is a type of jacket resembling a suit jacket, but cut more casually. A blazer is generally distinguished from a sport coat as a more formal garment and tailored from solid colour fabrics. Blazers often have naval-style metal buttons ...
s, black or nude slip dresses, T-shirt dresses, white babydoll dresses, Bodycon dress, bodycon midi dresses, black and white striped "Beetlejuice" style slim-fit pants, long black velvet blazers decorated with silver braid, tuxedo jackets (often having contrasting black velvet or satin lapels), crop tops, oversized coats, striped culottes, loose Capri pants and palazzo pants, patent leather gladiator sandals,
romper suit A romper suit, usually shortened to romper, is a one-piece or two-piece combination of shorts and a shirt. It is also known as a playsuit. Its generally short sleeves and pant-legs contrast with the long ones of the adult jumpsuit. History ...
s, sheer black tops worn over bralettes, puffer jackets and vests, knee-length skirts, pencil skirts, black and white geometric printed leggings, and cuffed boyfriend (fashion), boyfriend jeans. Denim declined in popularity in the US, with black or grey yoga pants, leggings, and slim-fit jogger pants replacing them. From 2013, small bucket backpacks in colorful prints such as aztec, polka dot, and floral were popular, mirroring the small backpack trend in the 1990s, but by 2015, these small backpacks were largely replaced by Herschel zip-up backpacks with brown diamond patches on the front.


Costume jewelry and onesies

Loom bands, bracelets woven from brightly colored rubber bands, were seen as both a global fashion statement and a children's fad. In France, Ireland and America, 1990s-inspired Choker necklaces featuring colored glass beads, silver chain link, artificial diamonds, Swarovski crystals, lace, velvet, and black or red leather had returned to popularity. By 2016, Chokers were also worn as an attachment to dresses and shirts, as a high-neck style and with shoulders exposed also known as "cold shoulder". Small and dainty jewelry replaced the large amounts of bracelets and statement necklaces that were popular at the beginning of the decade. Another brief fad of the mid-2010s included the unisex onesie suit (like One-piece). Originally envisioned as pajamas, onesies were often purchased as a gag gift, and worn as casual streetwear by some younger women in the UK, Australia, and the US, including Amy Childs, Kourtney Kardashian, and Holly Carpenter.


Hippie and grunge influences

The early to mid 2010s witnessed a revival of grunge fashion in America with more of an "edgy" interest of denim ripped jeans and jackets, ripped jackets, flannels, animal print coats, printed t-shirts which were frequently color or stone faded, black combat boots, biker boots, and leather motorbike jackets. Beginning in 2013, there was a revival of late 1960s and early 70s bohemian fashions in the US, UK, India, and France, notably of bell bottom style pants, Birkenstocks, gypsy blouses, palazzo pants, dresses with cutouts, lace-up tops, crocheted crop tops, sweaters and halternecks, and Brigitte Bardot, Bardot off the shoulder tops. The lace up trend was also highly popular with footwear, largely because of Tunisian shoe designer Azzedine Alaia. In America, women favored white, black, camel, warm grey, or blush sweater dresses, thin turtlenecks popularized by The Kardashians, catsuits, jumpsuits, playsuits or rompers, high necked Victorian inspired lace dresses, and leather, tan, or olive green duster coats. Solid wedge heels, Stuart Weitzman knee boots, platform shoes and Poly(methyl methacrylate), perspex heels, also known as the "nothing shoe" became a popular trend in 2016.


Late 2010s (2017–2019)


1970s revival

From 2017 to 2021, the brightly colored beige, red, green, brown and orange 1970s revival fashions began to replace the grey and monochromatic 1990s inspired streetwear in Britain, India, North America and France. Particularly popular were the sheepskin coats, moon boots, flared double breasted trouser suits in black, purple, pink, cream, grey, and navy blue tartan, baggy floral
maxi dress A dress (also known as a frock or a gown) is a garment traditionally worn by women or girls consisting of a skirt with an attached bodice (or a matching bodice giving the effect of a one-piece garment). It consists of a top piece that co ...
es, blue gingham dresses, applique cropped wide leg jeans, denim jackets with embroidered red roses, multicolored tie dye skirts, baby blue and China print dresses worn with black tights, pale denim shirt dresses worn unbuttoned over blouses and light wash jeans, white sneakers, leopardskin coats,
Marks and Spencer Marks and Spencer Group plc (commonly abbreviated to M&S and colloquially known as Marks's or Marks & Sparks) is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home ...
gold dresses with bows, distressed jeans, peacoats, brown granny boots, neon green, tangerine, or pale dusky pink midi-dresses, white peplum dress, peplum dresses reminiscent of those worn by Princess Leia, leather jackets in red, purple, green, blue, tan or black, slightly flared jeans, white and blue floral print shirt dresses, loosely woven plaid blouses, pleats, ruffles, stripes, mismatched earrings popularised by Kate Moss, mandarin collar tops, purple dresses with puffball sleeves, leather or PVC miniskirts, translucent yellow or orange cold shoulder blouses, oversized paisley (design), paisley, suede or black vinyl handbags, embroidered long sleeve T-shirts, throws, Cowichan sweaters, fringed shift dresses, wraps, gold brocade blazers, ponchos, fur lined parkas, silver sequined cocktail dresses, denim skirts, geometric print blouses, floral Brigitte Bardot minidresses and blouses with flouncy sleeves, kimono jackets made from the same brightly colored silk as aloha shirts, leather shacket, safari blazers, jumper (sweater), jumper dresses, slim fitting
capri pants Capri pants (also known as three quarter legs, or capris, crop pants, man-pris, clam-diggers, flood pants, jams, highwaters, or toreador pants) are pants that are longer than shorts, but are not as long as trousers. Capri pants can be a generic ...
, babydoll dresses, knee boots, flat ankle boots with tights, or crew or knee socks slouched down over tights, leggings, jeggings, or skinny jeans. Also seen are snakeskin or sequinned pants, cold shoulder tops, peasant blouses, oversized hoop earrings, velvet blazers and dresses in pink, cobalt blue, red, navy, gold, and forest green, fur vests, Jeremy Corbyn caps, camel wool coats, hot pants, tunics, army green parkas, rainbow striped sweaters, sunflower print maxi dresses, PVC jackets, black velvet Nehru jackets with gold braid, ghillie brogues, ghillies, Grecian sandals, red, white, salmon, lavender or orange crocheted jumpers, and Swedish Fjällräven Kånken rucksacks in colors such as mustard, navy, forest green, and dusty pink. Although shirt collars remained relatively small, by 2019 these began to be replaced in the UK by overized Paul Revere, Revere Collar (clothing), collars reminiscent of disco fashion. The pantywaist tops previously fashionable as sportswear (fashion), sportswear in the late 1970s and early 1980s, started to commonly replace T-shirts in the UK, US and South Africa, especially among pop stars and models like
Candice Swanepoel Candice Susan Swanepoel (; ; born 20 October 1988) is a South African model and philanthropist. She is known for her work with Victoria's Secret. She became a Victoria's Secret Angel in 2010. In 2016, she was listed 8th on the ''Forbes'' top-ea ...
, Emily Ratajkowski, Nicki Minaj, and Beyoncé, whose one-off bodysuits were modified from vintage
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...
and Chicago Bulls jerseys. By way of Alessandro Michele of
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragranc ...
's creative direction, flat mule (shoe), mule shoes, clear shoes, sandals and orange, brown or pink mule heels reminiscent of those worn by Barbie dolls started making a resurgence in Italy and Americas from early 2017 onwards, sometimes featuring tiger embroidery, florals, beadwork, or furry lining. Another emerging trend of 2018–19, popularized by Calvin Klein, Coach (brand), Coach, Alexander McQueen and Tommy Hilfiger, took inspiration from 1970s blue collar Americana (culture), Americana, especially the clothing worn by Motorcycle, biker chicks, cowgirls, heavy metal fashion, hard rock fans, and small town inhabitants of the "American heartland". Faded red, pale blue, black, and off white were particularly desirable colors. Common items in Britain and America included pale denim jeans, Mom jeans, "mom" jeans, stacked waist denim, skirts and jackets, black or white clutch bags, Western shirts, jackets dresses, and even Sneakers (footwear), sneakers with Old West inspired floral embroidery,
capri pants Capri pants (also known as three quarter legs, or capris, crop pants, man-pris, clam-diggers, flood pants, jams, highwaters, or toreador pants) are pants that are longer than shorts, but are not as long as trousers. Capri pants can be a generic ...
, suede fringed bags, Khloe Kardashian's Good American brand jeans, black or dark blue denim miniskirts, dungaree (fabric), dungarees, shortalls, oversized silver belt buckles, 90s inspired scrunchies worn in the hair and as a wristband, biker jackets in black, grey or brown, bandanas, red or blue gingham skirts and primark dresses, black dresses and sweaters with Flag of the United States, stars and stripes motifs, black or white T-shirts, sandals decorated with black, white and orange beads, low cowboy boots, white shoes, black leather jackets, and shirts featuring graffiti, throwback style, throwback sports logos, rose motifs, vintage advertising brands, 1950s cartoon characters, and old school tattoo designs like tigers, eagles, hearts, skulls, revolvers and snakes which were typically more subdued than the garish Ed Hardy designs of the early 2010s.


Mature look

By 2017, it had also become fashionable for younger middle-class women in Britain, Ireland, Norway, Sweden, Australia, New Zealand, Canada, Denmark, and Finland to wear more "grown up" or normcore styles, in reaction to the previous mismatched hipster fashions and the
athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts that look like athletic wear, characterized as "fashionable, dressed-up sweats a ...
trend of 2014 which mixed traditional formal wear with high end sportswear (fashion), sportswear. Longer plaid skirts, billowing white blouses, vintage sheer black stockings with garterbelts, bias cut midi skirts, pale blue belted trenchcoats, Argyle sweaters, silk blouses, sensible flat shoes and sandals, straight leg jeans, long powder blue coats worn with matching pillbox hats, traditional style wool or silk scarves, blue or red paisley Nehru collar coats of the type popularised by Zara (brand), Zara, nude pantyhose, bows similar to those worn by Margaret Thatcher, black velvet, blush and blue denim mule (shoe), mule slippers with bows, and baggy black
capri pants Capri pants (also known as three quarter legs, or capris, crop pants, man-pris, clam-diggers, flood pants, jams, highwaters, or toreador pants) are pants that are longer than shorts, but are not as long as trousers. Capri pants can be a generic ...
became popular in the UK in response to perceived sexualised and misogynistic dress codes in many workplaces (especially the high heel policy, compulsory wearing of high heels), and also due to the influence of Kate Middleton and celebrity early adopters like Victoria Beckham who sought a more professional looking image in the winter of 2016. Skinny jeans began to be replaced by straight leg jeans designed to follow the contours of the body, and other accessories that declined in popularity included chokers, gaudy brand labels, ripped jeans, patches, and pin badges due to their childish connotations.


Men's clothing


Early 2010s (2010–2012)


Neon colors

Neon colors and elaborate T-shirts were popular for much of the early 2010s, especially graphic print hoodies, novelty socks, red or blue skinny jeans, studded belts with large buckles, and Ed Hardy T-shirts embellished with rhinestones. Many styles from the late 2000s remained fashionable in Europe, Australasia, and the Americas, with brands such as Polo Ralph Lauren and J Crew being well favored. Popular tops for men aged 20–50 included shawl collar cardigans, V-neck T-shirts,
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
denim work shirts, cable knit Sweater, pullovers, Tartan
flannel Flannel is a soft woven fabric, of various fineness. Flannel was originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fiber. Flannel is commonly used to make tartan clothing, blankets, ...
Western shirts with snap fastenings,
grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of ...
style padded tartan overshirts in red, navy blue or dark green, throwback uniform, throwback basketball or baseball uniforms, denim jackets, Aloha shirts, overcoat, car coats, 1930s style linen sportcoats, brown or black brogues, and black leather jackets like the Schott NYC, Schott
Perfecto motorcycle jacket Perfecto is a secondary brand of "lancer fronted" leather motorcycle jackets designed by Irving Schott and manufactured by American clothing company Schott NYC. The first jacket was introduced in 1928,Fashion in Popular Culture: Literature, Me ...
.


1990s revival

In the summer of 2011, 1980s and 1990s in fashion, 1990s inspired fashion made a comeback in the UK among men. This included bright colored short shorts, jeans shorts with a stone wash or
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
, shorter 7, 6, and 5 inch inseam shorts from mid 2010s on, shirts with
Aztec The Aztecs () were a Mesoamerican culture that flourished in central Mexico in the post-classic period from 1300 to 1521. The Aztec people included different ethnic groups of central Mexico, particularly those groups who spoke the Nahuatl ...
patterns, Maya civilization, Mayan patterns, camouflage prints or 19animal prints,
flannel Flannel is a soft woven fabric, of various fineness. Flannel was originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fiber. Flannel is commonly used to make tartan clothing, blankets, ...
shirts, high tops, high top sneakers, Snapback (hat), snapback hats, and gaudy wristwatches. In the Americas, the trend caught on in both Summer 2011 and Spring 2013. The 1990s in fashion#Grunge look, Grunge look had made a comeback due to the influence of Steves Peeps, an artist from Boston. upper items of clothing include bomber jackets, black leather jackets, crombie (clothing), crombie overcoats, padded tartan overshirts, crewneck sweatshirts, oversized
flannel Flannel is a soft woven fabric, of various fineness. Flannel was originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fiber. Flannel is commonly used to make tartan clothing, blankets, ...
shirts, throwback uniform, throwback basketball or baseball uniforms, and
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a pers ...
Nantucket Reds. Other popular accessories of the early to mid 2010s included
Doc Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, D ...
, The Timberland Company,
combat boot Combat boots are military boots designed to be worn by soldiers during combat or combat training, as opposed to during parades and other ceremonial duties. Modern combat boots are designed to provide a combination of grip, ankle stability, an ...
s, Chuck Taylor All-Stars, Converse All Stars, Sperry Top-Siders, Ugg boots, Nike Elite crew socks, Snapback (hat), snapback hats,brown Oxford shoes, and classic Nike trainers. Maroon
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such part ...
s and ringer Tees featuring a specific sports team's logo were particularly popular in the Philippines due to the widespread media coverage of the University Athletic Association of the Philippines, UAAP Games athletes.


Business casual

The business casual look of the 1990s and early 2000s remained common in many parts of the Americas, with jeans, loafers, boat shoes and sneakers being seen as acceptable to wear in the workplace. The decline in the formality of men's fashion that started in the 1960s continued until 2012, with men wearing informal clothing on a regular basis, even at work or while travelling, as an apparent extension of Beau Brummell's older idea that gentlemen shouldn't try to outshine the ladies for attention. This contrasted to Britain, Italy, Europe, and parts of the US, where more formal ''Mad Men''-inspired business clothing such as slim-fitting grey two piece suits had made a comeback in the workplace during the early 2010s. At this time, tweed cloth sportcoats became acceptable town wear, and business suits imitated the broad shouldered, form fitting styles of the 1920s, sometimes with contrasting lapel piping.


Mid 2010s (2013–2016)


Workwear and luxury sportswear

From 2013 to 2015, men's fashion was heavily influenced by the improving economy and fashion-conscious cities such as London, New York City, Paris, and Milan, and incorporated elements of
hip-hop fashion Hip hop fashion (also known as rap fashion) is a style of clothing, dress originating from Urban African Americans, Black America and inner-city youth located in New York City, followed by Los Angeles, then other cities across the United States. ...
, luxury fashion, sportswear (fashion), sportswear,
athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts that look like athletic wear, characterized as "fashionable, dressed-up sweats a ...
and skater apparel. Bright colors, studded belts and retro styled graphic prints (especially 1960s–80s advertising logos, classic rock bands, and the loud Ed Hardy shirts) went out of style in favor of plain black, white, beige, taupe, gray, marl, Burgundy (color), burgundy, and various shades of dark green. Common clothing items in the Americas, Britain and Russia included tailored marl sweatpants, jersey shirts, chunky hiking boots with thick soles, bomber jackets, hoodies with Cyrillic lettering, shirts with constructivism (art), constructivist motifs, fake fur, tracksuits, leather jackets, denim jackets, DHL T-shirts, thick oversized anoraks, unstructured blazers, double-breasted sportcoats, shorts riding above the knee (toward a 5" inseam, down from 15"), drop crotch pants, slim fitting Sweatpants, jogger pants, and deep red, gold, white, black and silver high tops. Sales in floral print clothing designs for men more than doubled amongst fashion retailers between 2013 and 2014. From 2013 to 2016, workwear became a significant trend in Britain, Ireland and the Americas. Besides the
cardigan sweater A cardigan is a type of knitted sweater that has an open front, and is worn like a jacket. Description Commonly cardigans are open fronted and have buttons: garments that are tied are instead considered a robe. Knit garments with zippers can ...
s, knit caps, flat caps, dark denim jackets, waxed jackets, yellow fishermens macs, and flannel shirts previously popularised by indie kids, Grenson brogue shoe, brogues, oxblood Red Wing Shoes, Red Wing work boots and the Grandfather shirt, grandfather collar shirt emerged as a semi-casual fashion item in western cultures. In China and Europe, retro feiyue martial arts sneakers in red, white and blue made a comeback. Common accessories include Ray-Ban wayfarer (glasses), wayfarer sunglasses, Paisley (design), paisley scarfs, teashade glasses, Tortoiseshell material, tortoise shell glasses, snake skin or plaited leather belt (clothing), belts, flat caps, newsboy caps, bum bags, trilbys, and pork pie hats.


Formal business wear

In the UK, Italy, Australia and US, many professional men wear grey mohair or houndstooth office suits, usually with two-button fastening, a single vent, and narrow lapels inspired by the American TV show ''Mad Men'', ''Hannibal (TV series), Hannibal'', and Daniel Craig as James Bond. Businessmen in Asian countries like the Philippines generally followed the trend, but dispensed with the necktie in favor of a semi-formal, simple shirt better suited to the hot tropical climate. As part of the general 1980s revival, the waistcoat made a comeback as part of the three piece suit in Europe and the US. In the early 2010s these suits were mostly charcoal grey, shiny suit, shiny steel grey and silver (especially in Australia and America), but by 2014 these were joined by air force blue, navy blue, midnight blue, and sky blue. In the UK, US and Germany, the suits of the mid-2010s often featured checks, houndstooth, Glen plaid, bird's eye, Prince of Wales plaid cloth, or windowpane tweed, and the stripes on Pinstripes, pinstripe suits became narrower and more closely spaced. Popular footwear of spring 2016 included round toed Oxford shoes, loafers, and Chelsea boots. Thin ties remained the norm, but the simple notch lapels of 2010 were increasingly replaced by shawl collars and peak lapels on single breasted three piece suits. By 2016, the black and silver digital wristwatches of the early 2010s had gone out of style among professional men in favor of classic oversized analog wristwatches with round black, gold or white faces and traditional brown, tan or black leather straps. Continuing on from the 2000s, fur ushanka and Astrakhan caps were often worn at wintertime formal occasions in Russia, Georgia, Kashmir, and Pakistan as both a symbol of national pride, and as a means of rejecting the excesses of Westernising globalization. In Afghanistan and Uzbekistan, however, the wearing of traditional dress such as the Astrakhan cap, kurta and pajama began to decline among professionals in favor of a Western style suit and tie, as part of a wider backlash against Hamid Karzai's regime.


African fashion

The mid-2010s witnessed the beginnings of Africa's own haute couture due to increased restriction on secondhand mitumba clothing in Kenya and Uganda. Contemporary clothing in Africa is often cut to unisex Western patterns but uses indigenous fabric associated with folk costume, such as a sportcoat made from striped kikoy fabric, a shirt made from kente cloth, or the silk Madiba shirts popularised in South Africa by Nelson Mandela. At the same time, some aspects of traditional attire such as wooden jewelry or the Dashiki were worn by expatriate Africans in the West, African Americans, and some liberal white Americans. In South Africa and the Congo, Dandies known as sapeurs and swenkas began imitating the wardrobes of the previous colonialist regime, by importing expensive modern three piece designer suits and customising them with vintage accessories such as the fedora, Spats (footwear), spats, bowtie and cane.


Late 2010s (2017–2019)


Relaxed look

By November 2018, fashion designers in the US and other countries began to move away from the slim fitting casual attire and frequently combined business casual pieces with sportswear (fashion), sportswear. Brown replaced black as the most popular color for leather jackets, and common accessories included orange hoodies, black track pants, faded jeans covered in iron-on patches, black or white leather hi-tops, The Timberland Company, Timberland boots, navy blue wool coach jackets, graphic print tees featuring a small statement design, dark flannel sportcoats, cambric shackets, or camouflage jackets layered over cardigan sweater, cardigans or Alpine patterned sweaters, and white Adidas sneakers. From 2018 to 2020, baggy pants, baggy cargo pants with external pockets were reintroduced, skate shoes declined in popularity, and long tweed (cloth), tweed coats became popular. In the American workplace, brown suits made a comeback, unstructured suits became popular in Britain as an alternative to the restrictive, slim fitting styles of the late 2000s. Wide neckties (frequently in patterned paisley (design), paisley silk, red and blue stripes, or knitted wool in black, tan or grey) replaced the thin styles of the mid-2000s, and polo shirts or turtlenecks became an acceptable substitute for dress shirts.


1970s and Britpop influences

Beginning in March 2017, clothing inspired by 1990s Britpop, mod revival and 1970s fashion became popular among young men in the US, UK, Australia, Canada, Ireland, Italy, Hong Kong, and France, especially in beige, cream, sand, orange, blue, brown, dark green, ecru, red, pistachio, and complementary neutral tones. Desirable items included suede cowboy boots and winklepickers, stone grey suits with Teddy Boy inspired velvet shawl collars, retro black and red Sneakers (footwear), sneakers, Chelsea boots with contrasting red and blue elastic, striped dress shirts, sailor T shirts with vertical navy blue stripes, tropical print shirts, navy and red track jackets, two button cream
trenchcoat A trench coat or trenchcoat is a variety of coat made of waterproof heavy-duty fabric, originally developed for British Army officers before the First World War, and becoming popular while used in the trenches. Originally made from gabardine, ...
s, corduroy sportcoats worn with turtle neck sweaters, double breasted navy blue or herringbone (cloth), herringbone tweed overcoats with shawl collars, six button polo shirts, natural suede chukka boots, sunflower print button-down shirts, white T-shirts with orange and blue color blocks, turquoise dip dye swimshorts, military chic parkas, wool overcoats, red Superdry parkas with fur hoods, navy blue straw trilby hats, short sleeved cardigans, red
Doc Martens Dr. Martens, also commonly known as Doc Martens, Docs or DMs, is a German-founded British footwear and clothing brand, headquartered in Wollaston in the Wellingborough district of Northamptonshire, England. Although famous for its footwear, D ...
, houndstooth or Prince of Wales check sportcoats, pants with a contrasting red stripe, lightweight nautical inspired navy peacoats, embroidered silk souvenir jackets featuring birds, skulls, dragons or tigers, bomber jackets with orange linings, Converse modern sneakers in silver, red, royal blue, or green, muted Aloha shirts worn over plain T-shirts, brown flying jackets, corduroy pants, beige anoraks, pale denim slim-fit jeans and chinos, checked button down shirts in pink, blue, orange, red, and white with oversized Cuban collars, cropped black high waisted pants, Henley shirt, Henley shirts, grey T-shirts,
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a pers ...
striped polo shirts with wider collars, double strap
combat boot Combat boots are military boots designed to be worn by soldiers during combat or combat training, as opposed to during parades and other ceremonial duties. Modern combat boots are designed to provide a combination of grip, ankle stability, an ...
s, claret, teal, Electric blue (color), electric blue, or navy blue velvet tuxedo jackets, and psychedelic art, psychedelic floral print shirts frequently worn geek chic, tucked into the pants.


Children's clothing


New influences

The decade saw the rise of child influencers with parents posting pictures of young children using sponsored products such as clothing online. The birth of a new generation of the British royal family from 2013 also impacted children's fashion, with sales of garments often sharply increasing if the royal children had been pictured wearing them. Other high-profile children were also known to have an effect on the fashion industry.


Youth fashion


Hipsters, Twee and steampunks

By the early 2010s, British, American, and Filipino indie clothing had moved away from the bright colors and overt 1960s styling of the mid-2000s in favor of a more "grown up" intellectual look, with 1990s style earth-tones like grey, burgundy, brown, teal, and beige. tweed cloth, Tweed jackets, skinny chino trousers, dress boots, 2fer and layered shirts and tees,
cardigan sweater A cardigan is a type of knitted sweater that has an open front, and is worn like a jacket. Description Commonly cardigans are open fronted and have buttons: garments that are tied are instead considered a robe. Knit garments with zippers can ...
s, nerdy horn-rimmed glasses, sweaters, thick wool socks, worker boots,
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights ...
, and Knit cap, beanies replaced the winklepickers, velvet jackets, Ray-Ban Aviator, Aviator sunglasses, and skinny ties typically worn by indie rock bands, although vintage Western shirts, leather jackets, military dress uniforms, homemade jewelry, and thrift store chic plaid shirts remained popular in Europe. Drop crotch pants, designed by the Danish brand Humör, became more and more popular in Europe amongst hipsters and hip hop fans, who replaced their skinny jeans and carpenter jeans with "old school but modern" style. American Apparel made normcore a prominent aspect of hipster culture in the US from 2016 onwards. The look is based on modern business casual wear, everyday casual attire worn by older men, and the geek chic clothing worn by stereotypical nerds during the 1980s. Popular accessories include horn rimmed glasses, high waisted pants especially pleated khaki chino pants, chinos, dad hats, zip up polar fleeces, white or blue button down shirts, socks with sandals, turtlenecks, white tennis shoes, pocket protectors, leather shoes, plain sweaters in muted colors, and, for women, "mom jeans". The fanny pack accessory made a late comeback in 2018 with new packs introduced by fashion designers
Gucci Gucci (, ; ) is an Italian high-end luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, accessories, and home decoration; and it licenses its name and branding to Coty, Inc. for fragranc ...
, Prada, and
Louis Vuitton Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its produc ...
. Reasons for the "belt bag" being in vogue was attributed to changing lifestyle needs that made categories like luggage, backpacks and even fanny packs popular items on shopping and wish-lists during the 2018 holiday season, along with a persisting taste for throwback fashion, particularly 1980s nostalgia. In the Americas, Australia and Japan, steampunk gained regional popularity among some young people aged 18–25. From 2011 to 2015, members of this subculture often combined Neo-Victorian and Elegant Gothic aristocrat clothing such as top hats, pocket watches, or (for girls) corsets, velvet or brocade dresses, brooches, and black, dark red or brown leather waistcoats, with bowties, hipster inspired beards and tweed clothing, jewelry made from brass gears, dark skinny jeans, worker boots, and flying goggles. American and Asian Steampunks sometimes incorporate pirate shirts or petticoats borrowed from fantasy or Ren-Fair Live Action Role Play, LARP, and elements of Japanese street style such as Gothic Lolita inspired short skirts, traditional silk kimonos, or parasols.


Classic preppy

During the early 2010s, American
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a pers ...
guys moved away from the hip-hop influenced fake preppy, fashions of the 2000s and begun to dress in a more classic 1950s Ivy League style with
sweater A sweater (North American English) or pullover, also called a jumper (British English and Australian English), ...
s, Sperry Top-Sider boat shoes, Aran sweaters, cardigans, Oxford shirts, Cricket Sweater, pullovers, wingtips, stripy polo shirts with layered shirt underneath in cooler weather, hats like the fedora, khaki or pastel colored Vineyard Vines, Nantucket Reds, white or bright pastel color socks worn with sneakers and Sperry Top-Sider boat shoes, white casual sneakers especially from Vans and Sperrys brands, colored jeans, white Nike Elite crew socks,
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such part ...
s, and khaki
shorts Shorts are a garment worn over the pelvic area, circling the waist and splitting to cover the upper part of the legs, sometimes extending down to the knees but not covering the entire length of the leg. They are called "shorts" because they ...
. From the mid-2010s on, khaki shorts with shorter 7, 6, and 5 inch inseams, Sweatpants, jogger pants, and tapered chinos became popular for guys. From 2012 onwards, seersucker
blazer A blazer is a type of jacket resembling a suit jacket, but cut more casually. A blazer is generally distinguished from a sport coat as a more formal garment and tailored from solid colour fabrics. Blazers often have naval-style metal buttons ...
s and pants made a comeback among young American men due to a resurgence of interest in classic
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a pers ...
clothing and the 1920s fashion showcased in The Great Gatsby (2013 film), The Great Gatsby. Although pale blue and dark blue stripes remained the most popular choice, alternative colors included green, red and brown. The traditional two button blazer was updated with a slimmer cut and Edwardian inspired lapel piping, and double breasted jackets became available during the mid-2010s. Outside of the US, the Australian Olympic team received green and white candy stripe blazers for the 2016 Olympics and Toms shoes rather than the traditional dark green jackets with gold trim. Throughout the 2010s, Preppy girls wore flip flops, ballet flats,
Keds Keds is an American brand of canvas shoes with rubber soles. Founded in 1916, the company is owned by Wolverine World Wide. The original shoe design, the Champion, was the first mass-marketed canvas-top "sneaker". History Early history In 1 ...
worn in ads by Mischa Barton, Ariana Grande and Taylor Swift, Sperry Top-Sider boat shoes, white casual Sperry sneakers, flat ankle boots with tights or crew or knee socks slouched down over tights, leggings, jeggings or skinny jeans, layered shirts and tees, cold shoulder tops,
capri pants Capri pants (also known as three quarter legs, or capris, crop pants, man-pris, clam-diggers, flood pants, jams, highwaters, or toreador pants) are pants that are longer than shorts, but are not as long as trousers. Capri pants can be a generic ...
, ankle length pants, colored jeans, opaque or footless
tights Tights are a kind of cloth garment, most often sheathing the body from the waist to the toe tips with a tight fit, hence the name. They come in absolute opaque, opaque, sheer and fishnet styles — or a combination, such as the original concep ...
, tweed cloth or kilt, plaid skirts, skater dresses, skater skirts, baby doll dresses, cotton shorts in pastel colors, Romper suit, romper dress or romper with shorts, Uggs, Hunter boots brand rain boots, leg warmers, Sweatpants, jogger pants, white or pastel colored skinny jeans, high waisted jeans, "Mom jeans, mom" jeans worn with shirt or sweater tucked in and a belt, stacked waist denim, shortalls, railroad stripe blouses, knee socks, flat knee high riding boots with knee socks visible at top, flat ankle boots with visible slouched knee socks, jeggings, capri or ankle length
leggings Leggings are several types of leg attire that have varied through the years. Modern usage from the 1960s onwards has come to refer to elastic close-fitting high-rise garments worn over the legs typically by women, such as leg warmers or tights ...
worn with shorts, dresses and skirts, oversized sweaters, bike shorts with or without lace trim worn with long shirts or under shorter skirts or dresses, 3/4 length sleeved shirts, tees and polos layered with a long sleeved shirt in cooler weather, Nike Tempo shorts, Nike Elite crew socks, and crew neck sweatshirts bearing the name and crest of the school or college. The British equivalent of preppies, known as Sloane rangers, dressed similarly, by combining traditional British upper class fashions such as tweed cloth sportcoats, white pants, jodhpurs, barbour jackets, practical knitwear,
Chanel Chanel ( , ) is a French high-end luxury fashion house founded in 1910 by Coco Chanel in Paris. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chane ...
clothing, or strings of pearls with androgynous and revealing tailoring inspired by reality TV stars and supermodels like
Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014. Delevingne sta ...
, including PVC skirts, lace blouses, designer brand sneakers, or cropped blue and white cardigans that exposed the stomach.


Skater and sneakerhead fashion

In the Americas, Britain, Australia, Ethiopia and the Philippines, many skater subculture, skaters wore designer streetwear such as Sweatpants, joggers, hoodies, backwards baseball caps, and tracksuits in addition to the typical plaid shirts, ripped jeans and trucker hats. Common brands from 2012 to 2015 included Diamond Supply Co., Hollister, The Hundreds, OBEY (clothing), OBEY bar logo T-shirts and snapback hats,
Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
, Chuck Taylor All-Stars, Converse All Stars, cannabis, camouflage or foliage print shirts, Levi's jeans, Nike, Lifted Research Group, LRG, Stevie Williams, DGK,
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...
Skateboarding and Originals apparel and shoes, and T-shirts featuring the Santa Cruz Skateboards screaming hand, eyeball, "cartoon grotesque" faces, Black Madonna, or Slasher cartoon character. In the Americas, Malaysia, India, and China, an offshoot of the skater subculture, known as "sneakerheads", dress similarly. Common mid-2010s sneakerhead apparel includes Nike Air Jordans, Air Yeezys, Converse Moderns, Nike SBs, DC Spartans, Supra (footwear brand), Supra Sky-Tops,
Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
, designer sportswear (fashion), sportswear, True Religion (clothing brand), True Religion slim fit jeans, backwards baseball caps, red high-tops with fluorescent or reflective white stars, Skullcandy headphones, leggings, slouched crew socks, and
Keds Keds is an American brand of canvas shoes with rubber soles. Founded in 1916, the company is owned by Wolverine World Wide. The original shoe design, the Champion, was the first mass-marketed canvas-top "sneaker". History Early history In 1 ...
(for girls), Aviator sunglasses, waffle plaid shirts, throwback uniform, throwback basketball singlets, tracksuits, Nike Elite socks, cosmic print T-shirts, hoodies, and Nixon watches. , the most desirable colors for sneakers and apparel were black, red and white due to their longstanding association with late 1980s new wave music, the Michael Jordan era of basketball, and old school hip-hop.


Scene kids and seapunks

From 2010 to 2012, the androgynous Scene (subculture), scene subculture (also known regionally as "Shamate" and "Coloridos") remained common in the West Coast United States, Europe, Australasia, parts of Asia, and South America, especially in the Brazilian city of Fortaleza. The style was influenced by hip-hop, emo, Japanese street style, and indie pop fashion, especially skinny jeans, trucker hats, Nike shoes, mismatched neon green, fluorescent yellow, bright blue or hot pink socks worn with sneakers,
Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
, Levi's 501 jeans, Dickies shorts, pocket watches,
flannel Flannel is a soft woven fabric, of various fineness. Flannel was originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fiber. Flannel is commonly used to make tartan clothing, blankets, ...
shirts, thin Necktie, ties, Nike Elite crew socks guys and girls,
Chucks Chuck Taylor All-Stars or Converse All Stars (also referred to as "Converse", "Chuck Taylors", "Chucks", "Cons", "All Stars", and "Chucky Ts") is a model of casual shoe manufactured by Converse (a subsidiary of Nike, Inc. since 2003) that was ...
,
Keds Keds is an American brand of canvas shoes with rubber soles. Founded in 1916, the company is owned by Wolverine World Wide. The original shoe design, the Champion, was the first mass-marketed canvas-top "sneaker". History Early history In 1 ...
, vintage tees sometimes featuring pop art designs, plain tees with contrasting edging, and
Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
. Shirts and hoodies with messages such as "cool story bro" or the logos of music like Asking Alexandria, Blood on the Dance Floor (duo), Blood on the Dance Floor and Bring Me the Horizon became popular among scene kids. By 2012, many scene kids had abandoned the cartoon print hoodies, skinny jeans and studded belts in favor of a more hardcore punk, hardcore/skate punk look with short hair, Sleeveless shirt, A-shirts, plain hoodies,
combat boot Combat boots are military boots designed to be worn by soldiers during combat or combat training, as opposed to during parades and other ceremonial duties. Modern combat boots are designed to provide a combination of grip, ankle stability, an ...
s, Vans, skinny jeans, and stretching (body piercing), stretched earlobe piercings. Seapunk, a fusion of scene, electronic dance music and hipster (contemporary subculture), hipster culture, began as an online internet meme before becoming a niche street fashion in Germany, Brazil and America. This movement influenced several mainstream pop and hip-hop artists during the mid-2010s, most notably Azealia Banks, Frank Ocean, and Rihanna. Seapunks often combined brightly dyed androgynous hairstyles with nautical themes such as mermaids or dolphins, plastic Ray Ban wayfarers, undercut (hairstyle), undercut hairstyles, merman hair and beards dyed blue, shell jewelry, feathers, tartan overshirts associated with the surfer subculture, 1990s inspired yin-yang T-shirts, baseball caps, tie dye, transparent plastic jackets, much green, light blue, turquoise, cyan or aquamarine (color), aquamarine clothing, smiley motifs, and red and blue 3-Dimensional images.


Hip-hop

Hip hop fans wear tactical pants, Nike sneakers and apparel, Air Jordans,
Ralph Lauren Ralph Lauren, ( ; ; born October 14, 1939) is an American fashion designer, philanthropist, and billionaire businessman, best known for the Ralph Lauren Corporation, a global multibillion-dollar enterprise. He has become well known for his c ...
Polo Boots, strapback caps, Obey and Diamond Supply Co. T-shirts, Mitchell & Ness retro snapbacks, True Religion (clothing brand), True Religion jeans, and goggle jackets. Retro retro 1990s fashions like snapbacks, skinny acid-wash jeans, bucket hats, Retro curved peak mid-late 1990s inspired strapback caps (commonly known as "Dad Hats"),
baseball jacket In sports or activities in the United States, a letterman is a high school or college student who has met a specified level of participation or performance on a varsity team. Overview The term comes from the practice of awarding each such part ...
s, nylon tracksuits, varsity jackets, Vans, Chuck Taylors, rain boots, retro Nikes, Shell tube socks, leather jackets, Levis,
Adidas Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacture ...
and Nike apparel, gold chains, Ray Ban sunglasses, Air Jordans, and oversized sweaters, and colors such as red, green, and yellow, made a comeback in the African American community due to the influence of drum and bass, rave music, and indie pop-inspired rappers. Independent brands have risen to popularity, as well as floral print items and tie-dye items. The Timberland Company, Timberlands are particularly popular in New York as a fashionable and durable shoe. By the 2010s, the boots' popularity is mainstream, and a staple in the fall and winter months. Controversially, high fashion magazines including Vogue (magazine), Vogue and Elle (magazine), Elle have credited models rather than rappers with making Timberlands fashionable. Fashion designers such as Riccardo Tisci and Rick Owens begin to gain a new popularity within hip hop, popularized by rappers such as Kanye West and A$AP Rocky. Such designers inspire a "darker" aesthetic involving monochromatic colour schemes (usually black or grey), extra-long shirts usually sporting oversized neck openings and asymmetrical hems, skinny jeans that are worn with long inseams and an aggressive taper to cause bunching up or "stacks" near the ankle (a style heavily popularized and sported by Kanye) and high-top sneakers. Black boots, leather jackets, denim vests, bombers, monochrome sports jerseys, waxed jeans, black varsity jackets, tapered sweatpants, drop-crotch trousers, layering shorts over leggings and occasionally floral print are all popular trends within this style as well. Other notable rappers that sport this look include Kendrick Lamar, Danny Brown (rapper), Danny Brown, and Pusha T. In the mid-2010s, dashikis became trendy in hip hop and afro-punk fashion, shown on celebrities like Beyoncé, Rihanna, Schoolboy Q, Zendaya Coleman, and Chris Brown. Skater culture is also heavily prominent in hip hop fashion, largely attributed to alternative rapper Tyler the Creator and his group Odd Future, OFWGKTA. Models of shoes from
Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
– such as the authentics, slip-ons, sk8-his, era, and "old skool" – were popularized in the hip hop community by him and Kanye West. Brands such as Supreme, Obey, merchandise from Odd Future, Tyler, the Creator's Golf Wang clothing line, HUF, and the apparel of skate magazine Thrasher (magazine), Thrasher are popular in hip hop and street style. With the rise of alternative hip-hop subcultures, such as Cloud Rap and Emo Rap in the late 2010s, "sad boy" culture became prominent. It typically consists of teen guys, wearing bucket hats, skinny jeans and black and white clothes with colorful computer aesthetics, Japanese lettering, or sad faces. Many features of this fashion come from the emo subculture of the previous decade.


Cholo and chicano

In Mexico and the Southwestern US during the early 2010s, many members of the cholo, chicano and lowrider subcultures combine
hip-hop fashion Hip hop fashion (also known as rap fashion) is a style of clothing, dress originating from Urban African Americans, Black America and inner-city youth located in New York City, followed by Los Angeles, then other cities across the United States. ...
with Western shirts, traditional charro jackets, Stetson hats, skinny jeans, and Cowboy boots with elongated toes. These 3 ft long "Mexican pointy boots," associated with Tribal-guarachero music are an extreme version of the '60s-inspired Winklepickers popular in mid-2000s Britain. By 2015, many young chicanos on the American West Coast had abandoned the garish Western inspired clubwear in favor of a more authentic 1950s inspired look. Pachuco style Zoot suits, fedoras and panama hats made a comeback, together with more typical casual rockabilly fashions for everyday wear such as slim jeans, black leather jackets, bowling shirts, brightly colored blouses and flouncy skirts for girls, polka dot dresses with petticoats, and flowers worn in the hair.


K-pop

Due to the spread of the Korean Wave worldwide, millions of Asian and Asian-American youths have become consumers of K-Pop. These are the people who love listening to South Korean music and follow the style of artists and pop groups like Big Bang (South Korean band), Big Bang, Wonder Girls, Girls' Generation, or Gangnam Style singer, Psy (rapper), Psy. Since the Korean girl and boy bands wore extravagant clothing, some of the hardcore fans in China, Korea, America and South-east Asian countries like the Philippines tried to copy their idols and started wearing K-Pop style hairstyles and clothing. These included skull, floral or honeycomb prints, monochromatic shirts, silk jackets featuring stylized Asian art prints or pop art, leather skirts, black and neon printed leggings, Sweatpants, retro joggers, short shorts, black and gold jewelry, brightly colored tuxedo jackets, tracksuits, basketball shirts, leather caps, and sequined or glitter jackets.


Jejemon

During the early part of the 2010s, a new youth subculture called Jejemon arose in the Philippines, sparking a brief moral panic among some older conservatives and other youths. The Philippine Daily Inquirer describes Jejemons as a "new breed of hipster who have developed not only their own language and written text but also their own subculture and fashion. These predominantly working class youths are associated with wearing trucker hats and use their own language through texting and via social media such as Facebook. They are often criticized by others for not using the words properly; even the Department of Education discouraged use of the Jejemon language. Apart from the language, the Jejemons were also criticized for their fashion and manners. From early 2013 onwards, with the rise of smartphones which began to overtake feature phones in terms of sales in the country, the phenomenon seems to have made a gradual decline in mainstream popularity. For the remaining years of the decade, it would drop its text messaging-centered aspect in social media and now refers to the rap-centered subculture who usually wear counterfeit hip-hop clothing.


E-Kids and VSCO Kids

From 2018 to 2020s, internet memes influenced fashion and subcultures began to emerge among teenagers and youth in the US, popularized among social media apps such as VSCO. and TikTok. The fashion choices for VSCO girls and E-Girls can be described as relaxed and easygoing, and include black oversized T-shirts in imitation of Jenna Marbles, other oversize t-shirts, sweatshirts, or sweaters, Nike athletic shorts, leggings, bike shorts with overized tops or under shorter dresses, mom jeans worn with a belt and shirt or sweater tucked in, cuffed jean shorts, jean skirts, stacked waist denim, shortalls, overalls, Sweatpants, jogger pants, Romper suit, romper dress or romper shorts, scrunchies, tights, pink blush with fake freckles, retro sneakers from the 1990s such as
Vans Vans is an American manufacturer of skateboarding shoes and related apparel, established in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. From 1996 to 2019, the comp ...
or low-top Converse (shoe company), Converse,
ballet flat Ballet flats are women's shoes for everyday wear which are similar to/inspired by a women's ballet shoes, with a very thin heel or the appearance of no heel at all. The style sometimes features a ribbon-like binding around the low tops of the sli ...
s, colorful socks, Nike socks, metal water bottles, chains, fishnet tops, hoodies, Crocs decorated with pins, Birkenstocks, striped sweaters, and beach-related fashion such as Daisy Dukes or shell jewelry. Environmental protection, Environmental concerns (in particular for Threats to sea turtles, sea turtle conservation) are common. E-girls and e-boys, E-Kids' fashion is described as being inspired by Skate culture, skater culture, 1990s in fashion, 1990s fashion, anime, Hip-hop fashion, hip-hop, K-pop, kpop, emo rap and Rap metal, trap metal.


2010s beauty trends


Hairstyles


Women

Women's hairstyles in the early 2010s had been fairly individualistic, although most British, Irish, Australian, Russian, Korean, and continental European women kept the simplistic, straight, long and natural colored hairstyles of the mid-2000s. Many women also used hair extensions to make their hair look much longer and fuller. In America and Israel, volumized curly hair, Perm (hairstyle), perms and crimped hair were briefly fashionable from 2010 to 2012, especially in New York City. By the mid-2010s, straight and wavy hairstyles were dominant globally, especially the blonde dyed hair crimping, beach waves. Traditional and intricate styles such as a bun (hairstyle), bun, chignon (hairstyle), chignon, French twist (hairstyle), French twist, updo, crown braid, French braid, and Dutch braid inspired by the Hunger Games' Katniss Everdeen, were also popular among young women and girls from 2012 to 2016. By 2013 it had become increasingly fashionable for European, Asian and American women to cut their hair into shorter styles, such as the pixie cut, crop (hair), crop, bob cut or the Undercut (haircut), undercut. Solid colored hair was generally considered the most fashionable in the early years of the decade, but from 2011 to 2014 it became increasingly common for Western women to dye their hair in an ombré style, usually long and preferably parted in the middle, as the side part became associated with the previous decade aesthetics. Wavy hair began to decline in popularity from 2017 onwards, but bone straight hair remained common in Britain and Europe. A messy bun, often worn on the top of the head, has been popular in the late 2010s. At the beginning of the decade, Rihanna started a trend of cherry red hairstyles for black women in America. From 2012 to 2018, many African-American, Black Canadian, and Afro-Caribbean British women favored natural, Afro-textured hair and dreadlocks, opting for natural products to style their hair. Zoë Kravitz and Beyoncé helped re-popularize braided hairstyles including box braids and Fula people, Fulani braids, which the media nicknamed "Lemonade (Beyoncé album), Lemonade braids", respectively. During the mid-2010s, some curly haired American women also choose to wear weaves and wigs in imitation of celebrities like Lady Gaga or Rihanna, in order to avoid the damage of relaxers previously popular in the early 2000s. Cornrows which media outlets misnamed "boxer braids" due to their use by female Mixed martial arts, MMA fighters and Hilary Swank's character in Million Dollar Baby, became popular among white American women from 2016 onwards, despite perceived
cultural appropriation Cultural appropriation is the inappropriate or unacknowledged adoption of an element or elements of one culture or identity by members of another culture or identity. This can be controversial when members of a dominant culture appropriate from ...
from black American women. Various variations of Bangs (hair), bangs styles remained popular throughout the decade.


Men

In the early 2010s, men's 1930s, 1940s, and 1950s haircuts underwent a revival, with many British professionals aged 18–50 wearing businessman's haircuts with side partings, quiffs or slicked back hair. The Undercut (haircut), undercut has been a particularly ubiquitous trend since the early part of the decade, seeing popularity across different social groups in both Western and Asian cultures. These gradually replaced the longer surfer hair and Harry Styles haircuts popular among teenagers and young men since 2010. In the Americas and the Middle East, the military haircut and buzzcut are relatively popular among balding men, or the side parted hair with some volume on the top, inspired by footballer Cristiano Ronaldo. For African-American and black men in general, mohawk hairstyle, mohawk variants of the Afro, The 360 Waves, jheri curl and The Taper were popular in the early to mid 2010s, as are shaved patterns or "steps" into variants of the buzzcut. The High Top Fade, often with a bleached blonde streak inspired by Wiz Khalifa, came back into style among African American youth on the West Coast. Starting from late 2014, variants of tapered Dreadlocks and Hair twists hair styles became widely popular amongst many black teens and young men. From 2014 some teens and young men wore their hair in a type of Chonmage, topknot or "man bun" reminiscent of the ancient Chinese and the samurai hairstyles. This trend was popularised by British and American celebrities including actors Orlando Bloom and Jared Leto as well as footballer Gareth Bale. By 2017, the undercut hairstyle and buzzcut began to decline in the United States, partly due to the unintended popularity of these haircuts among supporters of the alt-right, such as White supremacy, white supremacist Richard B. Spencer, Richard Spencer. British hipsters frequently left their undercut unstyled in imitation of 1990s Britpop and Beatles Haircut, early Beatles haircuts. However, undercut hairstyle, undercut and buzzcut hair styles continued to predominate in Brazil, Morocco, Egypt, Uruguay, Paraguay, and Algeria in the late 2010s and 2020s in fashion, early 2020s.


Youth

For preteen and teenaged girls, and young women in higher education, the bangs (hairstyle), bangs and thin headband combination remained popular in the US and Europe for much of the decade. Dutch braids, twin French braids, side ponytails, and a single chunky side braid were popular styles for those with longer hair throughout the mid and late 2010s. Side parting was popular in America, and in 2019 ponytails with scrunchies were increasingly popular not only for sport and exercise, but also everyday especially with high ponytails, side ponytails and high buns. In the late 2010s middle veins were very popular especially in Britain, Ireland and the rest of Europe. The chin length bob cut, long hair with choppy side bangs, and straight middle parted longer hair were also popular styles in the US, Europe, New Zealand and Australia. In the UK, Middle East, and Australia during the early 2010s, a type of short mullet haircut with buzzed sides and bleached blond streaks became popular among sporty male young people, teenage Irish travellers, and urban youths of Iranian and Lebanese descent inspired by The Combination (film), The Combination crime film. By 2013, a long undercut (haircut), undercut or Mohawk hairstyle, mohawk-like haircut, in which only one side of the head is buzzed, became popular among circles of ravers, hipster girls, metalcore, and dubstep fans in the US, inspired by Skrillex and various female pop stars such as Ellie Goulding, Tess Aquarium, Miley Cyrus, or Rihanna. The emo style fringe (hair), fringes also went out of fashion around the same time. By 2015 and 2016, the ''balayage'' – a softer version off the ombré – gained popularity, as well as having a blunt haircut instead of layered hair. The lob (long bob cut) was considered a unique alternative to the long hair worn by most adolescent girls and young women in Europe. For adolescent boys and young men, in the United States, Canada, Australasia, the UK and South Korea, the Undercut (haircut), layered short hair style, the buzzcut, buzzed short hairstyle which is blended from the sides to the top, and the Blowout (hairstyle) became popular during the mid-2010s due to continued interest in 1980s and 1990s fashion. Additionally the Mod haircut, side swept bangs, the quiff, and the surfer hair, layered longer hair of the late 2000s remain fashionable among more affluent American young men.


Makeup and cosmetics

In Britain, the smoky eye look of the late 2000s carried on as a trend in many parts of the country. In other areas, this went out of fashion during the early and mid 2010s as women sought to imitate the fake tan and thick "Scouse brow" popularized by Kate Middleton,
Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014. Delevingne sta ...
and the cast of ''The Only Way is Essex'' and ''Desperate Scousewives''. Fake tan became the norm look for young teens especially in Ireland. Multiple layers of tan would be worn to give an orange effect. In the West, contouring (a technique using different shades of makeup to create highlighted angles, creating an illusion of higher cheekbones, slim nose and a sharper jawline) began to emerge. Several other more short-lived trends were born out of this, such as strobing in 2015 and 2016 which consisted of using glowy highlighters to accentuate the high points of the face. The early decade's "erased-mouth" and pale pink lipsticks were replaced by matte red by 2012–13, as sported by celebrities such as Taylor Swift and Rihanna. By 2015–16, mauve and brown shades of lipstick make a comeback from the 1990s, promoted by Kylie Jenner. Dark mascara, false eyelashes, dyed hair and cheek blush were popularised by
Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...
social media influencers in the UK, American and Dubai such as Olivia Buckland and Huda Kattan. Unlike in previous decades, excessive use of fake-tans has become less popular in the United States, possibly due to tanning beds being linked to cancer. In late 2016, minimalist, makeup looks and "dewy" natural skin saw a surge of popularity among young people, especially in New York City. In the late 2010s, a softer, Goth subculture, goth inspired, style of makeup came into fashion, this was called egirl makeup. This style of makeup included small, black symbols drawn under the eyes (predominantly hearts) and winged eyeliner, both of these trends drew attention to the eyes. Another part of egirl makeup was large amounts of blush all over the cheeks and nose, finished off by highlighter on the nose.


Body modifications

Continuing on from the 1990s and 2000s, body modifications remained popular among many teenagers and blue collar men and women in the US, Britain, Japan, Israel, Singapore, New Zealand and Australia, especially traditional Japanese tattoos. Old school tattoos were popularised by female celebrities like Kat Von D imitating the pinup girls of the 1950s, and by men like footballer David Beckham, pop star Harry Styles or Justin Bieber aspiring for the "tough guy" look. From 2013 to 2019, the earrings, metallic bone tattoos, portraits of animals, relatives or celebrities, and tongue piercings that had gained mainstream acceptance in the late 2000s were joined by more extreme modifications such as Stretching (body piercing), stretched piercings, facial tattoos popularized by rappers like 6ix9ine and Post Malone, flesh tunnels, lip piercings, and nose piercings, particularly the nose septum piercing.


Facial hair

In many Western countries, the United States, Iraq, and Eastern Europe, the growing of a Beard, full beard became a popular trend amongst young men from 2011 to 2016, with some suggesting this was due to the influence of the hipster subculture, the lumbersexual ideal, and the Movember campaign. An increase in facial hair transplants was reported in the United Kingdom within the first three years of the decade, and the trend approached what researchers predicted would be a 'peak' level of desirability. Beards remained common for much of the mid to late-2010s, but by the end of 2016; many men favoured shorter, neatly-groomed styles. In the UK, facial hair is even more prevalent among younger British men. More than six in ten (61%) 18–39 year olds in March 2017 said they had some form of facial hair, compared to 43% back in 2011.


Exhibitions


2010

* "American Woman: Fashioning a National Identity" May 5 until August 15 at the Costume Institute at Metropolitan Museum of Art in New York City (Drawn form the costume collection of the Brooklyn Museum which was transferred to the Metropolitan Museum in 2008).


2011

* "Daphne Guinness" curated by Daphne Guinness and Valerie Steele September 16 until January 7, 2012, at the Museum at FIT in New York City. * "Alexander McQueen: Savage beauty" May 4 until August 7 at the Costume Institute at the Metropolitan Museum of Art in New York City. * "Vivienne Westwood, 1980–89" March 8 until April 2 at the Museum at Fashion Institute of Technology, FIT in New York City.


2012

* "Fashion and Technology" December 4 until May 8, 2013, at the Museum at FIT in New York City. * "Elsa Schiaparelli, Schiaperelli and Miuccia Prada, Prada: Impossible Conversations" May 10 until August 19 at the Costume Institute at the Metropolitan Museum of Art in New York City.


2013

* "A Queer History of Fashion: From the Closet to the Catwalk" September 13 until January 4, 2014, at the Museum at FIT in New York City. * "Punk: Chaos to Couture" May 9 until August 14 at the Costume Institute at the Metropolitan Museum of Art in New York City.


2014

* "Charles James (designer), Chares James: Beyond Fashion" May 8 until August 10 at the Costume Institute at the metropolitan Museum of Art in New York City.


2015

* "China: Through the Looking Glass" May 7 through September 7 at the Costume Institute at the Metropolitan Museum of Art in New York City.


2016

* "Manus x Machina: Fashion In An Age Of Technology" May 5 until September 5 at the Costume Institute at the Metropolitan Museum of Art in New York City.


2017

* "Rei Kawakubo/Comme des Garçons: Art of the In-Between" May 4 until September 4 at the Anna Wintour Costume Center at the Metropolitan Museum of Art in New York City.


2018

*"Heavenly Bodies: Fashion and the Catholic Imagination" May 10 until October 8 at the Anna Winter Costume Center at the Metropolitan Museum of Art in New York City. *"Norman Norell, Norell: Dean of American Fashion" February 9 until April 14 at the Museum of at FIT in New York City, New York.


2019

* "Thierry Mugler: Couturissime" March 2 until 8 at the Montréal Museum of Fine Arts in Montreal, Quebec, Canada. then traveled to the Musée des Arts Décoratifs, Paris from September 30. 2021 to April 24, 2022. * "Camp: Notes on Fashion" May 9 until September 8 at the Anna Wintour Costume Center at the Metropolitan Museum of Art in New York City. * "Pierre Cardin: Future Fashion" July 20 until January 5, 2020, at the Brooklyn Museum. * "
Christian Dior Christian Ernest Dior (; 21 January 1905 – 24 October 1957) was a French fashion designer, best known as the founder of one of the world's top fashion houses, Christian Dior SE, which is now owned by parent company LVMH. His fashion houses ...
: Designer of Dreams" February 2 until September 1 at the Victoria and Albert Museum in London, United Kingdom. * "Minimalism/Maximalism" May 28 until November 16 at the Museum at the FIT in New York City, New York. * "Paris: Capital of Fashion" September 6 until January 4, 2020, at the Museum at FIT in New York City, New York. * "The World of Anna Sui" September 12 until February 23, 2020, at the Museum of Art and Design in New York City. * "In Pursuit of Fashion: The Sandy Schreier Collection" November 27 until May 17, 2020, at the Anna Winter Costume Center at the Metropolitan Museum of Art in New York City.


Gallery

File:A8134.jpg, Woman wearing popular
athleisure Athleisure is a hybrid style of athletic clothing typically worn as everyday wear. Athleisure outfits can include yoga pants, tights, sneakers, leggings and shorts that look like athletic wear, characterized as "fashionable, dressed-up sweats a ...
trends. File:Bold Lipstick (Unsplash).jpg, Woman wearing makeup popular in the mid-2010s. File:Annoyed and Alone (Unsplash).jpg, Ombre hair was popular during the decade. File:Kylie Jenner2 (cropped).png, Influencer Kylie Jenner wearing make-up popular in the latter part of the decade. File:NY Fashion Week February 2017 (32806494336).jpg, Streetwear fashion in 2017. File:2013 ColognePride - CSD-Parade-2397.jpg, A woman in bra-shaped top and mini-shorts in Germany, 2013 File:Kim Kardashian Met Gala 2017.jpg, Kim Kardashian wearing an off-the-shoulder top in 2017. File:Hypebeast.jpg, Man wearing Hypebeast (subculture), hypebeast fashion. File:Blonde mother daughter with jeggings.jpg, Two women wearing flared trousers, jeggings and oversized cardigans File:Sunning in Hudson River Park jeh.jpg, Women in casual attire, casuals relaxing at a park in USA, 2010 File:Купала в Кореньских родниках 2010 06.JPG, Russian farmer family in 2010 File:Skinny jeans 02.jpg, Woman wearing colored skinny jeans File:Gentlemen's attire.jpg, Edwardian era, Edwardian-style tweed (cloth), Windowpane tweed suit worn in England in the early 2010s File:Chullo exportaciones.jpg, Peruvian hats for the American export market File:Girl wearing Sperrys.jpg, Boat shoes associated with the
preppy Preppy (also spelled preppie) or prep (all abbreviations of the word ''preparatory'') is a subculture in the United States associated with the alumni of old private Northeastern college preparatory schools. The terms are used to denote a pers ...
look File:Dress and blazer.jpg, Woman wearing teal blazer and dress File:David Beckham 2012.jpg, David Beckham sporting an undercut hairstyle, 2012 File:Obama family Easter 2013.jpg, President Barack Obama and family in 2013 File:Yulia Tymoshenko, 2010.JPG, Braided hair is popular in Europe, especially in France, Ukraine and Russia. File:Oxfordian with Bowler Hat 02.jpg, Bowler hat worn by an increasing number of British professionals File:Minor pollutants.jpg, Scene kid with short Hardcore punk#Clothing style, hardcore punk-inspired hair File:Unteres Rheinwerft Düsseldorf 2011.jpg, German woman wearing hooded fur coat File:Pippa Middleton Prince Philip.jpg,
Pippa Middleton Philippa Charlotte Matthews (née Middleton; born 6 September 1983) is an English socialite, author and columnist. She is the younger sister of Catherine, Princess of Wales. Born in Reading and raised in Bucklebury, Berkshire, Middleton attend ...
's form-fitting dress caused a sensation at the wedding of Prince William and Catherine Middleton File:Young Somali man 2.jpg, Somali man wearing waistcoat, tuque and polar fleece File:Ed Hardy Children models.jpg, Ed Hardy clothes popular among men, women and children from 2008 to 2012 File:Cardy.JPG, Man wearing shawl collar cardigan and hipster-inspired beard File:Boneca caminhando pela SPFW @ São Paulo Fashion Week em Junho de 2011.jpg, Brazilian hipster girl wearing leg warmers and knitted sweater dress, also sporting vibrant hair File:Two Step.JPG, American teenager with hi-top fade and distressed
acid wash Stone washing is a textile manufacturing process used to give a newly manufactured cloth garment a worn-in (or worn-out) appearance. Stone-washing also helps to increase the softness and flexibility of otherwise stiff and rigid fabrics such as ca ...
denim vest File:Banda Restart e Amigo.jpg, Brazilian indie pop group Restart (band), Restart wearing "colorido" fashion, popular for most of the early 2010s in Brazil File:Ines Sainz.jpg, Sports anchor wearing little black dress and knee-high boots, Mexico, 2010 File:The Prince and Princess of Monaco with Hermann Bühlbecker and Karl Lagerfeld.jpg, German fashion designer
Karl Lagerfeld Karl Otto Lagerfeld (; 10 September 1933 – 19 February 2019) was a German fashion designer, creative director, artist and photographer. He was known as the creative director of the French fashion house Chanel, a position held from 1983 ...
, 2011 File:World Steam Expo PS.jpg, Girl wearing steampunk costume, including goggles and pith helmet File:Woman in a red miniskirt and green cardigan crop.jpg, Woman in a red miniskirt and green cardigan crop, 2012 File:Skinny jeans street style à Strasbourg octobre 2013.jpg, Various slim-fit jeans worn by men File:Smart Casual Dress Example.jpg, An example of Smart Casual Dress File:Sameera Reddy From The Sameera Reddy at Auto Expo (6).jpg, Indian actress Sameera Reddy wearing contrasting black and white top File:02014. Wickerman Fest at Kiczera Hill in Wola Sekowa (Slow Fashion).jpg, Polish women wearing boho-chic, boho- or hippie-inspired dresses, floral prints and peasant blouses, 2014 File:Hyozu-jinja 兵主神社例祭(西脇市黒田庄町岡)2011.10.9 DSCF1106.jpg, Gyaru fashion in Japan, 2011 File:Lisboa 2012 - People - XXX (7672031984).jpg, Girl in microskirt, Lisbon, 2012 File:Bearded man in Portugal.jpg, Portuguese hipster, 2014 File:Hoodie self.JPG, A man wearing pullover hoodie and a snapback cap in 2015 File:Jean Jacket with a Black Floral Romper, Black Tights, and Cutout Boots.jpg, A woman wearing a jean jacket in 2015 File:Men's Polo Shirts 2015.JPG, Men's polo shirts in more muted colors, 2015 File:Woman in a White Crop Top.jpg, A young woman in a white crop top, 2015 File:Petite Panoply- Trip to Cumberland Island, Georgia (20775335400).jpg, Tourist couple wearing casual clothes in Georgia (U.S), 2015 File:Ben-Froyo.jpg, Example of Lumbersexual fashion, 2016 File:Pork-pie hat.jpg, American man wearing a boater hat in 2017 File:African-American man wearing fedora.jpg, Man wearing fedora hat, 2017 File:Athleisure-wear.jpg, Athleisure fashion, 2017 File:Mexican university student fashion 2017.jpg, Mexican student wearing a casual outfit: a jacket, black jeans and Slip-on shoe, loafers, 2017 File:Lars Jacob's kaftan & coat 2018.jpg, Robe and kaftan ''for slightly overweight gentleman'' in Götgatan of Stockholm, 2018 File:Jan Erik Vold Djangofestivalen 2019 (200429).jpg, Norwegian man in slim fitting velvet jacket, 2019 File:Egyptian2010s.jpg, Egyptian man wearing a sports shirt and a hat, 2019 File:Lightning presentation Wikipedia Day Chicago 4.jpg, American man wearing a slim-fitting flannel shirt, a beard, and an undercut, 2019. Sleeve tattoos can be seen. File:Woman in bikini top & jeans tabling at Cal Day 2010.JPG, Woman wearing bikini top and jeans in USA, 2010.


See also

*2000s in fashion *2010s *2020s in fashion *Anti-fashion *Fashion and clothing in the Philippines *Fashion design *Fashion in India *History of Western fashion *Indie culture *Skate culture *Vintage clothing


References


Further reading


Mexico's hottest fashion craze: 'Narco Polo' jerseys
{{2010s 2010s fashion, 2010s decade overviews