HOME

TheInfoList



OR:

The 1952 United States presidential election was the 42nd quadrennial
presidential election A presidential election is the election of any head of state whose official title is President. Elections by country Albania The president of Albania is elected by the Assembly of Albania who are elected by the Albanian public. Chile The p ...
and was held on Tuesday, November 4, 1952. Republican Dwight D. Eisenhower won a
landslide victory A landslide victory is an election result in which the victorious candidate or party wins by an overwhelming margin. The term became popular in the 1800s to describe a victory in which the opposition is "buried", similar to the way in which a geol ...
over Democrat
Adlai Stevenson II Adlai Ewing Stevenson II (; February 5, 1900 – July 14, 1965) was an American politician and diplomat who was twice the Democratic nominee for President of the United States. He was the grandson of Adlai Stevenson I, the 23rd vice president o ...
, which ended 20 years of Democratic rule that stretched back to
1932 Events January * January 4 – The British authorities in India arrest and intern Mahatma Gandhi and Vallabhbhai Patel. * January 9 – Sakuradamon Incident: Korean nationalist Lee Bong-chang fails in his effort to assassinate Emperor Hir ...
. Illinois Governor Stevenson, emerged victorious on the third presidential ballot of the 1952 Democratic National Convention by defeating Tennessee Senator
Estes Kefauver Carey Estes Kefauver (; July 26, 1903 – August 10, 1963) was an American politician from Tennessee. A member of the Democratic Party, he served in the U.S. House of Representatives from 1939 to 1949 and in the Senate from 1949 until his ...
, Georgia Senator
Richard Russell Jr. Richard Brevard Russell Jr. (November 2, 1897 – January 21, 1971) was an American politician. A member of the Democratic Party, he served as the 66th Governor of Georgia from 1931 to 1933 before serving in the United States Senate for almos ...
, and other candidates. The Republican nomination was primarily contested by Eisenhower, a general who was widely popular for his leadership in
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, and the conservative Ohio Senator Robert A. Taft. With the support of
Thomas E. Dewey Thomas Edmund Dewey (March 24, 1902 – March 16, 1971) was an American lawyer, prosecutor, and politician who served as the 47th governor of New York from 1943 to 1954. He was the Republican candidate for president in 1944 and 1948: although ...
and other party leaders, Eisenhower narrowly prevailed over Taft at the
1952 Republican National Convention The 1952 Republican National Convention was held at the International Amphitheatre in Chicago, Illinois from July 7 to 11, 1952, and nominated the popular general and war hero Dwight D. Eisenhower of New York, nicknamed "Ike," for president an ...
with
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
, a young senator from California, as his running mate. In the first televised presidential campaign, Eisenhower, in sharp contrast to Stevenson, was charismatic and very well known. Republicans attacked Truman's handling of the
Korean War {{Infobox military conflict , conflict = Korean War , partof = the Cold War and the Korean conflict , image = Korean War Montage 2.png , image_size = 300px , caption = Clockwise from top:{ ...
and the broader
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because t ...
and alleged that
Soviet The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, ...
spies had infiltrated the US government. Democrats faulted Eisenhower for failing to condemn Senators
Joseph McCarthy Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death in 1957. Beginning in 1950, McCarth ...
,
William E. Jenner William Ezra Jenner (July 21, 1908 – March 9, 1985) was an American lawyer and politician from the state of Indiana. A Republican, Jenner was an Indiana state senator from 1934 to 1942, and a U.S. Senator from 1944 to 1945 and again from ...
, and other reactionary Republicans, who, they alleged, had engaged in reckless and unwarranted attacks. Stevenson tried to separate himself from the unpopular Truman administration but instead campaigned on the popularity of the
New Deal The New Deal was a series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States between 1933 and 1939. Major federal programs agencies included the Civilian Con ...
and stoked fears of another
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
under a Republican administration. Eisenhower retained his enormous popularity from the war, as was seen in his campaign slogan, "I Like Ike." Eisenhower's popularity and Truman's unpopularity led to a Republican victory, with Eisenhower winning 55.18% of the popular vote and carrying every state outside of the
South South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both east and west. Etymology The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþa ...
and even Virginia, Tennessee, Florida, and Texas, Southern states that had voted for Democrats since the end of
Reconstruction Reconstruction may refer to: Politics, history, and sociology * Reconstruction (law), the transfer of a company's (or several companies') business to a new company *''Perestroika'' (Russian for "reconstruction"), a late 20th century Soviet Unio ...
, with the exception of
1928 Events January * January – British bacteriologist Frederick Griffith reports the results of Griffith's experiment, indirectly proving the existence of DNA. * January 1 – Eastern Bloc emigration and defection: Boris Bazhano ...
. Republicans made gains among Democrats, especially urban and suburban Southerners, and white ethnics in the Northeast and Midwest. Republicans also won control of both houses of Congress, marking the first time since 1840 that one party flipped the Presidency and both houses of Congress in a single election.


Nominees


Republican Party

File:RobertATaft.jpg, File:Harold Stassen.jpg, File:Earl Warren Portrait, half figure, seated, facing front, as Governor.jpg, File:Douglas MacArthur 58-61 (1).jpg, General of the Army
Douglas MacArthur Douglas MacArthur (26 January 18805 April 1964) was an American military leader who served as General of the Army for the United States, as well as a field marshal to the Philippine Army. He had served with distinction in World War I, was ...
, from New York
The fight for the Republican nomination was between General Dwight D. Eisenhower, who became the candidate of the party's moderate
Eastern Establishment The Rockefeller Republicans were members of the Republican Party (GOP) in the 1930s–1970s who held moderate-to-liberal views on domestic issues, similar to those of Nelson Rockefeller, Governor of New York (1959–1973) and Vice President of ...
; Senator Robert A. Taft from Ohio, the longtime leader of the party's conservative wing; Governor
Earl Warren Earl Warren (March 19, 1891 – July 9, 1974) was an American attorney, politician, and jurist who served as the 14th Chief Justice of the United States from 1953 to 1969. The Warren Court presided over a major shift in American constitutio ...
of California, who appealed to Western delegates and independent voters; and former Governor Harold Stassen of Minnesota, who still had a base of support in the Midwest. The moderate Eastern Republicans were led by New York Governor
Thomas E. Dewey Thomas Edmund Dewey (March 24, 1902 – March 16, 1971) was an American lawyer, prosecutor, and politician who served as the 47th governor of New York from 1943 to 1954. He was the Republican candidate for president in 1944 and 1948: although ...
, the party's presidential nominee in 1944 and 1948. The moderates tended to be interventionists who felt that the country needed to fight the
Cold War The Cold War is a term commonly used to refer to a period of geopolitical tension between the United States and the Soviet Union and their respective allies, the Western Bloc and the Eastern Bloc. The term '' cold war'' is used because t ...
overseas and confront the
Soviet Union The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, it was nominally a federal union of fifteen nationa ...
in
Eurasia Eurasia (, ) is the largest continental area on Earth, comprising all of Europe and Asia. Primarily in the Northern and Eastern Hemispheres, it spans from the British Isles and the Iberian Peninsula in the west to the Japanese archipelag ...
. They were also willing to accept most aspects of the social welfare state created by the
New Deal The New Deal was a series of programs, public work projects, financial reforms, and regulations enacted by President Franklin D. Roosevelt in the United States between 1933 and 1939. Major federal programs agencies included the Civilian Con ...
in the 1930s but sought to reform the programs to be more efficient and business-friendly. The moderates were also concerned with ending the Republicans' losing streak in presidential elections and felt that the popular Eisenhower had the best chance of beating the Democrats. For that reason, Dewey declined the notion of a third run for president despite his large amount of support within the party. The Republicans had been out of power for 20 years, and there was a strong sentiment that a proper
two-party system A two-party system is a political party system in which two major political parties consistently dominate the political landscape. At any point in time, one of the two parties typically holds a majority in the legislature and is usually refe ...
needed to be re-established. It was also felt that the party winning the White House would have more incentive to rein in radicals and demagogues such as Wisconsin Senator
Joseph McCarthy Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death in 1957. Beginning in 1950, McCarth ...
. The conservative Republicans, led by Taft, were based in the
Midwest The Midwestern United States, also referred to as the Midwest or the American Midwest, is one of four Census Bureau Region, census regions of the United States Census Bureau (also known as "Region 2"). It occupies the northern central part of ...
and parts of the South. The Midwest was a bastion of conservatism and isolationist sentiment. Dislike of Europeans, in particular the British, was common, and there was a widespread feeling that the British manipulated American foreign policy and were eager to kowtow to the Soviet Union although such attitudes had begun change among the younger generation who had fought in World War II. In addition, the conservatives opposed much of the New Deal, regarding these programs as diminishing individual liberty and economic freedom. Taft had unsuccessfully sought the Republican nomination in the 1940 and 1948 presidential elections but lost both times to moderate candidates from New York: Wilkie and Dewey respectively. At the age of 63, Taft felt that it was his last chance to run for president so his friends and supporters, encompassing many party regulars, worked diligently on his behalf. His feelings were correct, as he died about nine months after the election. Warren, although highly popular in California, refused to campaign in the presidential primaries, which limited his chances of winning the nomination. He retained the support of the California delegation, and his supporters hoped that in the event of an Eisenhower–Taft deadlock, Warren might emerge as a compromise candidate. After being persuaded to run, Eisenhower scored a major victory in the
New Hampshire primary The New Hampshire presidential primary is the first in a series of nationwide party primary elections and the second party contest (the first being the Iowa caucuses) held in the United States every four years as part of the process of choos ...
in which his supporters wrote his name onto the ballot and gave him an upset victory over Taft. However, until the Republican National Convention, the primaries were divided fairly evenly between the two, and when the convention opened, the race for the nomination was still too close to call. Taft won the Nebraska, Wisconsin, Illinois, and South Dakota primaries, and Eisenhower won those in New Jersey, Pennsylvania, Massachusetts and Oregon. Stassen and Warren won only their home states of Minnesota and California respectively, which effectively ended their chances of earning the nomination. General
Douglas MacArthur Douglas MacArthur (26 January 18805 April 1964) was an American military leader who served as General of the Army for the United States, as well as a field marshal to the Philippine Army. He had served with distinction in World War I, was ...
also won the support of ten delegates from various states (mostly in Oregon) but had made it clear from early in the race that he had no interest in being nominated.


Republican National Convention

When the
1952 Republican National Convention The 1952 Republican National Convention was held at the International Amphitheatre in Chicago, Illinois from July 7 to 11, 1952, and nominated the popular general and war hero Dwight D. Eisenhower of New York, nicknamed "Ike," for president an ...
opened in Chicago, most political experts rated Taft and Eisenhower as about equal in delegate vote totals. Eisenhower's managers, led by both Dewey and Massachusetts Senator
Henry Cabot Lodge Jr. Henry Cabot Lodge Jr. (July 5, 1902 – February 27, 1985) was an American diplomat and Republican United States senator from Massachusetts in both Senate seats in non-consecutive terms of service and a United States ambassador. He was considered ...
, accused Taft of "stealing" delegate votes in Southern states such as Texas and Georgia, and claimed that Taft's leaders in those states had unfairly denied delegate spots to Eisenhower supporters, putting Taft delegates in their place. Lodge and Dewey proposed to evict the Taft delegates in those states and replace them with Eisenhower delegates and called the proposal "Fair Play." Although Taft and his supporters angrily denied that charge, the convention voted to support Fair Play 658 to 548, and Taft lost many Southern delegates. Eisenhower's chances were boosted when several uncommitted state delegations, such as Michigan and Pennsylvania, decided to support him and also when Stassen released his delegates and asked them to support Eisenhower. The removal of many Southern delegates and the support of the uncommitted states decided the nomination in Eisenhower's favor. However, the convention was among the most bitter and emotional in American history. When Senator
Everett Dirksen Everett McKinley Dirksen (January 4, 1896 – September 7, 1969) was an American politician. A Republican, he represented Illinois in the United States House of Representatives and the United States Senate. As Senate Minority Leader from 1959 u ...
from Illinois, a Taft supporter, pointed at Dewey on the convention floor during a speech and accused him of leading the Republicans "down the road to defeat," mixed boos and cheers rang out from the delegates, and there were even fistfights between some Taft and Eisenhower delegates. In the end, Eisenhower narrowly defeated Taft on the first ballot. To heal the wounds caused by the battle, he visited Taft's hotel suite and met with him. Taft issued a brief statement congratulating Eisenhower on his victory, but he was bitter about the accusation that he had stolen delegates and withheld his active support for Eisenhower for several weeks after the convention. In September 1952, Taft and Eisenhower met again at
Morningside Heights Morningside Heights is a neighborhood on the West Side of Upper Manhattan in New York City. It is bounded by Morningside Drive to the east, 125th Street to the north, 110th Street to the south, and Riverside Drive to the west. Morningside ...
, in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Taft promised there an active support of Eisenhower in exchange for the fulfillment of a number of requests such as a demand that Eisenhower would offer Taft's followers a fair share of patronage positions if he won the election and that Eisenhower would agree to balance the federal budget and "fight creeping domestic socialism in every field." Eisenhower agreed to the terms, and Taft campaigned assiduously for the Republican ticket. In fact, Eisenhower and Taft agreed on most domestic issues, and their disagreements were primarily on foreign policy. Though there were initial suggestions that Warren could earn the party's vice-presidential slot for the second successive election if he withdrew and endorsed Eisenhower, he ultimately chose not to do so. Eisenhower wished to award the vice-presidential nod to Stassen, who had endorsed Eisenhower and held generally similar political positions. However, the party bosses wanted to find a running mate who could mollify Taft's supporters, as the schism between the moderate and conservative wings was so severe that it was feared that party's conservatives would run Taft as a third-party candidate. Eisenhower had apparently given little thought to choosing his running mate. When asked, he replied that he assumed the convention would pick someone. The spot ultimately fell to the young California Senator
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
, who was viewed as a centrist. Nixon was known as an aggressive campaigner and a fierce anticommunist but as one who shied away from some of the more extreme ideas of the party's right wing, including isolationism and the dismantling of the New Deal. Most historians now believe that Eisenhower's nomination was the result of his perceived electability against the Democrats. Most of the delegates were conservatives who would probably have supported Taft if they felt that he could win the general election. Despite not earning the presidential or the vice-presidential nomination, Warren would be appointed as Chief Justice of the United States in October 1953, and Stassen would hold various positions within Eisenhower's administration. The balloting at the Republican convention went as follows:


Democratic Party

File:AlbenBarkley.jpg,
Vice President A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...

Alben W. Barkley Alben William Barkley (; November 24, 1877 – April 30, 1956) was an American lawyer and politician from Kentucky who served in both houses of Congress and as the 35th vice president of the United States from 1949 to 1953 under Presiden ...
File:Senator Humphrey.jpg,
Senator A senate is a deliberative assembly, often the upper house or chamber of a bicameral legislature. The name comes from the ancient Roman Senate (Latin: ''Senatus''), so-called as an assembly of the senior (Latin: ''senex'' meaning "the el ...
Hubert Humphrey Hubert Horatio Humphrey Jr. (May 27, 1911 – January 13, 1978) was an American pharmacist and politician who served as the 38th vice president of the United States from 1965 to 1969. He twice served in the United States Senate, representing ...
from
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over t ...
File:SenatorKefauver(D-TN).jpg, Senator
Estes Kefauver Carey Estes Kefauver (; July 26, 1903 – August 10, 1963) was an American politician from Tennessee. A member of the Democratic Party, he served in the U.S. House of Representatives from 1939 to 1949 and in the Senate from 1949 until his ...
from
Tennessee Tennessee ( , ), officially the State of Tennessee, is a landlocked U.S. state, state in the Southeastern United States, Southeastern region of the United States. Tennessee is the List of U.S. states and territories by area, 36th-largest by ...
File:K000144.jpg, Senator Robert S. Kerr from
Oklahoma Oklahoma (; Choctaw: ; chr, ᎣᎧᎳᎰᎹ, ''Okalahoma'' ) is a state in the South Central region of the United States, bordered by Texas on the south and west, Kansas on the north, Missouri on the northeast, Arkansas on the east, New ...
File:Richard Brevard Russell.jpg, Senator
Richard Russell, Jr. Richard Brevard Russell Jr. (November 2, 1897 – January 21, 1971) was an American politician. A member of the Democratic Party, he served as the 66th Governor of Georgia from 1931 to 1933 before serving in the United States Senate for almos ...
from
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
File:Harry S. Truman.jpg,
President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ...
Harry S. Truman from
Missouri Missouri is a state in the Midwestern region of the United States. Ranking 21st in land area, it is bordered by eight states (tied for the most with Tennessee): Iowa to the north, Illinois, Kentucky and Tennessee to the east, Arkansas t ...
The expected candidate for the Democratic nomination was the incumbent President Harry S. Truman. Since the newly passed 22nd Amendment did not apply to whoever was president at the time of its passage, he was eligible to run again. However, Truman entered 1952 with his popularity plummeting, according to polls. The bloody and indecisive
Korean War {{Infobox military conflict , conflict = Korean War , partof = the Cold War and the Korean conflict , image = Korean War Montage 2.png , image_size = 300px , caption = Clockwise from top:{ ...
was dragging into its third year, Senator
Joseph McCarthy Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death in 1957. Beginning in 1950, McCarth ...
's anticommunist crusade was stirring public fears of an encroaching "Red Menace," and the disclosure of widespread corruption among federal employees (including some high-level members of to the Truman administration) left Truman at a low political ebb. Polls showed that he had a 66% disapproval rating, a record that would be matched only decades later by
Richard Nixon Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was ...
and surpassed by George W. Bush. Truman's main opponent was the populist Tennessee Senator
Estes Kefauver Carey Estes Kefauver (; July 26, 1903 – August 10, 1963) was an American politician from Tennessee. A member of the Democratic Party, he served in the U.S. House of Representatives from 1939 to 1949 and in the Senate from 1949 until his ...
, who had chaired a nationally televised investigation of
organized crime Organized crime (or organised crime) is a category of transnational, national, or local groupings of highly centralized enterprises run by criminals to engage in illegal activity, most commonly for profit. While organized crime is generally th ...
in 1951 and was known as a crusader against crime and corruption. The Gallup poll of February 15 showed Truman's weakness. Nationally, Truman was the choice of only 36% of Democrats, compared with 21% for Kefauver. Among independent voters, however, Truman had only 18%, and Kefauver led with 36%. In the
New Hampshire primary The New Hampshire presidential primary is the first in a series of nationwide party primary elections and the second party contest (the first being the Iowa caucuses) held in the United States every four years as part of the process of choos ...
, Kefauver upset Truman by winning 19,800 votes to Truman's 15,927 and capturing all eight delegates. Kefauver graciously said that he did not consider his victory "a repudiation of Administration policies, but a desire... for new ideas and personalities." Stung by that setback, however, Truman announced March 29 that he would not seek re-election. Truman insisted in his memoirs, however, that he had decided not to run for re-election well before his defeat to Kefauver. With Truman's withdrawal, Kefauver became the frontrunner for the nomination, and he won most of the primaries. Other primary winners were Senator
Hubert Humphrey Hubert Horatio Humphrey Jr. (May 27, 1911 – January 13, 1978) was an American pharmacist and politician who served as the 38th vice president of the United States from 1965 to 1969. He twice served in the United States Senate, representing ...
, who won his home state of
Minnesota Minnesota () is a state in the upper midwestern region of the United States. It is the 12th largest U.S. state in area and the 22nd most populous, with over 5.75 million residents. Minnesota is home to western prairies, now given over t ...
; Senator
Richard Russell Jr. Richard Brevard Russell Jr. (November 2, 1897 – January 21, 1971) was an American politician. A member of the Democratic Party, he served as the 66th Governor of Georgia from 1931 to 1933 before serving in the United States Senate for almos ...
from Georgia, who won the Florida primary, and the diplomat
W. Averell Harriman William Averell Harriman (November 15, 1891July 26, 1986), better known as Averell Harriman, was an American Democratic politician, businessman, and diplomat. The son of railroad baron E. H. Harriman, he served as Secretary of Commerce un ...
, who won West Virginia. However, most states still chose their delegates to the Democratic Convention by state conventions, which meant that the party bosses, especially the mayors and governors of large Northern and Midwestern states and cities, were able to choose the Democratic nominee. The bosses, including Truman himself, strongly disliked Kefauver since his investigations of organized crime had revealed connections between
American Mafia The American Mafia, commonly referred to in North America as the Italian American Mafia, the Mafia, or the Mob, is a highly organized Italian American criminal society and organized crime group. The organization is often referred to by its memb ...
figures and many of the big-city Democratic political organizations.(McKeever, p. 186) The party bosses thus viewed Kefauver as a maverick who could not be trusted and so refused to support him for the nomination. Instead, with Truman taking the initiative, they began to search for other more acceptable candidates. However, most of the other candidates had a major weakness. Russell had much Southern support, but his support of
racial segregation Racial segregation is the systematic separation of people into racial or other ethnic groups in daily life. Racial segregation can amount to the international crime of apartheid and a crime against humanity under the Statute of the Intern ...
and his opposition to
civil rights Civil and political rights are a class of rights that protect individuals' freedom from infringement by governments, social organizations, and private individuals. They ensure one's entitlement to participate in the civil and political life ...
for blacks led many liberal Northern and Midwestern delegates, pressed by their many black voters, to reject him. Truman favored Harriman of New York, but the latter had never held an elective office and was inexperienced in politics. Truman next turned to Vice-President
Alben W. Barkley Alben William Barkley (; November 24, 1877 – April 30, 1956) was an American lawyer and politician from Kentucky who served in both houses of Congress and as the 35th vice president of the United States from 1949 to 1953 under Presiden ...
but at 74, he was rejected as being too old by leaders of labor unions, and he had little Northern support because he was another Southern segregationist. Other minor or favorite son candidates included Oklahoma Senator Robert S. Kerr, Massachusetts Governor Paul A. Dever, Minnesota Senator Hubert Humphrey, and Arkansas Senator J. William Fulbright. One candidate soon emerged who seemingly had few political weaknesses, Governor Adlai Stevenson of Illinois. The grandson of Vice-President Adlai E. Stevenson, he came from a distinguished family in Illinois and was well known as a gifted orator, intellectual, and political moderate. In the spring of 1952, Truman attempted to convince Stevenson to take the presidential nomination, but Stevenson stated that he wanted to run for re-election as Governor of Illinois. However, Stevenson never completely took himself out of the race, and as the convention approached, many party bosses and normally- apolitical citizens hoped that he could be "drafted" to run.


Democratic Convention

The 1952 Democratic National Convention was held in Chicago in the same Coliseum that the Republicans had gathered in several weeks earlier. Since the convention was being held in his home state, Governor Stevenson, who still proclaimed that he was not a presidential candidate, was asked to give the welcoming address to the delegates. He proceeded to give a witty and stirring address that led his supporters to begin a renewed round of efforts to nominate him despite his protests. After meeting with
Jacob Arvey Jacob M. Arvey (November 3, 1895 – August 25, 1977) was an influential Chicago political leader from the Depression era until the mid-1950s. He may be best known for his efforts to end corruption in the Chicago Democratic organization, an ...
, the boss of the Illinois delegation, Stevenson finally agreed to enter his name as a candidate for the nomination. The party bosses from other large Northern and Midwestern states quickly joined in support. Kefauver led on the first ballot, but he had far fewer votes than necessary to win. Stevenson gradually gained strength until he was nominated on the third ballot. After the delegates nominated Stevenson, the convention then turned to selecting a vice-presidential nominee. After narrowing it down to Senators John Sparkman, and
A. S. Mike Monroney Almer Stillwell "Mike" Monroney (March 2, 1902February 13, 1980) was an American politician who served as a United States senator from Oklahoma from 1951 to 1969, and previously as the United States representative for Oklahoma's 5th congressional ...
, President Truman and a small group of political insiders chose Sparkman, a conservative segregationist from Alabama, for the nomination. The convention largely complied and nominated Sparkman as Stevenson's running mate. He was chosen because of his Southern identity and conservative record, which party leaders hoped would create a balanced ticket. Sparkman remained in the Senate until his retirement in 1978.


General election


Campaign issues

The Eisenhower campaign was one of the first presidential campaigns to make a major and concerted effort to win the female vote. Many of his radio and television commercials discussed topics such as education, inflation, ending the Korean War, and other issues that were thought to appeal to women. The Eisenhower campaign made extensive use of female campaign workers, who made phone calls to likely Eisenhower voters, distributed "Ike" buttons and leaflets, and threw parties to build support for the Republican ticket in their neighborhoods. On election day, Eisenhower won a solid majority of the female vote. Eisenhower campaigned by attacking "Korea, Communism, and Corruption," issues that the Republicans regarded as the failures of the outgoing Truman administration to solve. The Eisenhower campaign accused the administration of "neglecting Latin America" and thus "leading them into the arms of wily Communist agents waiting to exploit local misery and capitalize on any opening to communize the Americas." Charges that
Soviet The Soviet Union,. officially the Union of Soviet Socialist Republics. (USSR),. was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 to 1991. A flagship communist state, ...
spies had infiltrated the government plagued the Truman administration and became a "major campaign issue" for Eisenhower.''Time''
"The Corruption Issue: A Pandora's Box," September 24, 1956
accessed November 18, 2010
The Republicans blamed the Democrats for the military's failure to be fully prepared to fight in Korea, accused the Democrats of harboring communist spies within the federal government, and criticized the Truman administration for the many officials who had been accused of various crimes. Stevenson hoped to exploit the rift between the conservative Taft Republicans and the moderate Eisenhower Republicans.(Abels, p. 192) In a speech in Baltimore, Stevenson said, "The GOP elephant has two heads nowadays, and I can't tell from day to day who's driving the poor beast, Senator Taft or the General. I doubt that America will entrust its future, its hopes, to the master of a house divided against itself." Stevenson, Truman, and other Democrats campaigning that fall also criticized Senators
Joseph McCarthy Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death in 1957. Beginning in 1950, McCarth ...
,
William E. Jenner William Ezra Jenner (July 21, 1908 – March 9, 1985) was an American lawyer and politician from the state of Indiana. A Republican, Jenner was an Indiana state senator from 1934 to 1942, and a U.S. Senator from 1944 to 1945 and again from ...
, and other right-wing Republicans for what they believed were reckless and unwarranted attacks and congressional investigations into leading government officials and public servants.(Halberstam, p. 234) In a Salt Lake City speech Stevenson stated that right-wing Republicans were "quick with accusations, with defamatory hints and whispering campaigns when they see a chance to scare or silence those with whom they disagree. Rudely, carelessly, they invade the field of thought, of conscience, which belongs to God, and not to Senators.... McCarthy and men like him can say almost anything, and if my opponent's conscience permits, he can try to help all of them get reelected." Stevenson said that right-wing attacks on government officials such as General
George Marshall George Catlett Marshall Jr. (December 31, 1880 – October 16, 1959) was an American army officer and statesman. He rose through the United States Army to become Chief of Staff of the United States Army, Chief of Staff of the US Army under Pre ...
, who had served Truman as
US Secretary of State The United States secretary of state is a member of the executive branch of the federal government of the United States and the head of the U.S. Department of State. The office holder is one of the highest ranking members of the president's Ca ...
and
US Secretary of Defense The United States secretary of defense (SecDef) is the head of the United States Department of Defense, the executive department of the U.S. Armed Forces, and is a high ranking member of the federal cabinet. DoDD 5100.1: Enclosure 2: a The s ...
, reflected a "middle of the gutter approach" to politics.(Halberstam, p. 235) Truman repeatedly criticized Senator McCarthy's character and temperament and called on Eisenhower to repudiate him. Stevenson ridiculed right-wing Republicans "who hunt Communists in the Bureau of Wildlife and Fisheries while hesitating to aid the gallant men and women who are resisting the real thing in the front lines of Europe and Asia.... They are finally the men who seemingly believe that we can confound the Kremlin by frightening ourselves to death." In return, McCarthy often jokingly confused the names Adlai and Alger, the first name of the convicted Soviet spy
Alger Hiss Alger Hiss (November 11, 1904 – November 15, 1996) was an American government official accused in 1948 of having spied for the Soviet Union in the 1930s. Statutes of limitations had expired for espionage, but he was convicted of perjury in co ...
, by stating "Alger, I mean Adlai" in his speeches. McCarthy exploited the fact that Stevenson had defended Hiss as innocent despite all of the evidence otherwise. McCarthy, in response to Stevenson's criticisms, also stated during the campaign that he would like to get on the Stevenson campaign trail "with a club and make a good and loyal American" out of Stevenson. Neither Stevenson nor Sparkman had been a part of the Truman administration, and both largely ignored its record, preferred to hark back to the Roosevelt's New Deal achievements, and warned against a repetition of the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
under President
Herbert Hoover Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American politician who served as the 31st president of the United States from 1929 to 1933 and a member of the Republican Party, holding office during the onset of the Gre ...
if Eisenhower was elected. The historian Herbert Parmet stated that although Stevenson tried to separate his campaign from Truman's record, his efforts failed to dispel the widespread recognition that, for a divided America, torn by paranoia and unable to understand what had disrupted the anticipated tranquility of the postwar world, the time for change had really arrived. Neither Stevenson nor anyone else could have dissuaded the electorate from its desire to repudiate 'Trumanism.'


Campaign

Eisenhower's goal to unite the Republican Party for the fall campaign led him to campaign with and endorse several Republicans with whom he was uncomfortable. In particular, he resented having to endorse Senator William Jenner's reelection campaign when campaigning in Indianapolis, due to Jenner's accusations against George Marshall as being "a living lie" who was "joining hands once more with this criminal crowd of traitors and Communist appeasers ... under the direction of Mr. Truman and Mr. Acheson." Many Democrats were particularly upset when Eisenhower, on a scheduled campaign swing through Wisconsin, decided not to give a speech he had written criticizing McCarthy's methods without naming him and later allowed himself to be photographed shaking hands with McCarthy as if he had supported McCarthy. Truman, who had once been friends with Eisenhower, never forgot what he saw as a betrayal. He had previously thought Eisenhower would make a good president but said that "he has betrayed almost everything I thought he stood for." Eisenhower retained his enormous personal popularity from his leading role in
World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...
, and huge crowds turned out to see him around the nation. His campaign slogan, "
I Like Ike "Ike for President", sometimes referred to as "We'll Take Ike" or "I Like Ike", was a political television advertisement for Dwight D. Eisenhower presidential campaign of 1952. The minute-long animated advertisement was conceived by Jacquel ...
," was one of the most popular in American history. Stevenson attracted the support of the young emerging postwar intellectual class, but Eisenhower was seen as more appealing to Main Street. Stevenson was ridiculed in some quarters as too effeminate to be president, which was sometimes used as a
euphemism A euphemism () is an innocuous word or expression used in place of one that is deemed offensive or suggests something unpleasant. Some euphemisms are intended to amuse, while others use bland, inoffensive terms for concepts that the user wishes ...
for a male homosexual. The staunchly-conservative ''
New York Daily News The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in ...
'' called him "Adelaide" Stevenson even though he had a reputation as a ladies' man, divorced in 1949, and remained single throughout 1952.


Nixon scandal and "Checkers speech"

A notable event of the 1952 campaign concerned a scandal that emerged when Richard Nixon, Eisenhower's running mate, was accused by several newspapers of receiving $18,000 in undeclared "gifts" from wealthy donors. In reality, contributions were by design only from early supporters and limited to $1,000, with full accountability. Nixon, who had been accusing the Democrats of hiding corruption, suddenly found himself on the defensive. Eisenhower and his aides even considered dropping Nixon from the ticket picking Senator William Knowland as a replacement running mate. Eisenhower, who barely knew Nixon, waffled and refused to comment on the incident. Nixon saved his political career, however, with a dramatic half-hour speech, the " Checkers speech," on live television. In this speech, Nixon denied the charges against him, gave a detailed account of his modest financial assets, and offered a glowing assessment of Eisenhower's candidacy. The highlight of the speech came when Nixon stated that a supporter had given his daughters a gift, a dog named "Checkers," and that he would not return it because his daughters loved it. The "Checkers speech" led hundreds of thousands of citizens nationwide to wire the
Republican National Committee The Republican National Committee (RNC) is a U.S. political committee that assists the Republican Party of the United States. It is responsible for developing and promoting the Republican brand and political platform, as well as assisting in ...
to urge the Republican Party to keep Nixon on the ticket, and Eisenhower stayed with him. Despite the
red-baiting Red-baiting, also known as ''reductio ad Stalinum'' () and red-tagging (in the Philippines), is an intention to discredit the validity of a political opponent and the opponent's logical argument by accusing, denouncing, attacking, or persecuting ...
of the Republicans' right wing, the campaign on the whole was conducted with a considerable degree of dignity, and Stevenson was seen as reinvigorating a Democratic Party that had become exhausted after 20 years in power and as refreshing its appeal with younger voters. He accused Eisenhower of silently tolerating McCarthy's excesses. Stevenson went before the
American Legion The American Legion, commonly known as the Legion, is a non-profit organization of U.S. war veterans headquartered in Indianapolis, Indiana. It is made up of state, U.S. territory, and overseas departments, and these are in turn made up of ...
, a bastion of hardline conservatism, and boldly declared that there was nothing patriotic or American about what McCarthy was doing. Even with the dignified nature of the campaign, the dislike between the two candidates was visible. Stevenson criticized Eisenhower's noncondemnation of McCarthy and his use of television spots, and Eisenhower, who had initially respected Stevenson, came in time to view him as simply another career politician, which he strongly disliked.


Television

The 1952 election campaign was the first one to make use of the new medium of television, partly by the efforts of Rosser Reeves, the head of Ted Bates, Inc., a leading advertising firm. Reeves had initially proposed a series of radio spots to Dewey in the 1948 campaign, but Dewey considered them undignified. Reeves later maintained that Dewey might have won the election if he had been slightly more open-minded. Studying
Douglas MacArthur Douglas MacArthur (26 January 18805 April 1964) was an American military leader who served as General of the Army for the United States, as well as a field marshal to the Philippine Army. He had served with distinction in World War I, was ...
's keynote speech at the Republican Convention in July, Reeves believed that the general's words were "powerful" but "unfocused" and "all over the map." Eisenhower's public speeches were even worse since he was unable to make his point to the voting public in a clear intelligible manner. Reeves felt that Eisenhower needed to condense his message down to a few simple easily-digestible slogans. Eisenhower at first also fared poorly on television and had a difficult time appearing relaxed and at ease on camera. The television lighting was not flattering and made him look old and unattractive. In particular, his forehead tended to glisten under the lights. Eisenhower became upset when the CBS correspondent Dave Schoenbrun pointed that out and suggested him to try to alter his poses to make his forehead less noticeable and to apply makeup so that it would not shine from the lighting. Eventually, he gave in and agreed to those modifications. Reeves also wanted Eisenhower to not wear his eyeglasses on camera to look younger, but since he could not read the prompter board without them, Reeves devised a large handwritten signboard. Reeves's television work, although pioneering, was the subject of considerable criticism on the grounds that he was attempting to sell a presidential candidate to the public in the same manner that one might sell a car or a brand of toothpaste. The liberal journalist Marya Mannes mocked the approach with this ditty: " Eisenhower hits the spot/One full general, that's a lot/Feeling sluggish, feeling sick?/Take a dose of Ike and Dick!/
Philip Morris Phil(l)ip or Phil Morris may refer to: Companies *Altria, a conglomerate company previously known as Philip Morris Companies Inc., named after the tobacconist **Philip Morris USA, a tobacco company wholly owned by Altria Group ** Philip Morris Inte ...
,
Lucky Strike Lucky Strike is an American brand of cigarettes owned by the British American Tobacco group. Individual cigarettes of the brand are often referred to colloquially as "Luckies." Throughout their 150 year history, Lucky Strike has had fluctuating ...
/
Alka Seltzer Alka-Seltzer is an effervescent antacid and pain reliever first marketed by the Dr. Miles Medicine Company of Elkhart, Indiana, United States. Alka-Seltzer contains three active ingredients: aspirin (acetylsalicylic acid) (ASA), sodium bicarbo ...
, I like Ike!" For his part, Stevenson would have nothing to do with television at all and condemned Eisenhower's use of the medium by calling it "selling the presidency like cereal." He made a point of the fact that he did not watch or even own a television, and the same for went many members of his inner circle. Both campaigns made use of television ads. A notable ad for Eisenhower was an issue-free feel-good
animated cartoon Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most ani ...
with a soundtrack song by
Irving Berlin Irving Berlin (born Israel Beilin; yi, ישראל ביילין; May 11, 1888 – September 22, 1989) was a Russian-American composer, songwriter and lyricist. His music forms a large part of the Great American Songbook. Born in Imperial Russ ...
called "I Like Ike." For the first time, a presidential candidate's personal medical history was released publicly, as were partial versions of his financial histories, because of the issues that had been raised in Nixon's speech. Near the end of the campaign, Eisenhower, in a major speech, announced that if he won the election he would go to Korea to see if he could end the war. His great military prestige, combined with the public's weariness with the conflict, gave Eisenhower the final boost he needed to win. Throughout the entire campaign, Eisenhower led in all opinion polls and by wide margins in most of them.


Citizens for Eisenhower

To circumvent the local Republican Party organizations, which were mostly controlled by Taft supporters, the Eisenhower forces created a nationwide network of grassroots clubs, "Citizens for Eisenhower." Independents and Democrats were welcome, as the group specialized in canvassing neighborhoods and holding small-group meetings. Citizens for Eisenhower hoped to revitalize the party by expanding its activist ranks and by supporting moderate and internationalist policies. It did not endorse candidates other than Eisenhower, but he paid it little attention after he had won, and it failed to maintain its impressive starting momentum. Instead, it energized the conservative Republicans, which led finally to the
Barry Goldwater Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and United States Air Force officer who was a five-term U.S. Senator from Arizona (1953–1965, 1969–1987) and the Republican Party nominee for president ...
campaign of 1964. Longtime Republican activists viewed the newcomers with suspicion and hostility. More significantly, activism in support of Eisenhower did not translate into enthusiasm for the party's cause.


Results

On election day, Eisenhower won a decisive victory by winning over 55% of the popular vote and carrying 39 of the 48 states. Stevenson did not win a single state north of the
Mason–Dixon line The Mason–Dixon line, also called the Mason and Dixon line or Mason's and Dixon's line, is a demarcation line separating four U.S. states, forming part of the borders of Pennsylvania, Maryland, Delaware, and West Virginia (part of Virginia ...
or west of Arkansas; he did succeed in winning back the four states which
Strom Thurmond James Strom Thurmond Sr. (December 5, 1902June 26, 2003) was an American politician who represented South Carolina in the United States Senate from 1954 to 2003. Prior to his 48 years as a senator, he served as the 103rd governor of South Car ...
had won at the previous election, but lost all but five of the states that Truman had won that year. Eisenhower took three Southern states that the Republicans had won only once since
Reconstruction Reconstruction may refer to: Politics, history, and sociology * Reconstruction (law), the transfer of a company's (or several companies') business to a new company *''Perestroika'' (Russian for "reconstruction"), a late 20th century Soviet Unio ...
: Virginia, Florida, and Texas. Despite the Republican win in Florida, that year was the last time that a Democrat has won
Collier County Collier County is a county in the U.S. state of Florida. As of the 2020 census, the population was 375,752; an increase of 16.9% since the 2010 United States Census. Its county seat is East Naples, where the county offices were moved from ...
before southwestern Florida was turned into a growing
Sun Belt The Sun Belt is a region of the United States generally considered to stretch across the Southeast and Southwest. Another rough definition of the region is the area south of the 36th parallel. Several climates can be found in the region — d ...
Republican stronghold, and it was also the last time that a Democrat has won Aiken County, South Carolina, before the "
Solid South The Solid South or Southern bloc was the electoral voting bloc of the states of the Southern United States for issues that were regarded as particularly important to the interests of Democrats in those states. The Southern bloc existed especial ...
" would collapse in the wake of the
Civil Rights Movement The civil rights movement was a nonviolent social and political movement and campaign from 1954 to 1968 in the United States to abolish legalized institutional racial segregation, discrimination, and disenfranchisement throughout the Unite ...
.Sullivan, Robert David
'How the Red and Blue Map Evolved Over the Past Century'
''America Magazine'' in ''The National Catholic Review''; June 29, 2016
That year was also, however, the last time a Republican won
Yolo County, California Yolo County (; Wintun: ''Yo-loy''), officially the County of Yolo, is a county located in the northern portion of the U.S. state of California. As of the 2020 census, the population was 216,403. Its county seat is Woodland. Yolo County is inc ...
or the Native American Rolette County, North Dakota, and the last until
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...
in 2016 that the Republicans won Pacific County, Washington, or
Swift County, Minnesota Swift County is a county in the U.S. state of Minnesota. As of the 2020 census, the population was 9,838. Its county seat is Benson. History Swift County is in west central Minnesota and consists of with three tiers of seven townships eac ...
. It was the last time the Republicans won Missouri until 1968 and the last time that a Republican won the election without Kentucky. Stevenson's 700-vote win was the smallest percentage margin in any state since
Woodrow Wilson Thomas Woodrow Wilson (December 28, 1856February 3, 1924) was an American politician and academic who served as the 28th president of the United States from 1913 to 1921. A member of the Democratic Party, Wilson served as the president of ...
had won New Hampshire by 56 votes in 1916. Eisenhower won in 21 of the 39 cities with a population above 250,000. He won in six of the eight largest Southern cities. The election was the first in which a computer, the
UNIVAC I The UNIVAC I (Universal Automatic Computer I) was the first general-purpose electronic digital computer design for business application produced in the United States. It was designed principally by J. Presper Eckert and John Mauchly, the inven ...
, was used to predict the results; it came within 3.5% of Eisenhower's popular vote tally and four votes of his electoral vote total. Source (Popular Vote): Source (Electoral Vote): Image:1952 United States presidential election results map by county.svg, Results by county, shaded according to winning candidate's percentage of the vote


Results by state


Close states

Election results in these states were within one percentage point (21 electoral votes): #Kentucky, 0.07% (700 votes) #Tennessee, 0.27% (2,437 votes) Election results in these states were within five percentage points (36 electoral votes): #South Carolina, 1.44% (4,922 votes) #Missouri, 1.56% (29,599 votes) #Rhode Island, 1.84% (7,642 votes) #West Virginia, 3.85% (33,608 votes) #Delaware, 3.88% (6,744 votes) Election results in these states were between five and ten percentage points (140 electoral votes): #Louisiana, 5.84% (38,102 votes) #Pennsylvania, 5.88% (269,520 votes) #Texas, 6.44% (133,650 votes) #North Carolina, 7.82% (94,696 votes) #Massachusetts, 8.76% (208,800 votes) #Oklahoma, 9.18% (87,106 votes) #Washington, 9.64% (106,262 votes) #Illinois, 9.90% (443,407 votes) Tipping point state: #Michigan, 11.47% (320,872 votes)


Statistics

Counties with Highest Percent of Vote (Republican) #
Plaquemines Parish, Louisiana Plaquemines Parish (; French: ''Paroisse de Plaquemine'', Louisiana French: ''Paroisse des Plaquemines'', es, Parroquia de Caquis) is a parish located in the U.S. state of Louisiana. With a population of 23,515 at the 2020 census, the pari ...
92.97%
# Gillespie County, Texas 92.29% #
McIntosh County, North Dakota McIntosh County is a county in the U.S. state of North Dakota. As of the 2020 census, the population was 2,530. Its county seat is Ashley. The county is notable for being the county with the highest percentage of German-Americans in the Unite ...
90.89%
#
Campbell County, South Dakota Campbell County is a county in the U.S. state of South Dakota. As of the 2020 census, the population was 1,377, making it the fourth-least populous county in South Dakota. Its county seat is Mound City. The county was created in 1873 and or ...
90.14%
#
Kenedy County, Texas Kenedy County is a county located in the U.S. state of Texas. As of the 2020 census, its population was 350. It is the third-least populous county in Texas and fourth-least populous in the United States. Its county seat is Sarita. The count ...
88.52%
Counties with Highest Percent of Vote (Democratic) # Greene County, North Carolina 94.12% # Hart County, Georgia 94.08% #
Treutlen County, Georgia Treutlen County is a county located in the east central portion of the U.S. state of Georgia. As of the 2010 census, the population was 6,885. The county seat is Soperton. It is host to the Million Pines Arts and Crafts Festival which occur ...
93.34%
#
Martin County, North Carolina Martin County is a county located in the U.S. state of North Carolina. As of the 2020 census, the population was 22,031. Its county seat is Williamston. History The county was formed in 1774 from the southeastern part of Halifax County and ...
92.98%
# Walton County, Georgia 91.89%


See also

*
1952 United States House of Representatives elections The 1952 United States House of Representatives elections was an election for the United States House of Representatives in 1952 which coincided with the election of President Dwight Eisenhower. Eisenhower's Republican Party gained 22 seats from ...
*
1952 United States Senate elections The 1952 United States Senate elections was an election for the United States Senate which coincided with the election of Dwight D. Eisenhower to the presidency by a large margin. The Republicans took control of the senate by managing to make a ...
* History of the United States (1945–1964) * First inauguration of Dwight D. Eisenhower


References


Further reading

* Ambrose, Stephen E. ''Eisenhower. Vol. I. Soldier, General of the Army, President Elect 1890–1952'' (New York: Simon and Schuster, 1983), pp 550–572. * Blake, David Haven. ''Liking Ike: Eisenhower, Advertising, and the Rise of Celebrity Politics'' (Oxford UP, 2016). xvi, 281 pp. * Boomhower, Ray E. "All the Way with Adlai: John Bartlow Martin and the 1952 Adlai Stevenson Campaign." ''Journal of the Illinois State Historical Society'' 111#3 (2018): 67–10
online
* Bowen, Michael. ''The roots of modern conservatism: Dewey, Taft, and the battle for the soul of the Republican party'' (2011) * Converse, Philip E., Warren E. Miller, Donald E. Stokes, Angus Campbell. ''The American Voter'' (1964) the classic political science study of voters in 1952 and 1956 * 5 vol of details on each region * Davies, Gareth, and Julian E. Zelizer, eds. ''America at the Ballot Box: Elections and Political History'' (2015) pp. 167–83, role of television. * Davies, James C. "Charisma in the 1952 Campaign." ''American Political Science Review'' 48#4 (1954): 1083–102. doi:10.2307/1951012.
online
* * Donaldson, Gary. ''When America Liked Ike: How Moderates Won the 1952 Presidential Election and Reshaped American Politics'' (2016) 137pp. * Grant, Keneshia N. "Great Migration Politics: The Impact of The Great Migration on Democratic Presidential Election campaigns from 1948–1960." ''Du Bois Review: Social Science Research on Race'' 16.1 (2019): 37-61. * Grant, Philip A. "Eisenhower and the 1952 Republican Invasion of the South: The Case of Virginia." ''Presidential Studies Quarterly'' 20#2 (1990): 285–93
online
* Greene, John Robert. ''I Like Ike: The Presidential Election of 1952'' (2017
excerpt
* Halberstam, David. ''The Fifties''. (New York: Fawcett Columbine, 1993
online
* Hyman, Herbert H. and Paul B. Sheatsley. "The political appeal of President Eisenhower", ''Public Opinion Quarterly'', 17 (1953–54), pp. 443–6
online
* * McCullough, David. ''Truman''. New York: Simon & Schuster. (1992) * * Martin, John Bartlow. ''Adlai Stevenson of Illinois'' (1976) vol 1 covers his campaign in depth * Medhurst, Martin J. "Text and Context in the 1952 Presidential Campaign: Eisenhower's 'I Shall Go to Korea' Speech." ''Presidential Studies Quarterly'' 30.3 (2000): 464–484
online
* Murphy, John M. "Civic republicanism in the modern age: Adlai Stevenson in the 1952 presidential campaign." ''Quarterly Journal of Speech'' (1994) 80#3 pp 313–328. * Parmet, Herbert S. ''Eisenhower and the American crusades'' (1972
online
* * * Smith, Jean Edward. ''Eisenhower in War and Peace'' (2012) pp. 498–549 * Strong, Donald S. "The presidential election in the South, 1952." ''Journal of Politics'' 17.3 (1955): 343–389
online
* White, John Kenneth. "1952: The Transforming Election." in ''Still Seeing Red'' (Routledge, 2018) pp. 79-103.


Primary sources

* * Chester, Edward W ''A guide to political platforms'' (1977
online
* Porter, Kirk H. and Donald Bruce Johnson, eds. ''National party platforms, 1840–1964'' (1965
online 1840–1956


External links


Newsreel on Eisenhower campaignThe Decision Not to Run in 1952
an excerpt from a Truman biography from a
University of Virginia The University of Virginia (UVA) is a public research university in Charlottesville, Virginia. Founded in 1819 by Thomas Jefferson, the university is ranked among the top academic institutions in the United States, with highly selective ad ...

The Living Room Candidate: Presidential Campaign Commercials: 1952
* ttps://web.archive.org/web/20160303225238/http://www.countingthevotes.com/1952/ Election of 1952 in Counting the Votes* {{Authority control Articles containing video clips Presidency of Dwight D. Eisenhower Dwight D. Eisenhower Richard Nixon