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''17776'' (also known as ''What Football Will Look Like in the Future'') is a serialized
speculative fiction Speculative fiction is an umbrella term, umbrella genre of fiction that encompasses all the subgenres that depart from Realism (arts), realism, or strictly imitating everyday reality, instead presenting fantastical, supernatural, futuristic, or ...
multimedia narrative by
Jon Bois Jon Bois ( ; born September 24, 1982) is an American sports writer, video producer, and YouTuber. He is the creative director at ''SB Nation'', a sports blogging network. Bois is known for his speculative fiction works on sports, such as '' 1 ...
, published online through ''
SB Nation ''SB Nation'' (an abbreviation for their full name ''SportsBlogs Nation'') is a sports blogging network owned by Vox Media. It was co-founded by Tyler Blezinski, Markos Moulitsas, and Jerome Armstrong in 2003. The blog from which the netwo ...
''. Set in the distant future in which all humans have become
immortal Immortality is the ability to live forever, or eternal life. Immortal or Immortality may also refer to: Film * ''The Immortals'' (1995 film), an American crime film * ''Immortality'', an alternate title for the 1998 British film '' The Wisdom of ...
and
infertile In biology, infertility is the inability of a male and female organism to reproduce. It is usually not the natural state of a healthy organism that has reached sexual maturity, so children who have not undergone puberty, which is the body's sta ...
, the series follows three sapient
space probe Uncrewed spacecraft or robotic spacecraft are spacecraft without people on board. Uncrewed spacecraft may have varying levels of autonomy from human input, such as remote control, or remote guidance. They may also be autonomous, in which th ...
s that watch humanity play an evolved form of
American football American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players on a rectangular American football field, field with goalposts at e ...
in which games can be played for millennia over distances of thousands of miles. The series debuted on July 5, 2017, and new chapters were published daily until the series concluded with its twenty-fifth chapter on July 15, 2017. Bois began developing ''17776'' in 2016. Because the story incorporates text, animated
GIF The Graphics Interchange Format (GIF; or , ) is a Raster graphics, bitmap Image file formats, image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released ...
s, still images, and videos hosted on YouTube, new tools were developed to allow it to be hosted efficiently on the ''SB Nation'' website. The work explores themes of consciousness, hope, despair, and why humans play sports. ''17776'' was well received by critics, who praised it for its innovative use of its medium and for the depth of emotion it evoked. In 2018, the story won a
National Magazine Award The National Magazine Awards, also known as the Ellie Awards, honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy enterprise and imaginative design. Or ...
for Digital Innovation and was longlisted for both the
Hugo Awards The Hugo Award is an annual literary award for the best science fiction or fantasy works and achievements of the previous year, given at the World Science Fiction Convention (Worldcon) and chosen by its members. The award is administered by t ...
for Best Novella and Best Graphic Story. It is followed by a sequel series: ''20020,'' released from September to October 2020, which Bois intends to follow up with a further series entitled ''20021''. The sequel series follows a 111-team game of
college football College football is gridiron football that is played by teams of amateur Student athlete, student-athletes at universities and colleges. It was through collegiate competition that gridiron football American football in the United States, firs ...
on fields spanning 130,000 miles across the United States.


Premise

The story takes place on a future Earth where humans stopped dying, aging, and being born on April 7th, 2026. All social ills were subsequently eliminated, and technology preventing humans from any injury was developed. In the United States,
American football American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players on a rectangular American football field, field with goalposts at e ...
evolved to include new rules, including those that allow fields thousands of miles long, hundreds of in-game players, and games millennia long. Over time, computers gained
sentience Sentience is the ability to experience feelings and sensations. It may not necessarily imply higher cognitive functions such as awareness, reasoning, or complex thought processes. Some writers define sentience exclusively as the capacity for ''v ...
due to constant exposure to broadcast human data. By the year 17776, the
space probe Uncrewed spacecraft or robotic spacecraft are spacecraft without people on board. Uncrewed spacecraft may have varying levels of autonomy from human input, such as remote control, or remote guidance. They may also be autonomous, in which th ...
'' Pioneer 9'' (called Nine) has gained sentience and made contact with ''
Pioneer 10 ''Pioneer 10'' (originally designated Pioneer F) is a NASA space probe launched in 1972 that completed the first mission to the planet Jupiter. ''Pioneer 10'' became the first of five artificial objects to achieve the escape velocity needed ...
'' (called Ten) and the
Jupiter Icy Moons Explorer The Jupiter Icy Moons Explorer (Juice, formerly JUICE) is an interplanetary spacecraft on its way to orbit and study three icy moons of Jupiter (planet), Jupiter: Ganymede (moon), Ganymede, Callisto (moon), Callisto, and Europa (moon), Europa ...
(called Juice). As Nine adjusts to a world radically different from that of the 20th century, the three space probes watch multiple football games occurring across the United States: a game using the entirety of
Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...
as a field in which the next point scored wins the game; a game in which players strive to possess every existing football autographed by obscure NFL player
Koy Detmer Koy Dennis Detmer (born July 5, 1973) is an American former professional football player who was a quarterback in the National Football League (NFL). He played college football for the Colorado Buffaloes. Detmer was selected by the Philadelphia ...
; a game played between the
Canadian border The borders of Canada include: * To the south and west: An international boundary with the United States, forming the Canada–United States border, longest shared border in the world, ; (Informally referred as the 49th parallel north which make ...
and the
Mexican border Mexico shares international borders with three nations: *To the north the United States–Mexico border, which extends for a length of through the states of Baja California, Sonora, Chihuahua, Coahuila, Nuevo León and Tamaulipas. *To the sou ...
deadlocked for 13,000 years at the bottom of a
gorge A canyon (; archaic British English spelling: ''cañon''), gorge or chasm, is a deep cleft between escarpments or cliffs resulting from weathering and the erosion, erosive activity of a river over geologic time scales. Rivers have a natural tend ...
in Arizona; an
NFL The National Football League (NFL) is a professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The N ...
regulation game between the
Denver Broncos The Denver Broncos are a professional American football team based in Denver. The Broncos compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC West, West division. The team is headquartered in E ...
and the
Pittsburgh Steelers The Pittsburgh Steelers are a professional American football team based in Pittsburgh. The Steelers compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. Founded in 1933 P ...
that changed over 15,000 years into 58 playing teams owning and capitalizing upon portions of the field while the ball is lost; a
500 500 may refer to: * 500 (number) * 500 BC * AD 500 Buildings and places * 500 Boylston Street in Boston * 500 Brickell in Miami * 500 Capitol Mall in Sacramento * 500 Fifth Avenue * 500 Renaissance Center, one of seven buildings in the GM ...
game that results in the destruction of the
Centennial Light The Centennial Light is an incandescent light bulb recognized as the oldest known operating light bulb. It was first illuminated in 1901, and has only been turned off a few brief times since. It is located at 4550 East Avenue, Livermore, Californ ...
; and a game in which the possessing player is attempting to score an automatic win by hiding in his team's
end zone The end zone is the scoring area on the field, according to gridiron-based codes of football. It is the area between the end line and goal line bounded by the sidelines. There are two end zones, each being on the opposite side of the field ...
for 10,000 years.


Format

''17776'' is read by
scrolling In computer displays, filmmaking, television production, video games and other kinetic displays, scrolling is sliding text, images or video across a monitor or display, vertically or horizontally. "Scrolling," as such, does not change the layout ...
through web pages occupied by large
GIF The Graphics Interchange Format (GIF; or , ) is a Raster graphics, bitmap Image file formats, image format that was developed by a team at the online services provider CompuServe led by American computer scientist Steve Wilhite and released ...
images and colored dialogue text, interspersed with occasional YouTube videos. The story is divided into chapters, which were originally published in daily installments between July 5 and 15, 2017. Much of the GIF and video content of the series uses
Google Earth Google Earth is a web mapping, web and computer program created by Google that renders a 3D computer graphics, 3D representation of Earth based primarily on satellite imagery. The program maps the Earth by superimposition, superimposing satelli ...
satellite imagery, 3D buildings, and other tools within Google Earth to create animations and visual effects.


Development

Bois wrote and illustrated ''17776'' for
Vox Media Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass ''S ...
's sports news website ''
SB Nation ''SB Nation'' (an abbreviation for their full name ''SportsBlogs Nation'') is a sports blogging network owned by Vox Media. It was co-founded by Tyler Blezinski, Markos Moulitsas, and Jerome Armstrong in 2003. The blog from which the netwo ...
'', of which he is creative director. Aside from ''17776'', Bois produces two other recurring, humorous video essay programs for the site: ''Pretty Good'', which focuses on unusual sports topics and stories, and ''Chart Party'', which focuses on statistics and has an emphasis on Bois' use of visual art in his journalism and storytelling. Bois is also known for the ''Breaking Madden'' series, in which he attempted unusual scenarios in the ''
Madden NFL ''Madden NFL'' (known as ''John Madden Football'' until 1993) is an American football sports video game series developed by EA Orlando for EA Sports. The franchise, named after Pro Football Hall of Fame coach and commentator John Madden, has ...
'' series of video games. In early 2016, Bois began developing an "anti-sci fi" project as a possible sequel to ''The
Tim Tebow Timothy Richard Tebow (; born August 14, 1987) is an American former professional football quarterback who played in the National Football League (NFL) for three seasons, primarily with the Denver Broncos. Tebow played college football for t ...
CFL Chronicles'', an earlier work for ''SB Nation'', and set the story in a year far enough in the future that "nobody ever thinks about it." Although he liked the concept and the visuals, he believed the project would not connect with readers and shelved it. Later, he realized that the story needed a centering character; he wrote one in the form of a small town,
AM radio AM broadcasting is radio broadcasting using amplitude modulation (AM) transmissions. It was the first method developed for making audio radio transmissions, and is still used worldwide, primarily for medium wave (also known as "AM band") transmi ...
talk show host before coming up with the characters of the probes. Development renewed in May 2016, and the project solidified after ''SB Nation'' published its article "The Future of Football." Bois described it as the biggest project he ever attempted. The series was developed by Graham MacAree, who used a Vox Media tool that creates custom packages from standard article sets to give Bois creative leeway and to accommodate the series' weight on the ''SB Nation'' website. MacAree found that there were few resources online for achieving the desired effects.


Themes

Bois has stated that he had "conceived '17776''to give the reader a good time," asserting that this "was literally the whole point." William Hughes writing for ''
The A.V. Club ''The A.V. Club'' is an online newspaper and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. ''The A.V. Club'' was created in ...
'' described ''17776'' as concerned with why humans play sports: "That is, given the massive resources, time, and information at our disposal (not to mention those available to our descendants), why does communal game-playing still hold such an important place in society?" He also listed consciousness, hope, and despair as among the work's themes. Beth Elderkin of ''
io9 ''io9'' is a sub-blog of the technology blog ''Gizmodo'' that focuses on science fiction and fantasy pop culture, with former focuses on science, technology and futurism. It was created as a standalone blog in 2008 by editor Annalee Newitz under ...
'' described it as "a deep thought experiment into what we consider humanly possible". She also felt that Ten and Juice take on the role of angel and devil, and she suggested the two may be
unreliable narrator In literature, film, and other such arts, an unreliable narrator is a narrator who cannot be trusted, one whose credibility is compromised. They can be found in a wide range from children to mature characters. While unreliable narrators are al ...
s. Ian Crouch of ''
The New Yorker ''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...
'' felt that the work had a "tonal echo" of
Don DeLillo Donald Richard DeLillo (born November 20, 1936) is an American novelist, short story writer, playwright, screenwriter, and essayist. His works have covered subjects as diverse as consumerism, nuclear war, the complexities of language, art, televi ...
's 1972 novel ''
End Zone The end zone is the scoring area on the field, according to gridiron-based codes of football. It is the area between the end line and goal line bounded by the sidelines. There are two end zones, each being on the opposite side of the field ...
'' due to thematic similarities "with the way that the order and logic of football might act as a counterbalance to the chaos of the real world".


Reception

According to the communications director at Vox Media, ''17776'' garnered over 2.3 million pageviews by July 10. Two days later, it had received more than 2.9 million pageviews. Average engagement time was over nine minutes, and 43 percent of readers finished each installment of the series published by July 7. On July 19, Bois claimed that ''17776'' received 700,000
unique visitors A unique user is a term in web analytics that refers to data of a Pageview of a unique IP, whose presence is only counted once, regardless of the number of pages they visit. This definition does not count repeat or returning users for a standard pe ...
and 4 million total pageviews, with an average engagement time of 11 minutes. Thu-Huong Ha for ''
Quartz Quartz is a hard, crystalline mineral composed of silica (silicon dioxide). The Atom, atoms are linked in a continuous framework of SiO4 silicon–oxygen Tetrahedral molecular geometry, tetrahedra, with each oxygen being shared between two tet ...
'' described ''17776'' as "part
Italo Calvino Italo Calvino (, ; ;. RAI (circa 1970), retrieved 25 October 2012. 15 October 1923 – 19 September 1985) was an Italian novelist and short story writer. His best-known works include the ''Our Ancestors'' trilogy (1952–1959), the '' Cosm ...
, part Peter Heller uthor of ''The Dog Stars''">The_Dog_Stars.html" ;"title="uthor of ''The Dog Stars">uthor of ''The Dog Stars'' with humor seemingly from within the depths of Reddit," saying that the story would appeal to fans of both sports and literature. ''Tor.com'' described the first chapter as full of tension and felt that receiving answers is a "surprisingly heartbreaking" experience "lessened by a gleeful bouncing immaturity" one would not expect from the characters. Beth Elderkin at ''io9'' said the series is "akin to ''
Homestuck ''Homestuck'' is an Internet fiction series created by American author and artist Andrew Hussie. The fourth and best-known of Hussie's four ''MS Paint Adventures'', it originally ran from April 13, 2009, to April 13, 2016. Though normally describ ...
''" and described it as "weird, complex, and pretty spectacular". William Hughes writing for ''The A.V. Club'' felt that ''17776'' is a "truly innovative piece of work". After reading the first three chapters, Agatha French of the ''
Los Angeles Times The ''Los Angeles Times'' is an American Newspaper#Daily, daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo, California, El Segundo since 2018, it is the List of new ...
'' stated that she was "impressed and excited by the innovation" of what she saw, and that she was intrigued despite not knowing what the work is or is saying. She felt the work took full advantage of its online medium and suggested that it "may also be a glimpse into the future of reading on the Internet". Ian Crouch of ''The New Yorker'' described the series as, "despite its seemingly meagre parts, a thing of startling beauty". Of the chapters published by July 12, he felt "the most striking chapter" to be one that used audio of
Verne Lundquist Merton Laverne Lundquist Jr. (born July 17, 1940) is an American former sportscaster known for his long career with CBS Sports. Early life Lundquist was born in Duluth, Minnesota. He graduated from Austin High School in Austin, Texas, before ...
calling the end of a 2013 game between the
University of Alabama The University of Alabama (informally known as Alabama, UA, the Capstone, or Bama) is a Public university, public research university in Tuscaloosa, Alabama, United States. Established in 1820 and opened to students in 1831, the University of ...
and
Auburn University Auburn University (AU or Auburn) is a Public university, public Land-grant university, land-grant research university in Auburn, Alabama, United States. With more than 26,800 undergraduate students, over 6,100 post-graduate students, and a tota ...
over a video panning over Earth. He also noted that the series was compared to ''Homestuck'' and relayed additional comparisons to
Thomas Pynchon Thomas Ruggles Pynchon Jr. ( , ; born May 8, 1937) is an American novelist noted for his dense and complex novels. His fiction and non-fiction writings encompass a vast array of subject matter, Literary genre, genres and Theme (narrative), th ...
novels and "a Reddit thread hijacked by robot
trolls A troll is a being in Nordic folklore, including Norse mythology. In Old Norse sources, beings described as trolls dwell in isolated areas of rocks, mountains, or caves, live together in small family units, and are rarely helpful to human be ...
". The series won the inaugural
National Magazine Award The National Magazine Awards, also known as the Ellie Awards, honor print and digital publications that consistently demonstrate superior execution of editorial objectives, innovative techniques, noteworthy enterprise and imaginative design. Or ...
for Digital Innovation from the
American Society of Magazine Editors The American Society of Magazine Editors (ASME) is an industry trade group for magazine journalists and editors of magazines published in the United States. ASME includes the editorial leaders of most major consumer magazine in print and digital ...
; this was the first National Magazine Award nomination and win for ''SB Nation''. It was described by the judges as "an extraordinary combination of art, fiction and technology, an online
acid trip A psychedelic experience (known colloquially as a trip) is a temporary altered state of consciousness induced by the consumption of a psychedelic substance (most commonly LSD, mescaline, psilocybin mushrooms, or DMT). For example, an acid ...
that had to be experienced to be believed." It was also
longlist A short list or shortlist is a list of candidates for a job, prize, award, political position, etc., that has been reduced from a longer list of candidates (sometimes via intermediate lists known as "long lists"). The length of short lists varie ...
ed for the
Hugo Awards The Hugo Award is an annual literary award for the best science fiction or fantasy works and achievements of the previous year, given at the World Science Fiction Convention (Worldcon) and chosen by its members. The award is administered by t ...
for Best Novella and Best Graphic Story in 2018, ultimately finishing in 11th place in both categories.


Sequel series

On September 28, 2020, a sequel titled ''20020'' was launched on ''Secret Base'', a branch of ''
SB Nation ''SB Nation'' (an abbreviation for their full name ''SportsBlogs Nation'') is a sports blogging network owned by Vox Media. It was co-founded by Tyler Blezinski, Markos Moulitsas, and Jerome Armstrong in 2003. The blog from which the netwo ...
''; on October 13, it was revealed to be the first part of a two-part continuation with the second half, ''20021'', originally planned for release in the winter or spring of 2021, though later delayed. One chapter of ''20020'' was released every Monday, Wednesday, and Friday beginning on September 28, 2020, and ending on October 23. Both parts of the series are expected to run for twelve chapters. It focuses on a similarly lengthy, interconnected, 111-team competition based on
college football College football is gridiron football that is played by teams of amateur Student athlete, student-athletes at universities and colleges. It was through collegiate competition that gridiron football American football in the United States, firs ...
. The sentient space probes featured in ''17776'' return, with Juice serving as the game's designer and commissioner. ''20020''s format largely resembles ''17776''s with a more involved use of Google Earth–based YouTube video storytelling interspersed regularly into the narrative. In May 2025, Jon Bois announced a publishing deal with
Tor Tor, TOR or ToR may refer to: Places * Toronto, Canada ** Toronto Raptors * Tor, Pallars, a village in Spain * Tor, former name of Sloviansk, Ukraine, a city * Mount Tor, Tasmania, Australia, an extinct volcano * Tor Bay, Devon, England * Tor ...
for a physical publication titled ''50007: An American Football Odyssey''.


See also

*
Hypertext fiction Hypertext fiction is a genre of electronic literature characterized by the use of hypertext links that provide a new context for non-linearity in literature and reader interaction. The reader typically chooses links to move from one node of text to ...


References


Further reading

*


External links

* {{official website
Wayback Machine link

''20020: The Future of College Football''

''20020'': Questions and answers
2017 works American football mass media American speculative fiction works Existentialist works Fiction about artificial intelligence Fiction about immortality Works about the future Multimedia works SB Nation Science fiction comedy Sports fiction Web fiction Works set in outer space Works set in the United States Novels about American football