1049 5th Avenue
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1049 Fifth Avenue is a 23-floor luxury condominium apartment building located on the
Upper East Side The Upper East Side, sometimes abbreviated UES, is a neighborhood in the boroughs of New York City, borough of Manhattan in New York City. It is bounded approximately by 96th Street (Manhattan), 96th Street to the north, the East River to the e ...
of
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
. Built in 1928 as the ''Adams Hotel'', the building underwent extensive renovation in its conversion to residential condominiums during the years 1990–1993. When the apartments were first offered for sale in 1991, they were the highest-priced residential apartments ever listed in New York City. Their sale prices set city records in 1993 and 1994.


History

1049 Fifth Avenue was built in 1928 as the ''Adams Hotel''. A 23-story beige brick pre-war Functionalist-style structure, its architecture has never been considered particularly distinguished. The ''Adams Hotel'' was the last residence of
Hector Guimard Hector Guimard (, 10 March 1867 – 20 May 1942) was a French architect and designer, and a prominent figure of the Art Nouveau style. He achieved early fame with his design for the Castel Beranger, the first Art Nouveau apartment building i ...
, the main representative of
Art Nouveau Art Nouveau ( ; ; ), Jugendstil and Sezessionstil in German, is an international style of art, architecture, and applied art, especially the decorative arts. It was often inspired by natural forms such as the sinuous curves of plants and ...
in France. He died in this building May 20, 1942. The building, still known as the Adams Hotel, was sold in March 1957 for $1.4 million (). The buyer was developer Marvin S. Winter, who then leased the building to Leo Kossove. The hotel had 350 units at that time. Soon after, in November 1957, Winter sold the building to a consortium led by Philip I. Nemiroff and Jack Waltzer. A co-op conversion plan was offered to tenants at that time. The co-op conversion was declared effective in 1964 after at least 15% of units had been bought. The building is situated on the
Upper East Side The Upper East Side, sometimes abbreviated UES, is a neighborhood in the boroughs of New York City, borough of Manhattan in New York City. It is bounded approximately by 96th Street (Manhattan), 96th Street to the north, the East River to the e ...
, in the area of New York City known as Museum Mile. It occupies the block bounded by
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and Fifth Avenues and 86th and 85th Streets. It is adjacent to and relates architecturally with the former ''Croyden Hotel'', now rental apartments, that shares the remainder of the block to Madison Avenue. In 1990, 1049 Fifth Avenue was purchased by Jack C. Heller of Heller Macaulay Equities, Inc. and converted into 54 luxury condominiums averaging each. This was subsequently reduced to 45 units.


Address change

Despite its official address on
Fifth Avenue Fifth Avenue is a major thoroughfare in the borough (New York City), borough of Manhattan in New York City. The avenue runs south from 143rd Street (Manhattan), West 143rd Street in Harlem to Washington Square Park in Greenwich Village. The se ...
, the building is actually located a short distance east on 86th Street, offset from Fifth Avenue by the William Starr Miller House, which abuts its western facade. When originally constructed, the address of the building was 2 East 86th Street. During its renovation, the building owners applied to the Manhattan Borough President's office for an address change, citing the fact that all floors above the seventh provide an unobstructed view of
Central Park Central Park is an urban park between the Upper West Side and Upper East Side neighborhoods of Manhattan in New York City, and the first landscaped park in the United States. It is the List of parks in New York City, sixth-largest park in the ...
. This was for marketing purposes, due to the additional value that accrues to real estate with a Fifth Avenue address. Such changes are unusual but not unheard of, and are granted if deemed justified. The address change was approved and implemented in the spring of 1991.


Conversion

After serious financial problems on the part of its owner, 1049 Fifth Avenue was renovated and converted into luxury condominium apartments starting in 1990. Amid a perilous market for luxury real estate, the condominiums were put on the market starting in 1991 at $1,200 to $1,500 per square-foot, making them the then-highest-priced residential apartments ever offered for sale in New York City.


Gerald Guterman

In the mid-1980s, 1049 Fifth Avenue was purchased by New York condominium developer Gerald Guterman, who then began renovations on the building and started purchasing the apartments of long-term tenants. Later, Guterman suffered substantial financial setbacks due to the
Tax Reform Act of 1986 The Tax Reform Act of 1986 (TRA) was passed by the 99th United States Congress and signed into law by President Ronald Reagan on October 22, 1986. The Tax Reform Act of 1986 was the top domestic priority of President Reagan's second term. The ...
, which significantly reduced the value of his real estate holdings, and also the
1987 stock market crash Black Monday (also known as Black Tuesday in some parts of the world due to time zone differences) was a global, severe and largely unexpected stock market crash on Monday, October 19, 1987. Worldwide losses were estimated at US$1.71 trillion. ...
. Renovations to the building were halted, and Guterman was forced to declare bankruptcy. Despite an intensive legal struggle by Guterman to retain ownership of the building, it was placed in
receivership In law, receivership is a situation in which an institution or enterprise is held by a receiver – a person "placed in the custodial responsibility for the property of others, including tangible and intangible assets and rights" – especia ...
and ordered sold.


Jack C. Heller

On January 19, 1990, 1049 Fifth Avenue was purchased by Jack C. Heller, partner in the New York real estate development company Heller Macaulay Equities, Inc. The sale price was $38 million, with financing provided by
Investcorp Investcorp is a global manager of alternative investment products, for private and institutional clients. Founded in Bahrain in 1982, the firm has offices in United States, United Kingdom, Saudi Arabia, Qatar, United Arab Emirates, India, China, ...
. An additional bid by Heller failed to purchase the adjoining former William Starr Miller House, a
Louis XIII Louis XIII (; sometimes called the Just; 27 September 1601 – 14 May 1643) was King of France from 1610 until his death in 1643 and King of Navarre (as Louis II) from 1610 to 1620, when the crown of Navarre was merged with the French crown. ...
/ Beaux-Arts structure located on the corner of Fifth Avenue. Heller, a 1978
Boston University Boston University (BU) is a Private university, private research university in Boston, Massachusetts, United States. BU was founded in 1839 by a group of Boston Methodism, Methodists with its original campus in Newbury (town), Vermont, Newbur ...
graduate, was heir to the capital of the Foreston Group, a family-owned conglomerate founded in 1906 that was the largest independent coal mining and distribution operation in the US, then valued at $150 million. In 1985, reviving the remnants of his family's real estate subdivision, Heller began developing residential real estate. During the years 1985–1990, he built some 1,500 apartments, including ''Le Chambord'', a 23-story luxury condominium building at 350
East 72nd Street 72nd Street is one of the major bi-directional crosstown streets in New York City's borough of Manhattan. The street primarily runs through the Upper West Side and Upper East Side neighborhoods. It is one of the few streets to go through C ...
. Heller expressed admiration for the architecture of the iconic apartment houses of
Rosario Candela Rosario Candela (March 7, 1890 – October 3, 1953) was an Italian American architect who achieved renown through his apartment building designs in New York City, primarily during the boom years of the 1920s. He is credited with defining the cit ...
. He founded Heller Macaulay Equities in 1989 with partner Duncan Macaulay. Of 1049 Fifth Avenue, Heller said, "Never again in my lifetime do I expect to see the chance to build a great building on or within a few steps of Fifth Avenue".


Renovation

Heller divided 1049 Fifth Avenue into 54 apartments (later reduced to 45) with an average of of floor space per apartment, including four penthouses with up to . He then spent $47 million on building renovations, almost $1 million per apartment. Designed by
Costas Kondylis Costas Kondylis (April 17, 1940 – August 17, 2018) was an American architect. He designed over 85 buildings in New York City, through his eponymous architectural firm. Biography Kondylis was born in Burundi, where his parents were European Emi ...
Architects and appointed by the up-market interior design firm Cullman & Kravis, the apartments were accommodated with extensive luxury features, including separate heating and cooling for each room, concrete floors, large
picture windows ''Picture Windows'' is an American television miniseries that aired on Showtime (TV network), Showtime in 1995. It consists of six short films, each inspired by a different iconic painting, matched with a story by a renowned author, and directed b ...
, and a butler's pantry in most apartments. Only four of the resulting apartments have fewer than two bedrooms. All apartments on the west side of the building above the seventh floor overlook
Central Park Central Park is an urban park between the Upper West Side and Upper East Side neighborhoods of Manhattan in New York City, and the first landscaped park in the United States. It is the List of parks in New York City, sixth-largest park in the ...
and the
Reservoir A reservoir (; ) is an enlarged lake behind a dam, usually built to water storage, store fresh water, often doubling for hydroelectric power generation. Reservoirs are created by controlling a watercourse that drains an existing body of wa ...
, over the top of the adjacent William Starr Miller House. This is a highly desirable feature for a condominium in the city and one which fetches a substantial premium. This side of the structure was extensively reworked, with large windows and balconies on some apartments. Other luxury features of the property include refrigerator storage for deliveries, storage lockers, and a bicycle room, but no pool or garage. All of the apartments have their own laundry facilities and some have fireplaces. In addition, the building employs elevator operators. Upscale grocer Dean & DeLuca maintains a storefront on the northwest corner of Madison Avenue and 85th Street. Renovation began after purchase of the building in 1990 and was completed in 1993. In addition to the condominiums, staff apartments were offered for sale on a first-come-first-served basis for $100,000 each.


Economic climate

The renovation of 1049 Fifth Avenue was undertaken during a dismal economic climate for luxury real estate. The same economic circumstances that overtook Gerald Guterman had not yet subsided, and many top real estate development companies were failing. One of the prestige luxury addresses in Manhattan,
Trump Palace Trump Palace Condominiums is a tall skyscraper at 200 East 69th Street on the Upper East Side of Manhattan, New York City. It was completed in 1991 and has 54 floors. Frank Williams and Associates, headed by architect Frank Williams (architect) ...
, was struggling, and several recently constructed residential high-rises sat empty. Prices for New York condominiums had fallen at least 25 percent since 1989, and plummeted a whopping 4.6 percent just in the second quarter of 1991. Worse, the malaise extended well beyond New York. The world was in the midst of a severe economic downturn, the recession of 1991. About Heller's ultra-luxury condominium development at 1049 Fifth Avenue, ''
New York Magazine ''New York'' is an American biweekly magazine concerned with life, culture, politics, and style generally, with a particular emphasis on New York City. Founded by Clay Felker and Milton Glaser in 1968 as a competitor to ''The New Yorker'' a ...
'' asked, was the project "Folly on the 'Fifth'?" Real estate expert James Austrian, of Austrian, Roth and Partners, was scathing: "I think Jack Heller is crazy, but I wish him well". Amidst these perilous economic circumstances and skeptical criticism from industry experts, Heller appeared supremely confident, almost ebullient. He expressed confidence that his luxury project would command high prices despite the general depression of real estate values, and he predicted that he would not be able to live in the building because every apartment would be sold.


Sales success

The condominiums at 1049 Fifth Avenue were opened for sale during the first week of October 1991, with initial prices at $1,200 to $1,500 per square-foot. These prices made them the highest-priced residential apartments ever offered for sale in New York City. By 1993, Heller had sold sixteen of the apartments for prices ranging from $800 to $950 per square foot. That year he recorded the two highest condominium sale prices in Manhattan: $3.5 million and $3.8 million. On June 22, 1994, ''
Entrepreneur Magazine ''Entrepreneur'' is an American magazine and website that carries news stories about entrepreneurship, small business management, and business. First published in 1977. it is published by ''Entrepreneur Media Inc''., headquartered in Irvine, Cal ...
'' reported the spectacular sale of a penthouse for $5.5 million, or $1,100 per square-foot, the record for that year. The apartment featured 4 bedrooms, 6.5 marble baths, a living room with a wood-burning fireplace, media room, library, formal dining room, granite kitchen, and a maid's room. It also featured 4 terraces and 360-degree views. Heller took the opportunity of this sale to again express confidence in his project and New York real estate in general, saying that it proved "that the condominium market in New York City is again thriving and getting stronger every day." As a result of his high-profile success with 1049 Fifth Avenue, Heller was named one of the "40 Under 40" business luminaries by
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in 1993.


Rush Limbaugh

American radio personality
Rush Limbaugh Rush Hudson Limbaugh III ( ; January 12, 1951 – February 17, 2021) was an American Conservatism in the United States, conservative political commentator who was the host of ''The Rush Limbaugh Show'', which first aired in 1984 and was nati ...
began his national broadcasting career in Manhattan in 1988. In 1992, he earned $3.5 million, and he was on his way to making a fortune. Limbaugh purchased a 10-room penthouse at 1049 Fifth Avenue, with a fireplace and four terraces, for "just under" $5 million in 1994. After moving his broadcast operation to
Palm Beach, Florida Palm Beach is an incorporated town in Palm Beach County, Florida, United States. Located on a barrier island in east-central Palm Beach County, the town is separated from West Palm Beach, Florida, West Palm Beach and Lake Worth Beach, Florida, ...
in the late 1990s, Limbaugh railed on his program about high state income tax rates in
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
. In the spring of 2009, New York State adopted a temporary income tax surcharge on wealthy individuals, at which time Limbaugh threatened to sell his condominium and leave the city forever. A transcript of the show on Limbaugh's website was titled, "El Rushbo to New York: Drop Dead." New York Governor
David Paterson David Alexander Paterson (born May 20, 1954) is an American politician and attorney who served as the 55th governor of New York, succeeding Eliot Spitzer, who resigned, and serving out nearly three years of Spitzer's term from March 2008 to ...
made light of Limbaugh's criticism, saying, "If I knew that would be the result, I would've thought about the taxes earlier." Limbaugh made good on his promise to sell his apartment, and the condominium went into contract on July 8, 2010, for "a bit under" $12.95 million.


See also

* William Starr Miller House * Gerald Guterman *
Costas Kondylis Costas Kondylis (April 17, 1940 – August 17, 2018) was an American architect. He designed over 85 buildings in New York City, through his eponymous architectural firm. Biography Kondylis was born in Burundi, where his parents were European Emi ...


References

{{Upper East Side, state=collapsed 1928 establishments in New York City 1920s architecture in the United States Residential skyscrapers in Manhattan Residential buildings completed in 1928 Condominiums and housing cooperatives in Manhattan Fifth Avenue Upper East Side