''0806'' is the debut

single album In music, a single is a type of release of a song recording of fewer tracks than an album ( LP), typically one or two tracks. A single can be released for sale to the public in a variety of physical or digital formats. Singles may be standa ...

by South Korean

idol Idol or Idols may refer to: Religion and philosophy * Cult image, a human-made object that is venerated or worshipped for the deity, spirit or daemon that it embodies or represents * Murti, a devotional image of a deity or saint used during puja ...

group

D-Crunch D-Crunch () was a South Korean Korean idol, idol group formed by All-S Company in Seoul. They debuted as a nine-member group with rappers Hyunho, O.V, Minhyuk, Chanyoung, Jungseung, and Dylan, and vocalists Hyunwook, Hyunoh, and Hyunwoo. The non ...

. It was released on August 6, 2018, by All-S Company and distributed by

Kakao M Kakao M Corp. (; formerly Seoul Records, YBM Seoul Records and LOEN Entertainment) was a South Korean entertainment company established by Min Yeong-bin in 1978. It was one of the largest co-publisher companies in South Korea. The company opera ...

. The group contributed to the lyrics,

composition Composition or Compositions may refer to: Arts and literature *Composition (dance), practice and teaching of choreography * Composition (language), in literature and rhetoric, producing a work in spoken tradition and written discourse, to include ...

, and choreography of its songs. The

lead single A lead single (or first single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. A similar term, "debut ...

"Palace" is a "powerful"

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

track. ''0806'' and "Palace" were concurrently released. D-Crunch held a showcase for the album and the group began promoting the song by performing on music chart programs across various television networks. The single album peaked at number 46 on South Korea's national

Circle Album Chart The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended plays and single albums in South Koreabased on their Record sales, physical sales. It is a part of the Circle Chart, ...

, where it has shifted over 1,000 copies since its release.

Background and music structure

D-Crunch was created by Lee Jong-seok under All-S Company and formally announced as a nine-member

hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

group on July 4, 2018. The group members contributed to the lyrics,

, and rapping on its tracks, and were also involved in crafting the choreography of the songs. Comprising members O.V, Hyunwook, and Hyunoh, the songwriting team G.I.G provided the lyrics and composition to D-Crunch's debut single. To differentiate D-Crunch from other

groups, O.V decided to debut with a "fierce"

track to leave an impression on the general public. Recording for ''0806'' took place at All-S Studio; it was mixed and

mastered Mastering is a form of audio post production which is the process of preparing and transferring recorded audio from a source containing the final mix to a data storage device called a master recording, the source from which all copies will be ...

at FoaL Sound. "Palace" is a "cinematic" hip-hop song which utilizes "heavy"

sub-bass Sub-bass sounds are the deep, low-register pitches below approximately 70 Hz (C2 in scientific pitch notation) and extending downward to include the lowest frequency humans can hear, approximately 20 Hz (E0). In this range, human hea ...

and a trap beat layered over an

orchestra An orchestra (; ) is a large instrumental ensemble typical of classical music, which combines instruments from different families. There are typically four main sections of instruments: * String instruments, such as the violin, viola, cello, ...

section. O.V stated that the track illustrates "dark and mischievous" hip hop. The lyrics deal with "breaking out of fear and thrill to take the first step into the world". The track "overflows with power" and "intense rapping" is employed. For its visual concept, D-Crunch sported all-black waterproof tech wear. In contrast to the single, the second track "I Want" showcases a "refreshing and cute charm". It was described as the "heart-changing song of busy contemporary men". D-Crunch included musically different songs to demonstrate its versatility. The single album's titled ''0806'' refers the group's debut date.

Release and promotion

Three weeks preceding D-Crunch's debut, a silhouette of the nonet against a red background was published. Beginning on July 23, profile images of each group member were released for three consecutive days in batches of three: Hyunwook, Hyunho, and Hyunwoo; Hyunoh, O.V, and Minhyuk; and Chanyoung, Dylan, Jungseung. An audio teaser of the

"Palace" was unveiled on July 26. Four days later, a teaser photo of D-Crunch was released. On August 1, a performance highlight video of "Palace", choreographed by the group, was shared. The single's music video teaser, directed by Lee Gi-baek, followed on the subsequent day. ''0806'' and the music video for "Palace" were simultaneously released on August 6. The group held a showcase for ''0806'' at the

Shinsegae Shinsegae Inc. (, ) is a South Korean department store Franchising, franchise, along with several other businesses, headquartered in Seoul, South Korea. The firm is an affiliate of Shinsegae Group, South Korea's leading retail ''chaebol'', and ...

Mesa Hall in the

Jung District Jung District (), meaning "Central District", is the name of a ''gu'' (district) in several South Korean cities: *Jung District, Busan *Jung District, Daegu *Jung District, Daejeon *Jung District, Incheon *Jung District, Seoul *Jung District, Ulsan ...

Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...

. D-Crunch began promoting "Palace" the following day by performing it on

SBS MTV SBS M is a South Korean pay television music channel owned by SBS Medianet, a division of SBS Media Holdings. It features South Korean pop artists, international music, news, and a few reality and variety programs. It was launched in 2001 as t ...

's music chart show ''

The Show Show or The Show may refer to: Competition, event, or artistic production * Agricultural show, associated with agriculture and animal husbandry * Animal show, a judged event in the hobby of animal fancy ** Cat show ** Dog show ** Horse show ** S ...

''. The group made follow-up performances on

Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...

's ''

M Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet from the CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. It features appearances by popular music artists who also perform live on stage. First hosted by Leeteuk ...

'',

Seoul Broadcasting System Seoul Broadcasting System (SBS; ) is one of the leading Television in South Korea, South Korean television and radio broadcasters. The broadcaster legally became known as SBS in March 2000, changing its corporate name from Seoul Broadcasting ...

's (SBS) ''

Inkigayo ''Inkigayo'' (; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who perform on stage. ...

'',

MBC Music MBC M (formerly MBC Music) () is a South Korean specialty channel, specialty television channel owned by MBC Plus Media. The cable channel primarily broadcasts programming related to music. It was first announced in July 2011, with the announce ...

's ''

Show Champion ''Show Champion'' () is a South Korean music television program broadcast live by MBC M every Wednesday at Bitmaru Broadcasting Center in Ilsan. Hosts * Shindong (February 14, 2012 – December 25, 2012) * Hahm Eun-jung (January 30, 2013 – ...

'', and

KBS2 KBS 2TV is a South Korean free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen ...

's ''

Music Bank ''Music Bank'' () is a South Korean music program which airs every Friday at 17:15 KST on KBS2. the show is also broadcast in more than a hundred countries through KBS World. Episodes are filmed at the KBS New Wing Open Hall in Yeouido-dong, Ye ...

''. A choreography video of "I Want" was released on August 20. D-Crunch also promoted the single by

busking Street performance or busking is the act of performing in public places for gratuity, gratuities. In many countries, the rewards are generally in the form of money but other gratuities such as food, drink or gifts may be given. Street performa ...

in Hongdae in September. Promotions for the record were completed after six weeks.

Critical reception and commercial performance

The

Korean Broadcasting System The Korean Broadcasting System (KBS; ) is the public broadcasting, national broadcaster of South Korea. Founded in 1927, it is one of the leading South Korean television and radio broadcasters under the government of South Korea. The KBS ope ...

banned the track "I Want" from syndication on its network after deeming it "unfit for broadcast". The company determined that the lyrics violated article 46 of broadcasting review regulations for mentioning a "specific" product brand. On the chart dated August 5–11, 2018, ''0806'' debuted at number 46 on South Korea's national

. The record charted for three weeks and shifted 1,105 units domestically by the end of the month.

Track listing

Credits

Credits adapted from the single album's

liner notes Liner notes (also sleeve notes or album notes) are the writings found on the sleeves of LP record albums and in booklets that come inserted into the compact disc jewel case or cassette j-cards. Origin Liner notes are descended from the prog ...

. * Bae So-woon – fan marketing * Carry Diamond – rap director * Chanyoung – choreographer * Eun-tim – stylist * Eun-jeong –

make-up artist A make-up artist, also called a makeup artist, and often shortened to MUA, is an artist whose medium is the human body, applying makeup and Prosthetic makeup, prosthetics on others for theatre, television, film, fashion, magazines and other simil ...

* G.I.G – composer, lyricist,

music director A music director, musical director or director of music is a person responsible for the musical aspects of a performance, production, or organization. This would include the artistic director and usually chief conductor of an orchestra or concert ...

* Ga-in – stylist * Gyu-cheol – choreographer * Hwang Yong-shik – photographer * Hyeon-jeong – hair designer * Hyeong-seop – choreographer * Hyunoh – choreographer * Jang Gi-hyeon – photographer * Jang Se-hwan – manufacture * Kim Han-sol – fan marketing * Kim Yu-jeong – jacket design * Lee Jong-seok –

executive producer Executive producer (EP) is one of the top positions in the production of media. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights or royalties). In film ...

* Na Sang-cheon – marketing director * Nam Ho-cheol – A&R * O.V – choreographer * Park Sang-mu – photographer * Park Shil-jang – stylist * Renziee – arranger, composer, lyricist, music director, music producer * Seo Hye-mi – media marketing * Seung-rae – choreographer * Shin Jeong-woo – artist management * Shin Seong-shik – artist management * Yoon Heung-kwan – management director

Chart

References

{{Authority control 2018 debut albums D-Crunch albums Kakao M albums Single albums