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Youth Marketing
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34. The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups. Formats Youth marketing formats commonly include television advertising, magazine advertising and online marketing. Today, young people expect to be able to learn about, interact with and be entertained via brands or services targeting them online. Other common youth marketing tactics include entertainment marketing, music marketing, sports marketing, event marketing, viral marketing, schoo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Placement
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to Suspension of disbelief, maintain a feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Information Processing Theory
Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from the Latin word ''socii'' ("allies"). It is particularly derived from the Italian '' Socii'' states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War of 91–87 BC). Social theorists In the view of Karl Marx,Morrison, Ken. ''Marx, Durkheim, Weber. Formations of modern social thought'' human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in producing and reproduc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gerald R
Gerald is a masculine given name derived from the Germanic languages prefix ''ger-'' ("spear") and suffix ''-wald'' ("rule"). Gerald is a Norman French variant of the Germanic name. An Old English equivalent name was Garweald, the likely original name of Gerald of Mayo, a British Roman Catholic monk who established a monastery in Mayo, Ireland in 670. Nearly two centuries later, Gerald of Aurillac, a French count, took a vow of celibacy and later became known as the Roman Catholic patron saint of bachelors. The name was in regular use during the Middle Ages but declined after 1300 in England. It remained a common name in Ireland, where it was a common name among the powerful FitzGerald dynasty. The name was revived in the Anglosphere in the 19th century by writers of historical novels along with other names that had been popular in the medieval era. British novelist Ann Hatton published a novel called ''Gerald Fitzgerald'' in 1831. Author Dorothea Grubb published her nove ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Image
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. It encompasses how the consumer's emotions, Attitude (psychology), attitudes, and Preference (economics), preferences affect Buyer decision process, buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an Interdisciplinarity, interdisciplinary social science that blends elements from psychology, sociology, Social Anthropology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic Marketer
Demographic marketers use demographics in marketing research, and the assessment of the changing trends of consumer behavior. Demographics can be called a science, and demographic marketers can be called scientists. A demographic is used to describe individuals who are from a particular area. It can also be used to describe individuals who would rely on purchasing a particular product or service. Using demographics, a marketing manager can try to grasp what certain people think and what they are willing to buy. By understanding how various characteristics of the population reflect their tastes, demographic marketers get an idea of the probability of the sales returns of a launched product in a given area. For any type of business, knowing who the customers are most likely to be through demographic analysis Demography () is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (birt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Status
Social status is the relative level of social value a person is considered to possess. Such social value includes respect, honour, honor, assumed competence, and deference. On one hand, social scientists view status as a "reward" for group members who treat others well and take initiative. This is one explanation for its apparent cross-cultural universality. On the other hand, while people with higher status experience a litany of benefits—such as greater health, admiration, resources, influence, and freedom—those with lower status experience poorer outcomes across all of those metrics. Importantly, status is based in widely shared ''beliefs'' about who members of a society judge as more competent or moral. While such beliefs can stem from an impressive performance or success, they can also arise from possessing characteristics a society has deemed meaningful like a person's race or occupation. In this way, status reflects how a society judges a person's relative social worth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychological Manipulation
In psychology, manipulation is defined as an action designed to influence or control another person, usually in an underhanded or subtle manner which facilitates one's personal aims. Methods someone may use to manipulate another person may include seduction, suggestion, coercion, and blackmail. Manipulation is generally considered a dishonest form of social influence as it is used at the expense of others. Humans are inherently capable of manipulative and deceptive behavior, with the main differences being that of specific personality characteristics or disorders. Etymology By 1730, the word ''manipulation'' was used to refer to a method of digging ore. The term derives from the French manipulation, which in turn comes from manipule, meaning "handful", a unit of measure used by pharmacists, later having a sense by 1828 of handling or managing people for one's own purposes. The word ''manipulate'' originated in 1827 as a back-formation from manipulation, initially meaning "to handl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coolness
Coolness, or being cool, is the aesthetic quality of something (such as attitude, behavior, appearance, or style) being compatible with admirable social norms of society or a group of people. Because of the varied and changing interpretation of what is considered ''cool'', as well as its subjective nature, the word has no single meaning. For most, coolness is associated with exemplifying composure and self-control. When used in conversation, it is often as an expression of admiration or approval, and can be used when referencing both people and items of interest. Although commonly regarded as slang, ''cool'' is widely used among disparate social groups and has endured in usage for generations. Overview There is no objective expression of coolness, as it varies wildly within cultures, ideologies, interests, and individuals. One consistent aspect, however, is that being cool is widely seen as socially desirable or seen as being compatible with social norms.Warren & Campbell, "Wha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Psychological Association
The American Psychological Association (APA) is the main professional organization of psychologists in the United States, and the largest psychological association in the world. It has over 170,000 members, including scientists, educators, clinicians, consultants, and students. It has 54 divisions, which function as interest groups for different subspecialties of psychology or topical areas. The APA has an annual budget of nearly $135 million. Profile The APA has task forces that issue policy statements on various matters of social importance, including abortion, human rights, the welfare of detainees, human trafficking, the rights of the Mental disorder, mentally ill, IQ testing, sexual orientation change efforts, and gender equality. Governance APA is a corporation chartered in Washington, D.C. APA's bylaws describe structural components that serve as a system of checks and balances to ensure democratic process. The organizational entities include: * APA President. The APA pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Networking
A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities along with a variety of theories explaining the patterns observed in these structures. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine dynamics of networks. For instance, social network analysis has been used in studying the spread of misinformation on social media platforms or analyzing the influence of key figures in social networks. Social networks and the analysis of them is an inherently Interdisciplinarity, interdisciplinary academic field which emerged from social psychology, sociology, statistics, and graph theory. Georg Simmel authored early structural th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
