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Visual Merchandising
Visual Merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. Visual merchandising traditionally occurs in brick and mortar stores using a blend of lighting, color combinations, and articles of decor to stimulate an observer and generate interest. History When giant 19th century dry goods establishments like Marshall Field & Co. shifted their business from wholesale to retail, the visual display of goods became necessary to attract consumers. Store windows were often used to attractively display the store's merchandise. Over time, the design aesthetic used in window displays moved indoors and became part of the overall interior store design, eventually reducing the use of display windows in many suburban malls. In the 20th century, well-known artists such as Sa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
JPG Farmers Centre Place Cosmetics 2013
JPEG ( ) is a commonly used method of lossy compression for digital images, particularly for those images produced by digital photography. The degree of compression can be adjusted, allowing a selectable tradeoff between storage size and image quality. JPEG typically achieves 10:1 compression with little perceptible loss in image quality. Since its introduction in 1992, JPEG has been the most widely used image compression standard in the world, and the most widely used digital image format, with several billion JPEG images produced every day as of 2015. The term "JPEG" is an acronym for the Joint Photographic Experts Group, which created the standard in 1992. JPEG was largely responsible for the proliferation of digital images and digital photos across the Internet, and later social media. JPEG compression is used in a number of image file formats. JPEG/Exif is the most common image format used by digital cameras and other photographic image capture devices; along with ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Floor Plan
In architecture and building engineering, a floor plan is a technical drawing to scale, showing a view from above, of the relationships between rooms, spaces, traffic patterns, and other physical features at one level of a structure. Dimensions are usually drawn between the walls to specify room sizes and wall lengths. Floor plans may also include details of fixtures like sinks, water heaters, furnaces, etc. Floor plans may include notes for construction to specify finishes, construction methods, or symbols for electrical items. It is also called a ''plan'' which is a measured plane typically projected at the floor height of , as opposed to an ''elevation'' which is a measured plane projected from the side of a building, along its height, or a section or '' cross section'' where a building is cut along an axis to reveal the interior structure. Overview Similar to a map, the orientation of the view is downward from above, but unlike a conventional map, a plan is drawn at a p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interior Design
Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordinates, and manages such enhancement projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design. History and current terms In the past, interiors were put together instinctively as a part of the process of building.Pile, J., 2003, Interior Design, 3rd edn, Pearson, New Jersey, USA The profession of interior design has been a consequence of the development of society and the complex architecture that has resulted from the development of industrial processes. The pursuit of effective use of space, user well-being and functional design has contribute ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behavior is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (such as usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and consumption patterns. Consumer behaviour also investigates on the influences on the consumer, from soci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facing (retail)
In the retail industry, facing (also known as blocking, zoning or levelling) is the practice of pulling products forward to the front of the display or shelf on which they are placed, typically with the items' labels facing forward. This is done to keep a store appearing neat and organized, and can help create the illusion of a perfectly stocked store. The workers who perform this task normally have jobs doing other things in the store such as customer service, stocking shelves, daytime cleaning, bagging and carry outs (in grocery stores), etc. In some stores, however, facing is done only by the stockers. Facing is generally done near closing time when there are fewer customers and also while the store is completely closed. In busier stores it may be done constantly. In department stores it may be referred to as recovery, as in the store is recovering from the rush of customers that affect the model appearance the store wants to portray. Merchandise may be put in the wrong area, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Display Stand
A display stand is an advertising and merchandising tool that has a direct impact on product sales. Artwork or statuary may also have a display stand to hold items securely for viewing. Features From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design, the display stand embodies the use of POP advertising functions. A display of goods must be met to convey information and the sales functions of goods and should have a personal style and structure design. Important characteristics of a display stand are: appearance, solid structure, easy assembly, fast disassembly and convenient transportation. Display stands are commonly manufactured from corrugated fiberboard, fluted polypropylene (aka corrugated plastic or correx) and acrylic. Corrugated and fluted polypropylene stands can ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Saturation
In economics, market saturation is a situation in which a product has become diffused (distributed) within a market; the actual level of saturation can depend on consumer purchasing power; as well as competition, prices, and technology. Theory of natural limits The ''theory of natural limits'' states: "Every product or service has a natural consumption level. We just don't know what it is until we launch it, distribute it, and promote it for a generation's time (20 years or more) after which further investment to expand the universe beyond normal limits can be a futile exercise." — Thomas G. Osenton, economist Osenton introduced the theory in his 2004 book, ''The Death of Demand: Finding Growth in a Saturated Global Economy''; it states that every product or service has a natural consumption level that is determined after a number of years of sales- and marketing-investment (usually around 20 to 25 years). In effect, a relative universe of regular users is naturally estab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Planogram
Planograms, also known as plano-grams, plan-o-grams, schematics and POGs, are visual representations of a store's products or services on display. They are considered a tool for visual merchandising. According to the ''Merriam-Webster Dictionary'', a planogram is "a schematic drawing or plan for displaying merchandise in a store so as to maximize sales." The effectiveness of the planogram can be measured by the sales volume generated from the specific area being diagrammed. Overview Planograms are predominantly used in retail businesses. A planogram defines the location and quantity of products to be placed on display. The rules and theories for creating planograms are set under the terms of merchandising. For example, given limited shelf space, a vendor may prefer to provide a wide assortment of products, or may limit the assortment but increase the facings of each product to avoid stock-outs. Manufacturers often send planograms to stores ahead of new product shipments. This i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Freedom Of Choice
Freedom of choice describes an individual's wikt:opportunity, opportunity and autonomy to perform an action selected from at least two available options, unconstrained by external parties. In politics In the abortion debate, for example, the term "freedom of choice" may emerge in defense of the position that a woman has a right to determine whether she will proceed with or terminate a pregnancy. Similarly, other topics such as euthanasia, vaccination, contraception, and same-sex marriage are sometimes discussed in terms of an assumed individual right of "freedom of choice". Some social issues, for example the New York City soft drink size limit, New York "Soda Ban" have been both defended and opposed, with reference to "freedom of choice". In economics In microeconomics, freedom of choice is the freedom of Agent (economics), economic agents to allocate their resources as they see fit, among the options (such as goods, services, or assets) that are available to them. It includ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brick And Mortar
Brick and mortar (also bricks and mortar or B&M) refers to a physical presence of an organization or business in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an Internet-only presence, such as fully online shops, which have no physical presence for shoppers to visit, talk with staff in person, touch and handle products and buy from the firm in person. However, such online businesses normally have non-public physical facilities from which they either run business operations (e.g., the company headquarters and back office facilit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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