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Value-free
Loaded language (also known as loaded terms, emotive language, high-inference language and language-persuasive techniques) is rhetoric used to influence an audience by using words and phrases with strong connotations. This type of language is very often made vague to more effectively invoke an emotional response and/or exploit stereotypes. Loaded words and phrases have significant emotional implications and involve strongly positive or negative reactions beyond their literal meaning. Definition Loaded terms, also called emotive or ethical words, were clearly described by Charles Stevenson. He noticed that there are words that do not merely describe a possible state of affairs. "Terrorist" is not used only to refer to a person who commits specific actions with a specific intent. Words such as "torture" or " freedom" carry with them something more than a simple description of a concept or an action. They have a "magnetic" effect, an imperative force, a tendency to influence th ...
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Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, ...
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Politics And The English Language
"Politics and the English Language" (1946) is an essay by George Orwell that criticised the "ugly and inaccurate" written English of his time and examined the connection between political orthodoxies and the debasement of language. The essay focused on political language, which, according to Orwell, "is designed to make lies sound truthful and murder respectable, and to give an appearance of solidity to pure wind". Orwell believed that the language used was necessarily vague or meaningless because it was intended to hide the truth rather than express it. This unclear prose was a "contagion" which had spread to those who did not intend to hide the truth, and it concealed a writer's thoughts from himself and others. Orwell encourages concreteness and clarity instead of vagueness, and individuality over political conformity. Summary Orwell relates what he believes to be a close association between bad prose and oppressive ideology: One of Orwell's points is: The insincerit ...
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Obfuscation
Obfuscation is the obscuring of the intended meaning of communication by making the message difficult to understand, usually with confusing and ambiguous language. The obfuscation might be either unintentional or intentional (although intent usually is connoted), and is accomplished with circumlocution (talking around the subject), the use of jargon (technical language of a profession), and the use of an argot ( ingroup language) of limited communicative value to outsiders. In expository writing, unintentional obfuscation usually occurs in draft documents, at the beginning of composition; such obfuscation is illuminated with critical thinking and editorial revision, either by the writer or by an editor. Etymologically, the word ''obfuscation'' derives from the Latin , from ''obfuscāre'' (to darken); synonyms include the words beclouding and abstrusity. Medical Doctors are faulted for using jargon to conceal unpleasant facts from a patient; the American author and ph ...
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Newspeak
Newspeak is the fictional language of Oceania, a totalitarian superstate that is the setting of the 1949 dystopian novel ''Nineteen Eighty-Four'', by George Orwell. In the novel, the Party created Newspeak to meet the ideological requirements of Ingsoc (English Socialism) in Oceania. Newspeak is a controlled language of simplified grammar and restricted vocabulary designed to limit the individual's ability to think and articulate "subversive" concepts such as personal identity, self-expression, and free will. Such concepts are criminalized as thoughtcrime since they contradict the prevailing Ingsoc orthodoxy. In "The Principles of Newspeak", the appendix to the novel, Orwell explains that Newspeak follows most of the rules of English grammar, yet is a language characterised by a continually diminishing vocabulary; complete thoughts are reduced to simple terms of simplistic meaning. The political contractions of Newspeak—''Ingsoc'' (English Socialism), ''Minitrue'' (Ministr ...
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Markedness
In linguistics and social sciences, markedness is the state of standing out as nontypical or divergent as opposed to regular or common. In a marked–unmarked relation, one term of an opposition is the broader, dominant one. The dominant default or minimum-effort form is known as ''unmarked''; the other, secondary one is ''marked''. In other words, markedness involves the characterization of a "normal" linguistic unit against one or more of its possible "irregular" forms. In linguistics, markedness can apply to, among others, phonological, grammatical, and semantic oppositions, defining them in terms of marked and unmarked oppositions, such as ''honest'' (unmarked) vs. ''dishonest'' (marked). Marking may be purely semantic, or may be realized as extra morphology. The term derives from the marking of a grammatical role with a suffix or another element, and has been extended to situations where there is no morphological distinction. In social sciences more broadly, markedness i ...
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Loaded Question
A loaded question is a form of complex question that contains a controversial assumption (e.g., a presumption of guilt). Such questions may be used as a rhetorical tool: the question attempts to limit direct replies to be those that serve the questioner's agenda. The traditional example is the question "Have you stopped beating your wife?" Whether the respondent answers yes or no, they will admit to having a wife and having beaten her at some time in the past. Thus, these facts are '' presupposed'' by the question, and in this case an entrapment, because it narrows the respondent to a single answer, and the fallacy of many questions has been committed. The fallacy relies upon context for its effect: the fact that a question presupposes something does not in itself make the question fallacious. Only when some of these presuppositions are not necessarily agreed to by the person who is asked the question does the argument containing them become fallacious. Hence, the same question ...
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Language Of Thought Hypothesis
The language of thought hypothesis (LOTH), sometimes known as thought ordered mental expression (TOME), is a view in linguistics, philosophy of mind and cognitive science, forwarded by American philosopher Jerry Fodor. It describes the nature of thought as possessing "language-like" or compositional structure (sometimes known as ''mentalese''). On this view, simple concepts combine in systematic ways (akin to the rules of grammar in language) to build thoughts. In its most basic form, the theory states that thought, like language, has syntax. Using empirical evidence drawn from linguistics and cognitive science to describe mental representation from a philosophical vantage-point, the hypothesis states that thinking takes place in a language of thought (LOT): cognition and cognitive processes are only 'remotely plausible' when expressed as a system of representations that is "tokened" by a linguistic or semantic structure and operated upon by means of a combinatorial syntax. Linguist ...
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If-by-whiskey
Noah S. "Soggy" Sweat Jr. (October 2, 1922February 23, 1996) was an American judge, law professor, and state representative in Mississippi, notable for his 1952 speech on the floor of the Mississippi state legislature concerning whiskey. Reportedly the speech took Sweat two and a half months to write.Clarion Ledger
, "On June 3, Soggy's speech will come to life" 25 May 2003
The speech is renowned for the grand rhetorical terms in which it seems to come down firmly and decisively on both sides of the question. The speech gave rise to the phrase if-by-whiskey, used to illustrate such equivocation in argument.


Career

Sweat was elected to the House in 1947, at the age of 24. He served only one five-year term, at the end of which he delivered his speech.''The Clarion Ledger'', Saturd ...
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Intension
In any of several fields of study that treat the use of signs — for example, in linguistics, logic, mathematics, semantics, semiotics, and philosophy of language — an intension is any property or quality connoted by a word, phrase, or another symbol. In the case of a word, the word's definition often implies an intension. For instance, the intensions of the word ''plant'' include properties such as "being composed of cellulose", "alive", and "organism", among others. A '' comprehension'' is the collection of all such intensions. Overview The meaning of a word can be thought of as the bond between the ''idea the word means'' and the ''physical form of the word''. Swiss linguist Ferdinand de Saussure (1857–1913) contrasts three concepts: # the ''signifier'' – the "sound image" or the string of letters on a page that one recognizes as the form of a sign # the ''signified'' – the meaning, the concept or idea that a sign expresses or evokes # the ''referent'' – the a ...
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Dog-whistle Politics
In politics, a dog whistle is the use of coded or suggestive language in political messaging to garner support from a particular group without provoking opposition. The concept is named after ultrasonic dog whistles, which are audible to dogs but not humans. Dog whistles use language that appears normal to the majority but communicates specific things to intended audiences. They are generally used to convey messages on issues likely to provoke controversy without attracting negative attention. One example is the use of the phrase "family values" in the United States to signal to Christians that a candidate would support policies promoting Christian values without alienating non-Christian supporters. Origin and meaning According to William Safire, the term "dog whistle" in reference to politics may have been derived from its use in the field of opinion polling. Safire quotes Richard Morin, director of polling for ''The Washington Post'', as writing in 1988: subtle changes in qu ...
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Distancing Language
Distancing language is phrasing used by a person to psychologically "distance" themselves from a statement. It is used in an effort to separate a particular topic, idea, discussion, or group from their own personal identity for the purpose of self-deception, deceiving others, or disunifying oneself from a team, among others. The use of distancing language is primarily subconscious as a means to disengage oneself from acts or ideas that conflict with their personal values, beliefs, and ideals, and is often used to identify if a person is lying. Conscious uses of distancing language are often euphemistic in nature in order to downplay or desensitize a loaded topic in an effort to separate the speaker from the subject at hand. Common practices of distancing language Avoiding first-person pronouns The use of first-person pronouns as a singular ("I", "me", "my", "myself"), and as a plural ("we", "us", "our", "ourselves") indicates a psychological closeness between the speaker and ...
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Discourse
Discourse is a generalization of the notion of a conversation to any form of communication. Discourse is a major topic in social theory, with work spanning fields such as sociology, anthropology, continental philosophy, and discourse analysis. Following pioneering work by Michel Foucault, these fields view discourse as a system of thought, knowledge, or communication that constructs our experience of the world. Since control of discourse amounts to control of how the world is perceived, social theory often studies discourse as a window into power. Within theoretical linguistics, discourse is understood more narrowly as linguistic information exchange and was one of the major motivations for the framework of dynamic semantics, in which expressions' denotations are equated with their ability to update a discourse context. Social theory In the humanities and social sciences, discourse describes a formal way of thinking that can be expressed through language. Discourse is a soc ...
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