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Upfront (advertising)
In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins. The first upfront presentation was made by ABC in 1962, in an attempt to find out how advertisers felt about the network's new shows. United States In the United States, the major broadcast networks' upfronts traditionally occurred in New York City during the third week of May, the last full week of that month's sweeps period. That has changed over the years with the 2017 season now starting in early March and running through May. The networks announce their fall primetime schedules, including tentative launch dates (i.e., fall or midseason) for new television programming, which may be "picked up" the week before. The prog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Automobile
A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primarily on roads, seat one to eight people, have four wheels, and mainly transport people instead of goods. The year 1886 is regarded as the birth year of the car, when German inventor Carl Benz patented his Benz Patent-Motorwagen. Cars became widely available during the 20th century. One of the first cars affordable by the masses was the 1908 Model T, an American car manufactured by the Ford Motor Company. Cars were rapidly adopted in the US, where they replaced animal-drawn carriages and carts. In Europe and other parts of the world, demand for automobiles did not increase until after World War II. The car is considered an essential part of the developed economy. Cars have controls for driving, parking, passenger comfort, and a variety of lights. Over the decades, additional features and controls have been added to vehicles, making them progressively more com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CTV 2
CTV 2 is a Canadian English-language television system owned by the Bell Media subsidiary of BCE Inc. The system consists of four terrestrial owned-and-operated television stations (O&Os) in Ontario, one in British Columbia and two regional cable television channels, one in Atlantic Canada and the other in Alberta (the latter formerly being the provincial educational channel in that province under the name Access Alberta). The CTV 2 system began in 1995 as NewNet, which was originated from the station CKVR-TV, owned by CHUM Limited, who disaffiliated from the CBC and modeled its format aimed at younger viewers after its Citytv station, CITY-TV in Toronto. The NewNet system expanded with the acquisition of four Baton Broadcasting stations in Southern Ontario, followed by the launch of CIVI-TV in Vancouver Island. NewNet was rebranded to A-Channel in 2005 after acquiring the assets of Craig Media. In 2007, CHUM Limited was acquired by CTVglobemedia; to comply with Canadian Radio- ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CTV Television Network
The CTV Television Network, commonly known as CTV, is a Television in Canada, Canadian English-language terrestrial television network. Launched in 1961 and acquired by BCE Inc. in 2000, CTV is Canada's largest privately owned List of Canadian television channels, television network and is now a division of the Bell Media subsidiary of BCE. It is Canada's largest privately or commercially owned network consisting of 22 owned-and-operated stations nationwide and two privately owned affiliates, and has consistently been placed as Canada's top-audience measurement, rated network in total viewers and in key demographics since 2002, after several years trailing the rival Global Television Network in key markets. Bell Media also operates additional CTV-branded properties, including the 24-hour national cable news network CTV News Channel (Canada), CTV News Channel and the secondary CTV Two television system. There has never been an official full name corresponding to the initials "C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bell Media
Bell Media Inc. (French: ) is a Canadian company formed by the amalgamation of several companies. Establishment (2011–13) On December 9, 2011, the Ontario Teachers' Pension Plan announced the sale of its majority stake in Maple Leaf Sports & Entertainment to BCE and its rival, Rogers Communications, in a deal valued at around $1.32 billion. Additionally, Larry Tanenbaum increased his stake in the company to 25%. The deal closed in August 2012. On March 16, 2012, BCE announced that it had entered in an agreement to acquire Montreal-based broadcaster Astral Media for an estimated value at $3.38 billion; the assets of which were to be incorporated into Bell Media. The acquisition was primarily centered on Astral's premium services (such as The Movie Network and its stake in HBO Canada) and its French-language radio and television stations. Bell planned to use Astral's premium offerings to enhance its own multi-platform services to compete against the likes of services su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ici Radio-Canada Télé
Ici Radio-Canada Télé (formerly known as Télévision de Radio-Canada) is a Canadian French-language free-to-air television network owned by the Canadian Broadcasting Corporation (known in French as Société Radio-Canada), the national public broadcaster. It is the French-language counterpart of CBC Television, the broadcaster's English-language television network. Its headquarters are at Maison Radio-Canada in Montreal, which is also home to the network's flagship station, CBFT-DT. Until the 2012 closedown of the CBC / Radio-Canada rebroadcaster network, it was the only francophone network in Canada to broadcast terrestrially in all Canadian provinces. Programming This network is considered more populist than CBC Television. It does not face such intense competition from American networks. Despite this, it has trailed TVA in the ratings for most of the last 30 years, roughly as long as its English counterpart has trailed CTV. Its ratings have improved with offbeat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CBC Television
CBC Television (also known as CBC TV) is a Canadian English-language broadcast television network owned by the Canadian Broadcasting Corporation, the national public broadcaster. The network began operations on September 6, 1952. Its French-language counterpart is Ici Radio-Canada Télé. With main studios at the Canadian Broadcasting Centre in Toronto, CBC Television is available throughout Canada on over-the-air television stations in urban centres, and as a must-carry station on cable and satellite television providers. CBC Television can also be live streamed on its CBC Gem video platform. Almost all of the CBC's programming is produced in Canada. Although CBC Television is supported by public funding, commercial advertising revenue supplements the network, in contrast to CBC Radio and public broadcasters from several other countries, which are commercial-free. Overview CBC Television provides a complete 24-hour network schedule of news, sports, entertainment and chi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canadian Broadcasting Corporation
The Canadian Broadcasting Corporation (french: Société Radio-Canada), branded as CBC/Radio-Canada, is a Canadian public broadcaster for both radio and television. It is a federal Crown corporation that receives funding from the government. The English- and French-language service units of the corporation are commonly known as CBC and Radio-Canada, respectively. Although some local stations in Canada predate the CBC's founding, CBC is the oldest existing broadcasting network in Canada. The CBC was established on November 2, 1936. The CBC operates four terrestrial radio networks: The English-language CBC Radio One and CBC Music, and the French-language Ici Radio-Canada Première and Ici Musique. (International radio service Radio Canada International historically transmitted via shortwave radio, but since 2012 its content is only available as podcasts on its website.) The CBC also operates two terrestrial television networks, the English-language CBC Television and the Fre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television System
In Canada, a television system is a group of television stations which share common ownership, branding and programming, but which for some reason does not satisfy the criteria necessary for it to be classified as a television network under Canadian law. As the term "television system" has no legal definition, and as most audiences and broadcasters usually refer to groups of stations with common branding and programming as "networks" regardless of their structure, the distinction between the two entities is often not entirely clear; indeed, the term is rarely discussed outside the Canadian broadcasting enthusiast community. In the latter regard, however, a group of Canadian stations is currently considered a "network" if it satisfies at least one of the following requirements: * it operates under a network licence (either national or, in the case of Quebec where the majority of Canada's francophones reside, provincial) issued by the Canadian Radio-television and Telecommunication ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television In Canada
Television in Canada officially began with the sign-on of the nation's first television stations in Montreal and Toronto in 1952. As with most media in Canada, the television industry, and the television programming available in that country, are strongly influenced by media in the United States, perhaps to an extent not seen in any other major industrialized nation. As a result, the government institutes quotas for "Canadian content". Nonetheless, new content is often aimed at a broader North American audience, although the similarities may be less pronounced in the predominantly French-language province of Quebec. History Development of television The first experimental television broadcast began in 1932 in Montreal, Quebec, under the call sign of VE9EC. The broadcasts of VE9EC were broadcast in 60 to 150 lines of resolution at 41 MHz. This service closed around 1935, and the outbreak of World War II put a halt to television experiments. Television in Canada on major ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Variety (magazine)
''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based in Los Angeles, to cover the motion-picture industry. ''Variety.com'' features entertainment news, reviews, box office results, cover stories, videos, photo galleries and features, plus a credits database, production charts and calendar, with archive content dating back to 1905. History Foundation ''Variety'' has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville with its headquarters in New York City. Silverman had been fired by '' The Morning Telegraph'' in 1905 for panning an act which had taken out an advert for $50. As a result, he decided to start his own publication "that ouldnot be influenced by advertising." With a loan of $1,500 from his f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of the most prominent media outlets globally, but mostly in the United States, Canada and Europe. Structure The IAB Global Network is made up of 42 international licensee organizations around the world. IAB Europe is a coalition of 27 national IABs across Europe, and over 500 companies. The IAB publishes Mediascope Europe annually, a media consumption study based on over 50,000 consumer interviews. The IAB's organizational model includes four areas: IAB (New Membership Criteria), IAB Education Foundation, IAB Technology Lab and Trustworthy Accountability Group. The Trustworthy Accountability Group is industry-owned whereas the rest are owned by IAB. Display ads are subject to standards established by the IAB. History Founded in 1996, the IAB ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
