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Umbrella Brand
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g. brand extension). Strategy Marketers may increase the chance of success for a new product launch by using a sub-brand name and a parent brand name simultaneously. In the article by Howard Pong Yuen LAM and other co-au ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Large Collection Of Axe Products
Large means of great size. Large may also refer to: Mathematics * Arbitrarily large, a phrase in mathematics * Large cardinal, a property of certain transfinite numbers * Large category, a category with a proper class of objects and morphisms (or both) * Large diffeomorphism, a diffeomorphism that cannot be continuously connected to the identity diffeomorphism in mathematics and physics * Large numbers, numbers significantly larger than those ordinarily used in everyday life * Large ordinal, a type of number in set theory * Large sieve, a method of analytic number theory ** Larger sieve, a heightening of the large sieve * Law of large numbers, a result in probability theory * Sufficiently large, a phrase in mathematics Other uses * ''Large'' (film), a 2001 comedy film * Large (surname), an English surname * LARGE, an enzyme * Large, a British English name for the maxima (music), a note length in mensural notation * Large, or G's, or grand, slang for $1,000 US dollars * Large, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever Brothers. The company's products include baby food, beauty products, bottled water, breakfast cereals, cleaning agents, condiments, dairy products, energy drinks, healthcare and hygiene products, ice cream, instant coffee, instant noodles, pet food, pharmaceuticals, soft drinks, tea, and toothpaste. It is the largest producer of soap in the world, and its products are available in over 190 countries. The company is organised into five business groups: Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream. It has research and development facilities in China, India, the Netherlands, Pakistan, the United Kingdom, and the United States. In the 1930s, Unilever acquired the United Africa Company. In the second half of the 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Earth Challenge
The Virgin Earth Challenge was a competition offering a $25 million prize for whoever could demonstrate a commercially viable design which results in the Negative carbon dioxide emission, permanent removal of greenhouse gases out of the Earth's atmosphere to contribute materially in global warming avoidance. The prize was conceived by Richard Branson, and was announced in London on 9 February 2007 by Branson and former United States, US Vice President of the United States, Vice President Al Gore. Among more than 2600 applications, 11 finalists were announced on 2 November 2011. These were Biochar Solutions, from the US; Biorecro, Sweden; Black Carbon, Denmark; Carbon Engineering, Canada; Climeworks, Switzerland; COAWAY, US; Full Circle Biochar, US; Global Thermostat, US; Kilimanjaro Energy, US; Smartstones – Olivine Foundation, Netherlands, and The Savory Institute, US. The prize was never awarded. In 2019, Virgin took the prize website offline after having kept the 11 fina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Life Care
Virgin Life Care is a fitness group in South Africa owned by Virgin Group. It has a head office in Claremont, Cape Town, and is part of the Virgin Active Virgin Active Limited is a chain of health clubs in South Africa, Namibia, Botswana, Italy, Australia, Singapore, Thailand and the United Kingdom. History Virgin Active was founded in 1999. Their first club opened in Preston, Lancashire that ... Group in South Africa. References External links * Companies based in Cape Town Medical and health organisations based in South Africa L {{SouthAfrica-company-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Spa
Virgin Group Ltd is a British multinational venture capital conglomerate founded by Richard Branson and Nik Powell in February 1970. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding company; however, Virgin's business and trading activities date back to the 1970s. The net worth of Virgin Group was estimated at £3 billion as of early 2023. History The name "Virgin" arose in 1970 when Richard Branson and Nik Powell formed a record shop, first as mail order and in 1971 with a physical store. They considered themselves virgins in business. Branson has described the "V" in the logo as an expressive tick, representing the Virgin seal of approval. The original logo from 1973 was a completely different design intended to be used for the record company that was founded by Richard Branson and Nik Powell. The logo was designed by British science-fiction artist and designer Roger Dean. According to Richard Branson in interviews ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Vacations
Virgin Vacations was the inclusive tour arm of Virgin Atlantic featuring land components (hotel packages, tours, etc.) in combination with Virgin Atlantic air to London. It was initially established in 1994. In May 2002, Virgin Vacations became a separate company after partnering with other airline carriers traveling to various worldwide destinations. Virgin Vacations offered travel packages to Europe, Asia, the South Pacific, Central America, South America, and South Africa. Travellers had the option of choosing complete vacation packages or the opportunity to create their own personalized vacation. Virgin Vacations ceased operations March 31, 2019. Virgin Vacations was an allied member of United States Tour Operators Association United States Tour Operators Association (USTOA) is a 501(c) registered nonprofit professional association that represents the tour operator industry. Its members are made up of companies who provide services worldwide but who conduct business in ... ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Interactive
Avalon Interactive Group, Ltd., formerly known as Virgin Interactive Entertainment, was a British video game distributor based within Europe that formerly traded as the video game publishing and distributing division of British conglomerate the Virgin Group. During the company's time under the Virgin brand, they had developed and published games for major platforms and employed video game developer, developers, including Westwood Studios co-founder Brett Sperry and ''Earthworm Jim (video game), Earthworm Jim'' creators David Perry (game developer), David Perry and Doug TenNapel. Others include video game composer Tommy Tallarico and animators Bill Kroyer and Andy Luckey. Formed as Virgin Games in 1983, and built around a small development team called the Gang of Five, the company grew significantly after purchasing budget label Mastertronic in 1987. As Virgin's video game division grew into a multimedia powerhouse, it crossed over to other industries from toys to film to educatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Books
Virgin Books is a British book publisher 90% owned by the publishing group Random House, and 10% owned by Virgin Group, the company originally set up by Richard Branson as a record company. History Virgin established its book publishing arm in the late 1970s; in the latter part of the 1980s Virgin purchased several existing companies, including WH Allen, well known among '' Doctor Who'' fans for their Target Books imprint; Virgin Books was incorporated into WH Allen in 1989, but in 1991 WH Allen was renamed Virgin Publishing Ltd. Virgin Publishing's early success came with the ''Doctor Who'' New Adventures novels, officially licensed full-length novels carrying on the story of the popular science-fiction television series following its cancellation in 1989. Virgin published this series from 1991 to 1997, as well as a range of ''Doctor Who'' reference books from 1992 to 1998 under the Doctor Who Books imprint. In recent times the company is best known for its commercia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Atlantic
Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited and Virgin Atlantic International Limited, is a British airline with its head office in Crawley, West Sussex, England. The airline was established in 1984 as British Atlantic Airways, and was originally planned by its co-founders Randolph Fields and Alan Hellary to fly between London and the Falkland Islands. Soon after changing the name to Virgin Atlantic Airways, Fields sold his shares in the company to Richard Branson in return for unlimited free travel. The maiden flight from London–Gatwick to Newark took place on 22 June 1984. The airline along with Virgin Holidays is controlled by a holding company, Virgin Atlantic Limited, which is 51% owned by the Virgin Group and 49% by Delta Air Lines. It is administratively separate from other Virgin-branded airlines. Virgin Atlantic Airways Limited and Virgin Atlantic International Limited both hold Civil Aviation Authority (CAA) Type A Operating Licences ( A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Fuels
Virgin Green Fund was established in 2007 to invest in companies in the renewable energy and resource efficiency sectors in the US and Europe. It closed in 2014. Investment history The fund's first fundraising round raised $199m from Virgin and other investors. A notable initial investor was Wolverhampton City Council. The fund's investment focus is on established businesses rather than start ups. It had invested in 10 businesses out of 3,700 considered as of 2010. Portfolio As of April 2010 Virgin Green Fund's portfolio included: * Gevo * Solyndra * Odersun * Metrolight * Wildcat Discovery Technologies * DuraTherm * Seven Seas * Quench USA * GreenRoad Shutdown In 2014, the firm was closed down by the Virgin Group. See also *Virgin Atlantic *Aviation biofuel *Sustainable aviation fuel References Further reading Virgin Green Fund leads Odersun funding roundBenchmark, Branson Keep Eyes on Cleantech Road– Gevo has received investments from Khosla Ventures Kho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Vodka
Virgin Vodka was an alcoholic beverage produced by Virgin Drinks, a no longer extant subsidiary of the Virgin Group owned by Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate who co-founded the Virgin Group in 1970, and controlled 5 companies remaining of once more than 400. Branson expressed his desire to become an entrepreneu .... It was launched in 1994 and was withdrawn from the market some years later, as Virgin Drinks disbanded. History Virgin Trading Company and William Grant & Sons announced a commercial agreement to market Virgin Vodka in the UK in 1994. External links Virgin Drinks British vodkas Virgin Group {{distilled-drink-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virgin Cola
Virgin Cola was a carbonated cola soft drink, launched in 1994. In 2009, it was discontinued in the United Kingdom, and in 2014 it was stopped being made by its final licensee, in Bangladesh. History Virgin Cola was set up during the early 1990s in conjunction with Cott, an American-Canadian company that specialises in bottling own-label drinks. Cott was looking for a major international brand that could have worldwide appeal. Virgin Group founder, Richard Branson was looking to widen the Virgin name and to rival the Coca-Cola and Pepsi brands. Virgin Cola began to hit international shores within its first year. The UK first served the drink on Virgin Atlantic flights, on-board shops on Virgin Trains and also at Virgin Cinemas. The Gulliver's Kingdom chain of theme parks in the UK also sold post-mix Virgin Cola. This led Virgin Cola to agree a distribution deal with British supermarket retailer Tesco in 1994. A promotional blimp can be seen saving a woman’s life on the s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
