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Transit Media
Transit media is a form of out-of-home advertising that displays advertisements in or on the outside of vehicles, such as on the side of or above the seats of a bus or tram. Advertising medium Transit media used to consist of paper or paint, but LED panels may be used, allowing advertisements to be rotated or scheduled by GPS location, enabling advertisers to target specific audiences. The medium offers a balance between traditional billboards and smaller, more mobile signage. For example, an individually branded car might be casually driven around a city for the majority of the time, but can occasionally be integrated into a multi-vehicle convoy or parked arrangement suitable for promotional activities. References {{ReflistSee also * |
HK Worldwide House Central Tram Stop Beverly Hills
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the world. Hong Kong was established as a colony of the British Empire after the Qing dynasty ceded Hong Kong Island in 1841–1842 as a consequence of losing the First Opium War. The colony expanded to the Kowloon Peninsula in 1860 and was further extended when the United Kingdom obtained a 99-year lease of the New Territories in 1898. Hong Kong was occupied by Japan from 1941 to 1945 during World War II. The territory was handed over from the United Kingdom to China in 1997. Hong Kong maintains separate governing and economic systems from that of mainland China under the principle of one country, two systems. Originally a sparsely populated area of farming and fishing villages,. the territory is now one of the world's most significant finan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Out-of-home Advertising
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and alternative. Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor. Digital Digital out-of-home (DOOH) refers to dynamic media distributed across place-based networks in venues including. Programmatic Within the DOOH industry, advertisements might be purchased through programmatic platforms. Programmatic platforms ask marketers to specify desired audience characteristics and automatically locate the media vehicles to deliver that audience. These platforms may allow buyers (the demand side) to plan, execute and monitor campaigns across multiple media platforms (the supply side) using a familiar workflow. A major difference between programmatic digital out-of-home (pDOOH) and traditional OOH or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Tram
A tram (also known as a streetcar or trolley in Canada and the United States) is an urban rail transit in which Rolling stock, vehicles, whether individual railcars or multiple-unit trains, run on tramway tracks on urban public streets; some include segments on segregated Right-of-way (property access), right-of-way. The tramlines or tram networks operated as public transport are called tramways or simply trams/streetcars. Because of their close similarities, trams are commonly included in the wider term ''light rail'', which also includes systems separated from other traffic. Tram vehicles are usually lighter and shorter than Main line (railway), main line and rapid transit trains. Most trams use electrical power, usually fed by a Pantograph (transport), pantograph sliding on an overhead line; older systems may use a trolley pole or a bow collector. In some cases, a contact shoe on a third rail is used. If necessary, they may have dual power systems—electricity in city stre ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Billboards
A billboard (also called a hoarding in the UK and many other parts of the world) is a large out-of-home advertising, outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertising, advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Poster, Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Signage
Signage is the design or use of signs and symbols to communicate a message. Signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings. Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards and lawn signs. Newer signs may also use digital signage, digital or electronic sign, electronic displays. The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided. Alternatively, promotional signage may be designed to persuade receivers of the merits of a given produc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Bus Advertising
In bus advertising, buses and their related infrastructure are a medium used by advertising, advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but it can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise. History Bus advertising descends from similar methods used on streetcars in the early 20th century. Infrastructure Adverts are placed in bus shelters. These can be static posters, or back illuminated displays, or rolling displays allowing many messages on one shelter. Technology has also been used to create interactive adverts. Adverts may also be installed on associated street furniture such as the backs of Bench (furniture), benches at stops. Sized at approximately 2.5 by 6.5 feet, bus bench ads tend to be cheaper per unit than other forms of outdoor mass advertising. Tickets Often, the paper ticket (admi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Driven Media
A mobile billboard is a device used for advertising on the sides of a truck, trailer, bike, or other vehicle that is typically mobile. Mobile billboards are a form of transit media; static billboards and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is called mobile outdoor advertising Description Most mobile billboards are dedicated, customized LED trucks with large bodies for displaying advertisements. Some of these dedicated units offer features such as external sound systems, illumination, LED panels and hot/cold boxes for product sampling, although they are illegal in many cities. Digital mobile billboard trucks have become popular, but the most capable in terms of gaining exposure are static mobile billboards. Static mobile billboards do not share advertising space. Some of the most cost effective mobile billboards are installed wraps on trucks and trailers that are in service delivering goods serving as multi-purpose ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Fleet Media
Fleet may refer to: Vehicles *Fishing fleet *Naval fleet *Fleet vehicles, a pool of motor vehicles * Fleet Aircraft, the aircraft manufacturing company Places Canada * Fleet, Alberta, Canada, a hamlet England * The Fleet Lagoon, at Chesil Beach, Dorset * Fleet, Dorset, England, a village and civil parish * Fleet, Hampshire, England, a town and civil parish * Fleet, Hayling Island, Hampshire, England, a hamlet * Fleet Pond, Hampshire, England *River Fleet, subterranean river in London, England **Fleet Street, named after the river **Fleet Prison, named after the river **Fleet Line, named after the river, was the original name for the London Underground Jubillee Line * Fleet, Lincolnshire, England * Fleet (Kent), a term for a waterway in the Thames marshes, England * The Fleet (Tees), a section of the River Tees' original route Scotland *Water of Fleet, a river in Scotland *Fleet Bay, a part of a National Scenic Area within Dumfries and Galloway, Scotland United States * Fleet, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Mobile Billboard
A mobile billboard is a device used for advertising on the sides of a truck, trailer, bike, or other vehicle that is typically mobile. Mobile billboards are a form of transit media; static billboards and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is called mobile outdoor advertising Description Most mobile billboards are dedicated, customized LED trucks with large bodies for displaying advertisements. Some of these dedicated units offer features such as external sound systems, illumination, LED panels and hot/cold boxes for product sampling, although they are illegal in many cities. Digital mobile billboard trucks have become popular, but the most capable in terms of gaining exposure are static mobile billboards. Static mobile billboards do not share advertising space. Some of the most cost effective mobile billboards are installed wraps on trucks and trailers that are in service delivering goods serving as multi-purpose ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Out-of-home Advertising
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and alternative. Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor. Digital Digital out-of-home (DOOH) refers to dynamic media distributed across place-based networks in venues including. Programmatic Within the DOOH industry, advertisements might be purchased through programmatic platforms. Programmatic platforms ask marketers to specify desired audience characteristics and automatically locate the media vehicles to deliver that audience. These platforms may allow buyers (the demand side) to plan, execute and monitor campaigns across multiple media platforms (the supply side) using a familiar workflow. A major difference between programmatic digital out-of-home (pDOOH) and traditional OOH or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Transport Economics
Transport economics is a branch of economics founded in 1959 by American economist John R. Meyer that deals with the resource allocation, allocation of resources within the transport sector. It has strong links to civil engineering. Transport economics differs from some other branches of economics in that the assumption of a spaceless, instantaneous economy does not hold. People and goods flow over networks at certain speeds. Demands peak. Advance ticket purchase is often induced by lower fares. The networks themselves may or may not be competitive. A single trip (the final good, in the consumer's eyes) may require the bundling of services provided by several firms, agencies and modes. Although transport systems follow the same supply and demand theory as other industries, the complications of network effects and choices between dissimilar goods (e.g. car and bus travel) make estimating the demand for transportation facilities difficult. The development of models to estimate the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
Truckside Advertisement
A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association of America. Truckside advertisements have been argued by many to have one of the lowest CPM (Cost Per Thousand) impressions available to advertisers in the market. with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second TV commercial on a prime-time network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad.Goodgold, 2003 See also *Bus advertising * Driven media *Fleet media *Mobile billboard *Out-of-home advertising Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and a ... * Wrap adve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] [Amazon] |
