Shallow Reading
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Shallow Reading
Shallow reading refers to social practices in which people acquire information or entertainment quickly from texts, images or other meaningful forms, individual or combination, by using various modern media. Shallow reading as a representational form of post-modern mass culture reflects a transition of expense principle tendency from print culture towards visual culture. Background With the continuous update of advanced media technology and popularization of Internet, people are stepping into mobile Internet era. In this process, an obvious change is that traditional reading mode is gradually shifting to shallow reading. The prevalence of shallow reading has attracted attention of media, publishing and library fields. Features # Superficial:In order to enable people obtain useful information during the process of quick browsing, the target materials of shallow reading are usually very clear and easy to understand as well as with clear-cut topics. # Visual: Objectives of shall ...
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Postmodernism
Postmodernism encompasses a variety of artistic, Culture, cultural, and philosophical movements that claim to mark a break from modernism. They have in common the conviction that it is no longer possible to rely upon previous ways of depicting the world. Still, there is disagreement among experts about its more precise meaning even within narrow contexts. The term began to acquire its current range of meanings in literary criticism and architectural theory during the 1950s–1960s. In opposition to modernism's alleged self-seriousness, postmodernism is characterized by its playful use of Eclecticism, eclectic styles and performative irony, among other features. Critics claim it supplants Morality, moral, Politics, political, and Aesthetics, aesthetic ideals with mere style and spectacle. In the 1990s, "postmodernism" came to denote a general – and, in general, celebratory – response to cultural pluralism. Proponents align themselves with feminism, multiculturalism, and pos ...
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Media Culture
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media.Thomas (2012p.30quotation: The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public opinion, taste, and values. The alternative term mass culture suggests that such culture arises spontaneously from the masses, similar to the development of popular art before the 20th century. However, the term media culture implies that this culture is largely a product of mass media. Another related term is image culture, which further emphasizes the visual and symbolic aspects of media influence.Jansson (2002)Thoman (1992) Media culture in cultural studies The news media draws from the work of scientists and scholars, presenting it to the general public with an emphasis on elements that are inherently appealing or astonishing ...
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Print Culture
Print culture embodies all forms of printed text and other printed forms of visual communication. One prominent scholar of print culture in Europe is Elizabeth Eisenstein, who contrasted the print culture of Europe in the centuries after the advent of the Western printing-press to European ''scribal culture''. The invention of woodblock printing in China almost a thousand years prior and then the consequent Chinese invention of moveable type in 1040 had very different consequences for the formation of print culture in Asia. The development of printing, like the development of writing itself, had profound effects on human societies and knowledge. "Print culture" refers to the cultural products of the printing transformation. In terms of image-based communication, a similar transformation came in Europe from the fifteenth century on with the introduction of the old master print and, slightly later, popular prints, both of which were actually much quicker in reaching the mas ...
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Visual Culture
Visual culture is the aspect of culture expressed in visual images. Many academic fields study this subject, including cultural studies, art history, critical theory, philosophy, media studies, Deaf Studies, and anthropology. The field of visual culture studies in the United States corresponds or parallels the ''Bildwissenschaft'' ("image studies") in Germany. Both fields are not entirely new, as they can be considered reformulations of issues of photography and film theory that had been raised from the 1920s and 1930s by authors like Béla Balázs, László Moholy-Nagy, Siegfried Kracauer and Walter Benjamin. Overview Among theorists working within contemporary culture, this field of study often overlaps with film studies, psychoanalytic theory, sex studies, queer theory, and the study of television; it can also include video game studies, comics, traditional artistic media, advertising, the Internet, and any other medium that has a crucial visual component. The ...
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Media Technology
Media technology may refer to: *Data storage devices * Art media technology – :Visual arts media *Print media technology – :Printing *Digital media technology – :Digital media *Electronic media technology – :Digital media or :Electronic publishing *Media technology university programmes *Media psychology Media psychology is a branch of psychology that focuses on the interactions between human behavior, media, and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media t ..., the field of study that examines media, technology and the effect on human behavior {{Set index article ...
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Internet
The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks that consists of Private network, private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, Wireless network, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the interlinked hypertext documents and Web application, applications of the World Wide Web (WWW), email, electronic mail, internet telephony, streaming media and file sharing. The origins of the Internet date back to research that enabled the time-sharing of computer resources, the development of packet switching in the 1960s and the design of computer networks for data communication. The set of rules (communication protocols) to enable i ...
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Mobile Internet
The mobile web comprises mobile browser-based World Wide Web services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network. History and development Traditionally, the World Wide Web has been accessed via fixed-line services on laptops and desktop computers. However, the web is now more accessible by portable and wireless devices. Early 2010 ITU (International Telecommunication Union) report said that with current growth rates, web access by people on the go via laptops and smart mobile devices was likely to exceed web access from desktop computers within the following five years. In January 2014, mobile internet use exceeded desktop use in the United States. The shift to mobile Web access has accelerated since 2007 with the rise of larger multitouch smartphones, and since 2010 with the rise of multitouch tablet computers. Both platforms provide better Internet access, screens, and mobile browsers, or applic ...
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Library Science
Library and information science (LIS)Library and Information Sciences is the name used in the Dewey Decimal Classification for class 20 from the 18th edition (1971) to the 22nd edition (2003). are two interconnected disciplines that deal with information management. This includes organization, access, collection, and regulation of information, both in physical and digital forms.Coleman, A. (2002)Interdisciplinarity: The Road Ahead for Education in Digital Libraries D-Lib Magazine, 8:8/9 (July/August). Library science and information science are two original disciplines; however, they are within the same field of study. Library science is applied information science. Library science is both an application and a subfield of information science. Due to the strong connection, sometimes the two terms are used synonymously. Definition Library science (previously termed library studies and library economy) is an interdisciplinary or multidisciplinary field that applies the practices, per ...
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Browsing
Browsing is a kind of orienting strategy. It is supposed to identify something of relevance for the browsing organism. In context of humans, it is a metaphor taken from the animal kingdom. It is used, for example, about people browsing open shelves in libraries, window shopping, or browsing databases or the Internet. In library and information science, it is an important subject, both purely theoretically and as applied science aiming at designing interfaces which support browsing activities for the user. Definition In 2011, Birger Hjørland provided the following definition: "Browsing is a quick examination of the relevance of a number of objects which may or may not lead to a closer examination or acquisition/selection of (some of) these objects. It is a kind of orienting strategy that is formed by our "theories", "expectations" and "subjectivity". Controversies As with any kind of human psychology, browsing can be understood in biological, behavioral, or cognitive terms o ...
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Illustration
An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, designed for integration in print and digitally published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films. An illustration is typically created by an illustrator. Digital illustrations are often used to make websites and apps more user-friendly, such as the use of emojis to accompany digital type. Illustration also means providing an example; either in writing or in picture form. The origin of the word "illustration" is late Middle English (in the sense ‘illumination; spiritual or intellectual enlightenment’): via Old French from Latin">-4; we might wonder whether there's a point at which it's appropriate to talk of the beginnings of French, that is, when it wa ... from Latin ''illustratio''(n-), from the verb ''illustrare''. Illustration styles Contemporary illustration uses a wide range of styles and techniq ...
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Aesthetic
Aesthetics (also spelled esthetics) is the branch of philosophy concerned with the nature of beauty and taste, which in a broad sense incorporates the philosophy of art.Slater, B. H.Aesthetics ''Internet Encyclopedia of Philosophy,'' , accessed on 15 September 2024. Aesthetics examines values about, and critical judgments of, artistic taste and preference. It thus studies how artists imagine, create, and perform works of art, as well as how people use, enjoy, and criticize art. Aesthetics considers why people consider certain things beautiful and not others, as well as how objects of beauty and art can affect our moods and our beliefs. Aesthetics tries to find answers to what exactly is art and what makes good art. It considers what happens in our minds when we view visual art, listen to music, read poetry, enjoy delicious food, and engage in large artistic projects like creating and experiencing plays, fashion shows, films, and television programs. It can also focus on h ...
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Information Acquisition
Knowledge acquisition is the process used to define the rules and ontologies required for a knowledge-based system. The phrase was first used in conjunction with expert systems to describe the initial tasks associated with developing an expert system, namely finding and interviewing domain experts and capturing their knowledge via rules, objects, and frame-based ontologies. Expert systems were one of the first successful applications of artificial intelligence technology to real world business problems. Researchers at Stanford and other AI laboratories worked with doctors and other highly skilled experts to develop systems that could automate complex tasks such as medical diagnosis. Until this point computers had mostly been used to automate highly data intensive tasks but not for complex reasoning. Technologies such as inference engines allowed developers for the first time to tackle more complex problems. As expert systems scaled up from demonstration prototypes to industria ...
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