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Product Name
In marketing, product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization. Product naming is considered a critical part of the branding process, which includes all of the marketing activities that affect the brand image, such as positioning and the design of logo, packaging and the product itself. The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection.Kohli, C., & LaBahn, D.W. (1997). ''Observations: Creating effective brand names: a study of the naming process.'' Journal of Advertising Research, 37. See also *Brand development *Corporate identity *List of renamed products *Naming ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Renamed Products
This is a list of renamed or repositioned products. Renamed products *In France, ''Danones yogurt Bio changed to Activia on January 16, 2006 because of EU regulations on organic agriculture.'' * 7 Up had used a lot of names over the past. It started off as SEVEN-UP, and then "7up Lithiated Lemon Soda", then finally "7 Up".Chapter 1 /ref> * Coco Pops (as it is known in the United Kingdom) took the name used in the rest of , ''Choco Krispies'' in 1998, before changing back to the original brand of [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Management
Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle. Software product management adapts the fundamentals of product management for digital products. History The concept of product management originates from a 1931 memo by Procter & Gamble President Neil H. McElroy. McElroy, requesting additional employees focused on brand management, needed "Brand Men" who would take on the role of managing products, packaging, positioning, distribution, and sales performance. The memo defined a brand man's work as: * Study carefully the shipments of his brands by units. * Where brand development is heavy ... examine care ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Seasonal Packaging
Seasonal packaging is a way of marketing a Product (business), product and sparking sales in consumer segments that infrequently buy the product, by wrapping the product in a Packaging and labeling, package closely related to seasons or holidays such as Valentine's Day, Easter, Mother's Day, Memorial Day, the Independence Day (United States), Fourth of July, Labor Day, back-to-school, Halloween, Thanksgiving, Christmas and holiday season, Christmas and New Year's. It is efficient as a marketing tool. Rationale * Packaging works as a "silent salesman," and occupies seven out of ten as a strategic part when a customer makes the decision to buy a particular product. It can be used to attract consumers' eyes and increase in-store purchase decision rate by using unique packaging. Meaning * Develop the festival culture. * Make consumers well-informed about events. Development Seasonal packaging was embraced by brands in order to make Product (business), products stand out f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, Competition (economics), competitors, and other Stakeholder (corporate), stakeholders. Often, this involves radical changes to a brand's logo, name, legal names, image, marketing strategy, and advertising themes. Such changes typically aim to positioning (marketing), reposition the brand/company, occasionally to distance itself from negative connotations of the previous branding, or to move the brand Luxury goods, upmarket; they may also communicate a new message a new board of directors wishes to communicate. Rebranding can be applied to new products, mature products, or even products still in new product development, development. The process can occur through a change in marketing strategy or in various other situations such as Chapter ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Project Code Name
A code name, codename, call sign, or cryptonym is a code word or name used, sometimes clandestinely, to refer to another name, word, project, or person. Code names are often used for military purposes, or in espionage. They may also be used in industrial counter-espionage to protect secret projects and the like from business rivals, or to give names to projects whose marketing name has not yet been determined. Another reason for the use of names and phrases in the military is that they transmit with a lower level of cumulative errors over a walkie-talkie or radio link than actual names. Origins Achaemenid Empire The Achaemenid Empire under Darius I employed a network of spies called the King’s Eye or the King’s Ear. These agents operated under anonymity, and “King’s Eye” was not a specific person but rather a code name for the intelligence network that reported directly to the king. Punic Wars The Carthaginian general Hannibal Barca reportedly used coded ref ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Naming Convention
A product naming convention is a process of product or good description or titling. Consistent use of alphanumeric characters and separating devices defines a naming convention. The naming convention will create an identifier for that version or model of product or goods. The use of UPC codes may come to replace the need for such naming conventions as bar code readers become common. Speakable product name codes or strict names are still needed for marketing and customer service aspects. A properly identified product can lead to sales and properly targeted support. Naming can be separated by a shift of characters. Heritage concepts like character segments are common. Purpose & Importance * Brand Identity: A well-structured naming convention reinforces brand identity and ensures consistency across products. * Searchability & Inventory Management: Consistent naming aids in efficient inventory management and improves product searchability for both consumers and internal teams. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming Firms
A naming firm is a type of marketing service that specializes in the linguistic art and science of product and company onomastics. Naming firms develop brand names and product names that are typically categorized as evocative, descriptive, invented or experiential. They often suggest taglines or positioning statements, and might also consult on logo design and corporate identity A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also i .... Some agencies also include market research and consumer focus group testing. Most naming professionals provide trademark services as part of their process, vetting names through a global trademark screening. Legal counsel is generally secured for trademark registration and application activities. References Branding companies Naming {{marketing-s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Naming (other)
Naming is assigning a name to something. Naming may refer to: * Naming (parliamentary procedure), a procedure in certain parliamentary bodies * Naming ceremony, an event at which an infant is named * Product naming, the discipline of deciding what a product will be called See also * Name (other) * Nomenclature Nomenclature (, ) is a system of names or terms, or the rules for forming these terms in a particular field of arts or sciences. (The theoretical field studying nomenclature is sometimes referred to as ''onymology'' or ''taxonymy'' ). The principl ... {{disambig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to build and maintain company identity. In general, this amounts to a corporate title, logo (logotype and/or logogram) and supporting devices commonly assembled within a set of corporate guidelines. These guidelines govern how the identity is applied and usually include approved color palettes, typefaces, page layouts, fonts, and others. Integrated marketing communications (IMC) Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. These multi-sensory elements include but are not limited to company name, logo, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product (business)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. In retailing, products are often referred to as Merchandising, merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A Service (economics), service is also regarded as a type of product. In project management, products are the formal definition of the Product breakdown structure, project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production (economics), production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible asset, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Development
In marketing, brand management refers to the process of controlling how a brand is perceived in the market (economics), market. Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it. A brand manager oversees all aspects of the consumer's brand association as well as relationships with members of the supply chain. Developing a good relationship with target markets is essential for brand management. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers". In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction.Shamoon, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
