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Mobile Billboards
A mobile billboard is a device used for advertising on the sides of a truck, trailer, bike, or other vehicle that is typically mobile. Mobile billboards are a form of transit media; static billboards and mall/airport advertising fall into this same category. Using a mobile billboard for advertising is called mobile outdoor advertising Description Most mobile billboards are dedicated, customized LED trucks with large bodies for displaying advertisements. Some of these dedicated units offer features such as external Sound reinforcement system, sound systems, illumination, LED panels and hot/cold boxes for product sampling, although they are illegal in many cities. Digital mobile billboard trucks have become popular, but the most capable in terms of gaining exposure are static mobile billboards. Static mobile billboards do not share advertising space. Some of the most cost effective mobile billboards are installed wraps on trucks and trailers that are in service delivering goods s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recumbent Bicycle
A recumbent bicycle is a bicycle that places the rider in a laid-back reclining position, and often called a Human-powered_land_vehicle, human-powered vehicle or HPV, especially if it has an aerodynamic fairing. Recumbents are available in a wide range of configurations, including: long to short wheelbase; large, small, or a mix of wheel sizes; overseat, underseat, or no-hands steering; and rear wheel or front wheel drive. A variant with three wheels is a recumbent tricycle, with four wheels a quadracycle. Recumbents can be faster than upright bicycles, but they were banned by the Union Cycliste Internationale (UCI) in 1934. Recumbent races and records are now overseen by the World Human Powered Vehicle Association (WHPVA), International Human Powered Vehicle Association (IHPVA) and World Recumbent Racing Association (WRRA). Some recumbent riders may choose this type of design for ergonomic reasons: the rider's weight is distributed comfortably over a larger area, supported by ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metropolitan Streets Act 1867
The Metropolitan Streets Act 1867 ( 30 & 31 Vict. c. 134) was an act of the Parliament of the United Kingdom applying to the City of London and all places and parishes then within the jurisdiction of the Metropolitan Board of Works. Following public meetings and press criticism of the original act's likely effect on street traders' livelihoods, the Metropolitan Streets Act Amendment Act 1867 ( 31 & 32 Vict. c. 5) was granted royal assent on 7 December the same year. Provisions Part I (Sections 5 – 16) This banned refuse collection and the driving of cattle, sheep, goats, pigs, horses, asses and mules through the streets between 10 am and 7 pm and required stagecoaches only to stop on the left-hand side of the road and any adverts carried by persons on foot, horseback or in a vehicle to be approved by the Metropolitan and City police commissioners, at a maximum penalty of 10 shillings, though this was not to apply to adverts for newspaper sales. It also banned goods from block ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Tools
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising By Medium
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through " branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations, and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Truckside Advertisement
A truckside advertisement or truckside ad is a billboard that is affixed to a truck that is for the purpose of advertising to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor advertising association of America. Truckside advertisements have been argued by many to have one of the lowest CPM (Cost Per Thousand) impressions available to advertisers in the market. with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second TV commercial on a prime-time network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad.Goodgold, 2003 See also *Bus advertising * Driven media *Fleet media *Mobile billboard *Out-of-home advertising Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and a ... * Wrap adve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Out-of-home Advertising
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and alternative. Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor. Digital Digital out-of-home (DOOH) refers to dynamic media distributed across place-based networks in venues including. Programmatic Within the DOOH industry, advertisements might be purchased through programmatic platforms. Programmatic platforms ask marketers to specify desired audience characteristics and automatically locate the media vehicles to deliver that audience. These platforms may allow buyers (the demand side) to plan, execute and monitor campaigns across multiple media platforms (the supply side) using a familiar workflow. A major difference between programmatic digital out-of-home (pDOOH) and traditional OOH or ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fleet Media
Fleet may refer to: Vehicles *Fishing fleet *Naval fleet *Fleet vehicles, a pool of motor vehicles * Fleet Aircraft, the aircraft manufacturing company Places Canada * Fleet, Alberta, Canada, a hamlet England * The Fleet Lagoon, at Chesil Beach, Dorset * Fleet, Dorset, England, a village and civil parish * Fleet, Hampshire, England, a town and civil parish * Fleet, Hayling Island, Hampshire, England, a hamlet * Fleet Pond, Hampshire, England *River Fleet, subterranean river in London, England **Fleet Street, named after the river **Fleet Prison, named after the river **Fleet Line, named after the river, was the original name for the London Underground Jubillee Line * Fleet, Lincolnshire, England * Fleet (Kent), a term for a waterway in the Thames marshes, England * The Fleet (Tees), a section of the River Tees' original route Scotland *Water of Fleet, a river in Scotland *Fleet Bay, a part of a National Scenic Area within Dumfries and Galloway, Scotland United States * Fleet, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bus Advertising
In bus advertising, buses and their related infrastructure are a medium used by advertising, advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but it can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise. History Bus advertising descends from similar methods used on streetcars in the early 20th century. Infrastructure Adverts are placed in bus shelters. These can be static posters, or back illuminated displays, or rolling displays allowing many messages on one shelter. Technology has also been used to create interactive adverts. Adverts may also be installed on associated street furniture such as the backs of Bench (furniture), benches at stops. Sized at approximately 2.5 by 6.5 feet, bus bench ads tend to be cheaper per unit than other forms of outdoor mass advertising. Tickets Often, the paper ticket (admi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dagbladet
() is one of Norway's largest newspapers and is published in the Tabloid (newspaper format), tabloid format. It has 1,400,000 daily readers on mobile, web and paper. Traditionally it was considered the main liberal newspaper of Norway, with a generally liberal progressive editorial outlook, to some extent associated with the movement of cultural radicalism in Scandinavian history. The paper edition had a circulation of 46,250 copies in 2016, down from a peak of 228,834 in 1994. The editor-in-chief is Frode Hansen (editor), Frode Hansen, the political editor is Lars Helle, the news editor is Jan Thomas Holmlund. is published six days a week and includes the additional feature magazine ''Magasinet'' every Saturday. Part of the daily Tabloid (newspaper format), tabloid is available at ''Dagbladet.no'', and more articles can be accessed through a paywall. The daily readership of s online Tabloid (newspaper format), tabloid was 1.24 million in 2016. Dagbladet online has received w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gaia Trafikk
Gaia Trafikk was the largest public transportation provider in Bergen, Norway, Bergen and Os, Hordaland, Os, Norway until it merged with HSD forming Tide. Gaia was formed by the 1998 merger of Pan Trafikk, the bus company serving northern and southern Bergen, and Bergen Sporvei, the company serving Bergen's inner city. The route network covered most of Bergen, but the western suburbs were serviced by Hardanger Sunnhordlandske Dampskipsselskap (HSD). This resulted in a fixed fleet between the yellow buses of Bergen Sporvei and the red buses of Pan Trafikk being operated by the same company, and coordinated, making a more user-friendly bus system. The largest owners of Gaia was Bergen City Council (43.6%), HSB (7.9%), Yrkestrafikkforbundet (7.3%) and Os City Council (7.3%). Among the fleet of about 300 buses are 8 trolleybuses (two of them are dual-mode buses), making Bergen the only city in north-west Europe to have them. Gaia fleet also contained 36 natural gas buses. Gaia Tra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emergency Hammer
A glass breaker is a hand tool designed to break through a window glass in an emergency. It is a common safety device found in vehicles to aid in the emergency extrication of occupants from a vehicle, as well as in some buildings. Most glass breakers are standalone devices containing a sharp pointed metal tip for glass-breaking tempered glass, and many also feature a sharp shielded knife for slicing through seatbelts. There are also many examples of glass breakers being built into other tools, such as flashlights or multitools. Materials One variation found in glass breakers is the material from which the metal tip is made. Although all glass breakers are made of strong materials, some glass breakers make breaking glass easier than others, depending on the hardness of the metal that the tip is made of. It is often believed that tips made of harder metals makes breaking the glass easier. Some sources have found that tungsten carbide tips make breaking glass less difficult. Howe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emergency Exit
An emergency exit in a building or other structure is a special exit used during emergencies such as fires. The combined use of regular and emergency exits allows for faster evacuation, and emergency exits provide alternative means of evacuation if regular exits are inaccessible. Emergency exits must: * Be clearly marked (usually with signage that is normally illuminated, or is illuminated by a backup power source if central power fails) * Be in easily-accessible locations * Direct people to safe areas (usually outside) * Be regularly maintained and free of obstructions (they may not be used for storage) * Be secured to prevent unauthorized entry during normal operations An emergency exit's path usually ends in an outward-opening door with a crash bar with exit signs pointing to it. It is usually a door to an area outside of the building, but may also lead to an adjoining, fire-isolated structure with clear exits of its own. A fire escape is a special kind of emergency ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
