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Influencers
A social media influencer, or simply influencer (also known as an online influencer), is a person who builds a grassroots online presence through engaging content such as photos, videos, and updates. This is done by using direct audience interaction to establish authenticity, expertise, and appeal, and by standing apart from traditional celebrities by growing their platform through social media rather than pre-existing fame. The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. Types of influencers include fashion influencer, travel influencer, and virtual influencer, and they involve content creators and streamers. Some influencers are associated primarily with specific social media apps such as TikTok, Instagram, or Pinterest; many influencers are also considered internet celebrities. , Instagram is the social media ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Influencer Marketing
Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, individuals and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are people (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. Influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post. Influencer content may be framed as testimonial advertising, according to the Federal Trade Commission in the United States. The FTC started enforcing this on a large scale in 2016, sending letters to several companies and influencers who had failed to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fashion Influencer
A fashion influencer is a personality that has a large number of followers on social media, creates mainly fashion content and has the power to influence the opinion and purchase behavior of others with their recommendations. Brand marketing, Brands endorse them to attend fashion shows, parties, designer dinners, and exclusive trips, and to wear their clothes on social media. If a salary has been involved, the influencer may be required to label such posts as paid or sponsored content. Before social media "they would have been called 'It girls'". Business magazine ''Forbes'' identified fashion influencers as "the new celebrity endorsements". However, influencers seem to have a closer relationship with their audience than traditional celebrities. As marketers Jung von Matt, Brandnew IO and Facelift point out: "Daily interactions across multiple channels, through photos, stories or live sessions, create a form of closeness and trust" that make influencers "often more tangible than tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Travel Influencer
A travel influencer is an Internet celebrity that creates social media content about travel, tourism and culture, usually sharing their travel experiences. Their content is generally considered as a trusted source of knowledge, influencing their readers’ opinions and perceptions of places and experiences, affecting their travel decisions and “changing the way we think about the world”. They often partner with airlines, Travel agency, travel agencies, tour companies and local businesses for the purpose of promoting their brand, product or services in return for a reward, usually involving free travel. Travel influencers generate income through brand co-operations and affiliate links. Many influencers, especially those working on Instagram, say brand sponsorships are their main source of income. Influencer marketing has gone from a fringe concept to an industry worth around $6.5bn in 2019. Almost half of marketers spent more than 20% of their budget on influencer posts. Influe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Virtual Influencer
A virtual influencer, at times described as a virtual persona or virtual model, is a computer-generated fictional character that can be used for a variety of marketing-related purposes, but most frequently for social media marketing, in lieu of online human "influencers". Most virtual influencers are designed using computer graphics and motion capture technology to resemble real people in realistic situations. Common derivatives of virtual influencers include VTubers, which broadly refer to online entertainers and YouTubers who represent themselves using virtual avatars instead of their physical selves. History Virtual influencers are fundamentally synonymous with virtual idols, which originate from Japan's anime and Japanese idol culture that dates back to the 1980s. The first virtual idol created was Lynn Minmay, a fictional singer and main character of the anime television series ''Super Dimension Fortress Macross'' (1982) and the animated film adaptation '' Macross: Do You ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongst virtual communities and Network virtualization, networks. Common features include: * Online platforms enable users to create and share content and participate in social networking. * User-generated content—such as text posts or comments, digital photos or videos, and data generated through online interactions. * Service-specific profiles that are designed and maintained by the List of social networking services, social media organization. * Social media helps the development of online social networks by connecting a User profile, user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests platforms enable communal activity. Social media enhances and extends human networks. Users access so ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Logan Paul
Logan Alexander Paul (born April 1, 1995) is an American influencer, professional wrestler, Entrepreneurship, entrepreneur, boxing, boxer, and actor. He has over 23 million subscribers on his YouTube channel ''Logan Paul Vlogs'' and has ranked on the ''Forbes'' list for the highest-paid YouTube creators in 2017, 2018, and 2021. He is the co-founder of beverage company Prime (drink), Prime and snack brand Lunchly. Paul has also run the ''Impaulsive'' podcast since November 2018, which has over four million YouTube subscribers. As a wrestler, he has been signed to WWE where he performs on a part-time basis as part of the Raw (WWE brand), Raw brand and is a former WWE United States Championship, WWE United States Champion. In 2013, Paul gained a following by posting sketches on the now-defunct video-sharing application Vine (service), Vine. He registered his first YouTube channel, ''TheOfficialLoganPaul'', on October 18, 2013, where he started posting regularly following the clos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chiara Ferragni
Chiara Ferragni (; born 7 May 1987) is an Italian Internet celebrity, blogger and influencer. Since 2021, Ferragni has been engulfed in controversy as the protagonist of the Pandorogate, Pandorogate fraud scandal in which she is alleged to have unjustly profited millions of euros while claiming to be raising funds for charity. In 2023, she was required to pay a $1 million fine for fraud by the Italian Competition Authority. In January 2025, she was sent to trial on criminal charges for aggravated fraud in conjunction with the same investigation. The Pandorogate scandal led to the passage of the Ferragni Law in Italy to prevent future fraud and false advertising by influencers. Biography Ferragni was born in the northern city of Cremona in 1987. Ferragni is the oldest of three daughters of a dentist from Cremona. Her mother Marina Di Guardo is an Italian writer from Sicily who also worked as deputy director of the Blumarine fashion house. At the age of 16, she was hired by t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MrBeast
James Stephen "Jimmy" Donaldson (born May 7, 1998), commonly known by his online alias MrBeast, is an American YouTuber, media personality, and businessman. His YouTube videos, where he often hosts elaborate challenges and philanthropic efforts, are known for their fast pace and high production values. With over 404 million subscribers, he has the most subscribers on any YouTube channel; he is also the third-most-followed creator on TikTok, with over 115 million followers. Donaldson was born in Wichita, Kansas and raised in Greenville, North Carolina. He began posting videos to YouTube in early 2012 under the handle . His early content ranged from Let's Plays to "videos estimating the wealth of other YouTubers". He went viral in 2017 after his "counting to 100,000" video earned tens of thousands of views in just a few days. His videos have become increasingly grand and extravagant. Once his channel took off, Donaldson hired some childhood friends to co-run the brand. Donald ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kai Cenat
Kai Carlo Cenat III ( ; born December 16, 2001) is an American online streamer, YouTuber, and internet personality who specializes in comedic live streams and videos. As of 2025, he is the second most-followed Twitch streamer with 17.6 million followers and most-subscribed Twitch streamer. He is a member of the streamer collective Any Means Possible (AMP). Considered as one of the most popular online streamers in the world, he is known for coining several viral phrases like '' Rizz'', '' Fanum tax'', and '' Gyatt''. Cenat has achieved significant milestones in the streaming community, notably becoming the first Twitch streamer to surpass 500,000 subscribers during his "Mafiathon 2" subathon in November 2024. Early life and education Kai Carlo Cenat III was born on December 16, 2001, in Brooklyn, New York City, to parents from the Caribbean. His mother is from Trinidad and Tobago and his father is from Haiti. Cenat was raised by his mother along with his three other sibli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charli D'Amelio
Charli Grace D'Amelio ( ; born May 1, 2004) is an American social media personality and dancer. She was a competitive dancer for over a decade before starting her social media career in 2019, when she began posting dance videos on the video-sharing platform TikTok. D'Amelio quickly amassed a large following and subsequently became the most-followed creator on the platform in March 2020 until she was surpassed by Khaby Lame in June 2022. With over 155 million followers, she is the second most-followed person on TikTok, as of 2025. D'Amelio made her feature film debut with a voice role in the 2020 animated film '' StarDog and TurboCat.'' She starred in the Hulu reality series '' The D'Amelio Show'' (2021–2023) with her family and co-led the Snap Original reality show ''Charli vs. Dixie'' (2021–2022), with her sister. In 2022, D'Amelio won the thirty-first season of the dance competition series ''Dancing with the Stars'' alongside Mark Ballas. She made her Broadway deb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
IShowSpeed
Darren Jason Watkins Jr. (born January 21, 2005), known online as IShowSpeed or Speed, is an American YouTuber, online personality and online streamer. He is known for his dramatic and energetic behavior showcased in his variety live streams, as well as his in-real-life (IRL) streams in worldwide locations. He has been viewed as a cultural ambassador as his visits to countries often showcase their cultures and inventions to both domestic and international audiences. IShowSpeed registered his YouTube channel in 2016, where he began posting gaming content. He started gaining online attention in 2021 due to his provocative and energetic behavior such as barking and raging while gaming. He became a millionaire at age 16 and his first major purchase was a house for his mother. In 2022, he began shifting focus towards football/soccer-related content, becoming an avid supporter of Cristiano Ronaldo, commonly revolving his content around his support for the football player. IShowS ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elon Musk
Elon Reeve Musk ( ; born June 28, 1971) is a businessman. He is known for his leadership of Tesla, SpaceX, X (formerly Twitter), and the Department of Government Efficiency (DOGE). Musk has been considered the wealthiest person in the world since 2021; ''Forbes'' estimates his net worth to be . Born to a wealthy family in Pretoria, South Africa, Musk emigrated in 1989 to Canada. He received bachelor's degrees from the University of Pennsylvania in 1997 before moving to California, United States, to pursue business ventures. In 1995, Musk co-founded the software company Zip2. Following its sale in 1999, he co-founded X.com, an online payment company that later merged to form PayPal, which was acquired by eBay in 2002. That year, Musk also became an American citizen. In 2002, Musk founded the space technology company SpaceX, becoming its CEO and chief engineer; the company has since led innovations in reusable rockets and commercial spaceflight. Musk joined ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
