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Hypercasual Game
A hypercasual game is a video game (typically a mobile video game) which is easy-to-play and usually free-to-play; hypercasual games also feature very minimalistic user interfaces. Popularized in 2017 by game makers such as Kwalee, Ketchapp and Voodoo, these games can be quickly played after downloading, usually without any tutorial or instructions. They also often use a 2D design with a simple color scheme, easy mechanics adding to their simplicity. Usually featuring infinite looped mechanics, hypercasual games are playable for an infinite amount of time, leading to their addictive nature. Some argue hypercasuals are a business model, rather than a genre. These games are often played while multitasking, which is why their simple user interface is essential. Because of the lack of a robust in-game economy and free download cost of most hyper-causal games, revenue is mostly generated from ads. Most of these ads come in the form of: * Rewarded videos (when these ad videos are wat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Game
A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual feedback from a display device, most commonly shown in a video format on a television set, computer monitor, flat-panel display or touchscreen on handheld devices, or a virtual reality headset. Most modern video games are audiovisual, with Sound, audio complement delivered through loudspeaker, speakers or headphones, and sometimes also with other types of sensory feedback (e.g., haptic technology that provides Touch, tactile sensations). Some video games also allow microphone and webcam inputs for voice chat in online gaming, in-game chatting and video game livestreaming, livestreaming. Video games are typically categorized according to their hardware platform, which traditionally includes arcade video games, console games, and PC game, comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Game
A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, tablet, Personal digital assistant, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994. In 1997, Nokia launched ''Snake (1998 video game), Snake''. ''Snake'', which was Pre-installed software, pre-installed in most mobile devices manufactured by Nokia for a couple of years, has since become one of the most played games, at one point found on more than 350 million devices worldwide. Mobile devices became more computationally advanced allowing for downloading of games, though these were initially limited to phone carriers' own stores. Mobile gaming grew greatly with the development ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Free-to-play
"Free-to-play" ("F2P" or "FtP") video games are games that give players access to a significant portion of their content for free. The term "free-to-play business model" or simply, "free-to-play model", refers collectively to business models that ultimately result in the creation of free-to-play games. Games that adhere to free-to-play business models are distinct from traditional premium games, which require payment before use. Free-to-play games are not to be confused with freeware games, which are entirely costless. Accordingly, free-to-play games are sometimes called "free-to-start" due to not being entirely free. Certain free-to-play games have also been labeled as " pay-to-win"—that is, that players can pay to obtain competitive advantages over other players. There are several kinds of ways that free-to-play games generate money, despite being mostly free. A common method is based on the freemium software model, in which users are incentivised to make small purchases ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Interface
In the industrial design field of human–computer interaction, a user interface (UI) is the space where interactions between humans and machines occur. The goal of this interaction is to allow effective operation and control of the machine from the human end, while the machine simultaneously feeds back information that aids the operators' decision-making process. Examples of this broad concept of user interfaces include the interactive aspects of computer operating systems, hand tools, heavy machinery operator controls and Unit operation, process controls. The design considerations applicable when creating user interfaces are related to, or involve such disciplines as, ergonomics and psychology. Generally, the goal of user interface design is to produce a user interface that makes it easy, efficient, and enjoyable (user-friendly) to operate a machine in the way which produces the desired result (i.e. maximum usability). This generally means that the operator needs to provide mi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kwalee
Kwalee Ltd. is a British video game developer and publisher. The company was founded in May 2011 by David Darling, co-founder and former CEO of Codemasters who is hailed as one of the 'founding fathers' of the UK games industry. The company publishes games on mobile, PC and console platforms. It is known for its hypercasual games for iOS and Android devices, with a large internal development studio helping the company to more than 700 million game downloads in total. Based in Leamington Spa in the county of Warwickshire, Kwalee is one of the several companies that make up the Leamington Spa video gaming cluster. As of 2022, the company also has offices in Bangalore, Beijing and Portugal. Kwalee employs over 180 technical, marketing, publishing and administrative staff in its offices, including Andrew Graham (designer and programmer of ''Micro Machines'') and COO Jason Falcus (programmer of ''NBA Jam''). In 2020, the company began to publish PC and console games with Max Ev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ketchapp
Ketchapp SARL is a French video game publisher based in Paris, specializing in the mobile games market. Founded in 2014 by brothers Antoine and Michel Morcos, the company first came into the public eye later that year, through its port of the open-source game '' 2048''. Ketchapp has been accused of cloning popular casual games by other developers. When Ketchapp was acquired by Ubisoft in September 2016, the company had more than 700 million downloads across their portfolio of games. History Ketchapp was founded by brothers Antoine and Michel Morcos in 2014 in Paris. In March 2014, the company cloned Gabriele Cirulli's open-source puzzle game '' 2048'' and published it as an iOS app, with advertising and in-app purchases. It eventually reached the top of the iOS App Store charts. Ketchapp became successful by adapting ideas from other popular apps, with many of its releases being variations on existing games, such as reworking the popular 2013 game ''Flappy Bird'' as ''Run Bi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Voodoo (company)
Voodoo SAS (also referred to as Voodoo.io) is a French developer and publisher of mobile apps and games based in Paris. The company was founded in 2013 by Alexandre Yazdi and Laurent Ritter. Voodoo's games began predominantly as free-to-play " hyper-casual games", which they helped popularize. Since then, the company has shifted to developing and publishing casual games and apps. Voodoo’s games and apps have surpassed 7 billion downloads as of 2024. The company has been criticised for cloning other games. History Background and early years (2013–2017) Voodoo was founded in 2013 by Alexandre Yazdi and Laurent Ritter. They had been friends since high school and had previously founded Studio Cadet in 2012, a services company for websites and mobile applications. Yazdi became the chief executive officer of Voodoo, while Gabriel Rivaud acted as the vice-president of games. According to Rivaud, the company was in turmoil for its first four years in operation and opted to ch ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Banner Ads
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place. Usually though, advertisers use ad networks to serve their advertisements, resulting in a revshare system and higher quality ad placement. Web banners function the same way as traditional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, a fact first documented on HotWired in 1996 by researchers Rex Briggs and Nigel Hollis. Web banners differ in that the results for advertisement campaigns may be mon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Flappy Bird
''Flappy Bird'' is a 2013 casual mobile game developed by Vietnamese video game artist and programmer Dong Nguyen (), under his game development company .Gears. The game is a side-scroller where the player controls a bird, Faby, attempting to fly between columns of green pipes without hitting them. The player's score is determined by the number of pipes they pass. Nguyen created the game over a period of several days, using the bird from a cancelled game made in 2012. The game was released in May 2013 but received a sudden spike in popularity in early 2014, becoming a sleeper hit. ''Flappy Bird'' received poor reviews from some critics, who criticized its high level of difficulty and alleged plagiarism in graphics and game mechanics, while other reviewers found it addictive. At the end of January 2014, it was the most downloaded free game in the App Store for iOS. During this period, its developer said that ''Flappy Bird'' was earning $50,000 a day from in-app advertisements ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Play Store
Google Play, also known as the Google Play Store, Play Store, or sometimes the Android Store (and was formerly Android Market), is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating system), Android operating system and List of Google products, its derivatives, as well as ChromeOS, allowing users to browse and download applications developed with the Android SDK, Android software development kit and published through Google. Google Play has also served as a digital media store, with it offering various media for purchase (as well as certain things available free) such as Book, books, Movie, movies, Single (music), musical singles, Television show, television programs, and Video game, video games. Content that has been purchased on Google TV (service), Google TV and Google Play Books can be accessed on a web browser (such as, for example, Google Chrome) and through certain A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
App Store (iOS)
The App Store is an app marketplace developed and maintained by Apple, for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS SDK. Apps can be downloaded on the iPhone, iPod Touch, or iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps. The App Store opened on July 10, 2008, with an initial 500 applications available. The number of apps peaked at around 2.2 million in 2017, but declined slightly over the next few years as Apple began a process to remove old or 32-bit apps. , the store features more than 1.8 million apps. While Apple touts the role of the App Store in creating new jobs in the "app economy" and claims to have paid over $155 billion to developers, the App Store has also attracted criticism from developers and government regulators that it operates a monopoly and that Apple's 30% cut of revenues ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ubisoft
Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Anno'', '' Assassin's Creed'', '' Driver'', '' Far Cry'', '' Just Dance'', '' Prince of Persia'', '' Rabbids'', '' Rayman'', '' Tom Clancy's'', and '' Watch Dogs''. Ubisoft first achieved commercial and critical success with their 1995 platform game Rayman. In 1996, the company began to expand to other parts of the world, opening studios in Annecy, Shanghai, Montreal and Milan. In recent years, Ubisoft has struggled financially, with a strong decline in revenue in 2024, and laying off 185 employees in 2025. History Origins and first decade (1986–1996) By the 1980s, the Guillemot family had established itself as a support business for farmers in the Brittany province of France and other regions, including into the United Kingdom. The five sons of the family – C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
