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Exposure Effect
The mere-exposure effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In social psychology, this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, polygon, geometric figures, and sounds. In studies of interpersonal attraction, the more often people see a person, the more pleasing and likeable they find that person. Research Gustav Fechner conducted the earliest known research on the effect in 1876. Edward B. Titchener also documented the effect and described the "glow of warmth" felt in the presence of something familiar; however, his hypothesis was thrown out when results showed that the enhancement of preferences for objects did not depend on the individual's subjective impressions of how familiar the objects were. The rejection of Titchener's hypothesis spurred furth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psychological
Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between the natural and social sciences. Psychologists seek an understanding of the emergent properties of brains, linking the discipline to neuroscience. As social scientists, psychologists aim to understand the behavior of individuals and groups.Fernald LD (2008)''Psychology: Six perspectives'' (pp.12–15). Thousand Oaks, CA: Sage Publications.Hockenbury & Hockenbury. Psychology. Worth Publishers, 2010. Ψ (''psi''), the first letter of the Greek word ''psyche'' from which the term psychology is derived (see below), is commonly associated with the science. A professional practitioner or researcher involved in the discipline is called a psychologist. Some psychologists can also be classified as behavioral or cognitive scientists. Some ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reliability (psychometrics)
In statistics and psychometrics, reliability is the overall consistency of a measure. A measure is said to have a high reliability if it produces similar results under consistent conditions:"It is the characteristic of a set of test scores that relates to the amount of random error from the measurement process that might be embedded in the scores. Scores that are highly reliable are precise, reproducible, and consistent from one testing occasion to another. That is, if the testing process were repeated with a group of test takers, essentially the same results would be obtained. Various kinds of reliability coefficients, with values ranging between 0.00 (much error) and 1.00 (no error), are usually used to indicate the amount of error in the scores." For example, measurements of people's height and weight are often extremely reliable.The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language: Marketing Activities and Metrics P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subliminal Advertising
Subliminal stimuli (; the prefix ' literally means "below" or "less than") are any sensory stimuli below an individual's threshold for conscious perception, in contrast to stimuli (above threshold). A 2012 review of functional magnetic resonance imaging (fMRI) studies showed that subliminal stimuli activate specific regions of the brain despite participants' unawareness. Visual stimuli may be quickly flashed before an individual can process them, or flashed and then masked to interrupt processing. Audio stimuli may be played below audible volumes or masked by other stimuli. Effectiveness Applications of subliminal stimuli are often based on the persuasiveness of a message. Research on action priming has shown that subliminal stimuli can only trigger actions a receiver of the message plans to perform anyway. However, consensus of subliminal messaging remains unsubstantiated by other research. Most actions can be triggered subliminally only if the person is already prepared to p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propinquity Effect
In social psychology, propinquity (; from Latin ''propinquitas'', "nearness") is one of the main factors leading to interpersonal attraction. It refers to the physical or psychological proximity between people. Propinquity can mean physical proximity, a kinship between people, or a similarity in nature between things (" like-attracts-like"). Two people living on the same floor of a building, for example, have a higher propinquity than those living on different floors, just as two people with similar political beliefs possess a higher propinquity than those whose beliefs strongly differ. ''Propinquity'' is also one of the factors, set out by Jeremy Bentham, used to measure the amount of (utilitarian) pleasure in a method known as felicific calculus. Propinquity effect The propinquity effect is the tendency for people to form friendships or romantic relationships with those whom they encounter often, forming a bond between subject and friend. Workplace interactions are frequent and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpersonal Attraction
Interpersonal attraction as a part of social psychology is the study of the attraction between people which leads to the development of platonic or romantic relationships. It is distinct from perceptions such as physical attractiveness, and involves views of ''what is'' and ''what is not'' considered beautiful or attractive. Within the study of social psychology, interpersonal attraction is related to how much one likes or dislikes another person. It can be viewed as a force acting between two people that tends to draw them together and to resist their separation. When measuring interpersonal attraction, one must refer to the qualities of the attracted and those of the attractor to achieve predictive accuracy. It is suggested that to determine attraction, both the personalities and the situation must be taken into account. Measurement In social psychology, interpersonal attraction is most-frequently measured using the Interpersonal Attraction Judgment Scale developed by Donn B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Illusory Truth Effect
The illusory truth effect (also known as the illusion of truth effect, validity effect, truth effect, or the reiteration effect) is the tendency to believe false information to be correct after repeated exposure. This phenomenon was first identified in a 1977 study at Villanova University and Temple University. When truth is assessed, people rely on whether the information is in line with their understanding or if it feels familiar. The first condition is logical, as people compare new information with what they already know to be true. Repetition makes statements easier to process relative to new, unrepeated statements, leading people to believe that the repeated conclusion is more truthful. The illusory truth effect has also been linked to hindsight bias, in which the recollection of confidence is skewed after the truth has been received. In a 2015 study, researchers discovered that familiarity can overpower rationality and that repetitively hearing that a certain statement i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academic Journal
An academic journal or scholarly journal is a periodical publication in which scholarship relating to a particular academic discipline is published. Academic journals serve as permanent and transparent forums for the presentation, scrutiny, and discussion of research. They nearly-universally require peer-review or other scrutiny from contemporaries competent and established in their respective fields. Content typically takes the form of articles presenting original research, review articles, or book reviews. The purpose of an academic journal, according to Henry Oldenburg (the first editor of '' Philosophical Transactions of the Royal Society''), is to give researchers a venue to "impart their knowledge to one another, and contribute what they can to the Grand design of improving natural knowledge, and perfecting all Philosophical Arts, and Sciences." The term ''academic journal'' applies to scholarly publications in all fields; this article discusses the aspects common to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Ranking
Journal ranking is widely used in academic circles in the evaluation of an academic journal's impact and quality. Journal rankings are intended to reflect the place of a journal within its field, the relative difficulty of being published in that journal, and the prestige associated with it. They have been introduced as official research evaluation tools in several countries. Measures Traditionally, journal ranking "measures" or evaluations have been provided simply through institutional lists established by academic leaders or through a committee vote. These approaches have been notoriously politicized and inaccurate reflections of actual prestige and quality, as they would often reflect the biases and personal career objectives of those involved in ranking the journals; also causing the problem of highly disparate evaluations across institutions. Also, see YouTube video narrative of this paper at: Consequently, many institutions have required external sources of evaluation of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Decision Making
In psychology, decision-making (also spelled decision making and decisionmaking) is regarded as the cognitive process resulting in the selection of a belief or a course of action among several possible alternative options. It could be either rational or irrational. The decision-making process is a reasoning process based on assumptions of values, preferences and beliefs of the decision-maker. Every decision-making process produces a final choice, which may or may not prompt action. Research about decision-making is also published under the label problem solving, particularly in European psychological research. Overview Decision-making can be regarded as a problem-solving activity yielding a solution deemed to be optimal, or at least satisfactory. It is therefore a process which can be more or less rational or irrational and can be based on explicit or tacit knowledge and beliefs. Tacit knowledge is often used to fill the gaps in complex decision-making processes. Usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ambivalence
Ambivalence is a state of having simultaneous conflicting reactions, beliefs, or feelings towards some object. Stated another way, ambivalence is the experience of having an attitude towards someone or something that contains both positively and negatively valenced components. The term also refers to situations where "mixed feelings" of a more general sort are experienced, or where a person experiences uncertainty or indecisiveness. Although attitudes tend to guide attitude-relevant behavior, those held with ambivalence tend to do so to a lesser extent. The less certain an individual is in their attitude, the more impressionable it becomes, hence making future actions less predictable and/or less decisive. Ambivalent attitudes are also more susceptible to transient information (e.g., mood), which can result in a more malleable evaluation. However, since ambivalent people think more about attitude-relevant information, they also tend to be more persuaded by (compelling) attitude-rel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Processing Fluency
Processing fluency is the ease with which information is processed. Perceptual fluency is the ease of processing stimuli based on manipulations to perceptual quality. Retrieval fluency is the ease with which information can be retrieved from memory. Research Research in cognitive neuroscience and psychology has shown that processing fluency influences different kinds of judgments. For instance, perceptual fluency can contribute to the experience of familiarity when fluent processing is attributed to the past. Repeating the presentation of a stimulus, also known as priming, is one method for enhancing fluency. Jacoby and Dallas in 1981 argued that items from past experience are processed more fluently. This becomes a learned experience throughout our lifetime such that fluent items can be attributed to the past. Therefore, people sometimes take fluency as an indication that a stimulus is familiar even though the sense of familiarity is false. Perceptual fluency literature has been ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hippocampus
The hippocampus (via Latin from Greek , 'seahorse') is a major component of the brain of humans and other vertebrates. Humans and other mammals have two hippocampi, one in each side of the brain. The hippocampus is part of the limbic system, and plays important roles in the consolidation of information from short-term memory to long-term memory, and in spatial memory that enables navigation. The hippocampus is located in the allocortex, with neural projections into the neocortex in humans, as well as primates. The hippocampus, as the medial pallium, is a structure found in all vertebrates. In humans, it contains two main interlocking parts: the hippocampus proper (also called ''Ammon's horn''), and the dentate gyrus. In Alzheimer's disease (and other forms of dementia), the hippocampus is one of the first regions of the brain to suffer damage; short-term memory loss and disorientation are included among the early symptoms. Damage to the hippocampus can also re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
