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Direct Response Television
Direct response television (DRTV) is any television advertising that asks consumers to respond directly to the company — usually either by calling a toll-free telephone number, sending an SMS message, or by visiting a web site. This is a form of direct response marketing. There are two types of direct response television, short form, and long form. Short form is any DRTV commercial that is two minutes or less in length. Long form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most common time period available for purchase as "long form" infomercial media is 28 minutes, 30 seconds in length. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price. A relatively small amount or media time may be purchased in lengths less than 30 minutes but more than 2 minutes. Five minutes is the most commonl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Advertisement
A television advertisement (also called a television commercial, TV commercial, commercial, spot, television spot, TV spot, advert, television advert, TV advert, television ad, TV ad or simply an ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs. Advertising revenue provides a significant portion of the funding for most privately-owned television networks. During the 2010s, the number of commercials has grown steadily, though the length of each commercial has diminished. Advertisements of this type have promoted a wide variety of goods, services, and ideas ever since the early days of the history of television. The viewership of television programming, as measured by companies such as Nielsen Media Research in the United States, or BARB in the UK, is often used as a metric for television advertis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toll-free Telephone Number
A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls. For the calling party, a call to a toll-free number from a landline is free of charge. A toll-free number is identified by a dialing prefix similar to an area code. The specific service access varies by country. History The features of toll-free services have evolved as telephone networks have evolved from electro-mechanical call switching to computerized stored program controlled networks. Originally, a call billed to the called party had to be placed through a telephone company operator as a collect call, often long-distance. The operator had to secure acceptance of the charges at the remote number, or even transfer that decision to a long-distance operator, before manually completing the call. Some large businesses and government offices received large numbers of collect calls, which proved time-consuming for operators and the callers. Manual toll-free systems ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Response Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Associatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infomercial
An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often ''program-length commercials'' (long-form infomercials), and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States, where infomercials were typically shown overnight (usually 1:00 a.m. to 6:00 a.m.), outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wholesaler
Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In general, it is the sale of goods in bulk to anyone, either a person or an organization, other than the end consumer of that merchandise. Wholesaling is buying goods in bulk quantity, usually directly from the manufacture or source, at a discounted rate. The retailer then sells the goods to the end consumer at a higher price making a profit. According to the United Nations Statistics Division, ''wholesale'' is the resale of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons or companies. Wholesalers frequently physically assemble, sort, and grade goods in large l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the prov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dirt Devil
Dirt Devil is a brand name of household vacuum cleaners and floor care. There were many different appliances, mostly basketball based, produced, as well as a variety of other floor care products including handheld vacuum cleaners and carpet shampooing machines. There is also a division of Dirt Devil dedicated to central vacuums for homes and recreational vehicles. Company history The company was founded in 1905 in Cleveland, Ohio by Philip Geier as P. A. Geier Co., later to be renamed Royal Appliance Manufacturing Co. Originally the company made vacuum cleaners with metal cases. In 1984 Royal introduced the Dirt Devil Hand Vac, to compete as a lower-cost, mass-market alternative to the existing Royal Prince line of all-metal hand vacs. The line eventually evolved to include more models, including upright vacuum cleaners, most bearing distinctive red plastic cases. Originally the products bore the name "Royal Dirt Devil," but as they grew in popularity and overtook Royal's ot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DRUM Agency
DRUM Agency was an independently owned marketing agency with operations in Atlanta, New York City and Chicago. It shut down without notice on April 15, 2020. It was the result of the merger of BKV (Bennett Kuhn Varner), unified.agency, Hiccup and Umarketing firms. The oldest agency, BKV, originally specialized in direct response marketing, then later expanded into traditional media, followed by digital media. Clients included both for-profit businesses and nonprofit organizations. History BKV BKV was founded as Bennet Kuhn Varner in 1981 with Six Flags Theme Parks as one of the first clients. In 1996, BKV created and produced a two-minute DRTV commercial for Dirt Devil to introduce the Broom Vac three months before a retail launch. This direct response television campaign sold a total of 100,000 units during the period. The ad was launched after the Christmas season and helped lead into the Mother's Day gift-buying season. Early and mid-March 2001, BKV launched a series ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
As Seen On TV (marketing)
As seen on TV is a generic nameplate for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. ''As Seen on TV'' advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, and beauty products, to exercise and fitness products, books, or to toys and games for children. Typically the packaging for these items includes a standardized red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white, an intentional allusion to the logo of ''TV Guide'' magazine. Prominent marketers of ''As seen on TV'' products include As Seen on TV, Inc., Time-Life, Space Bag, K-tel, Ronco, and Thane. There are also retail brick-and-mortar and online stores that specifically sell ''As seen on TV'' products. In 1996, "As seen on TV" then moved on to retail, according to A. J. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Greensheet
''Greensheet'' is a local community newspaper based in Houston, Texas, with local offices in Houston and Dallas, Texas. The newspaper was founded in March 1970. ''Greensheet'' currently has 19 print editions in Texas. 12 in Houston, Texas; 7 in Dallas, Texas and Fort Worth, Texas. Greensheet also provides an online marketplace offering free classified ads for buyers and sellers. History ''Greensheet'' was a family-owned business, and print publication started in March 1970 in a small office at Kirby and Southwest Freeway, by Helen Gordon shortly after Gordon moved to Texas from Pittsburgh. After successfully growing the business in the Houston area, the publication expanded. It opened its Dallas office in May 1977 and its Austin office in March 1978. The company moved into its previous headquarters on 2601 Main Street in 1984. In the fall of 1998, ''Greensheet'' built its initial press facility to save costs on printing its own publication, and moved its Harris presses ther ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alvin Eicoff
Alvin Maurey Eicoff (June 8, 1921 – March 2, 2002) was widely recognized as a founder of direct response television ( DRTV) advertising. He helped pioneer the use of “1-800” numbers on television, along with the phrase “or your money back”. Alvin was a proponent of short-form DRTV, which consisted of 120-second and 60-seconds commercials featuring a 1-800 number and a call to action. Biography Eicoff found his own advertising agency in 1959, A. Eicoff & Company, specializing in short-form DRTV. Due to his significant contributions and accomplishments in the direct response industry, he was elected to the Direct Marketing Association Hall of Fame and was elected as one of the 50 most influential people in television history by Advertising Age. Personal life In 1947, Eicoff married Helene Topaz (1928–2020); they had two children Larry Eicoff and Jeffrey Eicoff. He died on March 2, 2002 and was buried at Shalom Memorial Park in Arlington Heights, Illinois Arling ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl
The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game is played on the second Sunday in February. Prior Super Bowls were played on Sundays in early to mid-January from 1967 to 1978, late January from 1979 to 2003, and the first Sunday of February from 2004 to 2021. Winning teams are awarded the Vince Lombardi Trophy, named for the coach who won the first two Super Bowls. Due to the NFL restricting use of its "Super Bowl" trademark, it is frequently referred to as the "big game" or other generic terms by non-sponsoring corporations. The day the game is played is often referred to as " Super Bowl Sunday" or simply "Super Sunday". The game was created as part of a 1966 merger agreement between the NFL and the competing American Football League (AFL) to have their best teams compete for a c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
