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Cost Per Impression
Cost per impression (CPI) and cost per thousand impressions (CPM) are terms used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. They refer to the cost of traditional advertising or internet marketing or email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the advertisement(s), while CPM refers to the cost or expense incurred for every thousand potential customers who view the advertisement(s).Cost per impression (CPI), or "cost per thousand impressions" (CPM), is a term used in traditional advertising media selection, as well as online advertising and marketing related to web traffic. It refers to the cost of traditional advertising ointernet marketingor email advertising campaigns, where advertisers pay each time an ad is displayed. CPI is the cost or expense incurred for each potential customer who views the adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Media Selection
Advertising media selection is the process of choosing the most efficient Mass media, media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information. Types of advertising media The selection of advertising media for a given campaign requires a deep and rich understanding of the media options available. Television advertising Television advertising offers the benefit of reaching large numbers in a single e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rates
Rate or rates may refer to: Finance * Rate (company), an American residential mortgage company formerly known as Guaranteed Rate * Rates (tax), a type of taxation system in the United Kingdom used to fund local government * Exchange rate, rate at which one currency will be exchanged for another Mathematics and science * Rate (mathematics), a specific kind of ratio, in which two measurements are related to each other (often with respect to time) * Rate function, a function used to quantify the probabilities of a rare event * Reaction rate, in chemistry the speed at which reactants are converted into products Military * Naval rate, a junior enlisted member of a navy * Rating system of the Royal Navy, a former method of indicating a British warship's firepower People * Ed Rate (1899–1990), American football player * José Carlos Rates (1879–1945), General Secretary of the Portuguese Communist Party * Peter of Rates (died 60 AD), traditionally considered to be the first bisho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Compensation Methods
Compensation may refer to: *Financial compensation * Compensation (chess), various advantages a player has in exchange for a disadvantage * ''Compensation'' (essay), by Ralph Waldo Emerson * ''Compensation'' (film), a 1999 film *Compensation (psychology) In psychology, compensation is a strategy whereby one covers up, consciousness, consciously or unconsciously, weaknesses, frustrations, desires, or feelings of inadequacy or incompetence in one life area through the gratification or (drive towards) ... * Biological compensation, the characteristic pattern of bending of the plant or mushroom stem after turning from the normal vertical position * Tuning compensation in brass instruments *''Compensation'', a specific form of camouflaging in autistic people See also *"Compensating", a song by Aminé from his 2020 album ''Limbo'' {{disambig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Terminology
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the interlinked hypertext documents and applications of the World Wide Web (WWW), electronic mail, internet telephony, streaming media and file sharing. The origins of the Internet date back to research that enabled the time-sharing of computer resources, the development of packet switching in the 1960s and the design of computer networks for data communication. The set of rules (communication protocols) to enable internetworking on the Internet arose from research and development commissioned i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conversion Rate
In electronic commerce, conversion marketing is a marketing technique aimed at increasing ''conversions''—that is, turning site visitors into paying customers. Conversion marketing addresses low online conversion rates by improving overall customer experience. Overview By focusing on elements such as site usability, support channels, and overall digital experience, conversion marketing is generally considered a long-term strategic investment rather than a short-term fix. Conversion marketing strategies prioritize optimizing existing traffic rather than simply generating more visitors. This approach includes proactive use of real-time analytics to identify signs of visitor hesitation or intent to abandon a site. In response, targeted messaging, interface enhancements, and personalized content are deployed to guide users, highlight value propositions, and increase the likelihood of conversion. Post-sale, marketers may continue engagement through support services or re-engage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Performance-based Advertising
Performance Marketing, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed. Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisements. Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers. Performance marketing is an integral part of an overall marketing strategy, and its effectiveness can be influenced by other promotional methods such as branding, media advertising, guerrilla marketing, and more. To assess the overall effectiveness of marketing activities, marketers analyze these influences further using tools like Brand Lift or similar metrics. Pri ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and 2000s. As Digital platform (infrastructure), digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of methods. Some of these methods include: search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, Email marketing, e-mail direct marketing, display a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click-through Rate
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.American Marketing Association Dictionary. . Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language in Marketing Project Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. With time, the overall rate of user's clicks on webpage banner ads has decreased. Purpose The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally, the higher the CTR, the more effective the marketing campaign has been at bringing people to a website. Mos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Effective Cost Per Mille
Effectiveness or effectivity is the capability of producing a desired result or the ability to produce desired output. When something is deemed effective, it means it has an intended or expected outcome, or produces a deep, vivid impression. Etymology The origin of the word ''effective'' stems from the Latin word , which means "creative, productive, or effective". It surfaced in Middle English between 1300 and 1400 AD. Usage Science and technology Mathematics and logic In mathematics and logic, ''effective'' is used to describe metalogical methods that fit the criteria of an effective procedure. In group theory, a group element acts ''effectively'' (or ''faithfully'') on a point, if that point is not fixed by the action. Physics In physics, an effective theory is, similar to a phenomenological theory, a framework intended to explain certain (observed) effects without the claim that the theory correctly models the underlying (unobserved) processes. In heat t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
