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Continuity Marketing
Continuity marketing is a method of providing goods or services to consumers that relies on direct marketing and continues into perpetuity. Also known as auto-replenishment, this relationship continues until the customer ends it by notifying the marketer. Overview The general concept is that a customer places an original order, typically through a mail order offer or online. This original offering is usually heavily discounted and acts as a loss leader. Within a prescribed period of time, a subsequent shipment will be delivered to the customer. Thereafter, additional shipments will continue to be sent at regular intervals. If the customer has not indicated which specific product they wish to receive, then the marketer will choose for the customer on the basis of that customer's previous choices. This continues until the customer notifies the supplier of their choices or their desire to discontinue the service. This has been a primary distribution method for well-known book ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response marketing''. By contrast, advertising is of a mass-message nature. Response channels include toll-free telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act, requiring that consumers in the United States be allowed to opt-out. Overview Intended targets are selected from larger populations based on vendor-defined criteria, including average income for a particular ZIP code, purchasing history and presence on other lists. The goal is "to sell directly to consumers" without letting others "join (the) parade." Popularity A 2010 study by the Direct Marketing Association ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mail Order
Mail order is the buying of goods or services by mail delivery. The buyer places an order for the desired products with the merchant through some remote methods such as: * Sending an order form in the mail * Placing a telephone call * Placing an order with a few travelling agents and paying by installments * Filling in a form on a website or mobile app — if the product information is also mainly obtained online rather than via a paper catalogue or via television, this model is online shopping or e-commerce Then, the products are delivered to the customer. The products are usually delivered directly to an address supplied by the customer, such as a home address, but occasionally the orders are delivered to a nearby retail location for the customer to pick up. Some merchants also allow the goods to be shipped directly to a third party consumer, which is an effective way to send a gift to an out-of-town recipient. Some merchants delivered the goods directly to the customer via ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Loss Leader
A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services. With this sales promotion/marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers. One use of a loss leader is to draw customers into a store where they are likely to buy other goods. The vendor expects that the typical customer will purchase other items at the same time as the loss leader and that the profit made on these items will be such that an overall profit is generated for the vendor. "Loss lead" is an item offered for sale at a reduced price that is intended to "lead" to the subsequent sale of other services or items. The loss leader is offered at a price below its minimum profit margin—not necessarily below cost. The firm tries to maintain a current analysis of its accounts for both the loss lead and the associated items, so it can monitor how well the sc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketer
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doubleday (publisher)
Doubleday is an American publishing company. It was founded as the Doubleday & McClure Company in 1897 and was the largest in the United States by 1947. It published the work of mostly U.S. authors under a number of imprints and distributed them through its own stores. In 2009 Doubleday merged with Alfred A. Knopf, Knopf Publishing Group to form the Knopf Doubleday Publishing Group, which is now part of Penguin Random House. In 2019, the official website presents Doubleday as an Imprint (trade name), imprint, not a publisher. History The firm was founded as Doubleday & McClure Company in 1897 by Frank Nelson Doubleday in partnership with Samuel Sidney McClure. McClure had founded the first U.S. newspaper syndicate in 1884 (McClure Syndicate) and the monthly ''McClure's Magazine'' in 1893. One of their first bestsellers was ''The Day's Work'' by Rudyard Kipling, a short story collection that Macmillan published in Britain late in 1898. Other authors published by the company in i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Harlequin Enterprises
Harlequin Enterprises ULC (known simply as Harlequin) is a romance and women's fiction publisher founded in Winnipeg, Canada in 1949. From the 1960s, it grew into the largest publisher of romance fiction in the world. Based in Toronto, Canada since 1969, Harlequin was owned by the Torstar Corporation, the largest newspaper publisher in Canada, from 1981 to 2014. It was then purchased by News Corp and is now a division of HarperCollins. In 1971 Harlequin purchased the London-based publisher Mills & Boon Limited and began a global expansion program opening offices in Australia and major European markets such as Germany, France, Italy, Spain, Greece, Netherlands and Scandinavia. Early years In May 1949, Harlequin was founded in Winnipeg, Manitoba, Canada as a paperback reprinting company. The business was a partnership between Advocate Printers and Doug Weld of Bryant Press, Richard Bonnycastle, plus Jack Palmer, head of the Canadian distributor of the ''Saturday Evening Post ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Columbia House
Columbia House was an umbrella brand for Columbia Records' mail-order music clubs, the primary iteration of which was the Columbia Record Club, established in 1955. The Columbia House brand was introduced in the early 1970s by Columbia Records (a division of CBS, Inc.), and had a significant market presence in the 1970s, 1980s and early 1990s. In 2005, longtime competitor BMG Direct Marketing, Inc. (formerly the RCA Music Service or RCA Victor Record Club) purchased Columbia House and consolidated operations. In 2008, the company (as well as book club operator Bookspan) was acquired by private investment group Najafi Companies, and its name was changed to Direct Brands, Inc. Although Direct Brands shut down music mail-order operations in mid-2009, it continued to use the Columbia House brand to market videos in the U.S. and Canada, selling DVDs and Blu-rays via the controversial practice of negative option billing. DB Media's Canadian assets ceased operating on December 10, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recipe
A recipe is a set of instructions that describes how to prepare or make something, especially a dish of prepared food. A sub-recipe or subrecipe is a recipe for an ingredient that will be called for in the instructions for the main recipe. History Early examples The earliest known written recipes date to 1730 BC and were recorded on cuneiform tablets found in Mesopotamia. Other early written recipes date from approximately 1600 BC and come from an Akkadian tablet from southern Babylonia. There are also works in ancient Egyptian hieroglyphs depicting the preparation of food. Many ancient Greek recipes are known. Mithaecus's cookbook was an early one, but most of it has been lost; Athenaeus quotes one short recipe in his ''Deipnosophistae''. Athenaeus mentions many other cookbooks, all of them lost.Andrew Dalby, ''Food in the Ancient World from A to Z'', 2003. p. 97-98. Roman recipes are known starting in the 2nd century BCE with Cato the Elder's '' De Agri Cultura''. Many ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
