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Website Promotion
Website promotion is the continuing process used by webmasters to improve content and increase exposure of a website to bring more visitors. Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed. With the rise in popularity of social media platforms, many webmasters have moved to platforms like Facebook, Twitter, LinkedIn and Instagram for viral marketing. By sharing interesting content, webmasters hope that some of the audience will visit the website. Examples of viral content are infographics and memes. Webmasters often hire outsourced or offshore firms to perform website promotion for them, many of whom provide "low-quality, assembly-line link building". Link building See also *Search engine marketing *Guerrilla marketing *Conversion rate optimization *Cross-device tracking Cross-device tracking refers to technology which enables the tracking of users across multiple devices such as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Webmaster
A webmaster is a person responsible for maintaining one or more websites. The title may refer to web architects, web developers, site authors, website administrators, website owners, website coordinators, or website publishers. The duties of a webmaster could include: * Creating, editing, and publishing content on the website, either independently or with other content creators * Content placement * Managing a website's appearance, user access rights, and navigation * Ensuring that the web servers, hardware and software are operating correctly * A/B testing * Analysing traffic through the site * Ensuring the website is up to date and functioning correctly, e.g. installing updates, fixing bugs and errors, and optimizing performance * Optimizing the website's content and structure to improve its ranking in search engines (SEO), e.g. keyword research, link building, and optimizing meta tags and titles * Keeping the site secure, e.g. installing security software, monitoring for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Phenomenon
Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term ''viral'' pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population. The popularity of viral media has been fueled by the rapid rise of social network sites, wherein audiences—who are metaphorically described as experiencing "infection" and "contamination"—play as passive carriers rather than an active role to 'spread' content, making such content "go viral". The term ''viral media'' differs from '' spreadable media'' as the latter refers to the ''potential'' of content to become viral. Memes are one known example of informational viral patterns. History ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cross-device Tracking
Cross-device tracking refers to technology which enables the tracking of users across multiple devices such as smartphones, television sets, smart TVs, and personal computers. More specifically, cross-device tracking is a technique in which technology companies and advertisers deploy trackers, often in the form of unique identifiers, cookies, or even ultrasonic signals, to generate a profiling (information science), profile of users across multiple devices, not simply one. For example, one such form of this tracking uses audio beacons, or inaudible sounds, emitted by one device and recognized through the microphone of the other device. This form of tracking is used primarily by technology companies and advertisers who use this information to piece together a cohesive profile of the user. These profiles inform and predict the type of Advertising, advertisements the user receives. Background There are many ways in which online tracking has manifested itself. Historically, when compa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conversion Rate Optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of users or website visitors to take a desired action (such as buying a product or leaving contact details). History Online conversion rate optimization (or website optimization) was born out of the need of e-commerce marketers to improve their website's performance in the aftermath of the dot-com bubble, when technology companies started to be more aware about their spending, investing more in website analytics. After the burst, with website creation being more accessible, tons of pages with bad user experience were created. As competition grew on the web during the early 2000s, website analysis tools became available, and awareness of website usability grew, internet marketers were prompted to produce measurables for their tactics and improve their website's user experience. In 2004, new tools enabled internet marketers to experiment with Web design, website design and content variations to determine ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guerrilla Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book ''Guerrilla Marketing''. Guerrilla marketing uses multiple techniques and practices in order to establish direct contact with potential customers. One of the goals of this interaction is to cause an emotional reaction in the clients, and the ultimate goal of marketing is to induce people to remember products or brands in a different way than they might have been accustomed to. As traditional advertising media channelssuch as print, radio, television, and direct maillose popularity, marketers and advertisers have felt compelled to find new strategies to convey their commercial messages to the consumer. Guerrilla marketing focuses on taking the consumer by surprise to make a dramatic impression about the product or brand. This in turn ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Packt Publishing
Packt is a publishing company founded in 2003 headquartered in Birmingham, UK,with offices in Mumbai, India. Packt primarily publishes print and electronic books and videos relating to information technology, including programming, web design, data analysis and hardware. Alongside traditional publishing activities, Packt supports and promotes open source projects and concepts. In March 2011, following its 'Believe in Open Source campaign' Packt announced that its donations to open source projects have exceeded $300,000. Company Founded in 2003 by David and Rachel Maclean, Packt Publishing provides books, eBooks, video tutorials, and articles for software engineers, web developers, system administrators and users. The company states that it supports and publishes books on smaller projects and subjects that standard publishing companies cannot make profitable. The company's business model, which involves print on demand publishing and selling direct, enables it to make money ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Offshoring
Offshoring is the relocation of a business process from one country to another—typically an operational process, such as manufacturing, or supporting processes, such as accounting. Usually this refers to a company business, although state governments may also employ offshoring. More recently, technical and administrative services have been offshored. Offshoring and outsourcing are not mutually inclusive: there can be one without the other. They can be intertwined (offshore outsourcing), and can be individually or jointly, partially or completely reversed, involving terms such as reshoring, inshoring, and insourcing. Offshoring is when the offshored work is done by means of an internal (captive) delivery model, sometimes referred to as ''in-house offshore.'' Imported services from subsidiaries or other closely related suppliers are included, whereas intermediate goods, such as partially completed cars or computers, may not be. Motivation Lower cost and increased corporate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Outsourcing
Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and assets from one firm to another. The term ''outsourcing'', which came from the phrase ''outside resourcing'', originated no later than 1981. The concept, which ''The Economist'' says has "made its presence felt since the time of the Second World War", often involves the contracting of a business process (e.g., payroll processing, claims processing), operational, and/or non-core functions, such as manufacturing, facility management, call center/call center support. The practice of handing over control of public services to private enterprises (privatization), even if conducted on a limited, short-term basis, may also be described as outsourcing. Outsourcing includes both foreign and domestic contracting, and sometimes includes offshorin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Meme
An Internet meme, commonly known simply as a meme ( ), is an idea, behavior, style, or image that is spread via the Internet, often through social media platforms. What is considered a meme may vary across different communities on the Internet and is subject to change over time. Traditionally, the term mostly applied to images, concepts, or catchphrases, but it has since become broader and more multi-faceted, evolving to include more elaborate structures such as challenges, GIFs, videos, and viral sensations. The retronym derives from the earlier concept of a meme as any cultural idea, behavior or style that propagates through imitation. Internet memes are considered a part of Internet culture. They can spread from person to person via social networks, blogs, email, or news sources. Instant communication on the Internet facilitates word of mouth transmission, resulting in fads and sensations that tend to grow rapidly. For example, posting a photo of someone planking online br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Infographic
Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.Doug Newsom and Jim Haynes (2004). ''Public Relations Writing: Form and Style''. p.236. They can improve cognition by utilizing graphics to enhance the human visual system's ability to see patterns and trends.Card, S. (2009). Information visualization. In A. Sears & J. A. Jacko (Eds.), Human-Computer Interaction: Design Issues, Solutions, and Applications (pp. 510-543). Boca Raton, FL: CRC Press. Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture. Infographics have evolved in recent years to be for mass communication, and thus are designed with fewer assumptions about the readers' knowledge base than other types of visualizations. Isotypes are an early example of infographics conveying information quickly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Viral Marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks. The concept is often misused or misunderstood, as people apply it to any successful enough story without taking into account the word "viral". Viral advertising is personal and, while coming from an identified sponsor, it does not mean businesses pay for its distribution. Most of the well-known viral ads circulating online are ads paid by a sponsor company, launched either on their own platform (company web page or social media profile) or on social media websites such as YouTube. Consumers receive the page link from a social media network or copy the entire ad from a website and pass ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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