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Value (marketing)
Value in marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ..., also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = . The basic underlying concept of value in marketing is human needs. The basic human needs may include food, shelter, belonging, love, and self expression. Both culture and individual personality shape human needs in what is known as wants. When wants are backed by buying power, they become demands. With a consumers' wants and resources (financial ability), they demand products and services with benefits that add up to the m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product (business)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. In retailing, products are often referred to as Merchandising, merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A Service (economics), service is also regarded as a type of product. In project management, products are the formal definition of the Product breakdown structure, project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production (economics), production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible asset, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mathematical Relationship
In mathematics, a binary relation associates some elements of one set called the ''domain'' with some elements of another set called the ''codomain''. Precisely, a binary relation over sets X and Y is a set of ordered pairs (x, y), where x is an element of X and y is an element of Y. It encodes the common concept of relation: an element x is ''related'' to an element y, if and only if the pair (x, y) belongs to the set of ordered pairs that defines the binary relation. An example of a binary relation is the "divides" relation over the set of prime numbers \mathbb and the set of integers \mathbb, in which each prime p is related to each integer z that is a multiple of p, but not to an integer that is not a multiple of p. In this relation, for instance, the prime number 2 is related to numbers such as -4, 0, 6, 10, but not to 1 or 9, just as the prime number 3 is related to 0, 6, and 9, but not to 4 or 13. Binary relations, and especially homogeneous relations, are used in man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Qualitative Data
Qualitative properties are properties that are observed and can generally not be measured with a numerical result, unlike Quantitative property, quantitative properties, which have numerical characteristics. Description Qualitative properties are properties that are observed and can generally not be measured with a numerical result. They are contrasted to Quantitative property, quantitative properties which have numerical characteristics. Evaluation Although measuring something in qualitative terms is difficult, most people can (and will) make a judgement about a behaviour on the basis of how they feel treated. This indicates that qualitative properties are closely related to emotional impressions. A test method can result in qualitative data about something. This can be a categorical result or a binary classification (e.g., pass/fail, go/no go, Conformity, conform/non-conform). It can sometimes be an engineering judgement. Categorization The data that all share a qualitat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quantitative Data
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Associated with the natural, applied, formal, and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. This is done through a range of quantifying methods and techniques, reflecting on its broad utilization as a research strategy across differing academic disciplines. There are several situations where quantitative research may not be the most appropriate or effective method to use: 1. When exploring in-depth or complex topics. 2. When studying subjective experiences and personal opinions. 3. When conducting exploratory research. 4. When studying sensitive or controversial topics The objective of quantitative research is to develo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dollars
Dollar is the name of more than 25 currencies. The United States dollar, named after the international currency known as the Spanish dollar, was established in 1792 and is the first so named that still survives. Others include the Australian dollar, Brunei dollar, Canadian dollar, Eastern Caribbean dollar, Hong Kong dollar, Jamaican dollar, Liberian dollar, Namibian dollar, New Taiwan dollar, New Zealand dollar, Singapore dollar, Trinidad and Tobago Dollar, and several others. The symbol for most of those currencies is the dollar sign $; the same symbol is used by many countries using peso currencies. The name "dollar" originates from the "thaler" which was the name of a 29 g silver coin called the Joachimsthaler minted in Bohemia, the western part of Czech Kingdom (now the Czech Republic). The word itself comes from the word ''thal'', German for valley. Economies that use a "dollar" Other countries that use the "United States dollar" Other territories that use a "dolla ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
