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Value Presentation
The term value presentation denotes the purposive and recipient specific conveyance of information or data by means of modern, multimedia-based demonstration techniques (Argote & Ingram 2000: pp. 11). To achieve this goal multimedia-supported lecture ('' PowerPoint Presentation'') as well as short animations, real videoclips (''training course clips'') or a series of charts may be utilized. Knowledge transmission via value presentations is equally applied in business or economical and commercial or marketing domains (Tufte 2006: pp. 5). See also *Marketing *Marketing communications *Microsoft PowerPoint * PowerPoint animation *Knowledge visualization *Lecture A lecture (from ) is an oral presentation intended to present information or teach people about a particular subject, for example by a university or college teacher. Lectures are used to convey critical information, history, background, theo ... References * Argote, L. & Ingram, P. (2000):"Knowledge t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information
Information is an Abstraction, abstract concept that refers to something which has the power Communication, to inform. At the most fundamental level, it pertains to the Interpretation (philosophy), interpretation (perhaps Interpretation (logic), formally) of that which may be sensed, or their abstractions. Any natural process that is not completely random and any observable pattern in any Media (communication), medium can be said to convey some amount of information. Whereas digital signals and other data use discrete Sign (semiotics), signs to convey information, other phenomena and artifacts such as analog signals, analogue signals, poems, pictures, music or other sounds, and current (fluid), currents convey information in a more continuous form. Information is not knowledge itself, but the meaning (philosophy), meaning that may be derived from a representation (mathematics), representation through interpretation. The concept of ''information'' is relevant or connected t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data
Data ( , ) are a collection of discrete or continuous values that convey information, describing the quantity, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpreted formally. A datum is an individual value in a collection of data. Data are usually organized into structures such as tables that provide additional context and meaning, and may themselves be used as data in larger structures. Data may be used as variables in a computational process. Data may represent abstract ideas or concrete measurements. Data are commonly used in scientific research, economics, and virtually every other form of human organizational activity. Examples of data sets include price indices (such as the consumer price index), unemployment rates, literacy rates, and census data. In this context, data represent the raw facts and figures from which useful information can be extracted. Data are collected using technique ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multimedia
Multimedia is a form of communication that uses a combination of different content forms, such as Text (literary theory), writing, Sound, audio, images, animations, or video, into a single presentation. This is in contrast to traditional mass media, such as printed material or audio recordings, which only feature one form of media content. Popular examples of multimedia include video podcasts, audio slideshows, and animated videos. Creating multimedia content involves the application of the principles of effective interactive communication. The five main building blocks of multimedia are text, image, audio, video, and animation. Multimedia encompasses various types of content, each serving different purposes: * Text - Fundamental to multimedia, providing context and information. * Audio - Includes music, sound effects, and voiceovers that enhance the experience. Recent developments include spatial audio and advanced sound design. * Ima ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Animation
Animation is a filmmaking technique whereby still images are manipulated to create moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Animation has been recognised as an artistic medium, specifically within the entertainment industry. Many animations are either traditional animations or computer animations made with computer-generated imagery (CGI). Stop motion animation, in particular claymation, has continued to exist alongside these other forms. Animation is contrasted with live action, although the two do not exist in isolation. Many moviemakers have produced films that are a hybrid of the two. As CGI increasingly approximates photographic imagery, filmmakers can easily composite 3D animations into their film rather than using practical effects for showy visual effects (VFX). General overview Computer animation can be very detailed 3D animation, while 2D c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Knowledge Transfer
Knowledge transfer refers to transferring an awareness of facts or practical skills from one entity to another.Kjell Arne Røvik (2016). "Knowledge Transfer as Translation: Review and Elements of an Instrumental Theory." ''International Journal of Management Reviews,'' Vol. 18, 290–310 (2016) DOI: 10.1111/ijmr.12097 The particular profile of transfer processes activated for a given situation depends on (a) the type of knowledge to be transferred and how it is represented (the source and recipient relationship with this knowledge) and (b) the processing demands of the transfer task. From this perspective, knowledge transfer in humans encompasses expertise from different disciplines: psychology, cognitive anthropology, anthropology of knowledge, communication studies and media ecology. Overview Because of the rapid development of strategies for promoting wider information use during the "information age", a family of terms – knowledge transfer, learning, transfer of learnin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general. It can also include the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, Sponsor (commercial), sponsorship, communication, public relations, social media, customer journey and Promotion (marketing), promotion. MC are made up of the marketing mix which is made up of the 4 Ps: Price, Promotion, Place and Product, for a business selling goods, and made up of 7 Ps: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, product sales, branding, advertising campaigns, events, and online pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Microsoft PowerPoint
Microsoft PowerPoint is a presentation program, developed by Microsoft. It was originally created by Robert Gaskins, Tom Rudkin, and Dennis Austin at a software company named Forethought, Inc. It was released on April 20, 1987, initially for Macintosh computers only. Microsoft acquired PowerPoint for about $14 million three months after it appeared. This was Microsoft's first significant acquisition, and Microsoft set up a new business unit for PowerPoint in Silicon Valley where Forethought had been located. PowerPoint became a component of the Microsoft Office suite, first offered in 1989 for Macintosh and in 1990 for Microsoft Windows, Windows, which bundled several Microsoft apps. Beginning with PowerPoint 4.0 (1994), PowerPoint was integrated into Microsoft Office development, and adopted shared common components and a converged user interface. PowerPoint's market share was very small at first, prior to introducing a version for Microsoft Windows, but grew rapidly wit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PowerPoint Animation
Microsoft PowerPoint animation is a form of animation which uses Microsoft PowerPoint and similar programs to create a game or movie. The artwork is generally created using PowerPoint's AutoShape features, and then animated slide-by-slide or by using Custom Animation. These animations can then be shared by transferring the PowerPoint file they were created in, and can be viewed with PowerPoint or Microsoft's free PowerPoint Viewer and are often exported to video formats such as mp4. Custom Animation A set of effects can be applied to objects in PowerPoint so that they will animate in the Slide Show. They can be added under the Custom Animation function or through the use of Visual Basic for Applications (VBA). PowerPoint 2000 and earlier versions introduced basic effects such as Appear, Dissolve, Fly In and so forth. In PowerPoint 2002/XP and later versions, the Custom Animation feature was improved, adding new animation effects grouped into four categories: Entrance, Emphasis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Knowledge Visualization
Visualization (or visualisation ), also known as graphics visualization, is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity. from history include cave paintings, Egyptian hieroglyphs, Greek geometry, and Leonardo da Vinci's revolutionary methods of technical drawing for engineering purposes that actively involve scientific requirements. Visualization today has ever-expanding applications in science, education, engineering (e.g., product visualization), interactive multimedia, medicine, etc. Typical of a visualization application is the field of computer graphics. The invention of computer graphics (and 3D computer graphics) may be the most important development in visualization since the invention of central perspective in the Renaissance period. The development of animation also helped advance visualiz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
