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Test And Learn
Test and learn is a set of practices followed by retailers, banks and other consumer-focused companies to test ideas in a small number of locations or customers to predict impact. The process is often designed to answer three questions about any tested program before rollout: # What impact will the program have on key performance indicators if executed across the network or customer base? # Will the program have a larger impact on some stores/customers than others? # Which components of the idea are actually working? Historical context Test and learn has been systematically applied as far back as 1988 by Capital One. Capital One has been aggressive about testing since the firm was founded, testing everything from product design to marketing to customer selection to collection policies. In a single year, the company performs tens of thousands of tests, allowing it to offer thousands of different types of credit cards to customers, based on the knowledge gained from their tests. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Capital One
Capital One Financial Corporation is an American bank holding company founded on July 21, 1994, and specializing in credit cards, auto loans, banking, and savings accounts, headquartered in Tysons, Virginia, with operations primarily in the United States. It is the ninth largest bank in the United States by total assets , the third largest issuer of Visa and Mastercard credit cards, and one of the largest car finance companies in the United States. The bank has approximately 750 branches, including 30 café style locations, and 2,000 ATMs. It is ranked 91st on the ''Fortune'' 500, 15th on ''Fortune'''s 100 Best Companies to Work For list, and conducts business in the United States, Canada, and the United Kingdom. The company helped pioneer the mass marketing of credit cards in the 1990s. The company's three divisions are credit cards, consumer banking and commercial banking. , the company had loans receivable of $114 billion from credit cards, $75 billion from auto loa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cabinet Office
The Cabinet Office is a Departments of the Government of the United Kingdom, ministerial department of the Government of the United Kingdom. It is responsible for supporting the Prime Minister of the United Kingdom, prime minister and Cabinet of the United Kingdom, Cabinet. It is composed of various units that support United Kingdom cabinet committee, Cabinet committees and coordinate the delivery of government objectives via other departments. it had over 10,200 staff, mostly civil servants, some of whom work in Whitehall. Staff working in the British Prime Minister's Office, Prime Minister's Office are part of the Cabinet Office. Responsibilities The Cabinet Office's core functions are: * Supporting collective government, helping to ensure the effective development, coordination, and implementation of policy; * Supporting the National Security Council and the Joint Intelligence Organisation, coordinating the government's response to crises, and managing the UK's cyber securi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evidence-based Practices
Evidence-based practice is the idea that occupational practices ought to be based on scientific evidence. The movement towards evidence-based practices attempts to encourage and, in some instances, require professionals and other decision-makers to pay more attention to evidence to inform their decision-making. The goal of evidence-based practice is to eliminate unsound or outdated practices in favor of more-effective ones by shifting the basis for decision making from tradition, intuition, and unsystematic experience to firmly grounded scientific research. The proposal has been controversial, with some arguing that results may not specialize to individuals as well as traditional practices. Evidence-based practices have been gaining ground since the formal introduction of evidence-based medicine in 1992 and have spread to the allied health professions, evidence-based education, education, evidence-based management, management, evidence-based legislation, law, evidence-based policy ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Evidence-based Management
Evidence-based management (EBMgt) is an emerging movement to explicitly use the current, best evidence in management and decision-making. It is part of the larger movement towards evidence-based practices. Overview Evidence-based management entails managerial decisions and organizational practices informed by the ''best available'' evidence. As with other evidence-based practice, this is based on the three following principles: * 1) published peer-reviewed (often in management or social science journals) research evidence that bears on whether and why a particular management practice works; * 2) judgement and experience from contextual management practice, to understand the organization and interpersonal dynamics in a situation and determine the risks and benefits of available actions; * 3) the preferences and values of those affected. While, like its counterparts in medicine, and education EBMgt considers the circumstances and ethical concerns managerial decisions involve, it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Design Of Experiments
The design of experiments (DOE), also known as experiment design or experimental design, is the design of any task that aims to describe and explain the variation of information under conditions that are hypothesized to reflect the variation. The term is generally associated with experiments in which the design introduces conditions that directly affect the variation, but may also refer to the design of quasi-experiments, in which natural conditions that influence the variation are selected for observation. In its simplest form, an experiment aims at predicting the outcome by introducing a change of the preconditions, which is represented by one or more independent variables, also referred to as "input variables" or "predictor variables." The change in one or more independent variables is generally hypothesized to result in a change in one or more dependent variables, also referred to as "output variables" or "response variables." The experimental design may also identify ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scientific Method
The scientific method is an Empirical evidence, empirical method for acquiring knowledge that has been referred to while doing science since at least the 17th century. Historically, it was developed through the centuries from the ancient and medieval world. The scientific method involves careful observation coupled with rigorous skepticism, because Philosophy of science#Observation inseparable from theory, cognitive assumptions can distort the interpretation of the Perception#Process and terminology, observation. Scientific inquiry includes creating a testable hypothesis through inductive reasoning, testing it through experiments and statistical analysis, and adjusting or discarding the hypothesis based on the results. Although procedures vary across Branches of science, fields, the underlying #Process, process is often similar. In more detail: the scientific method involves making conjectures (hypothetical explanations), predicting the logical consequences of hypothesis, then ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Clinical Trials
Clinical trials are prospective biomedical or behavioral research studies on human subject research, human participants designed to answer specific questions about biomedical or behavioral interventions, including new treatments (such as novel vaccines, pharmaceutical drug, drugs, medical nutrition therapy, dietary choices, dietary supplements, and medical devices) and known interventions that warrant further study and comparison. Clinical trials generate data on dosage, safety and efficacy. They are conducted only after they have received institutional review board, health authority/ethics committee approval in the country where approval of the therapy is sought. These authorities are responsible for vetting the risk/benefit ratio of the trial—their approval does not mean the therapy is 'safe' or effective, only that the trial may be conducted. Depending on product type and development stage, investigators initially enroll volunteers or patients into small Pilot experiment, pi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WebTrends
Webtrends is a private company headquartered in Portland, Oregon, United States, that provides digital analytics, optimization, and software solutions related to digital marketing and e-commerce. History W. Glen Boyd and Eli Shapira founded the company in 1993 as "E.G. Software". NetIQ acquired the company in 2001. In 2002, NetIQ released version 5.0 of ''Webtrends Reporting Center'' and in 2005, NetIQ sold Webtrends to the private equity fund Francisco Partners. On October 31, 2007, three corporate vice presidents and the CEO were asked to resign from the company. Initial speculation suggested the company might be sold to its largest competitor, but later reports indicated that the change signaled a long-term strategic shift. In February 2014, the company hired Joe Davis as its new CEO. In May 2014, the company moved its headquarters from the Pacific First Center to the U.S. Bancorp Tower in Downtown Portland. Impact In 2009, Webtrends launched a transit ad campaign that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Omniture
Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud. History Prior to the development of Omniture, Josh James and John Pestana with Jeremy Young (founder of Uberplay) to develop Omniture's predecessor, SuperStats. SuperStats was developed as a software as a service (SaaS), which worked as an analytic software for small and medium-sized businesses to track statistics in real time. Jeremy Young eventually sold his portion of the interest back to his partners in order to focus on the development of his other businesses. Josh James and John Pestana sold the small business and consumer sectors to Network Solutions in order to focus on enterprise level software, which lead to the developmen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or Broadcasting, broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or creates user behaviour profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * data collection, Collection of data: This stage is the collection of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Applied Predictive Technologies
Applied Predictive Technologies (APT) is an American software company that produces test and learn software used for business analytics. The company was founded in 1999, and was acquired by Mastercard in 2015. History APT was founded in December 1999 by business consulting executives Jim Manzi ( Oliver Wyman), Anthony Bruce (McKinsey & Company), and Scott Setrakian ( Oliver Wyman). Manzi had the initial idea for APT in 1988 when he thought of a test he could apply to a bank and its branches. He explained to ''The Washington Post'' that "a lot of the work I was doing as a consultant was very repetitive. I realized how much of it could be put into a software model.” In September 2001, the company signed its first client. It expanded, and in 2006, Accel-KKR acquired a majority stake in APT with a $54 million investment, and in 2013, Goldman Sachs invested $100 million. Mastercard acquired APT for $600 million in 2015. Software APT (now Mastercard) produces test and learn softw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SAS Institute
SAS Institute (or SAS, pronounced "sass") is an American multinational developer of analytics and artificial intelligence software based in Cary, North Carolina. SAS develops and markets a suite of analytics software ( also called SAS), which helps access, manage, analyze and report on data to aid in decision-making. The company's software is used by most of the Fortune 500. SAS Institute started as a project at North Carolina State University to create a statistical analysis system, in fact SAS originally stood for "Statistical Analysis System", though it is no longer considered an acronym. It was originally used primarily by agricultural departments at universities in the late 1960s. It became an independent, private business led by current CEO James Goodnight and three other project leaders from the university in 1976. SAS is one of the largest privately held software providers in the world, and the company's software is used by most of the Fortune 500. The company's reve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
