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Sqwincher
The Sqwincher Corporation is an electrolyte beverage manufacturer founded in 1975 in Columbus, Mississippi. The manufacturing facility is located in Columbus, MS and headquarters in Muscatine, IA (Kent Precision Foods Group). Sqwincher products are now sold throughout the U.S. as well as select international markets located in Canada, Australia, New Zealand, Costa Rica and Mexico. The company also has a unique distribution model. Rather than trying to compete with the Gatorades of the world in the mass market, Sqwincher sought to market its products to ‘professional’ users, such as electrical utility or construction companies whose workers who are often laboring outside on hot days and need adequate hydration to maintain energy, mental focus and to avoid heat exhaustion. The company also markets direct to consumers. Sqwincher was founded in 1975 with the first high potassium, lower sodium drinks. But the company’s first breakthrough came in the decision to target a different ...
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Sports Drink
Sports drinks, also known as electrolyte drinks, are functional beverages whose stated purpose is to help Sportsperson, athletes replace water, electrolytes, and energy before, during and especially after training or competition. There are many perceived benefits and questions pertaining to the efficacy of use for sports and fitness performance. At times if used too much, in wrong cases (as most of nutritional items) they may hinder health or performance. The drinks, or some of their ingredients such as sugar, may not be suitable for certain conditions. Categories of sport drinks Sports drinks can be split into three major types: *Tonicity#Isotonicity, Isotonic sport drinks contain similar concentrations of salt and sugar as in the human body. *Tonicity#Hypertonic solution, Hypertonic sport drinks contain a higher concentration of salt and sugar than the human body. *Tonicity#Hypotonicity, Hypotonic sport drinks contain a lower concentration of salt and sugar than the human body ...
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Sports Drinks
Sports drinks, also known as electrolyte drinks, are functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during and especially after training or competition. There are many perceived benefits and questions pertaining to the efficacy of use for sports and fitness performance. At times if used too much, in wrong cases (as most of nutritional items) they may hinder health or performance. The drinks, or some of their ingredients such as sugar, may not be suitable for certain conditions. Categories of sport drinks Sports drinks can be split into three major types: * Isotonic sport drinks contain similar concentrations of salt and sugar as in the human body. *Hypertonic sport drinks contain a higher concentration of salt and sugar than the human body. *Hypotonic sport drinks contain a lower concentration of salt and sugar than the human body. Most sports drinks are approximately isotonic, having between 4 and 5 heaped teaspoons ...
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United States Football League
The United States Football League (USFL) was a professional American football league that played for three seasons, 1983 through 1985. The league played a spring/summer schedule in each of its active seasons. The 1986 season was scheduled to be played in the autumn/winter, directly competing against the long-established National Football League (NFL). However, the USFL ceased operations before that season was scheduled to begin. The ideas behind the USFL were conceived in 1965 by New Orleans businessman David Dixon, who saw a market for a professional football league that would play in the summer, when the National Football League and college football were in their off-season. Dixon had been a key player in the construction of the Louisiana Superdome and the expansion of the NFL into New Orleans in 1967. He developed "The Dixon Plan"—a blueprint for the USFL based upon securing NFL-caliber stadiums in top TV markets, securing a national TV broadcast contract, and controlling ...
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