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Social Impact Entertainment
Social Impact Entertainment (SIE) is "all storytelling that is self-aware of its potential impact on its audiences and incorporates that knowledge to effect positive change at the individual, local, or global scale on one or more social issues"'','' as defined by the SIE Society. The practitioners in this field are predominately producers and directors who want to add a "social surplus" to their entertainment, as contrasted to the field of Entertainment-Education which often starts out with a social change directive and then creates the entertainment around it. The topic is explored in the book, The Power of Storytelling: Social Impact Entertainment' written by Robert Rippberger. Overview A focus in the field is the study of actual effects (impact measurement), while the predominant interest is still to create entertaining, profitable content and work within the ecosystem of commercial film production and distribution. A common theme in the field of SIE is that mainstream film p ...
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Jeffrey Skoll
Jeffrey Stuart Skoll, OC (born January 16, 1965) is a Canadian engineer, billionaire internet entrepreneur and film producer. He was the first president of eBay, eventually using the wealth this gave him to become a philanthropist, particularly through the Skoll Foundation, and his media company Participant Media. He founded an investment firm, Capricorn Investment Group, soon after and currently serves as its chairman. Born in Montreal, Quebec, he graduated from University of Toronto in 1987 and left Canada to attend Stanford University's business school in 1993. Shortly after graduating from business school, he began his career at eBay where he wrote the business plan that the company followed from its emergence as a start-up to a larger company. While at the company, he began the eBay Foundation which was allocated pre-IPO stock now worth $32 million. Once eBay's second largest stockholder, behind Omidyar, he subsequently cashed out a portion of his company holdings, yieldi ...
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Film Industry
The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, animation, film production, screenwriting, pre-production, post production, film festivals, distribution, and actors. Though the expense involved in making films almost immediately led film production to concentrate under the auspices of standing production companies, advances in affordable filmmaking equipment, as well as an expansion of opportunities to acquire investment capital from outside the film industry itself, have allowed independent film production to evolve. In 2019, the global box office was worth . When including box office and home entertainment revenue, the global film industry was worth in 2018. Hollywood is the world's oldest national film industry, and largest in terms of box office gross revenue. Indian cinema is the largest national film industry in terms of the numbe ...
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Entertainment
Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention. Although people's attention is held by different things because individuals have different preferences, most forms of entertainment are recognisable and familiar. Storytelling, music, drama, dance, and different kinds of performance exist in all cultures and were supported in royal courts and developed into sophisticated forms, over time becoming available to all citizens. The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products. Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded ...
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Communication Design
Communication design is a mixed discipline between design and information-development which is concerned with how media communicate with people. A communication design approach is not only concerned with developing the message in addition to the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience. Some designers use graphic design and communication design interchangeably due to overlapping skills. Communication design can also refer to a systems-based approach, in which the totality of media and messages within a culture or organization are designed as a single integrated process rather than a series of discrete efforts. This is done through communication channels that aim to inform and attract the attention of the people one is focusing one's skills on. Design skills must be tailored to fit to different cultures of people, while maintaining pleasurable visual design. These are all important pieces of information to ad ...
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Sonny Fox
Irwin "Sonny" Fox (June 17, 1925 – January 24, 2021) was an American television host and broadcaster who was the host of the children's television program, ''Wonderama''. Through his career, he had hosted other children's educational and entertainment shows including ''Let's Take a Trip,'' ''Just for Fun'' and ''On Your Mark,'' in addition to family shows including ''The $64,000 show''. Fox was also a producer of movies including ''And Baby Makes Six'', '' Mysterious Two'' and ''Brontë''. He served as the chairman of Populations Communication International, a non profit advocating for a change in attitudes toward family planning. Early life Irwin Fox was born on June 17, 1925, to a Jewish family in the Parkville section of Brooklyn, New York, to parents Gertrude (Goldberg) and Julius A. Fox. His father was in the textile business and his mother was a theater ticket broker. He attended James Madison High School in the Midwood section of Brooklyn, New York. He joined the arm ...
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Population Media Center
Population Media Center (PMC) is an entertainment organization dedicated to women's rights and empowerment, population stabilization, and the environment. PMC's TV and radio shows have promoted important social and cultural changes and have helped 500 million people in more than 50 countries. PMC's headquarters staff and offices are located throughout the United States and abroad, including Los Angeles, Montreal, and Cape Town, with the primary office located in South Burlington, Vermont. Its vision statement is "A sustainable planet with equal rights for all." Its mission statement is "To use entertainment-education and mass media to promote social and cultural change by addressing the interconnected issues of the full rights of women and girls, population, and the environment. PMC's goals are to empower people to live healthier and more prosperous lives and to stabilize global population at a level at which people can live sustainably with the world's renewable resources." ...
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Entertainment-Education
Entertainment-Education (EE) is a communication strategy that aims to alleviate a social issue or educate the public through a custom-tailored piece of entertainment. It is defined by a set of techniques and methodologies which all aim to use various levels of mass media to communicate social and behavior change. On the impact-entertainment spectrum, EE is balanced between social impact entertainment (SIE) and social and behavior change communication (SBCC). The primary distinction that can be drawn to SIE is that in Entertainment-Education, the "impact issue" usually comes first; the characters and story are built around the issue. In SIE, the story usually originates projects, and impact issues are woven into or extracted out of an existing narrative. As of 2009, Entertainment-Education is defined as: ''"a theory-based communication process for purposefully embedding educational and social issues in the creation, production, processing and dissemination process of an entertain ...
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Educational Entertainment
Educational entertainment (also referred to as edutainment) is media designed to educate through entertainment. The term was used as early as 1954 by Walt Disney. Most often it includes content intended to teach but has incidental entertainment value. It has been used by academia, corporations, governments, and other entities in various countries to disseminate information in classrooms and/or via television, radio, and other media to influence viewers' opinions and behaviors. History Concept Interest in combining education with entertainment, especially in order to make learning more enjoyable, has existed for hundreds of years, with the Renaissance and Enlightenment being movements in which this combination was presented to students.. Komenský in particular is affiliated with the "school as play" concept, which proposes pedagogy with dramatic or delightful elements. '' Poor Richard's Almanack'' demonstrates early implementation of edutainment, with Benjamin Franklin ...
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David Poindexter
David Poindexter (January 30, 1929 – February 8, 2018) was the founder of Population Communications International, a Methodist minister, and a TV producer. After receiving a master's degree in theology and serving as a pastor for 8 years in Portland, Oregon, he moved to New York City in 1965 to take a post as director of utilization of the NCC's Broadcasting and Film Commission, and also became director of promotion services. It was in the late 1960s that Poindexter became interested in population growth issues and family planning solutions after reading ''The Population Bomb'' by Paul Ehrlich. After realizing that Mexico needed family planning efforts, he met with then-president of Televisa Emilio Azcárraga Milmo (also present at the meeting was future President of the United States George H. W. Bush and John D. Rockefeller) and pleaded with him to include programming that would promote family planning. Azcarraga said they were already doing exactly that – and introduced ...
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Behavior Change Communication
Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and thereby solving the world's most pressing health problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboards ...
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Social And Behavior Change Communication
Social and behavior change communication (SBCC), often also only "BCC" or "Communication for Development (C4D)" is an interactive process of any intervention with individuals, group or community (as integrated with an overall program) to develop communication strategies to promote positive behaviors which are appropriate to their settings and thereby solving the world's most pressing health problems. This in turn provides a supportive environment which will enable people to initiate, sustain and maintain positive and desirable behavior outcomes. SBCC is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. SBCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and mass media (which include radio, television, billboards ...
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