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Surround Sessions
Surround sessions are advertising sequences in which a visitor receives ads from one advertiser throughout an entire site visit. Recently introduced by the online unit of the New York Times, the "surround session" is creating a major buzz in the online advertising community. The session model represents a potentially significant shift in the way advertisers view online media, as more emphasis is placed on the real interaction between advertisers and audiences. Process In a surround session, an advertiser has all or most of the ads on each page for a visitor's entire site visit. As the visitor moves from page to page, the same advertiser is represented in various ad placements. This could allow for reinforcement of an advertiser's message, or possibly the creative use of a story line across several pages. As currently proposed, an advertiser only pays for sessions that reach a predetermined amount of pageviews, and does not pay for any views in short sessions or the extra views in l ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Media
In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media) and digital broadcasting. ''Digital'' is defined as any data represented by a series of digits, and ''media'' refers to methods of broadcasting or communicating this information. Together, ''digital media'' refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet. Digital media platforms, such as YouTube, Kick, and Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in what is commonly referred to as ''the digital revolution'' can be a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Audience
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium. Audience members participate in different ways in different kinds of art. Some events invite overt audience participation and others allow only modest clapping and criticism and reception. Media audience studies have become a recognized part of the curriculum. Audience theory offers scholarly insight into audiences in general. These insights shape our knowledge of just how audiences affect and are affected by different forms of art. The biggest art form is the mass media. Films, video games, radio shows, software (and hardware), and other formats are affected by the audience and its reviews and recommendations. In the age of easy internet participation and citizen journalism, professional creators share space, and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pageview
In web analytics and Website governance, website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a Hyperlink, link on another page pointing to the page in question. In contrast, a hit refers to a request for any computer file, file from a web server. Therefore, there may be many hits per page view since an HTML page can contain multiple files such as images, videos, JavaScripts, CSS, cascading style sheets (CSS), etc. On balance, page views refer to a number of pages viewed or clicked on the site during the given time. Page views may be counted as part of web analytics. For the owner of the site, this information can be useful to see if any change in the "page" (such as the information or the way it is presented) results in more visits. If there are any advertisements ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publisher
Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribution of Printing, printed works, such as books, comic books, newspapers, and magazine, magazines to the public. With the advent of digital information systems, the scope has expanded to include electronic publishing, digital publishing such as E-book, e-books, Magazines, digital magazines, Electronic publishing, websites, social media, music, and video game publisher, video game publishing. The commercial publishing industry ranges from large multinational conglomerates such as News Corp, Pearson PLC, Pearson, Penguin Random House, and Thomson Reuters to major retail brands and thousands of small independent publishers. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing, and Academi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Software Metric
In software engineering and development, a software metric is a standard of measure of a degree to which a software system or process possesses some property. Even if a metric is not a measurement (metrics are functions, while measurements are the numbers obtained by the application of metrics), often the two terms are used as synonyms. Since quantitative measurements are essential in all sciences, there is a continuous effort by computer science practitioners and theoreticians to bring similar approaches to software development. The goal is obtaining objective, reproducible and quantifiable measurements, which may have numerous valuable applications in schedule and budget planning, cost estimation, quality assurance, testing, software debugging, software performance optimization, and optimal personnel task assignments. Common software measurements Common software measurements include: * ABC Software Metric * Balanced scorecard * Bugs per line of code * Code coverage * Coh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click-through Rate
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.American Marketing Association Dictionary. . Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language in Marketing Project Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. With time, the overall rate of user's clicks on webpage banner ads has decreased. Purpose The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally, the higher the CTR, the more effective the marketing campaign has been at bringing people to a website. Mos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Download
In computer networks, download means to ''receive'' data from a remote system, typically a server such as a web server, an FTP server, an email server, or other similar systems. This contrasts with uploading, where data is ''sent to'' a remote server. A ''download'' is a file offered for downloading or that has been downloaded, or the process of receiving such a file. Definition Downloading generally transfers entire files for local storage and later use, as contrasted with streaming, where the data is used nearly immediately while the transmission is still in progress and may not be stored long-term. Websites that offer streaming media or media displayed in-browser, such as YouTube, increasingly place restrictions on the ability of users to save these materials to their computers after they have been received. Downloading on computer networks involves retrieving data from a remote system, like a web server, FTP server, or email server, unlike uploading, where data is sent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Browser
A web browser, often shortened to browser, is an application for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers can also display content stored locally on the user's device. Browsers are used on a range of devices, including desktops, laptops, tablets, smartphones, smartwatches and consoles. As of 2024, the most used browsers worldwide are Google Chrome (~66% market share), Safari (~16%), Edge (~6%), Firefox (~3%), Samsung Internet (~2%), and Opera (~2%). As of 2023, an estimated 5.4 billion people had used a browser. Function The purpose of a web browser is to fetch content and display it on the user's device. This process begins when the user inputs a Uniform Resource Locator (URL), such as ''https://en.wikipedia.org/'', into the browser's address bar. Virtually all URLs on the Web start with either ''http:'' or ''h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Inventory
Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms. History Traditionally advertising inventory was sold during upfront events in the third week of May. However, advertising space is increasingly being transacted algorithm In mathematics and computer science, an algorithm () is a finite sequence of Rigour#Mathematics, mathematically rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algo ...ically, such as with real-time bidding. Categories Media space is typically broken down into four categories, which can be purchased through a variety of sales channels. * Premium guaranteed * Audience targeted * Remnant * Sponsorships References {{reflist Advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
