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Social Selling
Social selling is the process of developing relationships as part of the sales process. Today this often takes place via social networks such as LinkedIn, Twitter, Facebook, and Pinterest, but can take place either online or offline. Examples of social selling techniques include sharing relevant content , interacting directly with potential buyers and customers, personal branding, and social listening. Social Selling is gaining popularity in a variety of industries, though it is used primarily for B2B (business-to-business) selling or highly considered consumer purchases (e.g., financial advisory services, automotive, realty). C2C companies (often referred to as direct selling companies) have been using social selling techniques (i.e. relationship building) since far before the Internet existed. B2B and B2C companies are now adopting many of those techniques as they are translated to social media platforms. While social selling is sometimes confused with social marketing, there ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale". The seller, or the provider of the goods or services, completes a sale in an interaction with a ''buyer'', which may occur at the point of sale or in response to a purchase order from a customer. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aberdeen Group, Inc
Aberdeen ( ; ; ) is a port city in North East Scotland, and is the List of towns and cities in Scotland by population, third most populous Cities of Scotland, Scottish city. Historically, Aberdeen was within the historic county of Aberdeenshire (historic), Aberdeenshire, but is now separate from the council area of Aberdeenshire. Aberdeen City Council is one of Scotland's 32 Local government in Scotland, local authorities (commonly referred to as ''councils''). Aberdeen has a population of for the main urban area and for the wider List of towns and cities in Scotland by population#Settlements, settlement including outlying localities, making it the United Kingdom's List of urban areas in the United Kingdom, 39th most populous built-up area. Aberdeen has a long, sandy coastline and features an oceanic climate, with cool summers and mild, rainy winters. Aberdeen received royal burgh status from David I of Scotland (1124–1153), which transformed the city economically. The tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blog
A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, multi-author blogs (MABs) emerged, featuring the writing of multiple authors and sometimes professionally Editing, edited. MABs from newspapers, other News media, media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog Web traffic, traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sales Techniques
Sales are activities related to selling or the number of goods sold in a given targeted time period. The delivery of a service for a cost is also considered a sale. A period during which goods are sold for a reduced price may also be referred to as a "sale". The seller, or the provider of the goods or services, completes a sale in an interaction with a ''buyer'', which may occur at the point of sale or in response to a purchase order from a customer. There is a passing of title (property or ownership) of the item, and the settlement of a price, in which agreement is reached on a price for which transfer of ownership of the item will occur. The ''seller'', not the purchaser, typically executes the sale and it may be completed prior to the obligation of payment. In the case of indirect interaction, a person who sells goods or service on behalf of the owner is known as a salesman or saleswoman or salesperson, but this often refers to someone selling goods in a store/shop, in wh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Salesforce
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development. Founded by former Oracle executive Marc Benioff in March 1999, Salesforce grew quickly, making its initial public offering in 2004. As of September 2022, Salesforce is the 61st largest company in the world by market cap with a value of nearly US$153 billion. It became the world's largest enterprise applications firm in 2022. Salesforce ranked 491st on the 2023 edition of the ''Fortune'' 500, making $31.352 billion in revenue. Since 2020, Salesforce has also been a component of the Dow Jones Industrial Average. History Salesforce was founded on March 8, 1999 by former Oracle executive Marc Benioff, together with Parker Harris, Dave Moellenhoff, and Frank Dominguez as a software-as-a-service (SaaS) company. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Relationship Management
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many services come with a softphone), email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to better cater to their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CBIZ
CBIZ, Inc. is a national provider of financial, insurance and advisory services headquartered in Cleveland, Ohio. CBIZ is one of the largest accounting, insurance brokerage, financial and advisory services providers in the United States with more than 120 offices and nearly 7,000 employees. Its common stock has been traded on the New York Stock Exchange since 1996, under the symbol "CBZ" since 1997. Following its 2024 acquisition of Marcum LLP, CBIZ became the seventh-largest accounting firm in the United States. History In 1987, Stout Environmental, Inc. ("Stout") was formed as a Delaware corporation. It was acquired by Republic Industries in 1992. In April 1995, Republic Industries spun off the business into an entity known as Republic Environmental Systems, which was merged with Century Surety Company (which was part of Alliance Holding Corporation) into a newly formed entity, International Alliance Services, Inc. (Nasdaq: IASI) in October 1996. In 1997, IASI sold its environme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Klout
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence via the "Klout Score", which was a numerical value between 1 and 100. In determining the user score, Klout measured the size of a user's social media network and correlated the content created to measure how other users interact with that content. Klout launched in 2008. Lithium Technologies, who acquired the site in March 2014, closed the service on May 25, 2018, the same day the European General Data Protection Regulation came into force. Klout used Bing, Facebook, Foursquare, Google+, Instagram, LinkedIn (individuals' pages, not corporate/business), Twitter (now X), Wikipedia, and data to create Klout user profiles that were assigned a "Klout Score". Klout scores ranged from 1 to 100, with higher scores corresponding to a higher ranking of the breadth and strength of one's online social influence. While all Twitter users were assigned a score, users who ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User-generated Content
User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of web services which allow a system's User (computing), users to create Content (media), content, such as images, videos, audio, text, testimonials, and software (e.g. Video game modding, video game mods) and interact with other User (computing), users. Online News aggregator, content aggregation platforms such as social media, discussion forums and wikis by their interactive and social nature, no longer produce multimedia content but provide tools to produce, collaborate, and share a variety of content, which can affect the attitudes and behaviors of the audience in various aspects. This transforms the role of consumers from passive spectators to active participants. User-generated content is used for a wide range of applications, including problem processing, news, entertainment, customer engagement, advertising, gossip, research and more. It is an example of the democratiz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Feedback
Customer service is the assistance and advice provided by a company to those who buy or use its products or services, either in person or remotely. Customer service is often practiced in a way that reflects the strategies and values of a firm, and levels vary according to the industry. Good quality customer service is usually measured through customer retention. Successful customer service interactions are dependent on employees "who can adjust themselves to the personality of the customer". Customer service for some firms is part of the firm's intangible assets and can differentiate it from others in the industry. One good customer service experience can change the entire perception a customer holds towards the organization. It is expected that AI-based chatbots will significantly impact customer service and call centre roles and will increase productivity substantially. Many organisations have already adopted AI chatbots to improve their customer service experience.Krishnan, C., ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social CRM
Social CRM (customer relationship management) is the use of social media services, techniques and technology to enable organizations to engage with their customers. Applications Social CRM has applications in marketing, customer service and sales, including: * Social engagement with prospects: Social CRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services. *Social customer service: Ownership of social media is shifting away from Marketing and Communication as engagement increasingly relates to inbound customer service-based topics. Rather than social being seen purely as a space for companies to deliver outbound marketing messages, it is the inbound customer queries that allow for meaningful points of engagement and the building of brand advocacy. *Personalized marketing strategy: The ability to create custom content is increasingly dependent on access to reliable, qualitative social user data to fac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
