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Search Engine Results Page
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a Keyword (Internet search), keyword Web search query, query. The results are of two general types: * Organic search results, organic search: retrieved by the search engine's algorithm; * Sponsored Search, sponsored search: advertisements. The results are normally ranked by relevance (information retrieval), relevance to the query. Each result displayed on the ''SERP'' normally includes a title, a link that points to the actual page on the World Wide Web, Web, and a short Meta element#The description attribute, description, known as a snippet, showing where the Meta element#The keywords attribute, keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display. A single search query can yi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Webpage
A web page (or webpage) is a Web document that is accessed in a web browser. A website typically consists of many web pages linked together under a common domain name. The term "web page" is therefore a metaphor of paper pages bound together into a book. Navigation Each web page is identified by a distinct Uniform Resource Locator (URL). When the user inputs a URL into their web browser, the browser retrieves the necessary content from a web server and then transforms it into an interactive visual representation on the user's screen. If the user clicks or taps a link, the browser repeats this process to load the new URL, which could be part of the current website or a different one. The browser has features, such as the address bar, that indicate which page is displayed. Elements A web page is a structured document. The core element is a text file written in the HyperText Markup Language (HTML). This specifies the content of the page, including images and video. Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organic Search
In web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay-per-click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the result. Background The Google, Yahoo!, Bing, and Sogou search engines insert advertising on their search results pages. In U.S. law, advertising must be distinguished from organic results. This is done with various differences in background, text, link colors, and/or placement on the page. However, a 2004 survey found that a majority of search engine users could not distinguish the two. Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed "results" on search engine results pages ( SERPs) were ads, the search engine optimization indust ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Metadata
Metadata (or metainformation) is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including: * Descriptive metadata – the descriptive information about a resource. It is used for discovery and identification. It includes elements such as title, abstract, author, and keywords. * Structural metadata – metadata about containers of data and indicates how compound objects are put together, for example, how pages are ordered to form chapters. It describes the types, versions, relationships, and other characteristics of digital materials. * Administrative metadata – the information to help manage a resource, like resource type, and permissions, and when and how it was created. * Reference metadata – the information about the contents and quality of Statistical data type, statistical data. * Statistical metadata – also called process data, may ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zero-click Result
A zero-click result is the successful resolution of a web query when the user gets their desired result immediately on the search engine results page without having to navigate to any followup source of information. Conventional pageview tracking does not detect zero-click results, and consequently, conventional digital marketing strategies which rely on pageview analysis do not apply. There are adaptive marketing strategies which can take into account zero-click results. Scholarly research at the intersection of neuroscience and human–computer interaction has methods of using neuroimaging Neuroimaging is the use of quantitative (computational) techniques to study the neuroanatomy, structure and function of the central nervous system, developed as an objective way of scientifically studying the healthy human brain in a non-invasive ... on users while they use their devices to detect satisfaction with zero-click results. Such measures are necessary to observe natural behavio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Knowledge Graph
The Google Knowledge Graph is a knowledge base from which Google serves relevant information in an infobox beside its search results. This allows the user to see the answer in a glance, as an instant answer. The data is generated automatically from a variety of sources, covering places, people, businesses, and more. The information covered by Google's Knowledge Graph grew quickly after launch, tripling its data size within seven months (covering 570 million entities and 18 billion facts). By mid-2016, Google reported that it held 70 billion facts and answered "roughly one-third" of the 100 billion monthly searches they handled. By May 2020, this had grown to 500 billion facts on 5 billion entities. There is no official documentation of how the Google Knowledge Graph is implemented. According to Google, its information is retrieved from many sources, including the ''CIA World Factbook'' and Wikipedia. It is used to answer direct spoken questions in Google Assistant and Goog ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Encyclopedia
An encyclopedia is a reference work or compendium providing summaries of knowledge, either general or special, in a particular field or discipline. Encyclopedias are divided into article (publishing), articles or entries that are arranged Alphabetical order, alphabetically by article name or by thematic categories, or else are hyperlinked and searchable. Encyclopedia entries are longer and more detailed than those in most dictionary, dictionaries. Generally speaking, encyclopedia articles focus on ''factual information'' concerning the subject named in the article's title; this is unlike dictionary entries, which focus on Linguistics, linguistic information about words, such as their etymology, meaning, pronunciation, use, and grammar, grammatical forms.Béjoint, Henri (2000)''Modern Lexicography'', pp. 30–31. Oxford University Press. Encyclopedias have existed for around 2,000 years and have evolved considerably during that time as regards language (written in a major inte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YouTube (YouTube Channel)
YouTube, formerly named YouTube Spotlight, is the official YouTube channel for the American video-sharing platform of the same name, spotlighting videos and events on the platform. Events shown on the channel include YouTube Comedy Week and the YouTube Music Awards. Additionally, the channel uploaded annual installments of '' YouTube Rewind'' between 2010 and 2019. For two brief periods of 36 and 11 days in late 2013, this channel was ranked as the most-subscribed on the platform. As of March 2025, the channel has 42.9 million subscribers and 2.56 billion video views. History On November 2, 2013, the YouTube channel briefly surpassed PewDiePie's channel, to become the most-subscribed channel on the website. The channel ascended to the top position through auto-suggesting and pre-selecting itself as a subscription option upon new user registration for YouTube. Videos ''YouTube Rewind'' Between 2010 and 2019, YouTube released an annual ''YouTube Rewind'' video throug ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Algorithm Updates In 2017
Google Search, offered by Google, is the most widely used search engine on the World Wide Web as of 2023, with over eight billion searches a day. This page covers key events in the history of Google's search service. For a history of Google the company, including all of Google's products, acquisitions, and corporate changes, see the history of Google page. Big picture Full timeline See also * Timeline of web search engines References {{Google LLC Google Search Google Search Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the World Wide Web, Web by entering keywords or phrases. Google Search uses algorithms to analyze an ... History of Google ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Backlink
From the point of view of a given web resource (referent), a backlink is a regular hyperlink on another web resource (the referrer) that points to the referent. A ''web resource'' may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is. PageRank calculates the score for each web page based on how all the web pages are connected among themselves, and is one of the variables that Google Search uses to determine how high a web page should go in Search engine results page, search results. This weighting of backlinks is analogous to citation analysis of books, scholarly papers, and academic journals. A Topical PageRank has been researched and implemented as well, which gives more weight to backlinks coming from the page of a same topic as a target page. Som ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Experience
User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency. Improving user experience is important to most companies, designers, and creators when creating and refining products because negative user experience can diminish the use of the product and, therefore, any desired positive impacts. Conversely, designing toward profitability as a main objective often conflicts with ethical user experience objectives and even causes harm. User experience is subjective. However, the attributes that make up the user experience are objective. Definitions According to Nielsen Norman Group, 'user experience' includes all the aspects of the interaction between the end-user with the company, its services, and its products. The international standard on ''ergonomics of human-system interaction'', ISO 9241, defines user experience as a "user’s perceptions and responses that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Page
A web page (or webpage) is a World Wide Web, Web document that is accessed in a web browser. A website typically consists of many web pages hyperlink, linked together under a common domain name. The term "web page" is therefore a metaphor of paper pages bound together into a book. Navigation Each web page is identified by a distinct URL, Uniform Resource Locator (URL). When the user inputs a URL into their web browser, the browser retrieves the necessary content from a web server and then browser engine, transforms it into an interactive visual representation on the user's screen. If the user point and click, clicks or touchscreen, taps a hyperlink, link, the browser repeats this process to load the new URL, which could be part of the current website or a different one. The browser has web browser#Features, features, such as the address bar, that indicate which page is displayed. Elements A web page is a structured document. The core element is a text file written in the HT ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Search Engine
A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the search engine results page, search results are typically presented as a list of hyperlinks accompanied by textual summaries and images. Users also have the option of limiting a search to specific types of results, such as images, videos, or news. For a search provider, its software engine, engine is part of a distributed computing system that can encompass many data centers throughout the world. The speed and accuracy of an engine's response to a query are based on a complex system of Search engine indexing, indexing that is continuously updated by automated web crawlers. This can include data mining the Computer file, files and databases stored on web servers, although some content is deep web, not accessible to crawlers. There have been ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
