|
Ringback Tone Advertising
RingBack Tone Advertising, or RBT-Ads (also known as RingBack Advertising, Ad RingBack, Ad-RBT, AdRBT, Voice Ads, or Biz-Ring), replaces the Ringback tone period, or standard acoustic signal a caller hears that indicates the called phone is ringing, with advertisements or other promotional messages. Wireless carriers, calling cards, infrastructure vendors, ad networks, media agencies and free information services offer RBT-Ad space to advertisers, brands and agencies, making it possible for mobile service providers to monetize this inventory of ad space and in turn offer free or very inexpensive wireless services to consumers and subscribers. Two Kinds of RBT-Ads Available a) Interactive Reverse RingBack Tone Advertisement (IRRBT-Ad) specifically targets the subscriber. b) Interactive RingBack Tone Advertisement (IRBT-Ad) specifically targets the person calling a subscriber. RingBack Tone Advertisement can be booked via direct negotiation with the carrier or firms offering ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ringback Tone
Ringing tone (audible ringing, also ringback tone) is a signaling tone in telecommunication that is heard by the originator of a telephone call while the destination terminal is alerting the receiving party. The tone is typically a repeated cadence similar to a traditional power ringing signal (''ringtone''), but is usually not played synchronously. Various telecommunication groups, such as the Bell System and the General Post Office (GPO) developed standards, in part taken over by the European Telecommunications Standards Institute (ETSI) and other standards bodies. With modern cell phone and smartphone technology ringing tone can be customized and even used for advertising. Purpose and description When a telephone user initiates a telephone call, typically by dialing or selecting a telephone number on a telephone, the progress or status of the call attempt is indicated to the user audibly by a several types of call progress tones. For example, during the period of routing the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aviva
Aviva plc is a British multinational insurance company headquartered in London, England. It has about 18 million customers across its core markets of the United Kingdom, Ireland and Canada. In the United Kingdom, Aviva is the largest general insurer and a leading life and pensions provider. Aviva is also the second largest general insurer in Canada. Aviva also has a focus on the growth markets of China and South East Asia through investments and joint ventures with other firms. Aviva has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. Name The name of the company upon its formation in May 2000 was CGNU plc and was created when Norwich Union merged with insurer CGU. In April 2002, the company's shareholders voted to change the company name to Aviva plc, an invented palindrome word derived from "viva", the Latin for 'alive' and designed to be short, memorable and work worldwide. The Norwich Union brand, however, was retained for the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions ( CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, artificial intelligence, and Computer hardware, consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's List of most valuable brands, most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet Inc., Alphabet is considered one of the Big Tech, Big Five American information technology companies, alongside Amazon (company), Amazon, Apple Inc., Apple, Meta Platforms, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were Doctor of Philosophy, PhD students at Stanford University in California. Together they own about 14% of its publicl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen Mobile
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide. The company was listed on the New York Stock Exchange (NYSE) and used to be a component of the S&P 500. History Formation Nielsen was founded in 1923 by Arthur C. Nielsen, Sr., who invented an approach to measuring competitive sales results that made the concept of " market share" a practical management tool. The company was originally incorporated in the Netherlands and later was purchased on May 24, 2006, by a consortium of private equity firms. Merger and listing In January 2011, Nielsen consummated an initial public offering of common stock and, subsequently, started trading on the New York Stock Exchange under the symbol “NLSN”. On August 31, 2015, Nielsen N.V., a Dutch public company listed on the New York Stock Exchange, merged with Nielsen Holdings plc, by way of a cross-border merger under t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click-through Rate
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.American Marketing Association Dictionary. . Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language in Marketing Project Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. With time, the overall rate of user's clicks on webpage banner ads has decreased. Purpose The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally, the higher the CTR, the more effective the marketing campaign has been at bringing people t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
White Paper
A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea. The term originated in the 1920s to mean a type of position paper or industry report published by some department of the UK government. Since the 1990s, this type of document has proliferated in business. Today, a business-to-business (B2B) white paper is closer to a marketing presentation, a form of content meant to persuade customers and partners and promote a certain product or viewpoint. That makes B2B white papers a type of grey literature. In government The term ''white paper'' originated with the British government and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name. Gertrude Bell, the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sony Mobile Communications
Sony Mobile Communications Inc. ( ja, ソニーモバイルコミュニケーションズ株式会社) was a multinational telecommunications company founded on October 1, 2001, as a joint venture between Sony Group Corporation and Ericsson. It was originally incorporated as Sony Ericsson Mobile Communications, and headquartered in London, England, until Sony acquired Ericsson's share in the venture on February 16, 2012. On April 1, 2021, Sony integrated its electronics businesses including Sony Mobile into one company called Sony Corporation. Prior to April 1, 2021, Sony Mobile exclusively created Android-powered smartphones under the Xperia sub-brand name; it also developed tablet computers ( Sony Tablet), smartwatches (Sony SmartWatch) and fitness trackers (Sony SmartBand), alongside accessories and software for the devices. Sony Mobile had research and development facilities in Lund, Sweden; Beijing, China; Tokyo, Japan; and San Francisco, United States. At its peak ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile Marketing
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device". SMS marketing Marketing through cellphones' SMS (Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly eff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Turkcell
Turkcell İletişim Hizmetleri A.Ş. (''lit. Turkcell Communication Services'') (, ) is the leading mobile phone operator of Turkey, based in Istanbul. The company has 39,3 million subscribers as of September 2021. In 2015, the company's number of subscribers climbed to 68.9 million, in nine countries Largest shareholder is Turkey Wealth Fund with 26.2% ownership. It is one of the world's biggest companies (Fortune 2000) list published by ''Fortune''. Turkcell has also developed Yaani, a browser for mobile and desktop. Turkcell's general manager is Murat Erkan. Company background In February 1994, Turkcell started Turkey's first GSM network. In Q3 2012, it had a market share of 52,4%. Its competitors were Vodafone with a market share of 27,9% and Avea with a market share of 19,7%. Turkcell is the first Turkish company to be listed on the New York Stock Exchange, where its shares have been traded since July 11, 2000 along with trading on the Istanbul Stock Exchange. Turkce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taiwan Mobile
Taiwan Mobile () is a mobile phone operator based in Taiwan. It is the second largest telecom company behind Chunghwa Telecom. History Taiwan Mobile started as part of a strategic divestment from the now defunct Pacific Electric Wire & Cable Co. Ltd (listed then in Taiwan's main board of securities). PEWC started their telecom venture first by becoming a shareholder (5%) of Iridium LLC in 1994, and this investment place them in a high profile, and high risk, following a strategic win in Hong Kong PCS license in 1995 and later rolled out as P Plus Communications in Hong Kong. PEWC also made various business development efforts and tender bids in different wireless licenses in China, Vietnam, Singapore, Indonesia and Philippines. The company finally returned to Taiwan to bid for the various licenses being liberalised in 1996 and 1997. Taiwan Mobile now also have acquired stakes in . Taiwan Mobile was previously named Pacific Cellular Corporation (太平洋電信事業股份有限 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sprint Corporation
Sprint Corporation was an American telecommunications company. Before it merged with T-Mobile US on April 1, 2020, it was the fourth-largest mobile network operator in the United States, serving 54.3 million customers as of June 30, 2019. The company also offered wireless voice, messaging, and broadband services through its various subsidiaries under the Boost Mobile and Open Mobile brands and wholesale access to its wireless networks to mobile virtual network operators. In July 2013, a majority of the company was purchased by the Japanese telecommunications company SoftBank Group. Sprint used CDMA, EvDO and 4G LTE networks, and formerly operated iDEN, WiMAX, and 5G NR networks. Sprint was incorporated in Kansas. Sprint traced its origins to the Brown Telephone Company, which was founded in 1899 to bring telephone service to the rural area around Abilene, Kansas. In 2006, Sprint left the local landline telephone business and spun those assets off into a new company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
