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Reversing Type
Reversing type (also reversing, knocking-out, reversed type) is a method of typographic printing with black or colored inks, in which the entire surface is printed, except for text elements. Reversing is one of the special cases of printing on a color solid, when the color of the solid is black or colored, and the color of the letters is white. This means that the colors of letter background and letters change places. As such, reversing is a meaningfulful way to add emphasis and contrast to the page as well as to develop a visible typographic hierarchy. Use in printing Reversing greatly affects a text's readability, so it is most often used for printing headings and for highlighting small fragments of text, preferably with bold emphasis. Quite often it is used as a design technique in advertising. Outside the printing industry In the computer industry, the inverted text usually displays a selected block of text, the current menu item. Many older people have a slight, comfortable ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reversing Type
Reversing type (also reversing, knocking-out, reversed type) is a method of typographic printing with black or colored inks, in which the entire surface is printed, except for text elements. Reversing is one of the special cases of printing on a color solid, when the color of the solid is black or colored, and the color of the letters is white. This means that the colors of letter background and letters change places. As such, reversing is a meaningfulful way to add emphasis and contrast to the page as well as to develop a visible typographic hierarchy. Use in printing Reversing greatly affects a text's readability, so it is most often used for printing headings and for highlighting small fragments of text, preferably with bold emphasis. Quite often it is used as a design technique in advertising. Outside the printing industry In the computer industry, the inverted text usually displays a selected block of text, the current menu item. Many older people have a slight, comfortable ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Printing
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.Shelagh Vainker in Anne Farrer (ed), "Caves of the Thousand Buddhas", 1990, British Museum publications, Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses. History Woodblock printing Wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adobe Press
Peachpit is a publisher of books focused on graphic design, web design, and development. Peachpit's parent company is Pearson Education, which owns additional educational media brands including Addison-Wesley, Prentice Hall, and New Riders. Founded in 1986, Peachpit publishes the ''Visual QuickStart Guide'', ''Visual QuickPro Guide'', and ''Classroom in a Book'' series, in addition to the design imprint New Riders and its ''Voices That Matter'' series. Peachpit is the official publishing partner for Adobe Systems, Lynda.com, Apple Certified at Apple Inc, and other tech corporations. History Peachpit Press was founded in 1986 by Ted Nace and Michael Gardner, and the two co-authored the company's first book, ''LaserJet Unlimited.'' Gardner served on the board of the company from 1986 to 1994 but did not take an active role in the company. Nace and Gardner named the company Peachpit because at the time, Nace and several of his friends were "living and working in a peach colored ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Readability
Readability is the ease with which a reader can understand a written text. In natural language, the readability of text depends on its content (the complexity of its vocabulary and syntax) and its presentation (such as typographic aspects that affect legibility, like font size, line height, character spacing, and line length). Researchers have used various factors to measure readability, such as: * Speed of perception * Perceptibility at a distance * Perceptibility in peripheral vision * Visibility * Reflex blink technique * Rate of work (reading speed) * Eye movements * Fatigue in reading * Cognitively-motivated features * Word difficulty * N-gram analysis * Semantic Richness Higher readability eases reading effort and speed for any reader, but it makes a larger difference for those who do not have high reading comprehension. Readability exists in both natural language and programming languages though in different forms. In programming, things such as programmer comments ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AVA Publishing
Bloomsbury Publishing plc is a British worldwide publishing house of fiction and non-fiction. It is a constituent of the FTSE SmallCap Index. Bloomsbury's head office is located in Bloomsbury, an area of the London Borough of Camden. It has a US publishing office located in New York City, an India publishing office in New Delhi, an Australia sales office in Sydney CBD and other publishing offices in the UK including in Oxford. The company's growth over the past two decades is primarily attributable to the ''Harry Potter'' series by J. K. Rowling and, from 2008, to the development of its academic and professional publishing division. The Bloomsbury Academic & Professional division won the Bookseller Industry Award for Academic, Educational & Professional Publisher of the Year in both 2013 and 2014. Divisions Bloomsbury Publishing group has two separate publishing divisions—the Consumer division and the Non-Consumer division—supported by group functions, namely Sales and Mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Astigmatism
Astigmatism is a type of refractive error due to rotational asymmetry in the eye's refractive power. This results in distorted or blurred vision at any distance. Other symptoms can include eyestrain, headaches, and trouble driving at night. Astigmatism often occurs at birth and can change or develop later in life. If it occurs in early life and is left untreated, it may result in amblyopia. The cause of astigmatism is unclear; however, it is believed to be partly related to genetic factors. The underlying mechanism involves an irregular curvature of the cornea and protective reaction changes in the lens of the eye, called lens astigmatism, that has the same mechanism as spasm of accomodation. Diagnosis is by an eye examination called autorefractor keratometry (objective, allows to see lens and cornea components of astigmatism) and subjective refraction, but subjective methods are almost always inaccurate, if lens astigmatism is not fully removed first with a week of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Negative Space
Negative space, in art, is the empty space around and between the subject(s) of an image. Negative space may be most evident when the space around a subject, not the subject itself, forms an interesting or artistically relevant shape, and such space occasionally is used to artistic effect as the "real" subject of an image. Overview The use of negative space is a key element of artistic composition. The Japanese word " ma" is sometimes used for this concept, for example in garden design. In a composition, the positive space has the more visual weight while the surrounding space - that is less visually important is seen as the negative space. In a two-tone, black-and-white image, a subject is normally depicted in black and the space around it is left blank (white), thereby forming a silhouette of the subject. Reversing the tones so that the space around the subject is printed black and the subject itself is left blank, however, causes the negative space to be apparent as it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reverse-contrast Typefaces
A reverse-contrast or reverse-stress letterform is a design in which the stress is reversed from the norm: a typeface or custom lettering where the horizontal lines are the thickest. This is the reverse of the vertical lines being the same width or thicker than horizontals, which is normal in Latin-alphabet writing and especially printing. The result is a dramatic effect, in which the letters seem to have been printed the wrong way round. The style invented in the early nineteenth century as attention-grabbing novelty display designs. Modern font designer Peter Biľak, who has created a design in the genre, has described them as "a dirty trick to create freakish letterforms that stood out." Reverse-contrast letters are rarely used for body text, being more used in display applications such as headings and posters, in which the unusual structure may be particularly eye-catching. They were particularly common in the nineteenth century, and have been revived occasionally since t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Type Color
Type color, or colour, is an element of typography that describes how dense or heavy the text appears on the page. Finding the correct balance of type color and white space can make text more easily readable. The term ''type color'' should not be confused with the usual meaning of color, (i.e. red, yellow, blue); instead it has more to do with the blackness or boldness of the text on the page. A bold font creates more contrast on the page, therefore creates more emphasis. Using a bold font is therefore one way that type color can be adjusted. There are four different decisions a typographer can make that affect the type color. These are the letter spacing, the way the specific font or type is designed, word spacing, and line spacing (leading). Text will appear darker or blacker if the letters are kerned more closely, or if there is less spacing between the lines of text. Other elements that affect type color can be harder to grasp, such as the rhythm of the type, the contrast, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Printing Terminology
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.Shelagh Vainker in Anne Farrer (ed), "Caves of the Thousand Buddhas", 1990, British Museum publications, Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses. History Woodblock printing Woodblock ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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