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Real Men Of Genius
''Real Men of Genius'' is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross and co-created with copywriter Bill Cimino at DDB Chicago. The campaign began in 1998 under the title ''Real American Heroes'' with 12 radio spots. Over 200 installments have been made. In 2001, the radio version was adapted for television in the UK, advertising Budweiser beer instead of Bud Light (Bud Light was not officially distributed in the UK at the time). The six UK TV spots maintained the same one-minute format and ran for about 18 months. In fall 2003, thirty-second versions of three UK TV spots were edited and seven new ads were produced for US television. Anheuser-Busch is reported to have spent $38 million per year broadcasting just the radio version. The singing was done by Dave Bickler, the lead singer of the band Survivor, known for such songs as "Eye of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DDB Worldwide
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of adver ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eye Of The Tiger
"Eye of the Tiger" is a song by American rock band Survivor. It was released as a single from their third album of the same name and was also the theme song for the 1982 film ''Rocky III'', which was released a day before the single. The song was written by Survivor guitarist Frankie Sullivan and keyboardist Jim Peterik, and it was recorded at the request of ''Rocky III'' star, writer, and director Sylvester Stallone, after Queen denied him permission to use "Another One Bites the Dust", the song Stallone intended as the ''Rocky III'' theme. The version of the song that appears in the film is the demo version of the song. The film version also contained tiger growls, which did not appear on the album version. It features original Survivor singer Dave Bickler on lead vocals. The song is also the title song to the 1986 film of the same name. "Eye of the Tiger" is written in the key of C minor. It gained tremendous MTV and radio airplay and topped charts worldwide during 1982. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PR Newswire
PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years. The business was eventually sold to Western Union and then United Newspapers of London. In December 2015, Cision Inc. announced it would acquire the company. On January 1, 2021, Cision formally merged PR Newswire into the company, ending its status as a legal entity after 66 years. Cision plans to continue utilizing the brand name for the foreseeable future in the United States, as well as in Europe and the Asia-Pacific regions. History PR Newswire was founded in March 1954 by Herbert Muschel, who ran the business from his town house in New York City for the first 15 years of its operation. The company used telecommunications lines and teleprinters owned by Wes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Test Screening
A test screening is a preview screening of a movie or television show before its general release to gauge audience reaction. Preview audiences are selected from a cross-section of the population and are usually asked to complete a questionnaire or provide feedback in some form. Harold Lloyd is credited with inventing the concept, having used it as early as 1928. Test screenings have been recommended for starting filmmakers "even if a film festival is fast approaching". Notable examples and outcomes of test screenings In 2004, Roger Ebert, the late reviewer for the ''Chicago Sun-Times'', wrote that test screenings by filmmakers are "valid" to get an idea of an audience response to a rough cut. But "too often, however, studio executives use preview screenings as a weapon to enforce their views on directors, and countless movies have had stupid happy endings tacked on after such screenings." Ebert writes that Billy Wilder dropped the first reel from '' Sunset Boulevard'' after ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
9/11 Attacks
The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercial airliners scheduled to travel from the Northeastern United States to California. The hijackers crashed the first two planes into the Twin Towers of the World Trade Center in New York City, and the third plane into the Pentagon (the headquarters of the United States military) in Arlington County, Virginia. The fourth plane was intended to hit a federal government building in Washington, D.C., but crashed in a field following a passenger revolt. The attacks killed nearly 3,000 people and instigated the war on terror. The first impact was that of American Airlines Flight 11. It was crashed into the North Tower of the World Trade Center complex in Lower Manhattan at 8:46 a.m. Seventeen minutes later, at 9:03, the World Trade Center’s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jingle
A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding. A jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television commercials; they can also be used in non-advertising contexts to establish or maintain a brand image. Many jingles are also created using snippets of popular songs, in which lyrics are modified to appropriately advertise the product or service. History The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, sales spiked there. Of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 wer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gospel Music
Gospel music is a traditional genre of Christian music, and a cornerstone of Christian media. The creation, performance, significance, and even the definition of gospel music varies according to culture and social context. Gospel music is composed and performed for many purposes, including aesthetic pleasure, religious or ceremonial purposes, and as an entertainment product for the marketplace. Gospel music is characterized by dominant vocals and strong use of harmony with Christian lyrics. Gospel music can be traced to the early 17th century. Hymns and sacred songs were often repeated in a call and response fashion, heavily influenced by ancestral African music. Most of the churches relied on hand-clapping and foot-stomping as rhythmic accompaniment. Most of the singing was done a cappella.Jackson, Joyce Marie. "The changing nature of gospel music: A southern case study." ''African American Review'' 29.2 (1995): 185. Academic Search Premier. EBSCO. Web. October 5, 2010. Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Singing
Singing is the act of creating musical sounds with the voice. A person who sings is called a singer, artist or vocalist (in jazz and/or popular music). Singers perform music ( arias, recitatives, songs, etc.) that can be sung with or without accompaniment by musical instruments. Singing is often done in an ensemble of musicians, such as a choir. Singers may perform as soloists or accompanied by anything from a single instrument (as in art song or some jazz styles) up to a symphony orchestra or big band. Different singing styles include art music such as opera and Chinese opera, Indian music, Japanese music, and religious music styles such as gospel, traditional music styles, world music, jazz, blues, ghazal, and popular music styles such as pop, rock, and electronic dance music. Singing can be formal or informal, arranged, or improvised. It may be done as a form of religious devotion, as a hobby, as a source of pleasure, comfort, or ritual as part of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Straight Man
The straight man is a stock character in a comedy performance, especially a double act, sketch comedy, or farce. When a comedy partner behaves eccentrically, the straight man is expected to maintain composure. The direct contribution to the comedy a straight man provides usually comes in the form of a deadpan. A straight man with no direct comedic role has historically been known as a stooge. Typically, he is expected to feed the funny man lines that he can respond to for laughs (and is hence sometimes known as a feed), while seeking no acclamation for himself. If a straight man unintentionally breaks composure and laughs, it is known in British English as corpsing. History In vaudeville, effective straight men were much less common than comedians. The straight man's name usually appeared first and he usually received 60% of the take. This helped take the sting out of not being the laugh-getter and helped ensure the straight man's loyalty to the team. Nachman, Gerald (199 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anthem
An anthem is a musical composition of celebration, usually used as a symbol for a distinct group, particularly the national anthems of countries. Originally, and in music theory and religious contexts, it also refers more particularly to short sacred choral work (still frequently seen in Sacred Harp and other types of shape note singing) and still more particularly to a specific form of liturgical music. In this sense, its use began ca. 1550 in English-speaking churches; it uses English language words, in contrast to the originally Roman Catholic 'motet' which sets a Latin text. Etymology ''Anthem'' is derived from the Greek (''antíphōna'') via Old English . Both words originally referred to antiphons, a call-and-response style of singing. The adjectival form is "anthemic". History Anthems were originally a form of liturgical music. In the Church of England, the rubric appoints them to follow the third collect at morning and evening prayer. Several anthems are inclu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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